市場調査レポート

中国におけるデジタル広告費 - インタラクティブモデル

Interactive Model - Digital Advertising Spend in China

発行 Socintel360 商品コード 329137
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=104.18円で換算しております。
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中国におけるデジタル広告費 - インタラクティブモデル Interactive Model - Digital Advertising Spend in China
出版日: 2015年04月20日 ページ情報: 英文
概要

中国におけるオンライン広告費は、2013年末時点で152億米ドルとなり、広告全体の29.0%を占めました。2009年から2013年の間、中国ではオンライン広告が33.1%の複合年間成長率 (CAGR) で成長しました。この成長は2014年も続くと予想され、2013年より22.8%増加の186億米ドルの支出が見込まれています。2014年から2018年の期間では、オンライン広告費は14.4%のCAGRで成長し、2018年には広告費全体の38.2%を占める319億米ドルに達すると予測されています。

当レポートでは、中国におけるオンライン広告費の詳細データや、各分類・テーマにおける分析などについて取り上げています

第1章 当レポートについて

第2章 オンライン広告費の市場シェア分析

  • 中国のオンライン広告費
  • 市場シェアの分析

第3章 マクロ経済、ビジネス、消費者活性因子の分析

  • マクロ経済の基本と産業の成長のダイナミクス
  • 消費者の分析
  • インターネットと技術の導入
  • 端末とプラットフォーム
  • モバイルコマース
  • 広告費のダイナミクス

第4章 マーケティング目的別に見る中国のオンライン広告費

  • マーケティング目的の寸評
  • マーケティング目的ごとの広告費
    • ブランディング
    • 販売
    • リードジェネレーション/トラフィックの拡大
    • 製品の立ち上げ

第5章 チャネル別に見る中国のオンライン広告費

  • オンラインチャネルのダイナミクス - 全体
    • 他の主要市場と中国の比較評価
  • オンラインチャネルのダイナミクス - モバイル
    • オンラインモバイル検索広告費
    • オンラインモバイルディスプレイ広告費
    • オンラインモバイルメッセージング広告費
    • オンラインモバイルビデオ広告費
  • オンラインチャネルのダイナミクス - デスクトップ
    • オンラインデスクトップ検索広告費
    • オンラインデスクトップディスプレイ広告費
    • オンラインデスクトップメッセージング広告費
    • オンラインデスクトップビデオ広告費

第6章 産業別に見る中国のオンライン広告費

  • 主要産業の寸評
  • 飲食品のオンライン広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • チャネル別の分析−デスクトップ vs. モバイル
  • 健康・美容のオンライン広告費
  • コンピューター製品 & サービスのオンライン広告費
  • レジャー・旅行・観光のオンライン広告費
  • 金融サービスのオンライン広告費
  • 自動車のオンライン広告費
  • メディアのオンライン広告費
  • エンターテインメントのオンライン広告費
  • 通信のオンライン広告費
  • 小売のオンライン広告費
  • 医薬品・医療のオンライン広告費
  • 公共分野のオンライン広告費
  • 不動産のオンライン広告費
  • 教育のオンライン広告費

第7章 フォーマット別に見る中国のオンライン広告費

  • オンラインフォーマットのダイナミクス - 全体
  • オンラインフォーマットのダイナミクス
    • オンライン検索広告費
    • オンラインディスプレイ (ビデオ除く)広告費
    • オンラインスポンサーシップ広告費
    • オンラインクラシファイド広告費 (三行広告費)
    • オンラインEメール広告費
    • オンラインビデオ広告費
  • プログラマティックデジタルディスプレイ広告費
  • プログラマティックオンラインビデオ広告費
  • RTBディスプレイ広告費

第8章 中国のオンラインゲーム広告費

  • ゲーム広告費の寸評
  • カテゴリー別ゲーム広告費
    • ゲーム周辺環境での広告費
    • ゲーム内環境での広告費
    • ゲーム没入型の広告費
    • 独占宣伝ゲームの広告費

第9章 オンラインサイト別の市場シェア分析

  • 寸評
  • オンラインサイト別のオンライン広告費
    • Baidu
    • Alibaba
    • Google China
    • Tencent
    • Sohu
    • Sina
    • Soufun
    • Youku & Tudou

図表リスト

目次
Product Code: DSIM80709

Online advertising spend in China stood at US$15.2 billion by end of 2013, accounting for 29.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 33.1%. This growth is expected to continue in 2014 with brands expected to spend US$18.6 billion, representing an increase of 22.8% over 2013. Over the forecast period (2014-2018), Socintel360 expects online advertising spend to grow at a CAGR of 14.4% to reach US$31.9 billion in 2018, accounting for 38.2% of the total advertising spend.

