市場調査レポート

インドのソーシャルメディア広告支出額:最新動向データ(四半期ベース)

Databook - Social Media Advertising Spend in India

発行 Socintel360 商品コード 311957
出版日 ページ情報 英文 140 Pages
納期: 即日から翌営業日
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インドのソーシャルメディア広告支出額:最新動向データ(四半期ベース) Databook - Social Media Advertising Spend in India
出版日: 2016年04月15日 ページ情報: 英文 140 Pages
概要

インドのソーシャルメディア広告支出額は、2015年末現在で2億米ドルに達しましたが、これはオンライン広告全体の17.3%に相当します。2011〜2015年にかけて、同国のソーシャルメディア市場は年平均(CAGR)51.4%もの速度で成長しました。2016年もこの傾向は続き、広告支出額は3億米ドル(前年比38.3%増)に達する見通しです。また、2020年までの年平均成長率(CAGR)は27.8%、2020年のソーシャルメディア広告支出額は7億米ドル、オンライン広告全体に占める比率は23.7%と推計されています。

当レポートでは、インドにおけるソーシャルメディア広告支出額の最新動向(四半期データ)について分析し、全体的な広告支出額とその見通し(過去・今後5年間分)や、広告予算の分配状況(人件費・コンサルティング経費・技術関連など)、広告目的別・産業別の詳細動向、広告形態・チャネル(静止画/動画、モバイルデバイス/デスクトップPC)の内訳、ソーシャルゲーム内広告の詳細構造・動向などを調査・推計しております。

第1章 当レポートについて

第2章 ソーシャルメディア広告支出額の市場シェア分析

  • インドのオンライン広告支出額
  • インドのソーシャルメディア広告支出額
  • 市場シェア分析

第3章 ソーシャルメディア・マーケティングへの予算分配

  • チャネル別の割り当て額
  • 機能別の割り当て額
  • 投資手段の分析

第4章 マクロ経済/ビジネス/消費促進要因の分析

  • マクロ経済のファンダメンタルズと業界成長の動き
  • 消費者に関する考察
  • インターネットと新技術導入
  • デバイスとプラットフォーム
  • mコマース
  • 広告支出額の動向

第5章 インドのソーシャルメディア広告支出額:マーケティング目的別

  • マーケティング目的の現状
  • マーケティング目的別の広告支出額
    • ブランディング
    • 売上促進
    • リードジェネレーション(見込み客獲得)/トラフィック増加
    • 製品発売情報

第6章 インドのソーシャルメディア広告支出額:産業別

  • 主要産業の現状
  • 食品・飲料産業のソーシャルメディア広告支出額
    • 市場動向(通算10年間分)
    • 目的別の分析
    • チャネル別支出額の分析:デスクトップPC vs. モバイル通信機器
  • 健康・美容品産業のソーシャルメディア広告支出額
  • 技術・コンピューター製品産業のソーシャルメディア広告支出額
  • レジャー産業・旅行観光業のソーシャルメディア広告支出額
  • 金融サービス産業のソーシャルメディア広告支出額
  • 自動車産業のソーシャルメディア広告支出額
  • メディア産業のソーシャルメディア広告支出額
  • エンタテイメント産業のソーシャルメディア広告支出額
  • 通信産業のソーシャルメディア広告支出額
  • 小売業のソーシャルメディア広告支出額
  • 製薬・医療産業のソーシャルメディア広告支出額
  • 公共部門のソーシャルメディア広告支出額
  • 不動産のソーシャルメディア広告支出額
  • 教育機関のソーシャルメディア広告支出額

第7章 インドのソーシャルメディア広告支出額:チャネル・形態別

  • オンラインチャネルの動向:全体的状況
  • オンラインチャネルの動向:モバイル通信機器向けの場合
  • オンラインチャネルの動向:デスクトップPC向けの場合
  • ソーシャルメディア・チャネルの動向:全体的状況
    • インド市場の全体的状況
  • ソーシャルメディア・チャネルの動向:モバイル通信機器向け
    • 静止画広告
    • 動画広告
  • ソーシャルメディア・チャネルの動向:デスクトップPC向け
    • 静止画広告
    • 動画広告

