市場調査レポート

クラウドの料金動向 第2版:2016-2020年

Pricing the Cloud 2 - 2016 to 2020

発行 Tariff Consultancy Ltd. 商品コード 298545
出版日 ページ情報 英文 110 Pages; 67 Figures
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=102.18円で換算しております。
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クラウドの料金動向 第2版:2016-2020年 Pricing the Cloud 2 - 2016 to 2020
出版日: 2016年01月11日 ページ情報: 英文 110 Pages; 67 Figures
概要

エンタープライズ向けクラウドコンピューティング料金の平均は、2014年以来3分の2へ下落しています。クラウド料金の低下は、パブリッククラウドコンピューティングプロバイダー間の熾烈な競争、および世界の主要プラットフォームプロバイダー間で起きている急速な製品革新を反映しています。パブリッククラウドの平均料金は、2016年から2020年の4年間で約14%下落する見込みですが、料金競争は多少緩和すると見られています。パブリッククラウドサービス収益は、同期間中に3倍以上増加し、約820億米ドルへ達する見込みです。

当レポートでは、クラウドコンピューティングサービス料金の動向について調査し、クラウドコンピューティング・サービスの定義、サービス、料金モデル、成長・需要予測、地域・セグメント別の料金予測、および成長の促進因子などの分析を提供しています。

第1章 クラウドおよびクラウドサービス提供の定義

  • イントロダクション
  • クラウドコンピューティングサービスの発展
  • クラウドコンピューティングサービス成長の理由
  • クラウドコンピューティング、パブリック、プライベートおよびハイブリッドクラウドの進化
  • 初期のクラウドコンピューティング料金モデル
  • 企業向けクラウドコンピューティングサービスのその他のタイプ
  • クラウドコンピューティングサービスの各レイヤー
  • クラウドコンピューティングサービスの新タイプの例
  • 要点のサマリー

第2章 クラウドコンピューティングサービス&料金モデル

  • イントロダクション
  • 主なクラウドコンピューティングプロバイダー料金モデル
  • クラウドサービス料金の発展
  • パブリッククラウドコンピューティングサービス:一般的な料金モデル
  • ハイブリッドクラウドコンピューティングサービス:一般的な料金モデル
  • プライベートクラウドコンピューティングサービス:一般的な料金モデル
  • クラウドコンピューティング関連サービス:サービス料金のその他のタイプ
  • 要点のサマリー

第3章 主なクラウドコンピューティング企業&クラウドコンピューティング料金

  • イントロダクション:クラウドコンピューティングサービスの市場構造
  • クラウドコンピューティング企業・提供される一般的なサービス機能の範囲
  • クラウドコンピューティングサービス機能の新しいタイプ
  • クラウドコンピューティングプロバイダーのコモディティ化vs.専門化
  • 主なハイブリッドクラウドコンピューティング企業
  • AWS
  • Accenture
  • AT&T
  • Biznet Indonesia
  • BMC Software
  • BT Global Services
  • CAT Telecom Thailand
  • CenturyLink
  • Citrix
  • Dell
  • CSC
  • Dimension Data
  • 富士通
  • Joyent
  • Microsoft
  • Oracle
  • Orange Business Services
  • OVH
  • Sungard AS
  • Navisite
  • Salesforce.com
  • IBM SoftLayer
  • Google
  • KPN
  • NTTコミュニケーション
  • Rackspace Hosting
  • SAP
  • SingTel
  • Telecom Italia
  • PLDT
  • Portugal Telecom
  • T-Systems
  • Telefonica Global
  • The key Hybrid cloud computing players
  • VMware
  • Verizon cloud computing services
  • 主なプライベートクラウドコンピューティング企業
  • 主なクラウドコンピューティング料金動向
  • 要点のサマリー

第4章 クラウドの料金:動向・成長・予測

  • イントロダクション:クラウドコンピューティングサービスの料金動向、成長および予測
  • エンタープライズクラウドコンピューティングサービスの導入レベル
  • クラウドコンピューティングの成長率・需要
  • クラウドコンピューティングサービスの成長率
  • クラウドコンピューティング成長の主な促進因子
  • クラウドコンピューティング料金:ベンダー比較
  • 1時間あたりのバンドルクラウドコンピューティング料金
  • クラウドコンピューティング帯域幅の料金
  • クラウドコンピューティング料金:料金の推移
  • クラウドコンピューティング料金の予測:地域別
  • TCL (Tariff Consultancy Ltd) の料金予測:クラウドコンピューティングセグメント別
  • 要点のサマリー

