市場調査レポート

ドイツのソーシャルメディア広告支出額:最新動向データ(四半期ベース)

Databook - Social Media Advertising Spend in Germany, 2015

発行 Socintel360 商品コード 311952
出版日 ページ情報 英文 136 Pages
納期: 即日から翌営業日
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ドイツのソーシャルメディア広告支出額:最新動向データ(四半期ベース) Databook - Social Media Advertising Spend in Germany, 2015
出版日: 2015年04月20日 ページ情報: 英文 136 Pages
概要

ドイツのソーシャルメディア広告支出額は、2013年末現在で11億米ドルに達しましたが、これはオンライン広告全体の10.6%に相当します。2009〜2013年にかけて、ドイツのソーシャルメディア市場は年平均(CAGR)49.3%もの速度で成長しました。2014年もこの傾向は続き、広告支出額は14億米ドル(前年比27.2%増)に達する見通しです。また、2018年までの年平均成長率(CAGR)は21.8%、2018年のソーシャルメディア広告支出額は32億米ドル、オンライン広告全体に占める比率は20.4%と推計されています。

当レポートでは、ドイツにおけるソーシャルメディア広告支出額の最新動向(四半期データ)について分析し、全体的な広告支出額とその見通し(過去・今後5年間分)や、広告予算の分配状況(人件費・コンサルティング経費・技術関連など)、広告形態・チャネル(静止画/動画、モバイルデバイス/デスクトップPC)の内訳、広告目的別・産業別の詳細動向、ソーシャルゲーム内広告の詳細構造・動向などを調査・推計しております。

第1章 当レポートについて

第2章 ソーシャルメディア広告支出額の市場シェア分析

  • ドイツのオンライン広告支出額
    • 他国との比較
  • ドイツのソーシャルメディア広告支出額
    • 他国との比較
  • 市場シェア分析

第3章 ソーシャルメディア・マーケティングへの予算分配

  • チャネル別の割り当て額
  • 機能別の割り当て額
  • 投資手段の分析

第4章 マクロ経済/ビジネス/消費促進要因の分析

  • マクロ経済のファンダメンタルズと業界成長の動き
  • 消費者に関する考察
  • インターネットと新技術導入
  • デバイスとプラットフォーム
  • mコマース
  • 広告支出額の動向

第5章 ドイツのソーシャルメディア広告支出額:マーケティング目的別

  • マーケティング目的の現状
  • マーケティング目的別の広告支出額
    • ブランディング
    • 売上促進
    • リードジェネレーション(見込み客獲得)/トラフィック増加
    • 製品発売情報

第6章 ドイツのソーシャルメディア広告支出額:チャネル・形態別

  • オンラインチャネルの動向:全体的状況
    • 他国との比較
  • オンラインチャネルの動向:モバイル通信機器向けの場合
    • 他国との比較
  • オンラインチャネルの動向:デスクトップPC向けの場合
    • 他国との比較
  • ソーシャルメディア・チャネルの動向:全体的状況
    • ドイツ市場の全体的状況
    • 他国との比較
  • ソーシャルメディア・チャネルの動向:モバイル通信機器向け
    • 静止画広告
    • 動画広告
    • 他国との比較
  • ソーシャルメディア・チャネルの動向:デスクトップPC向け
    • 静止画広告
    • 動画広告

第7章 ドイツのソーシャルメディア広告支出額:産業別

  • 主要産業の現状
  • 食品・飲料産業のソーシャルメディア広告支出額
    • 市場動向(通算10年間分)
    • 目的別の分析
    • チャネル別支出額の分析:デスクトップPC vs. モバイル通信機器
  • 健康・美容品産業のソーシャルメディア広告支出額
  • コンピューター製品・サービス産業のソーシャルメディア広告支出額
  • レジャー産業・旅行観光業のソーシャルメディア広告支出額
  • 金融サービス産業のソーシャルメディア広告支出額
  • 自動車産業のソーシャルメディア広告支出額
  • メディア産業のソーシャルメディア広告支出額
  • エンタテイメント産業のソーシャルメディア広告支出額
  • 通信産業のソーシャルメディア広告支出額
  • 小売業のソーシャルメディア広告支出額
  • 製薬・医療産業のソーシャルメディア広告支出額
  • 公共部門のソーシャルメディア広告支出額
  • 不動産のソーシャルメディア広告支出額
  • 教育機関のソーシャルメディア広告支出額

