表紙
市場調査レポート

英国のビジネス旅行者向け宿泊業の動向(2012年)

Trends in Accommodation for UK Business Travelers in 2012: Survey Intelligence

発行 Timetric 商品コード 244687
出版日 ページ情報 英文 73 Pages
即納可能
価格
本日の銀行送金レート: 1USD=105.42円で換算しております。
Back to Top
英国のビジネス旅行者向け宿泊業の動向(2012年) Trends in Accommodation for UK Business Travelers in 2012: Survey Intelligence
出版日: 2012年06月12日 ページ情報: 英文 73 Pages
概要

当レポートでは、英国の465業界のビジネス旅行者(出張者)に対して実施された調査の結果に基づき、英国のホテル宿泊業の動向について分析し、支出パターンの変化、出張者が選ぶホテルの種類・嗜好・販路などを検証するほか、主な促進要因や人気のある販促商品なども含めて、概略以下の構成でお届けいたします。

第1章 イントロダクション

第2章 ホテルの利用回数と費用

  • ビジネスホテルの平均滞在日数
    • 旅行の頻度
    • 企業の売上高
  • ホテルの宿泊費
    • 旅行の頻度
    • 企業の売上高
    • 業種
  • ホテル宿泊費の変化
    • 旅行の頻度
    • 企業の売上高

第3章 ビジネス旅行(出張)の動向

  • 人気のあるホテルの種類
    • 旅行の頻度
    • 性別
    • 企業の売上高
  • トップクラスのホテル
    • 旅行の頻度
    • 企業の売上高
  • ホテル選択の嗜好
    • 旅行の頻度
    • 年齢
    • 企業の売上高
  • 主な販路
    • 旅行の頻度
    • 年齢
    • 企業の売上高

第4章 ビジネス拡大の将来動向

  • 頻繁に利用する主な促進要因
    • 旅行の頻度
    • 年齢
    • 企業の売上高
  • 販促商品の人気
    • 旅行の頻度
    • 企業の売上高
  • 業界のリーダー

第5章 付録

図表

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: TT1007SI

Synopsis

  • The report is based on primary survey research of 465 industry professionals in the UK who travelled at least once in three months. The research was conducted by Timetric assessing its premium consumer panels.
  • This report provides the reader with a definitive analysis of business travel outlook and explores how opportunities and demand are set to change in 2012.
  • This report helps to forecast business traveler expenditure on hotel accommodation and understand trends in business travel .
  • Key topics covered include forecast of expenditure on hotel accommodation, hotel selection criterion.

Summary

"Trends in Accommodation for UK Business Travelers in 2012: Survey Intelligence" is the result of an extensive multi-industry survey drawn from Timetric's exclusive panel of UK business travelers. It contains in-depth analysis on UK market trends in hotel accommodation and forecasts how expenditure patterns are set to change in 2012 compared to 2011. The report also benchmarks types of hotels business travelers choose, and identifies preferred modes and channels of hotel selection and also analyzes key drivers and popular promotional offers which influence business travelers to choose a particular hotel. Survey results have been presented and analyzed into segmentations based on travel frequency, age, gender and company turnover.

Scope

The report features the opinions of hotel industry consumers (respondents) related to the following:

  • Average stay at business hotels
  • Change in expenditure on hotel accommodation
  • Popular hotel types and preferred modes of hotel selection
  • Key drivers of frequent visits and popularity of promotional offers
  • Strategic initiatives for repeat business
  • Industry leaders

Reasons To Buy

  • Effectively examine business traveler perceptions on the average length of stay in a hotel and change in hotel accommodation expenditures to determine business growth opportunities.
  • Identify popular hotel types, preferred modes of hotel selection and key channels for research to allocate marketing resources for better return on investment.
  • Identify key features which influence frequent visits and formulate marketing strategies to win new business.