第8章 インドのソーシャルゲーム広告支出額

  • ソーシャルゲーム広告支出額の動向
  • カテゴリー別の広告支出額
    • ゲーム周辺環境向け広告支出額
    • ゲーム内環境向け広告支出額
    • ゲーム没入型広告支出額
    • スポンサー形式(独占広告)ゲーム支出額

第9章 市場シェア分析:ソーシャルネットワーク・サイト別

  • 現状分析
  • ソーシャルメディア広告支出額:ソーシャルネットワーキング・サイト別
    • Twitter
    • Facebook
    • LinkedIn
    • YouTube
    • Tumblr

図表一覧

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目次
Product Code: SMDB86057

Social media advertising spend in India stood at US$0.2 billion by end of 2015, accounting for 17.3% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 51.4%. This growth is expected to continue in 2016 with brands expected to spend US$0.3 billion, representing an increase of 38.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 27.8% to reach US$0.7 billion in 2020, accounting for 23.7% of the total online advertising spend.

Synopsis

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

  • Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
  • Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • Display Ad Spend
    • Video Ad Spend

Each of the format segments above is broken down further into channel desktop and mobile.

  • Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
    • Food & Beverages
    • Health & Beauty
    • Technology & ICT Services
    • Leisure Travel & Tourism
    • Financial Services
    • Automotive
    • Media
    • Entertainment
    • Telecoms
    • Retail
    • Pharmaceutical & Healthcare
    • Public Sector
    • Real estate
    • Education
  • Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
    • Branding
    • Direct Sales
    • Lead Generation/Increase Traffic
    • Product Launch
  • By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
    • Around Games & Apps Environment Ad Spend
    • In Game Environment Ad Spend
    • In Game Immersive Ad Spend
    • Exclusive Advertising Games Spend
  • By Social Networking Sites: This report provides breakdown of social media advertising spend by key social media platforms (sites) for a period of 5 years (2011-2015).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

Scope

This report provides detailed social media advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

  • Country Focus: India
  • Market Focus: Social Media Marketing
  • Industry Focus: All Industry Verticals
  • Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the India. This report provides:
    • Data covering future of social media advertising spend and its share in total online advertising.
    • Data covering future of social media mobile advertising spend and its share in social media advertising.
    • Social media advertising spend for a period of 10 years, from 2011 to 2020.
    • Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.
    • Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.

Key Questions Answered

This report answers the following key questions:

  • How is social media advertising spending expected to grow over the next five years?
  • How much is being spent on social media advertising by industries?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining or declining their market share in the country?
  • How is social media mobile advertising spending expected to grow over the next five years?

Table of Contents

1 About this Report

  • 1.1 About Socintel360
  • 1.2 Summary
  • 1.3 Scope
  • 1.4 Methodology
  • 1.5 Definitions
  • 1.6 Disclaimer

2 Social Media Advertising Spend Market Share Analysis

  • 2.1 India Online Advertising Spend
  • 2.2 India Social Media Advertising Spend
  • 2.3 Market Share Analysis

3 Social Media Marketing Budget Allocation

  • 3.1 Channel Allocation
  • 3.2 Functional Allocation
  • 3.3 Analysis of Investment Avenues

4 Analysis of Macroeconomic, Business, and Consumer Drivers

  • 4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
  • 4.2 Consumer Insights
  • 4.3 Internet & Technology Adoption
  • 4.4 Devices & Platforms
  • 4.5 Mobile Commerce
  • 4.6 Advertising Spend Dynamics

5 India Social Media Advertising Spend by Marketing Objective

  • 5.1 Snapshot of Marketing Objectives
  • 5.2 Ad Spend by Marketing Objectives
    • 5.2.1 Branding
    • 5.2.2 Sales
    • 5.2.3 Lead Generation/ Increase Traffic
    • 5.2.4 Product Launch

