市場調査レポート

ドイツにおけるソーシャルメディア広告費 - インタラクティブモデル

Interactive Model - Social Media Advertising Spend in Germany

発行 Socintel360 商品コード 329119
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
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ドイツにおけるソーシャルメディア広告費 - インタラクティブモデル Interactive Model - Social Media Advertising Spend in Germany
出版日: 2015年04月20日 ページ情報: 英文
概要

ドイツにおけるソーシャルメディア広告費は、2013年末時点で11億米ドルとなり、オンライン広告費全体の10.6%を占めました。2009年から2013年の間、ドイツではソーシャルメディア広告が複合年間成長率 (CAGR) 49.3%で成長しました。この成長は2014年も続くと予想され、2013年より27.2%増加の14億米ドルの支出が見込まれています。2014年から2018年の期間では、ソーシャルメディア広告費は21.8%のCAGRで成長し、2018年にはオンライン広告費の20.4%を占める32億米ドルに達すると予測されています。

当レポートでは、ドイツにおけるソーシャルメディア広告費の詳細データや、各分類・テーマにおける分析などについて取り上げています

第1章 当レポートについて

  • Socintel360について
  • サマリー
  • 調査範囲
  • 調査手法
  • 定義
  • 免責事項

第2章 ソーシャルメディア広告費の市場シェア分析

  • ドイツのオンライン広告費
    • 他の主要市場とドイツの比較評価
  • ドイツのソーシャルメディア広告費
  • 市場シェアの分析

第3章 ソーシャルメディアのマーケティング予算の割り当て

  • 販路の割り当て
  • 機能の割り当て
  • 投資手段の分析

第4章 マクロ経済、ビジネス、消費者活性因子の分析

  • マクロ経済の基本と産業の成長のダイナミクス
  • 消費者の分析
  • インターネットと技術の導入
  • 端末とプラットフォーム
  • モバイルコマース
  • 広告費のダイナミクス

第5章 マーケティング目的別に見るドイツのソーシャルメディア広告費

  • マーケティング目的の寸評
  • マーケティング目的ごとの広告費
    • ブランディング
    • 販売
    • リードジェネレーション/トラフィックの拡大
    • 製品の立ち上げ

第6章 産業別に見るドイツのソーシャルメディア広告費

  • 主要産業の寸評
  • 飲食品のソーシャルメディア広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • 販路別の分析−デスクトップ vs. モバイル
  • 健康・美容のソーシャルメディア広告費
  • 技術・コンピューティング製品のソーシャルメディア広告費
  • レジャー・旅行・観光のソーシャルメディア広告費
  • 金融サービスのソーシャルメディア広告費
  • 自動車のソーシャルメディア広告費
  • メディアのソーシャルメディア広告費
  • エンターテインメントのソーシャルメディア広告費
  • 通信のソーシャルメディア広告費
  • 小売のソーシャルメディア広告費
  • 医薬品・医療のソーシャルメディア広告費
  • 公共分野のソーシャルメディア広告費
  • 不動産のソーシャルメディア広告費
  • 教育のソーシャルメディア広告費

第7章 チャネル・フォーマット別に見るドイツのソーシャルメディア広告費

  • オンラインチャネルのダイナミクス - 全体
    • 他の主要市場とドイツの比較評価
  • オンラインチャネルのダイナミクス - モバイル
  • オンラインチャネルのダイナミクス - デスクトップ
  • ソーシャルメディアチャネルのダイナミクス - 全体
  • ソーシャルメディアチャネルのダイナミクス - モバイル
    • ドイツのソーシャルメディアのモバイルディスプレイ広告費
    • ドイツのソーシャルメディアのモバイル動画広告費
    • 他の主要市場とドイツの比較評価
  • ソーシャルメディアチャネルのダイナミクス - デスクトップ
    • ドイツのソーシャルメディアのデスクトップディスプレイ広告費
    • ドイツのソーシャルメディアのデスクトップ動画広告費

第8章 ドイツのソーシャルゲーム広告費

  • ゲーム広告費の寸評
  • カテゴリー別ゲーム広告費
    • ゲーム周辺環境での広告費
    • ゲーム内環境での広告費
    • ゲーム没入型の広告費
    • 独占宣伝ゲームの広告費

第9章 ソーシャルネットワーキングサイトごとの市場シェアの分析

  • 寸評
  • ソーシャルネットワーキングサイトごとのソーシャルメディア広告費
    • Facebook
    • YouTube
    • Twitter
    • Google+

図表リスト

目次
Product Code: SMIM80724

Social media advertising spend in the Germany stood at US$1.1 billion by end of 2013, accounting for 10.6% of online advertising. During 2009-2013, social media advertising in the country has increased at a CAGR of 49.3%. This growth is expected to continue in 2014 with brands expected to spend US$1.4 billion, representing an increase of 27.2% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 21.8% to reach US$3.2 billion in 2018, accounting for 20.4% of the online advertising spend.

