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市場調査レポート

世界のホテルサプライヤー市場:マーケティング・販売行動と戦略(2012年〜2013年)

Marketing, Sales Behaviors and Strategies in 2012-2013 in the Global Hotel Supplier Industry: Survey Brief

発行 Timetric 商品コード 243556
出版日 ページ情報 英文 45 Pages
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世界のホテルサプライヤー市場:マーケティング・販売行動と戦略(2012年〜2013年) Marketing, Sales Behaviors and Strategies in 2012-2013 in the Global Hotel Supplier Industry: Survey Brief
出版日: 2012年06月01日 ページ情報: 英文 45 Pages
概要

当レポートでは、世界の主要ホテル産業の企業幹部向けアンケート調査の結果に基づき、セグメント別(地域/業種/企業規模など)に、2012年〜2013年のマーケティング・販売行動と戦略について分析し、サプライヤーの主なマーケティング目標、マーケティング活動の根本的修正、事業見通しのための新規メディア利用、マーケティング代理店選定の重要成功要因について検証して、概略以下の構成でお届けいたします。

第1章 イントロダクション

第2章 マーケティング・販売行動と戦略(2012年〜2013年)

  • サプライヤーの主なマーケティング目標(2012年〜2013年)
    • 地域別
    • 企業の売上高別
    • 収益成長予測別
  • マーケティング活動の根本的修正(2012年〜2013年)
    • 地域別
    • 企業の売上高別
  • 事業見通しのための新規メディア利用
    • サプライヤー別
    • 地域別
    • 企業の売上高別
  • マーケティング代理店選定の重要成功要因
    • サプライヤー別
    • 地域別
    • 企業の売上高別収益成長予測

第3章 付録

図表

目次
Product Code: TT1010SB

Synopsis

  • This report is the result of an extensive survey drawn from Timetric's exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and the rest of the world
  • Key topics covered include marketing and sales behaviors and strategies, key marketing aims of suppliers, essential amendments to marketing activities , new media for business prospects and critical success factors for choosing a marketing agency
  • The report examines current practices and provides future expectations over the next 12-24 months

Summary

"Marketing, Sales Behaviors and Strategies in 2012-2013 in the Global Hotel Supplier Industry: Survey Brief" is a new report by Timetric that analyzes how marketing, sales behaviors and strategies are set to change in the hotel industry during 2012-2013. This report gives you access to the marketing and sales behaviors and strategies. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope

The report features the opinions of hotel industry respondents related to the following:

  • Marketing and sales behaviors and strategies
  • Key marketing aims of suppliers
  • Capital expenditure and change in staff recruitment activity
  • Essential amendments to marketing activities
  • New media for business prospects
  • Key supplier actions and e-procurement
  • Critical success factors for choosing a marketing agency

Reasons To Buy

  • Well-executed marketing and sales strategies are vital to the future success of hotel suppliers and their ability to identify and win new business while retaining existing contracts

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of Survey Respondents
    • 1.4.1 Profile of buyer respondents
    • 1.4.2 Profile of supplier respondents

2 Marketing and Sales Behaviors and Strategies in 2012-2013

  • 2.1 Key Marketing Aims of Suppliers for 2012?2013
    • 2.1.1 Key marketing aims by region
    • 2.1.2 Key marketing aims by company turnover
    • 2.1.3 Key marketing aims by revenue growth expectations
  • 2.2 Essential Amendments to Marketing Activities in 2012-2013
    • 2.2.1 Amendments to marketing activities
    • 2.2.2 Amendments to marketing activities by region
    • 2.2.3 Amendments to marketing activities by company turnover
  • 2.3 Best Use of New Media for Business Prospects
    • 2.3.1 Best use of new media by suppliers
    • 2.3.2 Best use of new media by region
    • 2.3.3 Best use of new media by company turnover
  • 2.4 Critical Success Factors for Choosing a Marketing Agency
    • 2.4.1 Critical success factors by suppliers
    • 2.4.2 Critical success factors by region
    • 2.4.3 Critical success factors by company turnover

3 Appendix

  • 3.1 Full Survey Results
  • 3.2 Methodology
  • 3.3 Contact Us
  • 3.4 About Timetric
  • 3.5 Disclaimer

List of Tables

  • Table 1: Total Global Hotel Industry Survey Respondents by Company Type, 2012
  • Table 2: Global Hotel Industry Buyer Respondents by Job Role (%), 2012
  • Table 3: Global Hotel Industry Buyer Respondents by Company Turnover (%), 2012
  • Table 4: Global Hotel Industry Buyer Respondents by Region (%), 2012
  • Table 5: Global Hotel Supplier Respondents by Job Role (%), 2012
  • Table 6: Global Hotel Supplier Respondents by Company Turnover (%), 2012
  • Table 7: Global Hotel Supplier Respondents by Region (%), 2012
  • Table 8: Key Marketing Aims of Hotel Suppliers (%), 2012
  • Table 9: Key Marketing Aims by Revenue Growth Expectations (% 'Important' Responses), 2012
  • Table 10: Amendments to Marketing Activities by Hotel Suppliers (%), 2012-2013
  • Table 11: Amendments to Marketing Activities by Region (%), 2012-2013
  • Table 12: Amendments to Marketing Activities by Company Turnover (%), 2012-2013
  • Table 13: Best Use of New Media by Hotel Suppliers (%), 2012
  • Table 14: Best Use of New Media by Region (%), 2012
  • Table 15: Best Use of New Media by Company Turnover (%), 2012
  • Table 16: Critical Success Factors of Hotel Suppliers (%), 2009-2012
  • Table 17: Critical Success Factors by Region (%), 2012
  • Table 18: Critical Success Factors by Company Turnover (%), 2012
  • Table 19: Survey Results - Closed Questions

List of Figures

  • Figure 1: Key Marketing Aims of Hotel Suppliers (%), 2012
  • Figure 2: Key Marketing Aims by Region (% 'Important' Responses), 2012
  • Figure 3: Key Marketing Aims by Company Turnover (% 'Important' Responses), 2012
  • Figure 4: Amendments to Marketing Activities by Hotel Suppliers (%), 2012-2013
  • Figure 5: Best Use of New Media by Hotel Suppliers (%), 2012
  • Figure 6: Best Use of New Media by Region (%), 2012
  • Figure 7: Best Use of New Media by Company Turnover (%), 2012
  • Figure 8: Critical Success Factors of Hotel Suppliers (%), 2009-2012
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