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米国におけるソーシャルメディア広告費

Interactive Model - Social Media Advertising Spend in the US

発行 Socintel360 商品コード 329116
出版日 ページ情報 英文
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=115.27円で換算しております。
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米国におけるソーシャルメディア広告費 Interactive Model - Social Media Advertising Spend in the US
出版日: 2015年04月20日 ページ情報: 英文
概要

米国におけるソーシャルメディア広告費は、2013年末時点で62億米ドルで、オンライン広告費の13.9%を占めました。2009年から2013年の間、米国ではソーシャルメディア広告が複合年間成長率(CAGR)40.1%で成長しました。この成長は2014年も続くと予想され、2013年より32.2%増加の82億米ドルの支出が見込まれています。2014年から2018年の期間では、広告費はCAGR25.7%で成長し、2018年にはオンライン広告費の24.9%を占める205億米ドルに達すると予想しています。

当レポートでは、ソーシャルメディア広告費の詳細データや、各分類・テーマにおける分析などについて取り上げています。

第1章 当レポートについて

  • Socintel360について
  • サマリー
  • 調査範囲
  • 調査手法
  • 定義
  • 免責事項

第2章 ソーシャルメディア広告費の市場シェア分析

  • 米国のオンライン広告費
    • 他の主要市場と米国の比較評価
  • 米国のソーシャルメディア広告費
    • 他の主要市場と米国の比較評価
  • 市場シェアの分析

第3章 ソーシャルメディアのマーケティング予算の割り当て

  • 販路の割り当て
  • 機能の割り当て
  • 投資手段の分析

第4章 マクロ経済、ビジネス、消費者活性因子の分析

  • マクロ経済の基本と産業の成長のダイナミクス
  • 消費者の分析
  • インターネットと技術の導入
  • 端末とプラットフォーム
  • モバイルコマース
  • 広告費のダイナミクス

第5章 マーケティング目的別に見る米国のソーシャルメディア広告費

  • マーケティング目的の寸評
  • マーケティング目的ごとの広告費
    • ブランディング
    • 販売
    • 世代のけん引/トラフィックの拡大
    • 製品の立ち上げ

第6章 産業別に見る米国のソーシャルメディア広告費

  • 主要産業の寸評
  • 飲食品のソーシャルメディア広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • 販路別の分析−デスクトップ vs. モバイル
  • 健康・美容のソーシャルメディア広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • 販路別の分析−デスクトップ vs. モバイル
  • 技術・コンピューティング製品のソーシャルメディア広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • 販路別の分析−デスクトップ vs. モバイル
  • レジャー・旅行・観光のソーシャルメディア広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • 販路別の分析−デスクトップ vs. モバイル
  • 金融サービスのソーシャルメディア広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • 販路別の分析−デスクトップ vs. モバイル
  • 自動車のソーシャルメディア広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • 販路別の分析−デスクトップ vs. モバイル
  • メディアのソーシャルメディア広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • 販路別の分析−デスクトップ vs. モバイル
  • エンタテインメントのソーシャルメディア広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • 販路別の分析−デスクトップ vs. モバイル
  • 通信のソーシャルメディア広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • 販路別の分析−デスクトップ vs. モバイル
  • 小売のソーシャルメディア広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • 販路別の分析−デスクトップ vs. モバイル
  • 医薬品・医療のソーシャルメディア広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • 販路別の分析−デスクトップ vs. モバイル
  • 公共分野のソーシャルメディア広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • 販路別の分析−デスクトップ vs. モバイル
  • 不動産のソーシャルメディア広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • 販路別の分析−デスクトップ vs. モバイル
  • 教育のソーシャルメディア広告費
    • 寸評(2010〜2019年)
    • マーケティング目的別の分析
    • 販路別の分析−デスクトップ vs. モバイル

第7章 チャネル・フォーマット別に見る米国のソーシャルメディア広告費

  • オンラインチャネルのダイナミクス - 全体
    • 他の主要市場と米国の比較評価
  • オンラインチャネルのダイナミクス - モバイル
    • 他の主要市場と米国の比較評価
  • オンラインチャネルのダイナミクス - デスクトップ
    • 他の主要市場と米国の比較評価
  • ソーシャルメディアチャネルのダイナミクス - 全体
    • 米国のソーシャルメディアチャネルのダイナミクス
    • 他の主要市場と米国の比較評価
  • ソーシャルメディアチャネルのダイナミクス - モバイル
    • 米国のソーシャルメディアのモバイルディスプレイ広告費
    • 米国のソーシャルメディアのモバイル動画広告費
    • 他の主要市場と米国の比較評価
  • ソーシャルメディアチャネルのダイナミクス - デスクトップ
    • 米国のソーシャルメディアのデスクトップディスプレイ広告費
    • 米国のソーシャルメディアのデスクトップ動画広告費