第8章 ドイツのソーシャルゲーム広告支出額

  • ソーシャルゲーム広告支出額の動向
  • カテゴリー別の広告支出額
    • ゲーム周辺環境向け広告支出額
    • ゲーム内環境向け広告支出額
    • ゲーム没入型広告支出額
    • スポンサー形式(独占広告)ゲーム支出額

第9章 市場シェア分析:ソーシャルネットワーク・サイト別

  • 現状分析
  • ソーシャルメディア広告支出額:ソーシャルネットワーキング・サイト別
    • Facebook
    • YouTube
    • Twitter

図表一覧

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目次
Product Code: SMDB80724

Social media advertising spend in Germany stood at US$1.4 billion by end of 2014, accounting for 12.3% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 34.7%. This growth is expected to continue in 2015 with brands expected to spend US$1.8 billion, representing an increase of 24.0% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 20.2% to reach US$3.7 billion in 2019, accounting for 22.7% of the total online advertising spend.

Scope

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

  • Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
  • Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • ­ Display Ad Spend
    • ­ Video Ad Spend

Each of the format segments above is broken down further into channel - desktop and mobile.

  • Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
    • ­ Food & Beverages
    • ­ Health & Beauty
    • ­ Technology & ICT Services
    • ­ Leisure Travel & Tourism
    • ­ Financial Services
    • ­ Automotive
    • ­ Media
    • ­ Entertainment
    • ­ Telecoms
    • ­ Retail
    • ­ Pharmaceutical & Healthcare
    • ­ Public Sector
    • ­ Real estate
    • ­ Education
  • Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
    • ­ Branding
    • ­ Direct Sales
    • ­ Lead Generation/Increase Traffic
    • ­ Product Launch

  • By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
    • ­ Around Games & Apps Environment Ad Spend
    • ­ In Game Environment Ad Spend
    • ­ In Game Immersive Ad Spend
    • ­ Exclusive Advertising Games Spend
  • By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

Synopsis

This report answers the following key questions:

  • How is social media advertising spending expected to grow over the next five years?
  • How much is being spent on social media advertising by industry?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining / losing market share?
  • How is social media mobile advertising spending expected to grow over the next five years?

1 About this Report

  • 1.1 About Socintel360
  • 1.2 Summary
  • 1.3 Scope
  • 1.4 Methodology
  • 1.5 Definitions
  • 1.6 Disclaimer

2 Social Media Advertising Spend Market Share Analysis

  • 2.1 Germany Online Advertising Spend
    • 2.1.1 Benchmarking Germany with Other Key Markets
  • 2.2 Germany Social Media Advertising Spend
    • 2.2.1 Benchmarking Germany with Other Key Markets
  • 2.3 Market Share Analysis

3 Social Media Marketing Budget Allocation

  • 3.1 Channel Allocation
  • 3.2 Functional Allocation
  • 3.3 Analysis of Investment Avenues

4 Analysis of Macroeconomic, Business, and Consumer Drivers

  • 4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
  • 4.2 Consumer Insights
  • 4.3 Internet & Technology Adoption
  • 4.4 Devices & Platforms
  • 4.5 Mobile Commerce
  • 4.6 Advertising Spend Dynamics

5 Germany Social Media Advertising Spend by Marketing Objective

  • 5.1 Snapshot of Marketing Objectives
  • 5.2 Ad Spend by Marketing Objectives
    • 5.2.1 Branding
    • 5.2.2 Sales
    • 5.2.3 Lead Generation/ Increase Traffic
    • 5.2.4 Product Launch

