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LTE料金戦略

2014 LTE Pricing Strategies

発行 Tariff Consultancy Ltd. 商品コード 294545
出版日 ページ情報 英文 90 Pages; 50+ Tables & Charts
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=115.27円で換算しております。
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LTE料金戦略 2014 LTE Pricing Strategies
出版日: 2014年02月03日 ページ情報: 英文 90 Pages; 50+ Tables & Charts
概要

当レポートでは、EU、EU以外、アジア太平洋地域および中東地域におけるMNOの主な価格決定動向について分析し、LTEサービスを展開しているMNO15社のケーススタディを提供しており、概略以下の構成でお届けします。

目次

イントロダクション

サマリー

調査手法

エグゼクティブサマリー

第1章 ケーススタディ:EU

  • LTE戦略:発売戦略、現在の戦略、LTE情勢、4G LTE料金の変化
    • Bouygues Telecom(フランス)
    • Vodafone(ドイツ)
    • KPN(オランダ)
    • TMN(ポルトガル)
    • EE(英国)

第2章 ケーススタディ:EU以外

  • LTE戦略:発売戦略、現在の戦略、LTE情勢、4G LTE料金の変化
    • Telenor(ノルウェー)
    • Megafon(ロシア)
    • Swisscom(スイス)

第3章 ケーススタディ:アジア太平洋地域

  • LTE戦略:発売戦略、現在の戦略、LTE情勢、4G LTE料金の変化
    • Optus(オーストラリア)
    • ドコモ(日本)
    • Vodafone(ニュージーランド)
    • SingTel(シンガポール)

第4章 ケーススタディ:中東

  • LTE戦略:発売戦略、現在の戦略、LTE情勢、4G LTE料金の変化
    • Batelco(バーレーン)
    • Nawras(オマーン)
    • Ooredoo(カタール)

第5章 LTEのケーススタディ:結論

第6章 LTE料金の比較

  • イントロダクション
  • EU地域
  • EU以外
  • アジア太平洋地域
  • 中東地域

付録

  • 付録?:LTE-Advanced (LTE-A)
  • 付録?:LTEの現在のプロモーション
  • 付録?:LTEローミング
  • 付録?:本レポートで使用された為替レート表
  • 付録?:各地域の国のリスト表
目次

The TCL 2014 4G LTE Pricing Strategies report analyses the key pricing trends for MNOs in the EU, Non-EU, Asia Pacific & Middle East regions. The report draws on findings from the TCL Global LTE Tariff Tracker subscription service and provides pricing case studies for 15 MNOs that have launched 4G LTE services. The case studies include - Bouygues Telecom (France), Vodafone (Germany), KPN (Netherlands), TMN (Portugal), Everything Everywhere (UK), Telenor (Norway), MegaFon (Russia), Swisscom (Switzerland), Optus (Australia), NTT DOCOMO (Japan), Vodafone (New Zealand), SingTel (Singapore), Batelco (Bahrain), Nawras (Oman) & Ooredoo (Qatar).

In the 2014 Global LTE Pricing Strategies report TCL provides focus on the main 4G LTE pricing trends highlighted in the TCL Global LTE Data Price Tracker subscription service including:

1) Analysis of overall 4G LTE pricing by 4 main geographical regions worldwide (incl. the EU, non-EU countries, Asia Pacific and theMiddle East)

2) Further analysis of 4G LTE pricing by the 4 main geographical regions by the following detailed metrics:

  • a) Pricing per GB of data allowance (in USD per month)
  • b) Average monthly data user allowance (in GB)
  • c) Highest LTE pricing per region (in USD per month)
  • d) Lowest LTE pricing per region (in USD per month)

3) Examines MNO 4G LTE pricing launch strategies per region

4) Examines current MNO 4G LTE pricing strategies per region

5) Finally, the report provides a selection of 15 key MNO 4G LTE case studies with pricing at launch and since launch

Table of Contents

Introduction

Summary

  • The main generic 4G LTE pricing strategies at launch
  • The changes in 4G LTE tariffs over time

Methodology

Executive Summary

Section 1: Case Studies EU

LTE Strategies - Bouygues Telecom (France)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in France
  • Changes in 4G LTE pricing

LTE Strategies - Vodafone (Germany)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Germany
  • Changes in 4G LTE pricing

LTE Strategies - KPN (Netherlands)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in the Netherlands
  • Changes in 4G LTE pricing

LTE Strategies - TMN (Portugal)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Portugal
  • Changes in 4G LTE pricing

LTE Strategies - EE (UK)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in the UK
  • Changes in 4G LTE pricing

Section 2: Case Studies Non-EU

LTE Strategies - Telenor (Norway)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Norway
  • Changes in 4G LTE pricing

LTE Strategies - Megafon (Russia)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in the Russia
  • Changes in 4G LTE pricing

LTE Strategies - Swisscom (Switzerland)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Switzerland
  • Changes in 4G LTE pricing

Section 3: Case Studies Asia-Pacific

LTE Strategies - Optus (Australia)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Australia
  • Changes in 4G LTE pricing

LTE Strategies - DoCoMo (Japan)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Japan
  • Changes in 4G LTE pricing

LTE Strategies - Vodafone (New Zealand)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in New Zealand
  • Changes in 4G LTE pricing

LTE Strategies - SingTel (Singapore)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Singapore
  • Changes in 4G LTE pricing

Section 4: Case Studies Middle East

LTE Strategies - Batelco (Bahrain)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Bahrain
  • Changes in 4G LTE pricing

LTE Strategies - Nawras (Oman)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Oman
  • Changes in 4G LTE pricing

LTE Strategies - Ooredoo (Qatar)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Qatar
  • Changes in 4G LTE pricing

Section 5: LTE Case Studies Conclusions

Section 6: LTE Tariff Comparison

  • 6.1. Introduction
  • 6.2. EU region 4G LTE tariff pricing analysis
  • 6.3 Non-EU region 4G LTE tariff pricing analysis
  • 6.4 Asia-Pacific region 4G LTE tariff pricing analysis
  • 6.5 Middle Eastregion 4G LTE tariff pricing analysis
  • Appendix I - LTE-Advanced (LTE-A)
  • Appendix II - LTE Current Promotions
  • Appendix III - LTE Roaming
  • Appendix IV A table showing the currency exchange rates used in this report
  • Appendix V - A table showing the list of countries per region
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