市場調査レポート

中国のソーシャルメディア広告支出額:最新動向データ(四半期ベース)

Databook - Social Media Advertising Spend in China, 2015

発行 Socintel360 商品コード 311958
出版日 ページ情報 英文 133 Pages
納期: 即日から翌営業日
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中国のソーシャルメディア広告支出額:最新動向データ(四半期ベース) Databook - Social Media Advertising Spend in China, 2015
出版日: 2015年04月20日 ページ情報: 英文 133 Pages
概要

中国のソーシャルメディア広告支出額は、2013年末現在で13億米ドルに達しましたが、これはオンライン広告全体の8.3%に相当します。2009〜2013年にかけて、中国のソーシャルメディア市場は年平均(CAGR)43.4%もの速度で成長しました。2014年もこの傾向は続き、広告支出額は18億米ドル(前年比43.4%増)に達する見通しです。また、2018年までの年平均成長率(CAGR)は38.1%、2018年のソーシャルメディア広告支出額は66億米ドル、オンライン広告全体に占める比率は17.5%と推計されています。

当レポートでは、中国におけるソーシャルメディア広告支出額の最新動向(四半期データ)について分析し、全体的な広告支出額とその見通し(過去・今後5年間分)や、広告予算の分配状況(人件費・コンサルティング経費・技術関連など)、広告形態・チャネル(静止画/動画、モバイルデバイス/デスクトップPC)の内訳、広告目的別・産業別の詳細動向、ソーシャルゲーム内広告の詳細構造・動向などを調査・推計しております。

第1章 当レポートについて

第2章 ソーシャルメディア広告支出額の市場シェア分析

  • 中国のオンライン広告支出額
    • 他国との比較
  • 中国のソーシャルメディア広告支出額
    • 他国との比較
  • 市場シェア分析

第3章 ソーシャルメディア・マーケティングへの予算分配

  • チャネル別の割り当て額
  • 機能別の割り当て額
  • 投資手段の分析

第4章 マクロ経済/ビジネス/消費促進要因の分析

  • マクロ経済のファンダメンタルズと業界成長の動き
  • 消費者に関する考察
  • インターネットと新技術導入
  • デバイスとプラットフォーム
  • mコマース
  • 広告支出額の動向

第5章 中国のソーシャルメディア広告支出額:マーケティング目的別

  • マーケティング目的の現状
  • マーケティング目的別の広告支出額
    • ブランディング
    • 売上促進
    • リードジェネレーション(見込み客獲得)/トラフィック増加
    • 製品発売情報

第6章 中国のソーシャルメディア広告支出額:チャネル・形態別

  • オンラインチャネルの動向:全体的状況
    • 他国との比較
  • オンラインチャネルの動向:モバイル通信機器向けの場合
    • 他国との比較
  • オンラインチャネルの動向:デスクトップPC向けの場合
    • 他国との比較
  • ソーシャルメディア・チャネルの動向:全体的状況
    • 中国市場の全体的状況
    • 他国との比較
  • ソーシャルメディア・チャネルの動向:モバイル通信機器向け
    • 静止画広告
    • 動画広告
    • 他国との比較
  • ソーシャルメディア・チャネルの動向:デスクトップPC向け
    • 静止画広告
    • 動画広告

第7章 中国のソーシャルメディア広告支出額:産業別

  • 主要産業の現状
  • 食品・飲料産業のソーシャルメディア広告支出額
    • 市場動向(通算10年間分)
    • 目的別の分析
    • チャネル別支出額の分析:デスクトップPC vs. モバイル通信機器
  • 健康・美容品産業のソーシャルメディア広告支出額
  • コンピューター製品・サービス産業のソーシャルメディア広告支出額
  • レジャー産業・旅行観光業のソーシャルメディア広告支出額
  • 金融サービス産業のソーシャルメディア広告支出額
  • 自動車産業のソーシャルメディア広告支出額
  • メディア産業のソーシャルメディア広告支出額
  • エンタテイメント産業のソーシャルメディア広告支出額
  • 通信産業のソーシャルメディア広告支出額
  • 小売業のソーシャルメディア広告支出額
  • 製薬・医療産業のソーシャルメディア広告支出額
  • 公共部門のソーシャルメディア広告支出額
  • 不動産のソーシャルメディア広告支出額
  • 教育機関のソーシャルメディア広告支出額