Table of Contents

1 Introduction

  • 1.1 What is this report about?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of survey respondents

2 Hotel Visits and Expenditure

  • 2.1 Average Length of Stay at Business Hotels
    • 2.1.1 Average stay at business hotels - travel frequency
    • 2.1.2 Average stay at business hotels - company turnover
  • 2.2 Expenditure on Hotel Accommodation
    • 2.2.1 Expenditure on hotel accommodation - travel frequency
    • 2.2.2 Expenditure on hotel accommodation - company turnover
    • 2.2.3 Expenditure on hotel accommodation - industry type
  • 2.3 Change in Expenditure on Hotel Accommodation
    • 2.3.1 Change in expenditure on hotel accommodation - travel frequency
    • 2.3.2 Change in expenditure on hotel accommodation - company turnover

3 Trends in Business Travel

  • 3.1 Popular Hotel Types
    • 3.1.1 Popular hotel type - travel frequency
    • 3.1.2 Popular hotel type - gender
    • 3.1.3 Popular hotel type - company turnover
  • 3.2 Finest Hotel Destinations
    • 3.2.1 Finest hotel destinations - travel frequency
    • 3.2.2 Finest hotel destinations - company turnover
  • 3.3 Preferred Modes of Hotel Selection
    • 3.3.1 Preferred modes of hotel selection - travel frequency
    • 3.3.2 Preferred modes of hotel selection - age
    • 3.3.3 Preferred modes of hotel selection - company turnover
  • 3.4 Key Channels for Research
    • 3.4.1 Key channels for research - travel frequency
    • 3.4.2 Key channels for research - age
    • 3.4.3 Key channels for research - company turnover

4 Future Developments for Business Growth

  • 4.1 Key Drivers for Repeat Visits
    • 4.1.1 Key drivers for repeat visits - travel frequency
    • 4.1.2 Key drivers for repeat visits - age
    • 4.1.3 Key drivers for repeat visits - company turnover
  • 4.2 Popularity of Promotional offers
    • 4.2.1 Popularity of promotional offers - travel frequency
    • 4.2.2 Popularity of promotional offers - company turnover
  • 4.3 Industry leaders

5 Appendix

  • 5.1 Full survey results
  • 5.2 Methodology
  • 5.1 Contact Us
  • 5.2 About Timetric
  • 5.3 Disclaimer

List of Tables

  • Table 1: Total UK Hotel Industry Business Traveler's Survey Respondents by Industry Type (%), 2011
  • Table 2: Respondents: Travel Frequency (%), 2011
  • Table 3: Respondents: Gender (%), 2011
  • Table 4: Respondents: Age (%), 2011
  • Table 5: Respondents: Company Turnover (%), 2011
  • Table 6: Average Stay at Business Hotels: All Respondents (%), 2011
  • Table 7: Average Stay at Business Hotels: Travel Frequency (%), 2011
  • Table 8: Average Stay at Business Hotels: Company Turnover (%), 2011
  • Table 9: Expenditure on Hotel Accommodation: All Respondents (%), 2011
  • Table 10: Expenditure on Hotel Accommodation: Travel Frequency (%), 2011
  • Table 11: Expenditure on Hotel Accommodation: Company Turnover (%), 2011
  • Table 12: Expenditure on Hotel Accommodation: Industry Type (%), 2011
  • Table 13: Change in Expenditure on Hotel Accommodation: All Respondents (%), 2011-2012
  • Table 14: Change in Expenditure on Hotel Accommodation: Travel Frequency (%), 2011-2012
  • Table 15: Change in Expenditure on Hotel Accommodation: Company Turnover (%), 2011-2012
  • Table 16: Popular Hotel Type: All Respondents (%), 2012
  • Table 17: Popular Hotel Type: Travel Frequency (%), 2012
  • Table 18: Popular Hotel Type: Gender (%), 2012
  • Table 19: Popular Hotel Type: Company Turnover (%), 2012
  • Table 20: Finest Hotel Destinations: All Respondents (%), 2011
  • Table 21: Finest Hotel Destinations: Travel Frequency (%), 2011
  • Table 22: Finest Hotel Destinations: Company Turnover (%), 2011
  • Table 23: Preferred Modes of Hotel Selection: All Respondents (%), 2011
  • Table 24: Preferred Modes of Hotel Selection: Travel Frequency (%), 2011
  • Table 25: Preferred Modes of Hotel Selection: Age (%), 2011
  • Table 26: Preferred Modes of Hotel Selection: Company Turnover (%), 2011
  • Table 27: Key Channels for Research: All Respondents (%), 2011
  • Table 28: Key Channels for Research: Travel Frequency (%), 2011
  • Table 29: Key Channels for Research: Age (%), 2011
  • Table 30: Key Channels for Research: Company Turnover (%), 2011
  • Table 31: Key Drivers for Repeat Visits: All Respondents (%), 2011
  • Table 32: Key Drivers for Repeat Visits: Travel Frequency (%), 2011
  • Table 33: Key Drivers for Repeat Visits: Age (%), 2011
  • Table 34: Key Drivers for Repeat Visits: Company Turnover (%), 2011
  • Table 35: Popularity of Promotional offers: All Respondents (%), 2011
  • Table 36: Popularity of Promotional offers: Travel Frequency (%), 2011
  • Table 37: Popularity of Promotional offers: Company Turnover (%), 2011
  • Table 38: Leading Companies in the UK Hotel Industry
  • Table 39: Survey Results - Closed Questions