Scope

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

  • Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
  • Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • ­ Display Ad Spend
    • ­ Video Ad Spend

Each of the format segments above is broken down further into channel - desktop and mobile.

  • Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
    • ­ Food & Beverages
    • ­ Health & Beauty
    • ­ Technology & ICT Services
    • ­ Leisure Travel & Tourism
    • ­ Financial Services
    • ­ Automotive
    • ­ Media
    • ­ Entertainment
    • ­ Telecoms
    • ­ Retail
    • ­ Pharmaceutical & Healthcare
    • ­ Public Sector
    • ­ Real estate
    • ­ Education
  • Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
    • ­ Branding
    • ­ Direct Sales
    • ­ Lead Generation/Increase Traffic
    • ­ Product Launch

  • By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
    • ­ Around Games & Apps Environment Ad Spend
    • ­ In Game Environment Ad Spend
    • ­ In Game Immersive Ad Spend
    • ­ Exclusive Advertising Games Spend
  • By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

Synopsis

This report answers the following key questions:

  • How is social media advertising spending expected to grow over the next five years?
  • How much is being spent on social media advertising by industry?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining / losing market share?
  • How is social media mobile advertising spending expected to grow over the next five years?

Table of Contents

1. About this Report

  • 1.1. About Socintel360
  • 1.2. Summary
  • 1.3. Scope
  • 1.4. Methodology
  • 1.5. Definitions
  • 1.6. Disclaimer

2. Social Media Advertising Spend Market Share Analysis

  • 2.1. Germany Online Advertising Spend
    • 2.1.1. Benchmarking Germany with Other Key Markets
  • 2.2. Germany Social Media Advertising Spend
    • 2.2.1. Benchmarking Germany with Other Key Markets
  • 2.3. Market Share Analysis

3. Social Media Marketing Budget Allocation

  • 3.1. Channel Allocation
  • 3.2. Functional Allocation
  • 3.3. Analysis of Investment Avenues

4. Analysis of Macroeconomic, Business, and Consumer Drivers

  • 4.1. Macroeconomic Fundamentals and Industry Growth Dynamics
  • 4.2. Consumer Insights
  • 4.3. Internet & Technology Adoption
  • 4.4. Devices & Platforms
  • 4.5. Mobile Commerce
  • 4.6. Advertising Spend Dynamics

5. Germany Social Media Advertising Spend by Marketing Objective

  • 5.1. Snapshot of Marketing Objectives
  • 5.2. Ad Spend by Marketing Objectives
    • 5.2.1. Branding
    • 5.2.2. Sales
    • 5.2.3. Lead Generation/ Increase Traffic
    • 5.2.4. Product Launch