第8章 中国のソーシャルゲーム広告支出額

  • ソーシャルゲーム広告支出額の動向
  • カテゴリー別の広告支出額
    • ゲーム周辺環境向け広告支出額
    • ゲーム内環境向け広告支出額
    • ゲーム没入型広告支出額
    • スポンサー形式(独占広告)ゲーム支出額

第9章 市場シェア分析:ソーシャルネットワーク・サイト別

  • 現状分析
  • ソーシャルメディア広告支出額:ソーシャルネットワーキング・サイト別
    • Sina Weibo
    • Tencent (Qzone, Pengyou and Tencent Wiebo)
    • Kaixin
    • RenRen

図表一覧

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目次
Product Code: SMDB80730

Social media advertising spend in China stood at US$2.3 billion by end of 2014, accounting for 9.5% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 49.5%. This growth is expected to continue in 2015 with brands expected to spend US$3.5 billion, representing an increase of 53.2% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 46.1% to reach US$16.1 billion in 2019, accounting for 24.3% of the total online advertising spend.

Scope

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

  • Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
  • Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • ­ Display Ad Spend
    • ­ Video Ad Spend

Each of the format segments above is broken down further into channel - desktop and mobile.

  • Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
    • ­ Food & Beverages
    • ­ Health & Beauty
    • ­ Technology & ICT Services
    • ­ Leisure Travel & Tourism
    • ­ Financial Services
    • ­ Automotive
    • ­ Media
    • ­ Entertainment
    • ­ Telecoms
    • ­ Retail
    • ­ Pharmaceutical & Healthcare
    • ­ Public Sector
    • ­ Real estate
    • ­ Education
  • Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
    • ­ Branding
    • ­ Direct Sales
    • ­ Lead Generation/Increase Traffic
    • ­ Product Launch

  • By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
    • ­ Around Games & Apps Environment Ad Spend
    • ­ In Game Environment Ad Spend
    • ­ In Game Immersive Ad Spend
    • ­ Exclusive Advertising Games Spend
  • By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

Synopsis

This report answers the following key questions:

  • How is social media advertising spending expected to grow over the next five years?
  • How much is being spent on social media advertising by industry?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining / losing market share?
  • How is social media mobile advertising spending expected to grow over the next five years?

1 About this Report

  • 1.1 About Socintel360
  • 1.2 Summary
  • 1.3 Scope
  • 1.4 Methodology
  • 1.5 Definitions
  • 1.6 Disclaimer

2 Social Media Advertising Spend Market Share Analysis

  • 2.1 China Online Advertising Spend
    • 2.1.1 Benchmarking China with Other Key Markets
  • 2.2 China Social Media Advertising Spend
    • 2.2.1 Benchmarking China with Other Key Markets
  • 2.3 Market Share Analysis

3 Social Media Marketing Budget Allocation

  • 3.1 Channel Allocation
  • 3.2 Functional Allocation
  • 3.3 Analysis of Investment Avenues

4 Analysis of Macroeconomic, Business, and Consumer Drivers

  • 4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
  • 4.2 Consumer Insights
  • 4.3 Internet & Technology Adoption
  • 4.4 Devices & Platforms
  • 4.5 Mobile Commerce
  • 4.6 Advertising Spend Dynamics

5 China Social Media Advertising Spend by Marketing Objective

  • 5.1 Snapshot of Marketing Objectives
  • 5.2 Ad Spend by Marketing Objectives
    • 5.2.1 Branding
    • 5.2.2 Sales
    • 5.2.3 Lead Generation/ Increase Traffic
    • 5.2.4 Product Launch

