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市場調査レポート

世界のホテルサプライヤー市場:サプライヤーのマーケティング支出活動(2012年〜2013年)

Supplier Marketing Spend Activity in the Global Hotel Supplier Industry 2012-2013: Survey Brief

発行 Timetric 商品コード 243555
出版日 ページ情報 英文 48 Pages
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世界のホテルサプライヤー市場:サプライヤーのマーケティング支出活動(2012年〜2013年) Supplier Marketing Spend Activity in the Global Hotel Supplier Industry 2012-2013: Survey Brief
出版日: 2012年06月01日 ページ情報: 英文 48 Pages
概要

当レポートでは、世界の主要ホテル産業の企業幹部向けアンケート調査の結果に基づき、セグメント別(地域/業種/企業規模など)に、2012年〜2013年のサプライヤーのマーケティング支出活動について分析し、ホテルサプライヤーの年間マーケティング予算、マーケティング支出の計画変更、メディアチャネルの将来投資、マーケティング・販売技術の将来投資について検証して、概略以下の構成でお届けいたします。

第1章 イントロダクション

第2章 マーケティング・販売行動と戦略(2012年〜2013年)

  • ホテルサプライヤーの年間マーケティング予算
    • 地域別
    • 企業の売上高別
  • マーケティング支出の計画変更
    • サプライヤー別
    • 地域別
    • 企業の売上高別
    • 収益成長予測別
  • メディアチャネルの将来投資
    • 地域別
    • 企業の売上高別
  • マーケティング・販売技術の将来投資
    • 地域別
    • 企業の売上高別

第3章 付録

図表

目次
Product Code: TT1009SB

Synopsis

  • This report is the result of an extensive survey drawn from Timetric's exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and the rest of the world
  • Key topics covered include hotel suppliers marketing expenditure activity, annual marketing budgets of hotel suppliers, planned change in marketing expenditure, future investment in media channels and future investment in marketing and sales technology
  • The report examines current practices and provides future expectations over the next 12-24 months

Summary

"Supplier Marketing Spend Activity in the Global Hotel Supplier Industry 2012-2013: Survey Brief" is a new report by Timetric that analyzes how supplier marketing spend activity in the global hotel supplier industry is set to change in the hotel industry during 2012-2013. This report gives you access to the hotel suppliers marketing expenditure activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope

The report features the opinions of hotel industry respondents related to the following:

  • Hotel suppliers marketing expenditure activity
  • Annual marketing budgets of hotel suppliers
  • Planned change in marketing expenditure
  • Future investment in media channels
  • Future investment in marketing and sales technology

Reasons To Buy

  • Provides hotel suppliers marketing and advertising budgets, and how expenditure by hotel suppliers will change over 2012 and insights into hotel suppliers' marketing behavior

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of Survey Respondents
    • 1.4.1 Profile of buyer respondents
    • 1.4.2 Profile of supplier respondents

2 Hotel Suppliers' Marketing Expenditure Activity

  • 2.1 Annual Marketing Budgets of Hotel Suppliers
    • 2.1.1 Annual marketing budgets by region
    • 2.1.2 Annual marketing budgets by company turnover
  • 2.2 Planned Change in Marketing Expenditure
    • 2.2.1 Planned change in marketing expenditure levels by suppliers
    • 2.2.2 Planned change in marketing expenditure levels by region
    • 2.2.3 Planned change in marketing expenditure levels by company turnover
    • 2.2.4 Planned change in marketing expenditure levels by revenue growth expectations
  • 2.3 Future Investment in Media Channels
    • 2.3.1 Future investment by media channels by region
    • 2.3.2 Future investment by media channels by company turnover
  • 2.4 Future Investment in Marketing and Sales Technology
    • 2.4.1 Planned investment in marketing and sales technologies by region
    • 2.4.2 Planned investment in marketing and sales technologies by company turnover

3 Appendix

  • 3.1 Full Survey Results
  • 3.2 Methodology
  • 3.3 Contact Us
  • 3.4 About Timetric
  • 3.5 Disclaimer

List of Tables

  • Table 1: Total Global Hotel Industry Survey Respondents by Company Type, 2012
  • Table 2: Global Hotel Industry Buyer Respondents by Job Role (%), 2012
  • Table 3: Global Hotel Industry Buyer Respondents by Company Turnover (%), 2012
  • Table 4: Global Hotel Industry Buyer Respondents by Region (%), 2012
  • Table 5: Global Hotel Supplier Respondents by Job Role (%), 2012
  • Table 6: Global Hotel Supplier Respondents by Company Turnover (%), 2012
  • Table 7: Global Hotel Supplier Respondents by Region (%), 2012
  • Table 8: Annual Marketing Budgets of Hotel Suppliers (%), 2009-2012
  • Table 9: Annual Marketing Budgets by Region (%), 2012
  • Table 10: Annual Marketing Budgets by Company Turnover (%), 2012
  • Table 11: Planned Change in Marketing Expenditure: Hotel Suppliers (%), 2010-2012
  • Table 12: Planned Change in Marketing Expenditure Levels by Region (%), 2012
  • Table 13: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
  • Table 14: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012
  • Table 15: Future Investment in Media Channels of Hotel Suppliers, 2012
  • Table 16: Planned Investment in Marketing and Sales Technologies by Hotel Suppliers (%), 2012
  • Table 17: Planned Investment in Marketing and Sales Technologies by Region (%), 2012
  • Table 18: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2012
  • Table 19: Survey Results - Closed Questions

List of Figures

  • Figure 1: Annual Marketing Budgets of Hotel Suppliers (%), 2009-2012
  • Figure 2: Annual Marketing Budgets by Region (%), 2012
  • Figure 3: Annual Marketing Budgets by Company Turnover (%), 2012
  • Figure 4: Planned Annual Change in Marketing Expenditure (%), 2009-2012
  • Figure 5: Planned Change in Marketing Expenditure: Hotel Suppliers (%), 2010?2012
  • Figure 6: Planned Change in Marketing Expenditure Levels by Region (%), 2012
  • Figure 7: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
  • Figure 8: Future Investment by Media Channels of Hotel Suppliers, 2012
  • Figure 9: Future Investment by Media Channels by Region (% 'Increase' Responses), 2012
  • Figure 10: Future Investment by Media Channels by Company Turnover (% 'Increase' Responses), 2012
  • Figure 11: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012
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