Scope

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

  • Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • ­ Search Ad Spend
    • ­ Display Ad Spend
    • ­ Sponsorship Ad Spend
    • ­ Classified Ad Spend
    • ­ Email Ad Spend
    • ­ Video Ad Spend
  • Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
    • ­ Food & Beverages
    • ­ Health & Beauty
    • ­ Technology & ICT Services
    • ­ Leisure Travel & Tourism
    • ­ Financial Services
    • ­ Automotive
    • ­ Media
    • ­ Entertainment
    • ­ Telecoms
    • ­ Retail
    • ­ Pharmaceutical & Healthcare
    • ­ Public Sector
    • ­ Real estate
    • ­ Education
  • Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
    • ­ Branding
    • ­ Direct Sales
    • ­ Lead Generation/Increase Traffic
    • ­ Product Launch
  • By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
    • ­ Around Games & Apps Environment Ad Spend
    • ­ In Game Environment Ad Spend
    • ­ In Game Immersive Ad Spend
    • ­ Exclusive Advertising Games Spend
  • By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2010-2014).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

Synopsis

This report answers the following key questions:

  • How is online and mobile advertising expected to grow over the next five years?
  • How much is being spent on online advertising by industry?
  • How is online marketing budget being allocated and utilized?
  • Which marketing objectives are driving the online advertising spend?
  • Which online advertising formats are gaining popularity to target consumers?
  • Which online sites are gaining / losing market share?

Table of Contents

1. About this Report

  • 1.1. About Socintel360
  • 1.2. Summary
  • 1.3. Scope
  • 1.4. Methodology
  • 1.5. Definitions
  • 1.6. Disclaimer

2. Online Advertising Spend Market Share Analysis

  • 2.1. China Online Advertising Spend
  • 2.2. Market Share Analysis

3. Analysis of Macroeconomic, Business, and Consumer Drivers

  • 3.1. Macroeconomic Fundamentals and Industry Growth Dynamics
  • 3.2. Consumer Insights
  • 3.3. Internet & Technology Adoption
  • 3.4. Devices & Platforms
  • 3.5. Mobile Commerce
  • 3.6. Advertising Spend Dynamics

4. China Online Advertising Spend by Marketing Objective

  • 4.1. Snapshot of Marketing Objectives
  • 4.2. Ad Spend by Marketing Objectives
    • 4.2.1. Branding
    • 4.2.2. Sales
    • 4.2.3. Lead Generation/ Increase Traffic
    • 4.2.4. Product Launch

5. China Online Advertising Spend by Channels

  • 5.1. Online Channel Dynamics - Overall
    • 5.1.1. Benchmarking China with Other Key Markets
  • 5.2. Online Channel Dynamics - Mobile
    • 5.2.1. China Online Mobile Search Ad Spend
    • 5.2.2. China Online Mobile Display Ad Spend
    • 5.2.3. China Online Mobile Messaging Ad Spend
    • 5.2.4. China Online Mobile Video Ad Spend
    • 5.2.5. Benchmarking China with Other Key Markets
  • 5.3. Online Channel Dynamics - Desktop
    • 5.3.1. China Online Desktop Search Ad Spend
    • 5.3.2. China Online Desktop Display Ad Spend
    • 5.3.3. China Online Desktop Video Ad Spend
    • 5.3.4. Benchmarking China with Other Key Markets

