市場調査レポート

IPテレビの料金傾向:2011年版

IPTV Pricing Trends 2011

発行 Tariff Consultancy Ltd. 商品コード 177914
出版日 ページ情報 英文 40 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=105.42円で換算しております。
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IPテレビの料金傾向:2011年版 IPTV Pricing Trends 2011
出版日: 2011年03月25日 ページ情報: 英文 40 Pages
概要

当レポートでは、IPテレビの料金動向に関する広範なデータ(世界全体での利用者数・普及台数・サービス内容・契約方式・基本費用・追加サービスと費用・販売促進方法など)を収集し、データベース化して提供しており、概略以下の構成でお届けします。

第1章 イントロダクション

  • 分析範囲

第2章 分析手法

第3章 サービス内容

第4章 ブロードバンド・ネットワーク・アーキテクチャ

第5章 IPテレビ市場の成長

第6章 料金構造

第7章 基本的な加入プラン

  • 単発利用時の費用
  • 月額契約費
  • コンテンツ

第8章 バンドリング

第9章 追加契約パッケージ

  • 追加パッケージ数
  • 追加パッケージあたりチャンネル数
  • 追加パッケージの月額契約費

第10章 個別チャンネル

第11章 追加サービス

第12章 販売促進

図表一覧

目次

The report entitled IPTV Pricing Trends 2011 is a survey of the main price trends taking place across 56 IPTV providers. The aim of this report is to provide as comprehensive overview of the main trends adopted for pricing of IPTV services across the regions by those operators offering the service.

The product comprises of two deliverables:

1) A database holding the prices for basic plans and additional channels for 56 operators' IPTV offerings.

Details covered for each of the 56 profiles are:

  • Country name
  • VAT rate
  • Operator name
  • IPTV product name
  • Number of broadband subscribers
  • Broadband network architecture used for IPTV delivery (DSL or FTTx)
  • Categories covered
  • Provision of Video On Demand (VOD) service
  • Standard pricing plans
  • Additional content packages
  • Other charges
    • i. Set-top box charges
    • ii. Additional features charge
    • iii. Multiple service points
    • iv. Single-channel charges
    • v. VOD charges
    • vi. Other charges e.g. delivery, installation, cabling, disconnection, reconnection etc
  • Promotional offers

2) A 40-page report:

Table of Contents

Executive Summary

1. Introduction

  • 1.1 Scope Of The Report

2. Methodology

3. Service Components

4. Broadband Network Architecture

5. IPTV Market Growth

6. Pricing Structure

7. Basic Subscription Plans

  • 7.1 One-Off Fee
  • 7.2 Monthly Subscription Fee
  • 7.3 Content

8. Bundling

9. Additional Subscription Packages

  • 9.1 Number Of Additional Packages
  • 9.2 Number Of Channels Per Additional Package
  • 9.3 Monthly Subscription Fee Of Additional Packages

10. Individual Channels

11. Additional Services

12. Promotional Offers

Table Of Figures

  • Figure 1. Broadband network architectures used for the delivery of IPTV services
  • Figure 2. Availability of additional subscription plans as part of the pricing model
  • Figure 3. VOD as part of the pricing model
  • Figure 4. Frequency distribution of the one-off fee values
  • Figure 5. Frequency distribution of the monthly subscription fee values
  • Figure 6. Frequency distribution of the number of channels
  • Figure 7. Frequency distribution of the number of additional packages per operator
  • Figure 8. Frequency distribution of the number of channels per additional package
  • Figure 9. Frequency distribution of the monthly subscription fee values
  • Figure 10. Frequency distribution of the number of independent channels per IPTV service provider

Table Of Tables

  • Table 1. Operator coverage by region
  • Table 2. List of IPTV service providers
  • Table 3. Exchange rates used in this report (conversion into 1 Euro)
  • Table 4. Typical service components of a converged package
  • Table 5. Geographic distribution of IPTV service providers in terms of broadband network architecture
  • Table 6: IPTV operator growth rates - September 2009 to September
  • Table 7. Key components of IPTV offerings' pricing model
  • Table 8. Frequency distribution of the one-off fee values
  • Table 9. Frequency distribution of the monthly subscription fee values
  • Table 10. Frequency distribution of the number of channels
  • Table 11. Frequency distribution of the number of additional packages per operator
  • Table 12. Frequency distribution of the monthly subscription fee values
  • Table 13. Examples of promotional offers
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