List of Figures

  • Figure 1: Average Stay at Business Hotels: All Respondents (%), 2011
  • Figure 2: Average Stay at Business Hotels: Travel Frequency (%), 2011
  • Figure 3: Average Stay at Business Hotels: Company Turnover (%), 2011
  • Figure 4: Expenditure on Hotel Accommodation: All Respondents (%), 2011
  • Figure 5: Expenditure on Hotel Accommodation: Travel Frequency (%), 2011
  • Figure 6: Expenditure on Hotel Accommodation: Company Turnover (%), 2011
  • Figure 7: Change in Expenditure on Hotel Accommodation: All Respondents (%), 2011-2012
  • Figure 8: Change in Expenditure on Hotel Accommodation: Travel Frequency (%), 2011-2012
  • Figure 9: Change in Expenditure on Hotel Accommodation: Company Turnover (%), 2011-2012
  • Figure 10: Popular Hotel Type: All Respondents (%), 2012
  • Figure 11: Popular Hotel Type: Travel Frequency (%), 2012
  • Figure 12: Popular Hotel Type: Gender (%), 2012
  • Figure 13: Popular Hotel Type: Company Turnover (%), 2012
  • Figure 14: Finest Hotel Destinations: All Respondents (%), 2011
  • Figure 15: Finest Hotel Destinations: Travel Frequency (%), 2011
  • Figure 16: Finest Hotel Destinations: Company Turnover (%), 2011
  • Figure 17: Preferred Modes of Hotel Selection: All Respondents (%), 2011
  • Figure 18: Preferred Modes of Hotel Selection: Travel Frequency (%), 2011
  • Figure 19: Preferred Modes of Hotel Selection: Company Turnover (%), 2011
  • Figure 20: Key Channels for Research: All Respondents (%), 2011
  • Figure 21: Key Channels for Research: Travel Frequency (%), 2011
  • Figure 22: Key Channels for Research: Age (%), 2011
  • Figure 23: Key Channels for Research: Company Turnover (%), 2011
  • Figure 24: Key Drivers for Repeat Visits: All Respondents (%), 2011
  • Figure 25: Key Drivers for Repeat Visits: Travel Frequency (%), 2011
  • Figure 26: Key Drivers for Repeat Visits: Company Turnover (%), 2011
  • Figure 27: Popularity of Promotional offers: All Respondents (%), 2011
  • Figure 28: Popularity of Promotional offers: Travel Frequency (%), 2011
  • Figure 29: Popularity of Promotional offers: Company Turnover (%), 2011
Back to Top