6 India Social Media Advertising Spend by Industry

  • 6.1 Snapshot of Key Verticals
  • 6.2 Food & Beverages Social Media Ad Spend
    • 6.2.1 Snapshot, 2011-2020
    • 6.2.2 Analysis by Marketing Objective
    • 6.2.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.3 Health & Beauty Social Media Ad Spend
    • 6.3.1 Snapshot, 2011-2020
    • 6.3.2 Analysis by Marketing Objective
    • 6.3.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.4 Technology & Computing Products Social Media Ad Spend
    • 6.4.1 Snapshot, 2011-2020
    • 6.4.2 Analysis by Marketing Objective
    • 6.4.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.5 Leisure Travel & Tourism Social Media Ad Spend
    • 6.5.1 Snapshot, 2011-2020
    • 6.5.2 Analysis by Marketing Objective
    • 6.5.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.6 Financial Services Social Media Ad Spend
    • 6.6.1 Snapshot, 2011-2020
    • 6.6.2 Analysis by Marketing Objective
    • 6.6.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.7 Automotive Social Media Ad Spend
    • 6.7.1 Snapshot, 2011-2020
    • 6.7.2 Analysis by Marketing Objective
    • 6.7.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.8 Media Social Media Ad Spend
    • 6.8.1 Snapshot, 2011-2020
    • 6.8.2 Analysis by Marketing Objective
    • 6.8.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.9 Entertainment Social Media Ad Spend
    • 6.9.1 Snapshot, 2011-2020
    • 6.9.2 Analysis by Marketing Objective
    • 6.9.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.10 Telecom Social Media Ad Spend
    • 6.10.1 Snapshot, 2011-2020
    • 6.10.2 Analysis by Marketing Objective
    • 6.10.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.11 Retail Social Media Ad Spend
    • 6.11.1 Snapshot, 2011-2020
    • 6.11.2 Analysis by Marketing Objective
    • 6.11.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.12 Pharmaceutical & Healthcare Social Media Ad Spend
    • 6.12.1 Snapshot, 2011-2020
    • 6.12.2 Analysis by Marketing Objective
    • 6.12.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.13 Public Sector Social Media Ad Spend
    • 6.13.1 Snapshot, 2011-2020
    • 6.13.2 Analysis by Marketing Objective
    • 6.13.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.14 Real Estate Social Media Ad Spend
    • 6.14.1 Snapshot, 2011-2020
    • 6.14.2 Analysis by Marketing Objective
    • 6.14.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.15 Education Social Media Ad Spend
    • 6.15.1 Snapshot, 2011-2020
    • 6.15.2 Analysis by Marketing Objective
    • 6.15.3 Analysis by Channel Spend Desktop vs. Mobile

7 India Social Media Advertising Spend by Channels and Formats

  • 7.1 Online Channel Dynamics Overall
  • 7.2 Online Channel Dynamics Mobile
  • 7.3 Online Channel Dynamics Desktop
  • 7.4 Social Media Channel Dynamics Overall
    • 7.4.1 India Social Media Channel Dynamics Overall
  • 7.5 Social Media Channel Dynamics Mobile
    • 7.5.1 India Social Media Mobile Display Ad Spend
    • 7.5.2 India Social Media Mobile Video Ad Spend
  • 7.6 Social Media Channel Dynamics Desktop
    • 7.6.1 India Social Media Desktop Display Ad Spend
    • 7.6.2 India Social Media Desktop Video Ad Spend

8 India Social Gaming Advertising Spend

  • 8.1 Snapshot of Gaming Ad Spend
  • 8.2 Gaming Ad Spend by Categories
    • 8.2.1 Around Games Environment Ad Spend
    • 8.2.2 In Game Environment Ad Spend
    • 8.2.3 In Game Immersive Ad Spend
    • 8.2.4 Exclusive Advertising Games Spend

9 Market Share Analysis by Social Networking Sites

  • 9.1 Snapshot
  • 9.2 Social Media Advertising Spend by Social Networking Sites
    • 9.2.1 Twitter
    • 9.2.2 Facebook
    • 9.2.3 LinkedIn
    • 9.2.4 YouTube
    • 9.2.5 Tumblr