第5章 結論・動向

  • クラウド料金:結論・将来のクラウドコンピューティング成長の主要動向

付録1:用語

付録2:為替レート

図表リスト

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目次

TCL's new Pricing the Cloud 2 report finds that average cloud computing pricing for enterprises has fallen by two-thirds since 2014, cloud pricing though is now starting to stabilise. Published: Mon 11 January 2016

Tariff Consultancy Ltd (TCL has published its Pricing the Cloud 2 - 2016 to 2020 report, which includes a survey of published cloud pricing from more than 20 public cloud providers worldwide. It is an extensive update of the original TCL Pricing the Cloud report published in 2014, and reveals that average entry-level cloud computing pricing has declined by some 66 per cent over the last two year period to November 2015.

The decline in cloud pricing reflects in part the intense competition between public cloud computing providers, and also the rapid product innovation that is taking place among the key worldwide platform providers.

The market for cloud computing products remains dominated by AWS which has a quarter of the IaaS segment, followed by Microsoft Azure. AWS has a record of consistent product innovation with over 500 product features launched since 2008, and continues to provide new services, including a recently announced cloud service to support the Internet of Things (IoT).

TCL calculates that the average entry-level cloud computing Instance is now at USD $0.12 per hour (based on Windows OS). The range of pricing available has narrowed over the past 2 year period, as cloud computing providers such as Rackspace Hosting and others have reduced their rates towards the levels charged by the global cloud providers - such as AWS, Microsoft Azure and Google.

TCL's research finds that the reduction in pricing continue to drive cloud adoption. Cloud services are now being used by enterprises across a range of their critical applications. Although enterprise cloud adoption differs significantly by country - according to a Eurostat survey of the EU-28 countries published in 2015 for example, Italian businesses have a cloud penetration rate of 40 per cent, but German businesses by contrast have a reported cloud penetration rate of 12 per cent.

The cost of introducing private cloud services is also falling, which is encouraging the large enterprise to adopt a hybrid cloud infrastructure. TCL has also identified a key trend for Data Centre companies, IT Integrators and some Telecom Providers to become the integrator of multiple cloud services - with BT Global Services for example positioning itself as the chosen integrator of the "cloud of clouds" for large businesses.

BT is following the lead of the IT Integrator - including professional service firms CSC and Accenture - who are also partnering with leading cloud providers, particularly AWS, in order to provide cloud migration services and hybrid secure clouds for large enterprises rather than develop their own competing public cloud services.

Into 2016 the cost of the public cloud appears to have reached a price point which is now relatively stable. For example, both AWS and Microsoft are offering a similar entry level Compute Instance, with other cloud providers following with similar pricing. In the 2014 cloud survey, TCL found that both companies were offering free initial tier Compute Instances, but more recent cloud pricing has become more rational with free pricing limited to a one month or three month promotional period.

The emphasis by the cloud computing provider is now increasingly on service innovation, not price. The global cloud platform providers (including AWS, Microsoft & Google) now offer a wide range of Compute Instances suitable for intensive computing, memory, content and fast I/O applications. Cloud providers are introducing analytical services available for cloud computing applications and are now offering cloud for the emerging Internet of Things (IoT).

New cloud services are being introduced to cater for specialized customer requirements as a means of avoiding price commoditization. However, the market share and computing power of AWS gives the company a considerable advantage in providing economies of scale which are passed on to the end user, with a claimed reduction in AWS cloud pricing made on 50 separate occasions since launch in 2008 - on average once a quarter over a 7 year period.

TCL forecasts that average public cloud pricing will fall by some 14 per cent over the four year period from 2016 to 2020 - but with less intense price competition over the period.

TCL also anticipates that revenues for public cloud services will increase rapidly over the same period by more than three times to some USD $82 billion.