6. Germany Social Media Advertising Spend by Industry

  • 6.1. Snapshot of Key Verticals
  • 6.2. Food & Beverages Social Media Ad Spend
    • 6.2.1. Snapshot, 2010-2019
    • 6.2.2. Analysis by Marketing Objective
    • 6.2.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.3. Health & Beauty Social Media Ad Spend
    • 6.3.1. Snapshot, 2010-2019
    • 6.3.2. Analysis by Marketing Objective
    • 6.3.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.4. Technology & Computing Products Social Media Ad Spend
    • 6.4.1. Snapshot, 2010-2019
    • 6.4.2. Analysis by Marketing Objective
    • 6.4.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.5. Leisure Travel & Tourism Social Media Ad Spend
    • 6.5.1. Snapshot, 2010-2019
    • 6.5.2. Analysis by Marketing Objective
    • 6.5.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.6. Financial Services Social Media Ad Spend
    • 6.6.1. Snapshot, 2010-2019
    • 6.6.2. Analysis by Marketing Objective
    • 6.6.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.7. Automotive Social Media Ad Spend
    • 6.7.1. Snapshot, 2010-2019
    • 6.7.2. Analysis by Marketing Objective
    • 6.7.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.8. Media Social Media Ad Spend
    • 6.8.1. Snapshot, 2010-2019
    • 6.8.2. Analysis by Marketing Objective
    • 6.8.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.9. Entertainment Social Media Ad Spend
    • 6.9.1. Snapshot, 2010-2019
    • 6.9.2. Analysis by Marketing Objective
    • 6.9.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.1. Telecom Social Media Ad Spend
    • 6.10.1. Snapshot, 2010-2019
    • 6.10.2. Analysis by Marketing Objective
    • 6.10.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.11. Retail Social Media Ad Spend
    • 6.11.1. Snapshot, 2010-2019
    • 6.11.2. Analysis by Marketing Objective
    • 6.11.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.12. Pharmaceutical & Healthcare Social Media Ad Spend
    • 6.12.1. Snapshot, 2010-2019
    • 6.12.2. Analysis by Marketing Objective
    • 6.12.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.13. Public Sector Social Media Ad Spend
    • 6.13.1. Snapshot, 2010-2019
    • 6.13.2. Analysis by Marketing Objective
    • 6.13.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.14. Real Estate Social Media Ad Spend
    • 6.14.1. Snapshot, 2010-2019
    • 6.14.2. Analysis by Marketing Objective
    • 6.14.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.15. Education Social Media Ad Spend
    • 6.15.1. Snapshot, 2010-2019
    • 6.15.2. Analysis by Marketing Objective
    • 6.15.3. Analysis by Channel Spend - Desktop vs. Mobile

7. Germany Social Media Advertising Spend by Channels and Formats

  • 7.1. Online Channel Dynamics - Overall
    • 7.1.1. Benchmarking Germany with Other Key Markets
  • 7.2. Online Channel Dynamics - Mobile
    • 7.2.1. Benchmarking Germany with Other Key Markets
  • 7.3. Online Channel Dynamics - Desktop
    • 7.3.1. Benchmarking Germany with Other Key Markets
  • 7.4. Social Media Channel Dynamics - Overall
    • 7.4.1. Germany Social Media Channel Dynamics - Overall
    • 7.4.2. Benchmarking Germany with Other Key Markets
  • 7.5. Social Media Channel Dynamics - Mobile
    • 7.5.1. Germany Social Media Mobile Display Ad Spend
    • 7.5.2. Germany Social Media Mobile Video Ad Spend
    • 7.5.3. Benchmarking Germany with Other Key Markets
  • 7.6. Social Media Channel Dynamics - Desktop
    • 7.6.1. Germany Social Media Desktop Display Ad Spend
    • 7.6.2. Germany Social Media Desktop Video Ad Spend

8. Germany Social Gaming Advertising Spend

  • 8.1. Snapshot of Gaming Ad Spend
  • 8.2. Gaming Ad Spend by Categories
    • 8.2.1. Around Games Environment Ad Spend
    • 8.2.2. In Game Environment Ad Spend
    • 8.2.3. In Game Immersive Ad Spend
    • 8.2.4. Exclusive Advertising Games Spend

9. Market Share Analysis by Social Networking Sites

  • 9.1. Snapshot
  • 9.2. Social Media Advertising Spend by Social Networking Sites
    • 9.2.1. Facebook
    • 9.2.2. YouTube
    • 9.2.3. Twitter
    • 9.2.4. Google+