6 Germany Social Media Advertising Spend by Industry

  • 6.1 Snapshot of Key Verticals
  • 6.2 Food & Beverages Social Media Ad Spend
    • 6.2.1 Snapshot, 2010-2019
    • 6.2.2 Analysis by Marketing Objective
    • 6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.3 Health & Beauty Social Media Ad Spend
    • 6.3.1 Snapshot, 2010-2019
    • 6.3.2 Analysis by Marketing Objective
    • 6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.4 Technology & Computing Products Social Media Ad Spend
    • 6.4.1 Snapshot, 2010-2019
    • 6.4.2 Analysis by Marketing Objective
    • 6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.5 Leisure Travel & Tourism Social Media Ad Spend
    • 6.5.1 Snapshot, 2010-2019
    • 6.5.2 Analysis by Marketing Objective
    • 6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.6 Financial Services Social Media Ad Spend
    • 6.6.1 Snapshot, 2010-2019
    • 6.6.2 Analysis by Marketing Objective
    • 6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.7 Automotive Social Media Ad Spend
    • 6.7.1 Snapshot, 2010-2019
    • 6.7.2 Analysis by Marketing Objective
    • 6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.8 Media Social Media Ad Spend
    • 6.8.1 Snapshot, 2010-2019
    • 6.8.2 Analysis by Marketing Objective
    • 6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.9 Entertainment Social Media Ad Spend
    • 6.9.1 Snapshot, 2010-2019
    • 6.9.2 Analysis by Marketing Objective
    • 6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.1 Telecom Social Media Ad Spend
    • 6.10.1 Snapshot, 2010-2019
    • 6.10.2 Analysis by Marketing Objective
    • 6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.11 Retail Social Media Ad Spend
    • 6.11.1 Snapshot, 2010-2019
    • 6.11.2 Analysis by Marketing Objective
    • 6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.12 Pharmaceutical & Healthcare Social Media Ad Spend
    • 6.12.1 Snapshot, 2010-2019
    • 6.12.2 Analysis by Marketing Objective
    • 6.12.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.13 Public Sector Social Media Ad Spend
    • 6.13.1 Snapshot, 2010-2019
    • 6.13.2 Analysis by Marketing Objective
    • 6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.14 Real Estate Social Media Ad Spend
    • 6.14.1 Snapshot, 2010-2019
    • 6.14.2 Analysis by Marketing Objective
    • 6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
  • 6.15 Education Social Media Ad Spend
    • 6.15.1 Snapshot, 2010-2019
    • 6.15.2 Analysis by Marketing Objective
    • 6.15.3 Analysis by Channel Spend - Desktop vs. Mobile

7 Germany Social Media Advertising Spend by Channels and Formats

  • 7.1 Online Channel Dynamics - Overall
    • 7.1.1 Benchmarking Germany with Other Key Markets
  • 7.2 Online Channel Dynamics - Mobile
    • 7.2.1 Benchmarking Germany with Other Key Markets
  • 7.3 Online Channel Dynamics - Desktop
    • 7.3.1 Benchmarking Germany with Other Key Markets
  • 7.4 Social Media Channel Dynamics - Overall
    • 7.4.1 Germany Social Media Channel Dynamics - Overall
    • 7.4.2 Benchmarking Germany with Other Key Markets
  • 7.5 Social Media Channel Dynamics - Mobile
    • 7.5.1 Germany Social Media Mobile Display Ad Spend
    • 7.5.2 Germany Social Media Mobile Video Ad Spend
    • 7.5.3 Benchmarking Germany with Other Key Markets
  • 7.6 Social Media Channel Dynamics - Desktop
    • 7.6.1 Germany Social Media Desktop Display Ad Spend
    • 7.6.2 Germany Social Media Desktop Video Ad Spend

8 Germany Social Gaming Advertising Spend

  • 8.1 Snapshot of Gaming Ad Spend
  • 8.2 Gaming Ad Spend by Categories
    • 8.2.1 Around Games Environment Ad Spend
    • 8.2.2 In Game Environment Ad Spend
    • 8.2.3 In Game Immersive Ad Spend
    • 8.2.4 Exclusive Advertising Games Spend

9 Market Share Analysis by Social Networking Sites

  • 9.1 Snapshot
  • 9.2 Social Media Advertising Spend by Social Networking Sites
    • 9.2.1 Facebook
    • 9.2.2 YouTube
    • 9.2.3 Twitter
    • 9.2.4 Google+