List of Figures

  • Figure 1: Methodology Framework
  • Figure 2: India Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 3: India Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 4: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011 2020
  • Figure 5: India Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
  • Figure 6: India Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • Figure 7: India Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
  • Figure 8: India Social Media Marketing Budget Growth Rate (%), 2015 2019
  • Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
  • Figure 10: Social Media Mobile Marketing Tactics Key Investment Avenues (%)
  • Figure 11: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 12: India Population Analysis (%), 2014
  • Figure 13: India Inflation Trends (%), 2010-2019
  • Figure 14: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 15: India Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 16: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Figure 17: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 18: India Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
  • Figure 19: India Mobile Internet User Analysis (Million), 2010-2019
  • Figure 20: India Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 21: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Figure 22: India Number of Mobile and Smartphone Users (Million), 2010-2019
  • Figure 23: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Figure 24: India Number of Facebook & Twitter Users Analysis (Million), 2010-2019
  • Figure 25: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 26: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Figure 27: India Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
  • Figure 28: India Online Spending per Internet User (US$), 2010-2019
  • Figure 29: India Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Figure 30: India Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Figure 31: India Social Media Advertising Spend Snapshot Growth Dynamics of Marketing Objective (%), 2015
  • Figure 32: India Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 33: India Social Media Advertising Spend on Branding (US$ Million), 2011-2020
  • Figure 34: India Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 35: India Social Media Advertising Spend on Sales (US$ Million), 2011-2020
  • Figure 36: India Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 37: India Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
  • Figure 38: India Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 39: India Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
  • Figure 40: India Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 41: India Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
  • Figure 42: India Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 43: India Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 44: India Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 45: India Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 46: India Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 47: India Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 48: India Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 49: India Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 50: India Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 51: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 52: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 53: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 54: India Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 55: India Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 56: India Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 57: India Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 58: India Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 59: India Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 60: India Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 61: India Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 62: India Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 63: India Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 64: India Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 65: India Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 66: India Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 67: India Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 68: India Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 69: India Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 70: India Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 71: India Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 72: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 73: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 74: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 75: India Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 76: India Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 77: India Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 78: India Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 79: India Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 80: India Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 81: India Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 82: India Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 83: India Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 84: India Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 85: India Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 86: India Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 87: India Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 88: India Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 89: India Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
  • Figure 90: India Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 91: India Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 92: India Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 93: India Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 94: India Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
  • Figure 95: India Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 96: India Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 97: India Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 98: India Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
  • Figure 99: India Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
  • Figure 100: India Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 101: India Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 102: India Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 103: India Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 104: India Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Figure 105: India Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Figure 106: India Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Figure 107: India Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014
  • Figure 108: India Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Figure 109: India Social Media Advertising Spend on Tumblr Social Networking Site (US$ Million), 2010-2014

List of Tables

  • Table 1: India Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 2: India Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 3: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011 2020
  • Table 4: India Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
  • Table 5: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 6: India Population Analysis (Million), 2010-2019
  • Table 7: India Inflation Trends (%), 2010-2019
  • Table 8: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 9: India Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 10: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Table 11: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 12: India Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
  • Table 13: India Mobile Internet User Analysis (Million), 2010-2019
  • Table 14: India Number of Internet and Social Media Users (Million), 2010-2019
  • Table 15: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Table 16: India Number of Mobile and Smartphone Users (Million), 2010-2019
  • Table 17: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Table 18: India Number of Facebook & Twitter Users Analysis (Million), 2010-2019
  • Table 19: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 20: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Table 21: India Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
  • Table 22: India Online Spending per Internet User (US$), 2010-2019
  • Table 23: India Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Table 24: India Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Table 25: India Social Media Advertising Spend Snapshot Growth Dynamics of Marketing Objective (%), 2015
  • Table 26: India Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 27: India Social Media Advertising Spend on Branding (US$ Million), 2011-2020
  • Table 28: India Social Media Advertising Spend on Sales (US$ Million), 2011-2020
  • Table 29: India Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
  • Table 30: India Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
  • Table 31: India Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 32: India Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 33: India Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 34: India Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 35: India Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 36: India Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 37: India Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 38: India Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 39: India Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 40: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 41: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 42: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 43: India Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 44: India Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 45: India Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 46: India Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 47: India Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 48: India Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 49: India Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 50: India Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 51: India Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 52: India Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 53: India Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 54: India Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 55: India Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 56: India Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 57: India Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 58: India Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 59: India Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 60: India Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 61: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 62: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 63: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 64: India Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 65: India Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 66: India Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 67: India Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 68: India Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 69: India Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 70: India Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 71: India Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 72: India Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 73: India Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 74: India Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 75: India Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 76: India Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 77: India Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 78: India Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
  • Table 79: India Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 80: India Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 81: India Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 82: India Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
  • Table 83: India Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 84: India Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 85: India Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 86: India Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
  • Table 87: India Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
  • Table 88: India Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 89: India Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 90: India Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 91: India Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 92: India Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Table 93: India Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Table 94: India Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Table 95: India Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014
  • Table 96: India Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Table 97: India Social Media Advertising Spend on Tumblr Social Networking Site (US$ Million), 2010-2014
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