List of Tables

  • Table 1: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 2: Germany Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 3: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Table 4: Germany Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
  • Table 5: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 6: Germany Population Analysis (Million), 2010-2019
  • Table 7: Germany Inflation Trends (%), 2010-2019
  • Table 8: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 9: Germany Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 10: Germany Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
  • Table 11: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 12: Germany Number of Gamers - Online, Mobile and Social (Million), 2010-2019
  • Table 13: Germany Mobile Internet User Analysis (Million), 2010-2019
  • Table 14: Germany Number of Internet and Social Media Users (Million), 2010-2019
  • Table 15: Germany Number of Fixed Broadband Subscriptions (Million), 2010-2019
  • Table 16: Germany Number of Mobile and Smartphone Users (Million), 2010-2019
  • Table 17: Germany Number of Ereader Users Analysis (Million), 2010-2019
  • Table 18: Germany Number of Facebook & Twitter Users Analysis (Million), 2010-2019
  • Table 19: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 20: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Table 21: Germany Online Spending per Internet User (US$), 2010-2019
  • Table 22: Germany Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Table 23: Germany Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Table 24: Germany Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Table 25: Germany Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 26: Germany Social Media Advertising Spend on Branding (US$ Million), 2010-2019
  • Table 27: Germany Social Media Advertising Spend on Sales (US$ Million), 2010-2019
  • Table 28: Germany Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Table 29: Germany Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Table 30: Germany Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 31: Germany Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 32: Germany Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 33: Germany Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 34: Germany Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 35: Germany Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 36: Germany Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 37: Germany Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 38: Germany Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 39: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 40: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 41: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 42: Germany Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 43: Germany Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 44: Germany Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 45: Germany Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 46: Germany Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 47: Germany Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 48: Germany Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 49: Germany Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 50: Germany Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 51: Germany Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 52: Germany Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 53: Germany Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 54: Germany Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 55: Germany Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 56: Germany Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 57: Germany Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 58: Germany Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 59: Germany Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 60: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 61: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 62: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 63: Germany Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 64: Germany Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 65: Germany Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 66: Germany Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 67: Germany Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 68: Germany Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 69: Germany Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 70: Germany Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 71: Germany Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 72: Germany Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 73: Germany Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 74: Germany Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 75: Germany Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 76: Germany Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 77: Germany Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Table 78: Germany Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 79: Germany Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 80: Germany Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 81: Germany Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Table 82: Germany Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 83: Germany Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 84: Germany Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 85: Germany Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Table 86: Germany Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Table 87: Germany Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 88: Germany Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 89: Germany Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 90: Germany Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 91: Germany Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Table 92: Germany Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Table 93: Germany Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Table 94: Germany Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Table 95: Germany Social Media Advertising Spend on Google+ Social Networking Site (US$ Million), 2011-2014

List of Figure

  • Figure 1: Methodology Framework
  • Figure 2: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 4: Germany Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 6: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Figure 7: Germany Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
  • Figure 8: Germany Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • Figure 9: Germany Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
  • Figure 10: Germany Social Media Marketing Budget Growth Rate (%), 2015 - 2019
  • Figure 11: What percent of your total social media marketing budget will be dedicated to following functional areas?
  • Figure 12: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
  • Figure 13: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 14: Germany Population Analysis (%), 2014
  • Figure 15: Germany Inflation Trends (%), 2010-2019
  • Figure 16: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 17: Germany Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 18: Germany Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
  • Figure 19: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 20: Germany Number of Gamers - Online and Social and Tablet (Million), 2010-2019
  • Figure 21: Germany Mobile Internet User Analysis (Million), 2010-2019
  • Figure 22: Germany Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 23: Germany Number of Fixed Broadband Subscriptions (Million), 2010-2019
  • Figure 24: Germany Number of Mobile and Smartphone Users (Million), 2010-2019
  • Figure 25: Germany Number of Ereader Users Analysis (Million), 2010-2019
  • Figure 26: Germany Number of Facebook & Twitter Users Analysis (Million), 2010-2019
  • Figure 27: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 28: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Figure 29: Germany Online Spending per Internet User (US$), 2010-2019
  • Figure 30: Germany Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Figure 31: Germany Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Figure 32: Germany Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Figure 33: Germany Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 34: Germany Social Media Advertising Spend on Branding (US$ Million), 2010-2019
  • Figure 35: Germany Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 36: Germany Social Media Advertising Spend on Sales (US$ Million), 2010-2019
  • Figure 37: Germany Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 38: Germany Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Figure 39: Germany Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 40: Germany Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Figure 41: Germany Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 42: Germany Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
  • Figure 43: Germany Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 44: Germany Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 45: Germany Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 46: Germany Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 47: Germany Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 48: Germany Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 49: Germany Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 50: Germany Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 51: Germany Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 52: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 53: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 54: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 55: Germany Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 56: Germany Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 57: Germany Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 58: Germany Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 59: Germany Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 60: Germany Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 61: Germany Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 62: Germany Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 63: Germany Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 64: Germany Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 65: Germany Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 66: Germany Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 67: Germany Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 68: Germany Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 69: Germany Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 70: Germany Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 71: Germany Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 72: Germany Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 73: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 74: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 75: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 76: Germany Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 77: Germany Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 78: Germany Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 79: Germany Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 80: Germany Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 81: Germany Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 82: Germany Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 83: Germany Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 84: Germany Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 85: Germany Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 86: Online Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 87: Germany Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 88: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 89: Germany Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 90: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 91: Germany Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 92: Social Media Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 93: Germany Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 94: Germany Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Figure 95: Germany Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 96: Germany Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 97: Germany Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 98: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 99: Germany Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 100: Germany Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Figure 101: Germany Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 102: Germany Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 103: Germany Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 104: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 105: Germany Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 106: Germany Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Figure 107: Germany Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Figure 108: Germany Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 109: Germany Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 110: Germany Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 111: Germany Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 112: Germany Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Figure 113: Germany Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Figure 114: Germany Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Figure 115: Germany Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Figure 116: Germany Social Media Advertising Spend on Google+ Social Networking Site (US$ Million), 2011-2014
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