6. China Online Advertising Spend by Industry

  • 6.1. Snapshot of Key Verticals
  • 6.2. Food & Beverages Online Ad Spend
    • 6.2.1. Snapshot, 2010-2019
    • 6.2.2. Analysis by Marketing Objective
    • 6.2.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.3. Health & Beauty Online Ad Spend
    • 6.3.1. Snapshot, 2010-2019
    • 6.3.2. Analysis by Marketing Objective
    • 6.3.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.4. Computer Product & Service Online Ad Spend
    • 6.4.1. Snapshot, 2010-2019
    • 6.4.2. Analysis by Marketing Objective
    • 6.4.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.5. Leisure Travel & Tourism Online Ad Spend
    • 6.5.1. Snapshot, 2010-2019
    • 6.5.2. Analysis by Marketing Objective
    • 6.5.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.6. Financial Services Online Ad Spend
    • 6.6.1. Snapshot, 2010-2019
    • 6.6.2. Analysis by Marketing Objective
    • 6.6.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.7. Automotive Online Ad Spend
    • 6.7.1. Snapshot, 2010-2019
    • 6.7.2. Analysis by Marketing Objective
    • 6.7.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.8. Media Online Ad Spend
    • 6.8.1. Snapshot, 2010-2019
    • 6.8.2. Analysis by Marketing Objective
    • 6.8.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.9. Entertainment Online Ad Spend
    • 6.9.1. Snapshot, 2010-2019
    • 6.9.2. Analysis by Marketing Objective
    • 6.9.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.1. Telecom Online Ad Spend
    • 6.10.1. Snapshot, 2010-2019
    • 6.10.2. Analysis by Marketing Objective
    • 6.10.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.11. Retail Online Ad Spend
    • 6.11.1. Snapshot, 2010-2019
    • 6.11.2. Analysis by Marketing Objective
    • 6.11.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.12. Pharmaceutical & Healthcare Online Ad Spend
    • 6.12.1. Snapshot, 2010-2019
    • 6.12.2. Analysis by Marketing Objective
    • 6.12.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.13. Public Sector Online Ad Spend
    • 6.13.1. Snapshot, 2010-2019
    • 6.13.2. Analysis by Marketing Objective
    • 6.13.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.14. Real Estate Online Ad Spend
    • 6.14.1. Snapshot, 2010-2019
    • 6.14.2. Analysis by Marketing Objective
    • 6.14.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.15. Education Online Ad Spend
    • 6.15.1. Snapshot, 2010-2019
    • 6.15.2. Analysis by Marketing Objective
    • 6.15.3. Analysis by Channel Spend - Desktop vs. Mobile

7. China Online Advertising Spend by Format

  • 7.1. China Online Format Dynamics - Overall
  • 7.2. Online Format Dynamics
    • 7.2.1. China Online Search Ad Spend
    • 7.2.2. China Online Display (Excluding Video) Ad Spend
    • 7.2.3. China Online Sponsorship Ad Spend
    • 7.2.4. China Online Classified Ad Spend
    • 7.2.5. China Online Email Ad Spend
    • 7.2.6. China Online Video Ad Spend
  • 7.3. Programmatic Digital Display Ad Spend
  • 7.4. Programmatic Online Video Ad Spend
  • 7.5. RTB Display Ad Spend

8. China Online Gaming Advertising Spend

  • 8.1. Snapshot of Gaming Ad Spend
  • 8.2. Gaming Ad Spend by Categories
    • 8.2.1. Around Games Environment Ad Spend
    • 8.2.2. In Game Environment Ad Spend
    • 8.2.3. In Game Immersive Ad Spend
    • 8.2.4. Exclusive Advertising Games Spend

9. Market Share Analysis by Online Sites

  • 9.1. Snapshot
  • 9.2. Online Advertising Spend by Online Sites
    • 9.2.1. Baidu
    • 9.2.2. Alibaba
    • 9.2.3. Google China
    • 9.2.4. Tencent
    • 9.2.5. Sohu
    • 9.2.6. Sina
    • 9.2.7. Soufun
    • 9.2.8. Youku & Tudou

List of Tables

  • Table 1: China Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 2: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Table 3: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 4: China Population Analysis (Million), 2010-2019
  • Table 5: China Inflation Trends (%), 2010-2019
  • Table 6: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 7: China Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 8: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Table 9: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 10: China Number of Gamers - Online, Mobile and Social (Million), 2010-2019
  • Table 11: China Mobile Internet User Analysis (Million), 2010-2019
  • Table 12: China Number of Internet and Social Media Users (Million), 2010-2019
  • Table 13: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Table 14: China Number of Mobile and Smartphone Users (Million), 2010-2019
  • Table 15: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Table 16: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 17: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Table 18: China Online Spending per Internet User (US$), 2010-2019
  • Table 19: China Online Mobile Spending per Online User (US$), 2010-2019
  • Table 20: China Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Table 21: China Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 22: China Online Advertising Spend on Branding (US$ Million), 2010-2019
  • Table 23: China Online Advertising Spend on Sales (US$ Million), 2010-2019
  • Table 24: China Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Table 25: China Online Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Table 26: China Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 27: China Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 28: China Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Table 29: China Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 30: China Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 31: China Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 32: China Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 33: China Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 34: China Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Table 35: China Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 36: China Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 37: China Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 38: China Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 39: China Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 40: China Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 41: China Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 42: China Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 43: China Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 44: China Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 45: China Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 46: China Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 47: China Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 48: China Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 49: China Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 50: China Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 51: China Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 52: China Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 53: China Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 54: China Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 55: China Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 56: China Media Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 57: China Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 58: China Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 59: China Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 60: China Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 61: China Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 62: China Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 63: China Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 64: China Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 65: China Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 66: China Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 67: China Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 68: China Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 69: China Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 70: China Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 71: China Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 72: China Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 73: China Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 74: China Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 75: China Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 76: China Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 77: China Education Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 78: China Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 79: China Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 80: China Online Advertising Spend by Formats (%), 2014 vs. 2019
  • Table 81: China Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 82: China Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 83: China OnlineSponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 84: China OnlineClassified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 85: China OnlineEmail Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 86: China Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 87: China Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 88: China Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 89: China RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 90: China Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 91: China Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Table 92: China Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Table 93: China Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 94: China Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 95: China Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 96: China Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 97: China Online Advertising Spend by Online Sites (%), 2014
  • Table 98: China Online Advertising Spend on Baidu (US$ Million), 2010-2014
  • Table 99: China Online Advertising Spend on Alibaba Social Networking Site (US$ Million), 2010-2014
  • Table 100: China Online Advertising Spend on Google China (US$ Million), 2010-2014
  • Table 101: China Online Advertising Spend on Tencent (US$ Million), 2010-2014
  • Table 102: China Online Advertising Spend on Sohu (US$ Million), 2010-2014
  • Table 103: China Online Advertising Spend on Sina (US$ Million), 2010-2014
  • Table 104: China Online Advertising Spend on Soufun (US$ Million), 2010-2014
  • Table 105: China Online Advertising Spend on Youku & Tudou (US$ Million), 2010-2014