List of Tables

  • Table 1: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 2: Germany Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 3: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Table 4: Germany Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
  • Table 5: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 6: Germany Population Analysis (Million), 2010-2019
  • Table 7: Germany Inflation Trends (%), 2010-2019
  • Table 8: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 9: Germany Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 10: Germany Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
  • Table 11: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 12: Germany Number of Gamers - Online, Mobile and Social (Million), 2010-2019
  • Table 13: Germany Mobile Internet User Analysis (Million), 2010-2019
  • Table 14: Germany Number of Internet and Social Media Users (Million), 2010-2019
  • Table 15: Germany Number of Fixed Broadband Subscriptions (Million), 2010-2019
  • Table 16: Germany Number of Mobile and Smartphone Users (Million), 2010-2019
  • Table 17: Germany Number of Ereader Users Analysis (Million), 2010-2019
  • Table 18: Germany Number of Facebook & Twitter Users Analysis (Million), 2010-2019
  • Table 19: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 20: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Table 21: Germany Online Spending per Internet User (US$), 2010-2019
  • Table 22: Germany Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Table 23: Germany Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Table 24: Germany Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Table 25: Germany Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 26: Germany Social Media Advertising Spend on Branding (US$ Million), 2010-2019
  • Table 27: Germany Social Media Advertising Spend on Sales (US$ Million), 2010-2019
  • Table 28: Germany Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Table 29: Germany Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Table 30: Germany Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 31: Germany Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 32: Germany Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 33: Germany Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 34: Germany Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 35: Germany Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 36: Germany Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 37: Germany Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 38: Germany Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 39: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 40: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 41: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 42: Germany Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 43: Germany Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 44: Germany Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 45: Germany Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 46: Germany Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 47: Germany Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 48: Germany Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 49: Germany Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 50: Germany Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 51: Germany Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 52: Germany Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 53: Germany Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 54: Germany Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 55: Germany Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 56: Germany Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 57: Germany Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 58: Germany Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 59: Germany Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 60: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 61: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 62: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 63: Germany Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 64: Germany Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 65: Germany Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 66: Germany Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 67: Germany Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 68: Germany Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 69: Germany Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 70: Germany Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 71: Germany Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 72: Germany Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 73: Germany Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 74: Germany Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 75: Germany Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 76: Germany Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 77: Germany Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Table 78: Germany Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 79: Germany Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 80: Germany Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 81: Germany Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Table 82: Germany Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 83: Germany Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 84: Germany Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 85: Germany Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Table 86: Germany Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Table 87: Germany Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 88: Germany Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 89: Germany Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 90: Germany Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 91: Germany Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Table 92: Germany Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Table 93: Germany Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Table 94: Germany Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Table 95: Germany Social Media Advertising Spend on Google+ Social Networking Site (US$ Million), 2011-2014

List of Figure

  • Figure 1: Methodology Framework
  • Figure 2: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 4: Germany Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 6: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Figure 7: Germany Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
  • Figure 8: Germany Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • Figure 9: Germany Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
  • Figure 10: Germany Social Media Marketing Budget Growth Rate (%), 2015 - 2019
  • Figure 11: What percent of your total social media marketing budget will be dedicated to following functional areas?
  • Figure 12: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
  • Figure 13: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 14: Germany Population Analysis (%), 2014
  • Figure 15: Germany Inflation Trends (%), 2010-2019
  • Figure 16: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 17: Germany Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 18: Germany Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
  • Figure 19: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 20: Germany Number of Gamers - Online and Social and Tablet (Million), 2010-2019
  • Figure 21: Germany Mobile Internet User Analysis (Million), 2010-2019
  • Figure 22: Germany Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 23: Germany Number of Fixed Broadband Subscriptions (Million), 2010-2019
  • Figure 24: Germany Number of Mobile and Smartphone Users (Million), 2010-2019
  • Figure 25: Germany Number of Ereader Users Analysis (Million), 2010-2019
  • Figure 26: Germany Number of Facebook & Twitter Users Analysis (Million), 2010-2019
  • Figure 27: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 28: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Figure 29: Germany Online Spending per Internet User (US$), 2010-2019
  • Figure 30: Germany Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Figure 31: Germany Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Figure 32: Germany Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Figure 33: Germany Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 34: Germany Social Media Advertising Spend on Branding (US$ Million), 2010-2019
  • Figure 35: Germany Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 36: Germany Social Media Advertising Spend on Sales (US$ Million), 2010-2019
  • Figure 37: Germany Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 38: Germany Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Figure 39: Germany Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 40: Germany Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Figure 41: Germany Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 42: Germany Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
  • Figure 43: Germany Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 44: Germany Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 45: Germany Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 46: Germany Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 47: Germany Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 48: Germany Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 49: Germany Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 50: Germany Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 51: Germany Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 52: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 53: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 54: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 55: Germany Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 56: Germany Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 57: Germany Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 58: Germany Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 59: Germany Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 60: Germany Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 61: Germany Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 62: Germany Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 63: Germany Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 64: Germany Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 65: Germany Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 66: Germany Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 67: Germany Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 68: Germany Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 69: Germany Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 70: Germany Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 71: Germany Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 72: Germany Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 73: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 74: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 75: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 76: Germany Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 77: Germany Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 78: Germany Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 79: Germany Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 80: Germany Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 81: Germany Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 82: Germany Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 83: Germany Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 84: Germany Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 85: Germany Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 86: Online Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 87: Germany Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 88: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 89: Germany Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 90: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 91: Germany Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 92: Social Media Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 93: Germany Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 94: Germany Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Figure 95: Germany Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 96: Germany Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 97: Germany Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 98: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 99: Germany Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 100: Germany Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Figure 101: Germany Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 102: Germany Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 103: Germany Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 104: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 105: Germany Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 106: Germany Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Figure 107: Germany Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Figure 108: Germany Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 109: Germany Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 110: Germany Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 111: Germany Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 112: Germany Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Figure 113: Germany Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Figure 114: Germany Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Figure 115: Germany Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Figure 116: Germany Social Media Advertising Spend on Google+ Social Networking Site (US$ Million), 2011-2014
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