6 China Social Media Advertising Spend by Industry

  • 6.1 Snapshot of Key Verticals
  • 6.2 Food & Beverages Social Media Ad Spend
    • 6.2.1 Snapshot, 2010-2019
    • 6.2.2 Analysis by Marketing Objective
    • 6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.3 Health & Beauty Social Media Ad Spend
    • 6.3.1 Snapshot, 2010-2019
    • 6.3.2 Analysis by Marketing Objective
    • 6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.4 Technology & Computing Products Social Media Ad Spend
    • 6.4.1 Snapshot, 2010-2019
    • 6.4.2 Analysis by Marketing Objective
    • 6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.5 Leisure Travel & Tourism Social Media Ad Spend
    • 6.5.1 Snapshot, 2010-2019
    • 6.5.2 Analysis by Marketing Objective
    • 6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.6 Financial Services Social Media Ad Spend
    • 6.6.1 Snapshot, 2010-2019
    • 6.6.2 Analysis by Marketing Objective
    • 6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.7 Automotive Social Media Ad Spend
    • 6.7.1 Snapshot, 2010-2019
    • 6.7.2 Analysis by Marketing Objective
    • 6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.8 Media Social Media Ad Spend
    • 6.8.1 Snapshot, 2010-2019
    • 6.8.2 Analysis by Marketing Objective
    • 6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.9 Entertainment Social Media Ad Spend
    • 6.9.1 Snapshot, 2010-2019
    • 6.9.2 Analysis by Marketing Objective
    • 6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.1 Telecom Social Media Ad Spend
    • 6.10.1 Snapshot, 2010-2019
    • 6.10.2 Analysis by Marketing Objective
    • 6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.11 Retail Social Media Ad Spend
    • 6.11.1 Snapshot, 2010-2019
    • 6.11.2 Analysis by Marketing Objective
    • 6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.12 Pharmaceutical & Healthcare Social Media Ad Spend
    • 6.12.1 Snapshot, 2010-2019
    • 6.12.2 Analysis by Marketing Objective
    • 6.12.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.13 Public Sector Social Media Ad Spend
    • 6.13.1 Snapshot, 2010-2019
    • 6.13.2 Analysis by Marketing Objective
    • 6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.14 Real Estate Social Media Ad Spend
    • 6.14.1 Snapshot, 2010-2019
    • 6.14.2 Analysis by Marketing Objective
    • 6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.15 Education Social Media Ad Spend
    • 6.15.1 Snapshot, 2010-2019
    • 6.15.2 Analysis by Marketing Objective
    • 6.15.3 Analysis by Channel Spend - Desktop vs. Mobile

7 China Social Media Advertising Spend by Channels and Formats

  • 7.1 Online Channel Dynamics - Overall
    • 7.1.1 Benchmarking China with Other Key Markets
  • 7.2 Online Channel Dynamics - Mobile
    • 7.2.1 Benchmarking China with Other Key Markets
  • 7.3 Online Channel Dynamics - Desktop
    • 7.3.1 Benchmarking China with Other Key Markets
  • 7.4 Social Media Channel Dynamics - Overall
    • 7.4.1 China Social Media Channel Dynamics - Overall
    • 7.4.2 Benchmarking China with Other Key Markets
  • 7.5 Social Media Channel Dynamics - Mobile
    • 7.5.1 China Social Media Mobile Display Ad Spend
    • 7.5.2 China Social Media Mobile Video Ad Spend
    • 7.5.3 Benchmarking China with Other Key Markets
  • 7.6 Social Media Channel Dynamics - Desktop
    • 7.6.1 China Social Media Desktop Display Ad Spend
    • 7.6.2 China Social Media Desktop Video Ad Spend

8 China Social Gaming Advertising Spend

  • 8.1 Snapshot of Gaming Ad Spend
  • 8.2 Gaming Ad Spend by Categories
    • 8.2.1 Around Games Environment Ad Spend
    • 8.2.2 In Game Environment Ad Spend
    • 8.2.3 In Game Immersive Ad Spend
    • 8.2.4 Exclusive Advertising Games Spend

9 Market Share Analysis by Social Networking Sites

  • 9.1 Snapshot
  • 9.2 Social Media Advertising Spend by Social Networking Sites
    • 9.2.1 Sina Weibo
    • 9.2.2 Tencent
    • 9.2.3 Kaixin
    • 9.2.4 RenRen