第8章 米国のソーシャルゲーム広告費

  • ゲーム広告費の寸評
  • カテゴリー別ゲーム広告費
    • ゲーム周辺環境での広告費
    • ゲーム内環境での広告費
    • ゲーム没入型の広告費
    • 独占宣伝ゲームの広告費

第9章 ウェブサイトごとの市場シェアの分析

  • 寸評
  • ソーシャルネットワーキングサイトごとのソーシャルメディア広告費
    • Twitter
    • Facebook
    • LinkedIn
    • YouTube
    • Reddit
目次
Product Code: SMIM80721

Social media advertising spend in the US stood at US$6.2 billion by end of 2013, accounting for 13.9% of online advertising. During 2009-2013, social media advertising in the country has increased at a CAGR of 40.1%. This growth is expected to continue in 2014 with brands expected to spend US$8.2 billion, representing an increase of 32.2% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 25.7% to reach US$20.5 billion in 2018, accounting for 24.9% of the online advertising spend.

Scope

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

  • Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
  • Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • ­ Display Ad Spend
    • ­ Video Ad Spend

Each of the format segments above is broken down further into channel - desktop and mobile.

  • Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
    • ­ Food & Beverages
    • ­ Health & Beauty
    • ­ Technology & ICT Services
    • ­ Leisure Travel & Tourism
    • ­ Financial Services
    • ­ Automotive
    • ­ Media
    • ­ Entertainment
    • ­ Telecoms
    • ­ Retail
    • ­ Pharmaceutical & Healthcare
    • ­ Public Sector
    • ­ Real estate
    • ­ Education
  • Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
    • ­ Branding
    • ­ Direct Sales
    • ­ Lead Generation/Increase Traffic
    • ­ Product Launch

  • By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
    • ­ Around Games & Apps Environment Ad Spend
    • ­ In Game Environment Ad Spend
    • ­ In Game Immersive Ad Spend
    • ­ Exclusive Advertising Games Spend
  • By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

Synopsis

This report answers the following key questions:

  • How is social media advertising spending expected to grow over the next five years?
  • How much is being spent on social media advertising by industry?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining / losing market share?
  • How is social media mobile advertising spending expected to grow over the next five years?

Table of Contents

1. About this Report

  • 1.1. About Socintel360
  • 1.2. Summary
  • 1.3. Scope
  • 1.4. Methodology
  • 1.5. Definitions
  • 1.6. Disclaimer

2. Social Media Advertising Spend Market Share Analysis

  • 2.1. US Online Advertising Spend
    • 2.1.1. Benchmarking US with Other Key Markets
  • 2.2. US Social Media Advertising Spend
    • 2.2.1. Benchmarking US with Other Key Markets
  • 2.3. Market Share Analysis

3. Social Media Marketing Budget Allocation

  • 3.1. Channel Allocation
  • 3.2. Functional Allocation
  • 3.3. Analysis of Investment Avenues

4. Analysis of Macroeconomic, Business, and Consumer Drivers

  • 4.1. Macroeconomic Fundamentals and Industry Growth Dynamics
  • 4.2. Consumer Insights
  • 4.3. Internet & Technology Adoption
  • 4.4. Devices & Platforms
  • 4.5. Mobile Commerce
  • 4.6. Advertising Spend Dynamics

5. US Social Media Advertising Spend by Marketing Objective

  • 5.1. Snapshot of Marketing Objectives
  • 5.2. Ad Spend by Marketing Objectives
    • 5.2.1. Branding
    • 5.2.2. Sales
    • 5.2.3. Lead Generation/ Increase Traffic
    • 5.2.4. Product Launch

