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市場調査レポート

アジア太平洋地域のモバイル料金ベンチマークサービス

The Asia-Pacific Mobile Pricing Benchmark 2015 Service

発行 Tariff Consultancy Ltd. 商品コード 321393
出版日 ページ情報 英文 45 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
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アジア太平洋地域のモバイル料金ベンチマークサービス The Asia-Pacific Mobile Pricing Benchmark 2015 Service
出版日: 2014年12月19日 ページ情報: 英文 45 Pages
概要

当レポートでは、アジア太平洋地域のオペレーターを対象に、ポストペイド・プリペイドサービス料金を調査したもので、モバイル音声、モバイルブロードバンド、およびローミングを含む国際利用に関する詳細な料金情報を提供しており、さまざまなサービスの比較をまとめ、お届け致します。

調査手法

エグゼクティブサマリー

イントロダクション

第1章 ポストペイド

  • レンタル料金の比較
    • 最安値のポストペイドプランの比較
    • 中間値のポストペイドプランの比較
    • 最高値のポストペイドプランの比較
  • 通信込みの比較
    • 通信時間込みの比較(低から高の分類)
    • SMS込みの比較(低から高の分類)
    • データ込みの比較(低から高の分類)
    • その他の包括サービス
  • 国内利用料金の比較
    • 1分あたりのオンネット利用料金の比較
    • 1分あたりのオフネット(モバイル-モバイル間)利用料金の比較
    • 1分あたりのオフネット(固定-モバイル間)利用料金の比較
    • SMS1件あたりのSMS料金の比較
    • SMS1件あたりのMMS料金の比較
    • 1Mバイトあたりのデータ料金の比較
  • 1分あたりのIDD比較
  • ローミング
    • 1分あたりのコールバック方式通話料金
    • 1分あたりの市内通話料金
    • 1分あたりの着信時通話料金
    • SMS1件あたりのSMSバックホーム送信料金
    • 1Mバイトあたりのデータローミング料金

第2章 プリペイド

  • 利用料金の比較

第3章 モバイルブロードバンド

  • モバイルブロードバンドポストペイド:最も安い料金プラン
  • モバイルブロードバンドポストペイド:最も高い料金プラン
  • プリペイド

第4章 ソーシャルメディア

目次

‘Asia Pacific Mobile Benchmark Pricing Service’ provides a review of prices levied for mobile services both voice and data by operators in the Asia-Pacific Region.

‘The Asia Pacific Mobile Benchmark Pricing Service’ offers an insight into pricing for post- and prepaid services. It comprises of a database providing detailed pricing information of services namely mobile voice, mobile broadband and international usage including roaming. Additionally, the report provides a comparison of the various services in an easy-to-use format.

Some of the highlights from the findings are:

  •   •The Benchmark has found that some Asian operators offer a significantly greater number of tariffs than others i.e. SingTel for example offers 20 postpaid plans with one product allowing the user to ‘tweak' the plan and 6 prepaid SIMs.. In total 247 postpaid and 93 prepaid plans are offered by the 28 operators surveyed in the Asia region.
  •   •The Benchmark compares three postpaid plans for each operator, namely lowest priced, medium and highest priced in terms of rental charged per month. Rental charges vary from as little as USD 0.34 (Sri Lanka) to as high as USD 200 (Philippines). The average rental per month of all postpaid plans is USD 28.49 per month.
  •   •The Benchmark finds that out of the 73 postpaid plans covered a total of 14 do not include any minutes, 17 of them do not include any SMS and 31 do not include any data.
    • i) The lowest inclusive allowance for minutes is 5, for SMS 50 & for data 10 MB
    • ii) Only 6 plans from 4 operators offer unlimited voice to all networks, 4 plans from 4 operators offer unlimited on-net minutes, 4 plans from 4 operators offer unlimited SMS and 7 plans from 5 operators offer unlimited on-net SMS and for data 3 operators all their highest priced plans offer unlimited data.
  •   •Out of all the plans selected in the 14 countries both post and prepaid:
    • i) The per minute charge for a voice call is no more than USD 0.15 except inJapan, where the charge varies from USD 0.20 to USD 0.36 per minute.
    • ii) The average cost of a 1 minute domestic on-net voice call is USD 0.07, USD 0.07 to landlines and other mobile networks.
    • iii) Domestic SMS prices vary from USD 0.01 to USD 0.099 and MMS from
    • USD 0.02 to USD 0.85, with the average at USD 0.02 for an SMS.
  •   •The survey found that some operators levy lower international call charges to theUSAthan to a neighbouring country. However, the average call rate to theUSAis USD 0.21 compared toSingaporeat USD 0.29 per minute. IDD bundles are on the increase reveals the survey and can offer discounts of well above 50 per cent on the per minute rate.
  •   •Roaming charges attract an average of USD 3.13 per minute when calling back home from the roaming destinationUSAand USD 2.03 when inSingapore. Also for other services as the summary shows below, roaming in a neighbouring country like Singaporeis far cheaper.
Roaming destinationUSASingapore
Calling back home per 1 minute3.132.03
Calling within the country per 1 minute1.601.12
Receiving a call per 1 minute1.440.99
Sending an SMS0.490.44
Data Roaming per 1 MB13.7111.08

The survey reveals that operators offer plenty of roaming voice and data bundles bringing the per unit rate well below the default roaming rate.

  •   •Mobile Broadband offerings are offered on a post and prepaid basis. The survey reveals that offerings vary from as little as USD 0.04 for 4 Mbit/s of data up to up to a plan that costs USD 70 including 32 GB. Inside the bundle pricing varies from USD 0.45 per 1 GB to just USD 130.

Table of Contents

Methodology

Executive Summary

Introduction

1. Postpaid

  • 1.1. Comparison of rental charges
    • 1.1.1. Comparison of lowest priced postpaid plan
    • 1.1.2. Comparison of medium priced postpaid plan
    • 1.1.3. Comparison of high priced postpaid plan
  • 1.2. Comparison of included communication
    • 1.2.1. Comparison of included minutes (sorted by low to high)
    • 1.2.2. Comparison of included SMS (sorted by low to high)
    • 1.2.3. Comparison of included data (sorted by low to high)
    • 1.2.4. Other inclusive services
  • 1.3. Comparison of domestic usage charges
    • 1.3.1. Comparison of on-net usage per 1 minute
    • 1.3.2. Comparison of off-net (mobile to mobile) per 1 minute
    • 1.3.3. Comparison of off-net (fixed to mobile) per 1 minute
    • 1.3.4. Comparison of SMS per 1 SMS
    • 1.3.5. Comparison of MMS per 1 MMS
    • 1.3.6. Comparison of Data per 1 Mbyte
  • 1.4. IDD comparison per 1 Minute
  • 1.5. Roaming
    • 1.5.1. Calling back home per 1 minute
    • 1.5.2. Local call per 1 minute
    • 1.5.3. Incoming call per 1 minute
    • 1.5.4. Sending an SMS back home per 1 SMS
    • 1.5.5. Data Roaming per 1 Mbyte

2. Prepaid

  • 2.1. Comparison of usage charges

3. Mobile Broadband

  • 3.1. Mobile Broadband postpaid: Lowest priced plan
  • 3.2. Mobile Broadband postpaid - Highest priced plan
  • 3.3. Prepaid

4. Social Media

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