Companies covered in the Report

  • Accenture
  • Amazon Web Services (AWS)
  • Apple
  • AT&T
  • Biznet (Indonesia)
  • BMC Software
  • BT Global Services
  • CAT Telecom (Thailand)
  • CenturyLink
  • Cisco Systems
  • Citrix
  • Colt Telecom
  • CSC (Computer Sciences Corporation)
  • CTERA Networks
  • Dell
  • Dimension Data
  • EMC
  • Equinix
  • Fujitsu
  • Google
  • HP Enterprise
  • IBM (SoftLayer)
  • iomart
  • Interxion
  • Joyent
  • KPN
  • Level (3)
  • Microsoft
  • NTT Communications (NTT Com)
  • Navisite
  • Oracle
  • Orange Business Services (OBS)
  • OVH
  • PLDT (Philippines)
  • Portugal Telecom (PT)
  • Rackspace Hosting
  • Salesforce.com
  • SAP
  • SingTel (Singapore)
  • SunGard Availability Services
  • T-Systems
  • TelecityGroup
  • Telecom Italia
  • Telefonica
  • Verizon

Table of Contents

  • A list of Figures
  • A list of companies included in the report
  • Methodology
  • The key changes since the TCL 2014 Pricing the Cloud report
  • Executive Summary

PART ONE - Defining the cloud & the cloud services offered in the report

  • Introduction - Definition of cloud computing services for the purpose of this report
  • The development of cloud computing services
  • The reasons for the growth of cloud computing services
  • The evolution of cloud computing, public, private & hybrid clouds
  • Early cloud computing provider service pricing models
  • Other types of cloud computing services for the enterprise
  • The different layers of cloud computing services
  • Examples of new types of cloud computing services
  • Key Point Summary

PART TWO - Cloud computing provider services & pricing models

  • Introduction - The types of cloud computing provider pricing model available
  • The main cloud computing provider pricing models
  • The development of cloud service service pricing
  • Public cloud computing services - the generic pricing models
  • Hybrid cloud computing services - the generic pricing models
  • Private cloud computing services - the generic pricing models
  • Cloud computing related services - Other types of service pricing
  • Key Point Summary

PART THREE - The key cloud computing players & cloud computer provider pricing

  • Introduction - The market structure for cloud computing services
  • The range of cloud computing players & the generic service features offered
  • The new types of cloud computing service features
  • Commoditization versus specialization for the cloud computing providers
  • The key Public cloud computing players
  • AWS cloud computing services
  • Accenture cloud computing services
  • AT&T cloud computing services
  • Biznet Indonesia cloud computing services
  • BMC Software cloud computing services
  • BT Global Services cloud computing services
  • CAT Telecom Thailand cloud computing services
  • CenturyLink Cloud computing services
  • Citrix cloud computing services
  • Dell cloud computing services
  • CSC cloud computing services
  • Dimension Data cloud computing services
  • Fujitsu cloud computing services
  • Joyent cloud computing services
  • Microsoft cloud computing services
  • Oracle cloud computing services
  • Orange Business Services cloud computing services
  • OVH cloud computing services
  • Sungard AS cloud computing services
  • Navisite cloud computing services
  • Salesforce.com cloud computing services
  • IBM SoftLayer cloud computing services
  • Google cloud computing services
  • KPN cloud computing services
  • NTT Communications cloud computing services
  • Rackspace Hosting cloud computing services
  • SAP cloud computing services
  • SingTel cloud computing services
  • Telecom Italia cloud computing services
  • PLDT cloud computing services
  • Portugal Telecom cloud computing services
  • T-Systems cloud computing services
  • Telefonica Global cloud computing services
  • The key Hybrid cloud computing players
  • VMware cloud computing services
  • Verizon cloud computing services
  • The key Private cloud computing players
  • The key cloud computing pricing trends
  • Key Point Summary

PART FOUR - Pricing the Cloud 2 - 2016 to 2020 - trends, growth & forecasts

  • Introduction - Pricing trends, growth & forecast trends for cloud computing services
  • The adoption levels for enterprise cloud computing services
  • The growth rates and demand for cloud computing services
  • The growth rates for cloud computing services
  • The key drivers for cloud computing service growth
  • Pricing for cloud computing - vendor comparisons
  • Bundled cloud computing pricing per hour
  • Monthly cloud computing rental pricing
  • Cloud computing bandwidth pricing
  • Pricing for cloud computing - the changes in pricing over time
  • A pricing forecast for cloud computing - by region from 2016 to 2020
  • TCL pricing forecast - by cloud computing segment from 2016 to 2020
  • Key Point Summary

PART FIVE - Pricing the Cloud 2 - Conclusions & Trends

  • Pricing the Cloud 2 - Conclusions and the key trends for future cloud computing growth

Appendix One - A glossary of terms used in this report

Appendix Two - The exchange rates used in this report

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