2021 Global LED Video Wall Market Outlook and Price Cost Analysis
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According to TrendForce 2021 Global LED Video Wall Market Outlook and Price Cost Analysis, given the impact of the COVID-19 pandemic, TrendForce revised down the global market scale of LED video wall in 2020. However, it is still expected that in 2H20, outdoor video wall and municipal projects like security and control room will benefit from government's financial policies and economic stimulus programs such as new infrastructural construction and more. As such, the market demand of outdoor transportation and control room will improve in 2H20.
It is estimated that the CAGR of LED video wall will be 16% during 2020 to 2024, maintaining a relatively faster growth rate. Among which, indoor fine pitch display is still the largest growth engine for the LED video wall market. With the marketing theory of 4Ps, TrendForce provides readers with a comprehensive understanding of the LED video wall market, manufacturer development, LED video wall product trends and prices.
According to TrendForce, the impact of COVID-19 has led to a worsening of world economic conditions with manufactures shutting down and unemployment rates rising. Fundamental changes will affect the development of across the world. As a result, governments will provide infrastructure projects as soon as possible to stimulate the economy, ensuring employment rate and stabilizing the country's economic activities.
The market of outdoor video wall is seeing demands for transportation, billboard and landmark in 2H20-2021 due to government's fiscal stimulus package.
In addition, indoor video walls benefit from the demand for advanced display performance covering high resolution and high dynamic range. Therefore, the market targeting corporate meeting spaces, cinemas and home theaters are growing steadily. Furthermore, the control room will be the market focus as well with fiscal stimulus package offered by governments around the world.
All-in-One LED display integrates wireless transmission, video conference, and interactive writing functions. It can be applied to medium- and large-sized meeting rooms, lecture halls, multipurpose halls, multimedia rooms, exhibition and classrooms, to largely improve collaboration of meetings. With increasing demand for HD display as 5G transmission develops and consumption upgrades, LED commercial displays will be very promising in the coming future. In addition to office meeting, All-in-One LED display is also applicable to remote medical treatment, emergency command, distant education and home theater.
Unlike traditional tiled display, this is the integration of standardized product and controller, appearing to be thinner (common thickness is 3 to 5cm). It highlights fast on-site modular installation as installation and testing can be finished in 1 to 2 hours. Presently, the aspect ratio of the display is mainly 16:9 and sizes vary from 108-inch to 220-inch. This kind of display targets conference rooms containing more than 30 people and both 2K and 4K display are available. Generally, it has wall-mounted type and standing movable type, emphasizing quick on-site modular installation. All-in-One LED display has received increasingly high market attention since ISE 2020 and will become one of the major market trends in 2020-2021.
In response to intelligent meeting market demand, Leyard, Unilumin, LianTronics, Absen, MaxHub, LG and Calibre consistently develop All-in-One LED display.
In 2019, the global market scale of LED video wall was USD 6.335 billion. On a revenue basis, six out of the top eight manufacturers are China-based except Daktronics (Ranking 3rd) and Samsung entering top seven for the first time. Top eight manufacturers occupied 54.1% of global market share. Due to the COVID-19 epidemic, TrendForce revised down the global LED video wall market value in 2020. Yet, as Samsung LED video wall shipment quickly increases in the recent two years, the company's market share is expected to rise. Naturally, overall market will become more concentrated, and the market share of the top eight manufacturers will come up to 55.1%.
According to TrendForce, in 2019, China's LED fine pitch display market scale was US$ 1.273 billion, making it the world's largest market for a single country. As the world's largest LED video wall manufacturing base, LED video wall manufacturers have been continuously leveraging their regional advantages to develop the Chinese market and increase the penetration rate of LED video walls. As the price-performance ratio of LED video wall rises year by year, it will continue to drive demand in the high-end retail, conference room and other commercial display segments.
In addition, the main growth drivers for LED fine pitch displays in North America will be entertainment (including live music events), cinema and home theater, followed by corporate meeting space and retail and exhibition space. The CAGR of North America LED fine pitch display market scale will be 28% during 2020-2024.
The main high-growth application market in EMEA will come from commercial display space, including corporate meeting space and retail and exhibition space, followed by various cinema and home theater. It is estimated that the CAGR of LED fine pitch display market scale in EMEA will be 29% during 2020-2024.
Due to the impact of COVID-19, the price of video wall products dropped significantly in 2020, potentially driving the end market towards P1.2 and ≤P1.0 ultra-fine pitch displays. Considering about display performance and price, P1.2 digital display is more suitable for use in control rooms. In addition, with the miniaturization of pitch, products such as various packages (4-in-1 Mini LED, 0606 LED, 0404 LED), Mini LED / Micro LED COB (POB) have entered the digital display.
Especially for ≤P1.0 ultra-fine pitch display, the need for energy saving has driven driver IC players to develop common cathode driver IC solutions. Suppliers include Macroblock, Chipone, and other. In addition to using common cathode driver ICs, video wall manufacturers can reduce power consumption by increasing LED efficiency (reducing current or voltage), improving PCB circuit design, or using high conversion efficiency power management.
Active matrix solution used in large display market spliced with multiple pieces needs to use TGV or wrap-around electroplate. The decision on either active matrix or passive matrix solutions depends on cost (material cost and splicing cost), display effect and product yield rate, as well as mass production speed and cost of ≤P1.0 PCB.
TrendForce's analysis focuses on the market outlook and application market trends for LED video walls in 2021; the trends and sales channels for LED video walls in Europe, the US, and China; and the players and technology development of the Micro LED / Mini LED ultra-fine pitch display market. TrendForce aims to provide readers with a comprehensive understanding of LED video wall market marketing and sales.