6. US Social Media Advertising Spend by Industry

  • 6.1. Snapshot of Key Verticals
  • 6.2. Food & Beverages Social Media Ad Spend
    • 6.2.1. Snapshot, 2010-2019
    • 6.2.2. Analysis by Marketing Objective
    • 6.2.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.3. Health & Beauty Social Media Ad Spend
    • 6.3.1. Snapshot, 2010-2019
    • 6.3.2. Analysis by Marketing Objective
    • 6.3.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.4. Technology & Computing Products Social Media Ad Spend
    • 6.4.1. Snapshot, 2010-2019
    • 6.4.2. Analysis by Marketing Objective
    • 6.4.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.5. Leisure Travel & Tourism Social Media Ad Spend
    • 6.5.1. Snapshot, 2010-2019
    • 6.5.2. Analysis by Marketing Objective
    • 6.5.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.6. Financial Services Social Media Ad Spend
    • 6.6.1. Snapshot, 2010-2019
    • 6.6.2. Analysis by Marketing Objective
    • 6.6.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.7. Automotive Social Media Ad Spend
    • 6.7.1. Snapshot, 2010-2019
    • 6.7.2. Analysis by Marketing Objective
    • 6.7.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.8. Media Social Media Ad Spend
    • 6.8.1. Snapshot, 2010-2019
    • 6.8.2. Analysis by Marketing Objective
    • 6.8.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.9. Entertainment Social Media Ad Spend
    • 6.9.1. Snapshot, 2010-2019
    • 6.9.2. Analysis by Marketing Objective
    • 6.9.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.1. Telecom Social Media Ad Spend
    • 6.10.1. Snapshot, 2010-2019
    • 6.10.2. Analysis by Marketing Objective
    • 6.10.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.11. Retail Social Media Ad Spend
    • 6.11.1. Snapshot, 2010-2019
    • 6.11.2. Analysis by Marketing Objective
    • 6.11.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.12. Pharmaceutical & Healthcare Social Media Ad Spend
    • 6.12.1. Snapshot, 2010-2019
    • 6.12.2. Analysis by Marketing Objective
    • 6.12.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.13. Public Sector Social Media Ad Spend
    • 6.13.1. Snapshot, 2010-2019
    • 6.13.2. Analysis by Marketing Objective
    • 6.13.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.14. Real Estate Social Media Ad Spend
    • 6.14.1. Snapshot, 2010-2019
    • 6.14.2. Analysis by Marketing Objective
    • 6.14.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.15. Education Social Media Ad Spend
    • 6.15.1. Snapshot, 2010-2019
    • 6.15.2. Analysis by Marketing Objective
    • 6.15.3. Analysis by Channel Spend - Desktop vs. Mobile

7. US Social Media Advertising Spend by Channels and Formats

  • 7.1. Online Channel Dynamics - Overall
    • 7.1.1. Benchmarking US with Other Key Markets
  • 7.2. Online Channel Dynamics - Mobile
    • 7.2.1. Benchmarking US with Other Key Markets
  • 7.3. Online Channel Dynamics - Desktop
    • 7.3.1. Benchmarking US with Other Key Markets
  • 7.4. Social Media Channel Dynamics - Overall
    • 7.4.1. US Social Media Channel Dynamics - Overall
    • 7.4.2. Benchmarking US with Other Key Markets
  • 7.5. Social Media Channel Dynamics - Mobile
    • 7.5.1. US Social Media Mobile Display Ad Spend
    • 7.5.2. US Social Media Mobile Video Ad Spend
    • 7.5.3. Benchmarking US with Other Key Markets
  • 7.6. Social Media Channel Dynamics - Desktop
    • 7.6.1. US Social Media Desktop Display Ad Spend
    • 7.6.2. US Social Media Desktop Video Ad Spend

8. US Social Gaming Advertising Spend

  • 8.1. Snapshot of Gaming Ad Spend
  • 8.2. Gaming Ad Spend by Categories
    • 8.2.1. Around Games Environment Ad Spend
    • 8.2.2. In Game Environment Ad Spend
    • 8.2.3. In Game Immersive Ad Spend
    • 8.2.4. Exclusive Advertising Games Spend

9. Market Share Analysis by Social Networking Sites

  • 9.1. Snapshot
  • 9.2. Social Media Advertising Spend by Social Networking Sites
    • 9.2.1. Twitter
    • 9.2.2. Facebook
    • 9.2.3. LinkedIn
    • 9.2.4. YouTube
    • 9.2.5. Reddit