List of Tables

  • Table 1: China Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 2: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 3: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
  • Table 4: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 5: China Population Analysis (Million), 2010-2019
  • Table 6: China Inflation Trends (%), 2010-2019
  • Table 7: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 8: China Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 9: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Table 10: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 11: China Number of Gamers - Online, Mobile and Social (Million), 2010-2019
  • Table 12: China Mobile Internet User Analysis (Million), 2010-2019
  • Table 13: China Number of Internet and Social Media Users (Million), 2010-2019
  • Table 14: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Table 15: China Number of Mobile and Smartphone Users (Million), 2010-2019
  • Table 16: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Table 17: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 18: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Table 19: China Online Spending per Internet User (US$), 2010-2019
  • Table 20: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Table 21: China Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Table 22: China Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Table 23: China Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 24: China Social Media Advertising Spend on Branding (US$ Million), 2010-2019
  • Table 25: China Social Media Advertising Spend on Sales (US$ Million), 2010-2019
  • Table 26: China Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Table 27: China Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Table 28: China Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 29: China Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 30: China Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 31: China Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 32: China Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 33: China Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 34: China Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 35: China Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 36: China Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 37: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 38: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 39: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 40: China Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 41: China Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 42: China Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 43: China Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 44: China Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 45: China Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 46: China Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 47: China Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 48: China Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 49: China Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 50: China Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 51: China Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 52: China Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 53: China Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 54: China Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 55: China Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 56: China Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 57: China Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 58: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 59: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 60: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 61: China Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 62: China Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 63: China Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 64: China Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 65: China Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 66: China Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 67: China Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 68: China Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 69: China Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 70: China Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 71: China Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 72: China Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 73: China Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 74: China Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 75: China Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 76: China Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 77: China Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 78: China Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Table 79: China Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 80: China Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 81: China Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 82: China Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Table 83: China Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Table 84: China Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 85: China Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 86: China Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 87: China Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 88: China Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Table 89: China Social Media Advertising Spend on Sina Weibo Social Networking Site (US$ Million), 2010-2014
  • Table 90: China Social Media Advertising Spend on Tencent Social Networking Site (US$ Million), 2010-2014
  • Table 91: China Social Media Advertising Spend on Kaixin Social Networking Site (US$ Million), 2010-2014
  • Table 92: China Social Media Advertising Spend on RenRen Social Networking Site (US$ Million), 2010-2014

List of Figure

  • Figure 1: Methodology Framework
  • Figure 2: China Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 4: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 6: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
  • Figure 7: China Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • Figure 8: China Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
  • Figure 9: China Social Media Marketing Budget Growth Rate (%), 2015 - 2019
  • Figure 10: What percent of your total social media marketing budget will be dedicated to following functional areas?
  • Figure 11: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
  • Figure 12: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 13: China Population Analysis (%), 2014
  • Figure 14: China Inflation Trends (%), 2010-2019
  • Figure 15: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 16: China Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 17: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Figure 18: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 19: China Number of Gamers - Online and Social (Million), 2010-2019
  • Figure 20: China Mobile Internet User Analysis (Million), 2010-2019
  • Figure 21: China Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 22: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Figure 23: China Number of Mobile and Smartphone Users (Million), 2010-2019
  • Figure 24: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Figure 25: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 26: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Figure 27: China Online Spending per Internet User (US$), 2010-2019
  • Figure 28: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Figure 29: China Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Figure 30: China Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Figure 31: China Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 32: China Social Media Advertising Spend on Branding (US$ Million), 2010-2019
  • Figure 33: China Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 34: China Social Media Advertising Spend on Sales (US$ Million), 2010-2019
  • Figure 35: China Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 36: China Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Figure 37: China Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 38: China Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Figure 39: China Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 40: China Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
  • Figure 41: China Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 42: China Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 43: China Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 44: China Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 45: China Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 46: China Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 47: China Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 48: China Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 49: China Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 50: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 51: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 52: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 53: China Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 54: China Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 55: China Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 56: China Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 57: China Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 58: China Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 59: China Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 60: China Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 61: China Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 62: China Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 63: China Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 64: China Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 65: China Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 66: China Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 67: China Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 68: China Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 69: China Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 70: China Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 71: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 72: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 73: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 74: China Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 75: China Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 76: China Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 77: China Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 78: China Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 79: China Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 80: China Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 81: China Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 82: China Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 83: China Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 84: Online Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 85: China Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 86: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 87: China Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 88: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 89: China Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 90: Social Media Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 91: China Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 92: China Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 93: China Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 94: China Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 95: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 96: China Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 97: China Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Figure 98: China Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 99: China Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 100: China Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 101: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 102: China Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 103: China Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Figure 104: China Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Figure 105: China Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 106: China Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 107: China Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 108: China Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 109: China Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Figure 110: China Social Media Advertising Spend on Sina Weibo Social Networking Site (US$ Million), 2010-2014
  • Figure 111: China Social Media Advertising Spend on Tencent Social Networking Site (US$ Million), 2010-2014
  • Figure 112: China Social Media Advertising Spend on Kaixin Social Networking Site (US$ Million), 2010-2014
  • Figure 113: China Social Media Advertising Spend on RenRen Social Networking Site (US$ Million), 2010-2014
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