List of Figure

  • Figure 1: Methodology Framework
  • Figure 2: China Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 4: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Figure 5: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 6: China Population Analysis (%), 2014
  • Figure 7: China Inflation Trends (%), 2010-2019
  • Figure 8: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 9: China Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 10: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Figure 11: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 12: China Number of Gamers - Online, Mobile and Social (Million), 2010-2019
  • Figure 13: China Mobile Internet User Analysis (Million), 2010-2019
  • Figure 14: China Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 15: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Figure 16: China Number of Mobile and Smartphone Users (Million), 2010-2019
  • Figure 17: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Figure 18: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 19: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Figure 20: China Online Spending per Internet User (US$), 2010-2019
  • Figure 21: China Online Mobile Spending per Online User (US$), 2010-2019
  • Figure 22: China Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Figure 23: China Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 24: China Online Advertising Spend on Branding (US$ Million), 2010-2019
  • Figure 25: China Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 26: China Online Advertising Spend on Sales (US$ Million), 2010-2019
  • Figure 27: China Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 28: China Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Figure 29: China Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 30: China Online Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Figure 31: China Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 32: China Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 33: Online Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 34: China Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 35: China Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Figure 36: China Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 37: China Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 38: China Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 39: China Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 40: China Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 41: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 42: China Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 43: China Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Figure 44: China Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 45: China Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 46: China Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 47: China Online Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 48: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 49: China Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
  • Figure 50: China Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 51: China Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 52: China Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 53: China Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 54: China Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 55: China Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 56: China Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 57: China Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 58: China Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 59: China Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 60: China Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 61: China Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 62: China Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 63: China Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 64: China Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 65: China Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 66: China Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 67: China Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 68: China Media Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 69: China Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 70: China Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 71: China Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 72: China Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 73: China Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 74: China Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 75: China Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 76: China Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 77: China Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 78: China Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 79: China Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 80: China Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 81: China Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 82: China Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 83: China Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 84: China Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 85: China Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 86: China Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 87: China Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 88: China Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 89: China Education Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 90: China Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 91: China Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 92: China Online Advertising Spend by Formats (%), 2014 vs. 2019
  • Figure 93: China Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 94: China Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 95: China Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 96: China Online Classified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 97: China Online Email Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 98: China Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 99: China Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 100: China Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 101: China RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 102: Global Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 103: Global Snapshot - Online Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 104: Global Online Gaming Advertising Spend Snapshot - Breakdown by Gaming Categories (%), 2014 vs. 2019
  • Figure 105: China Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 106: China Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Figure 107: China Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Figure 108: China Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 109: China Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 110: China Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 111: China Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 112: China Online Advertising Spend by Online Sites (%), 2014
  • Figure 113: China Online Advertising Spend on Baidu (US$ Million), 2010-2014
  • Figure 114: China Online Advertising Spend on Alibaba (US$ Million), 2010-2014
  • Figure 115: China Online Advertising Spend on Google China (US$ Million), 2010-2014
  • Figure 116: China Online Advertising Spend on Tencent (US$ Million), 2010-2014
  • Figure 117: China Online Advertising Spend on Sohu (US$ Million), 2010-2014
  • Figure 118: China Online Advertising Spend on Sina (US$ Million), 2010-2014
  • Figure 119: China Online Advertising Spend on Soufun (US$ Million), 2010-2014
  • Figure 120: China Online Advertising Spend on Youku & Tudou (US$ Million), 2010-2014
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