List of Tables

  • Table 1: US Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 2: US Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 3: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Table 4: US Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
  • Table 5: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 6: US Population Analysis (Million), 2010-2019
  • Table 7: US Inflation Trends (%), 2010-2019
  • Table 8: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 9: US Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 10: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Table 11: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 12: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
  • Table 13: US Mobile Internet User Analysis (Million), 2010-2019
  • Table 14: US Number of Internet and Social Media Users (Million), 2010-2019
  • Table 15: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Table 16: US Number of Mobile and Smartphone Users (Million), 2010-2019
  • Table 17: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Table 18: US Number of Facebook & Twitter Users Analysis (Million), 2010-2019
  • Table 19: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 20: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Table 21: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
  • Table 22: US Online Spending per Internet User (US$), 2010-2019
  • Table 23: US Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Table 24: US Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Table 25: US Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Table 26: US Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 27: US Social Media Advertising Spend on Branding (US$ Million), 2010-2019
  • Table 28: US Social Media Advertising Spend on Sales (US$ Million), 2010-2019
  • Table 29: US Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Table 30: US Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Table 31: US Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 32: US Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 33: US Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 34: US Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 35: US Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 36: US Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 37: US Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 38: US Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 39: US Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 40: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 41: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 42: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 43: US Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 44: US Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 45: US Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 46: US Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 47: US Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 48: US Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 49: US Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 50: US Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 51: US Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 52: US Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 53: US Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 54: US Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 55: US Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 56: US Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 57: US Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 58: US Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 59: US Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 60: US Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 61: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 62: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 63: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 64: US Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 65: US Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 66: US Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 67: US Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 68: US Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 69: US Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 70: US Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 71: US Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 72: US Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 73: US Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 74: US Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 75: US Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 76: US Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 77: US Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 78: US Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Table 79: US Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 80: US Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 81: US Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 82: US Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Table 83: US Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 84: US Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 85: US Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 86: US Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Table 87: US Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Table 88: US Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 89: US Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 90: US Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 91: US Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 92: US Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Table 93: US Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Table 94: US Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Table 95: US Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014
  • Table 96: US Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Table 97: US Social Media Advertising Spend on Reddit Social Networking Site (US$ Million), 2010-2014

List of Figure

  • Figure 1: Methodology Framework
  • Figure 2: US Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 4: US Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 6: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Figure 7: US Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
  • Figure 8: US Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • Figure 9: US Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
  • Figure 10: US Social Media Marketing Budget Growth Rate (%), 2015 - 2019
  • Figure 11: What percent of your total social media marketing budget will be dedicated to following functional areas?
  • Figure 12: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
  • Figure 13: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 14: US Population Analysis (%), 2014
  • Figure 15: US Inflation Trends (%), 2010-2019
  • Figure 16: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 17: US Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 18: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Figure 19: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 20: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
  • Figure 21: US Mobile Internet User Analysis (Million), 2010-2019
  • Figure 22: US Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 23: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Figure 24: US Number of Mobile and Smartphone Users (Million), 2010-2019
  • Figure 25: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Figure 26: US Number of Facebook & Twitter Users Analysis (Million), 2010-2019
  • Figure 27: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 28: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Figure 29: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
  • Figure 30: US Online Spending per Internet User (US$), 2010-2019
  • Figure 31: US Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Figure 32: US Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Figure 33: US Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Figure 34: US Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 35: US Social Media Advertising Spend on Branding (US$ Million), 2010-2019
  • Figure 36: US Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 37: US Social Media Advertising Spend on Sales (US$ Million), 2010-2019
  • Figure 38: US Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 39: US Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Figure 40: US Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 41: US Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Figure 42: US Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 43: US Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
  • Figure 44: US Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 45: US Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 46: US Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 47: US Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 48: US Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 49: US Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 50: US Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 51: US Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 52: US Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 53: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 54: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 55: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 56: US Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 57: US Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 58: US Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 59: US Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 60: US Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 61: US Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 62: US Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 63: US Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 64: US Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 65: US Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 66: US Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 67: US Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 68: US Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 69: US Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 70: US Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 71: US Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 72: US Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 73: US Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 74: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 75: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 76: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 77: US Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 78: US Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 79: US Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 80: US Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 81: US Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 82: US Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 83: US Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 84: US Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 85: US Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 86: US Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 87: Online Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 88: US Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 89: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 90: US Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 91: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 92: US Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 93: Social Media Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 94: US Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 95: US Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Figure 96: US Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 97: US Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 98: US Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 99: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 100: US Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 101: US Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Figure 102: US Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 103: US Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 104: US Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 105: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 106: US Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 107: US Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Figure 108: US Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Figure 109: US Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 110: US Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 111: US Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 112: US Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 113: US Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Figure 114: US Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Figure 115: US Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Figure 116: US Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014
  • Figure 117: US Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Figure 118: US Social Media Advertising Spend on Reddit Social Networking Site (US$ Million), 2010-2014
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