市場調査レポート

米国のソーシャルメディア広告支出額:最新動向データ(四半期ベース)

Databook - Social Media Advertising Spend in the US

発行 Socintel360 商品コード 311949
出版日 ページ情報 英文 140 Pages
納期: 即日から翌営業日
価格
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米国のソーシャルメディア広告支出額:最新動向データ(四半期ベース) Databook - Social Media Advertising Spend in the US
出版日: 2016年04月15日 ページ情報: 英文 140 Pages
概要

米国のソーシャルメディア広告支出額は、2015年末現在で105億米ドルに達しましたが、これはオンライン広告全体の17.6%に相当します。2011〜2015年にかけて、米国のソーシャルメディア市場は年平均(CAGR)31.9%もの速度で成長しました。2016年もこの傾向は続き、広告支出額は134億米ドル(前年比27.5%増)に達する見通しです。また、2020年までの年平均成長率(CAGR)は20.9%、2020年のソーシャルメディア広告支出額は285億米ドル、オンライン広告全体に占める比率は29.1%と推計されています。

当レポートでは、米国におけるソーシャルメディア広告支出額の最新動向(四半期データ)について分析し、全体的な広告支出額とその見通し(過去・今後5年間分)や、広告予算の分配状況(人件費・コンサルティング経費・技術関連など)、広告目的別・産業別の詳細動向、広告形態・チャネル(静止画/動画、モバイルデバイス/デスクトップPC)の内訳、ソーシャルゲーム内広告の詳細構造・動向などを調査・推計しております。

第1章 当レポートについて

第2章 ソーシャルメディア広告支出額の市場シェア分析

  • 米国のオンライン広告支出額
  • 米国のソーシャルメディア広告支出額
  • 市場シェア分析

第3章 ソーシャルメディア・マーケティングへの予算分配

  • チャネル別の割り当て額
  • 機能別の割り当て額
  • 投資手段の分析

第4章 マクロ経済/ビジネス/消費促進要因の分析

  • マクロ経済のファンダメンタルズと業界成長の動き
  • 消費者に関する考察
  • インターネットと新技術導入
  • デバイスとプラットフォーム
  • mコマース
  • 広告支出額の動向

第5章 米国のソーシャルメディア広告支出額:マーケティング目的別

  • マーケティング目的の現状
  • マーケティング目的別の広告支出額
    • ブランディング
    • 売上促進
    • リードジェネレーション(見込み客獲得)/トラフィック増加
    • 製品発売情報

第6章 米国のソーシャルメディア広告支出額:産業別

  • 主要産業の現状
  • 食品・飲料産業のソーシャルメディア広告支出額
    • 市場動向(通算10年間分)
    • 目的別の分析
    • チャネル別支出額の分析:デスクトップPC vs. モバイル通信機器
  • 健康・美容品産業のソーシャルメディア広告支出額
  • 技術・コンピューター製品産業のソーシャルメディア広告支出額
  • レジャー産業・旅行観光業のソーシャルメディア広告支出額
  • 金融サービス産業のソーシャルメディア広告支出額
  • 自動車産業のソーシャルメディア広告支出額
  • メディア産業のソーシャルメディア広告支出額
  • エンタテイメント産業のソーシャルメディア広告支出額
  • 通信産業のソーシャルメディア広告支出額
  • 小売業のソーシャルメディア広告支出額
  • 製薬・医療産業のソーシャルメディア広告支出額
  • 公共部門のソーシャルメディア広告支出額
  • 不動産のソーシャルメディア広告支出額
  • 教育機関のソーシャルメディア広告支出額

第7章 米国のソーシャルメディア広告支出額:チャネル・形態別

  • オンラインチャネルの動向:全体的状況
  • オンラインチャネルの動向:モバイル通信機器向けの場合
  • オンラインチャネルの動向:デスクトップPC向けの場合
  • ソーシャルメディア・チャネルの動向:全体的状況
    • 米国市場の全体的状況
  • ソーシャルメディア・チャネルの動向:モバイル通信機器向け
    • 静止画広告
    • 動画広告
  • ソーシャルメディア・チャネルの動向:デスクトップPC向け
    • 静止画広告
    • 動画広告

第8章 米国のソーシャルゲーム広告支出額

  • ソーシャルゲーム広告支出額の動向
  • カテゴリー別の広告支出額
    • ゲーム周辺環境向け広告支出額
    • ゲーム内環境向け広告支出額
    • ゲーム没入型広告支出額
    • スポンサー形式(独占広告)ゲーム支出額

第9章 市場シェア分析:ソーシャルネットワーク・サイト別

  • 現状分析
  • ソーシャルメディア広告支出額:ソーシャルネットワーキング・サイト別
    • Twitter
    • Facebook
    • LinkedIn
    • YouTube
    • Reddit

図表一覧

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目次
Product Code: SMDB85721

Social media advertising spend in the US stood at US$10.5 billion by end of 2015, accounting for 17.6% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 31.9%. This growth is expected to continue in 2016 with brands expected to spend US$13.4 billion, representing an increase of 27.5% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 20.9% to reach US$28.5 billion in 2020, accounting for 29.1% of the total online advertising spend.

Synopsis

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

  • Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
  • Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • Display Ad Spend
    • Video Ad Spend

Each of the format segments above is broken down further into channel desktop and mobile.

  • Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
    • Food & Beverages
    • Health & Beauty
    • Technology & ICT Services
    • Leisure Travel & Tourism
    • Financial Services
    • Automotive
    • Media
    • Entertainment
    • Telecoms
    • Retail
    • Pharmaceutical & Healthcare
    • Public Sector
    • Real estate
    • Education
  • Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
    • Branding
    • Direct Sales
    • Lead Generation/Increase Traffic
    • Product Launch
  • By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
    • Around Games & Apps Environment Ad Spend
    • In Game Environment Ad Spend
    • In Game Immersive Ad Spend
    • Exclusive Advertising Games Spend
  • By Social Networking Sites: This report provides breakdown of social media advertising spend by key social media platforms (sites) for a period of 5 years (2011-2015).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

Scope

This report provides detailed social media advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

  • Country Focus: United States
  • Market Focus: Social Media Marketing
  • Industry Focus: All Industry Verticals
  • Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the US. This report provides:
    • Data covering future of social media advertising spend and its share in total online advertising.
    • Data covering future of social media mobile advertising spend and its share in social media advertising.
    • Social media advertising spend for a period of 10 years, from 2011 to 2020.
    • Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.
    • Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.

Key Questions Answered

This report answers the following key questions:

  • How is social media advertising spending expected to grow over the next five years?
  • How much is being spent on social media advertising by industries?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining or declining their market share in the country?
  • How is social media mobile advertising spending expected to grow over the next five years?

Table of Contents

1 About this Report

  • 1.1 About Socintel360
  • 1.2 Summary
  • 1.3 Scope
  • 1.4 Methodology
  • 1.5 Definitions
  • 1.6 Disclaimer

2 Social Media Advertising Spend Market Share Analysis

  • 2.1 US Online Advertising Spend
  • 2.2 US Social Media Advertising Spend
  • 2.3 Market Share Analysis

3 Social Media Marketing Budget Allocation

  • 3.1 Channel Allocation
  • 3.2 Functional Allocation
  • 3.3 Analysis of Investment Avenues

4 Analysis of Macroeconomic, Business, and Consumer Drivers

  • 4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
  • 4.2 Consumer Insights
  • 4.3 Internet & Technology Adoption
  • 4.4 Devices & Platforms
  • 4.5 Mobile Commerce
  • 4.6 Advertising Spend Dynamics

5 US Social Media Advertising Spend by Marketing Objective

  • 5.1 Snapshot of Marketing Objectives
  • 5.2 Ad Spend by Marketing Objectives
    • 5.2.1 Branding
    • 5.2.2 Sales
    • 5.2.3 Lead Generation/ Increase Traffic
    • 5.2.4 Product Launch

6 US Social Media Advertising Spend by Industry

  • 6.1 Snapshot of Key Verticals
  • 6.2 Food & Beverages Social Media Ad Spend
    • 6.2.1 Snapshot, 2011-2020
    • 6.2.2 Analysis by Marketing Objective
    • 6.2.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.3 Health & Beauty Social Media Ad Spend
    • 6.3.1 Snapshot, 2011-2020
    • 6.3.2 Analysis by Marketing Objective
    • 6.3.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.4 Technology & Computing Products Social Media Ad Spend
    • 6.4.1 Snapshot, 2011-2020
    • 6.4.2 Analysis by Marketing Objective
    • 6.4.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.5 Leisure Travel & Tourism Social Media Ad Spend
    • 6.5.1 Snapshot, 2011-2020
    • 6.5.2 Analysis by Marketing Objective
    • 6.5.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.6 Financial Services Social Media Ad Spend
    • 6.6.1 Snapshot, 2011-2020
    • 6.6.2 Analysis by Marketing Objective
    • 6.6.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.7 Automotive Social Media Ad Spend
    • 6.7.1 Snapshot, 2011-2020
    • 6.7.2 Analysis by Marketing Objective
    • 6.7.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.8 Media Social Media Ad Spend
    • 6.8.1 Snapshot, 2011-2020
    • 6.8.2 Analysis by Marketing Objective
    • 6.8.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.9 Entertainment Social Media Ad Spend
    • 6.9.1 Snapshot, 2011-2020
    • 6.9.2 Analysis by Marketing Objective
    • 6.9.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.10 Telecom Social Media Ad Spend
    • 6.10.1 Snapshot, 2011-2020
    • 6.10.2 Analysis by Marketing Objective
    • 6.10.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.11 Retail Social Media Ad Spend
    • 6.11.1 Snapshot, 2011-2020
    • 6.11.2 Analysis by Marketing Objective
    • 6.11.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.12 Pharmaceutical & Healthcare Social Media Ad Spend
    • 6.12.1 Snapshot, 2011-2020
    • 6.12.2 Analysis by Marketing Objective
    • 6.12.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.13 Public Sector Social Media Ad Spend
    • 6.13.1 Snapshot, 2011-2020
    • 6.13.2 Analysis by Marketing Objective
    • 6.13.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.14 Real Estate Social Media Ad Spend
    • 6.14.1 Snapshot, 2011-2020
    • 6.14.2 Analysis by Marketing Objective
    • 6.14.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.15 Education Social Media Ad Spend
    • 6.15.1 Snapshot, 2011-2020
    • 6.15.2 Analysis by Marketing Objective
    • 6.15.3 Analysis by Channel Spend Desktop vs. Mobile

7 US Social Media Advertising Spend by Channels and Formats

  • 7.1 Online Channel Dynamics Overall
  • 7.2 Online Channel Dynamics Mobile
  • 7.3 Online Channel Dynamics Desktop
  • 7.4 Social Media Channel Dynamics Overall
    • 7.4.1 US Social Media Channel Dynamics Overall
  • 7.5 Social Media Channel Dynamics Mobile
    • 7.5.1 US Social Media Mobile Display Ad Spend
    • 7.5.2 US Social Media Mobile Video Ad Spend
  • 7.6 Social Media Channel Dynamics Desktop
    • 7.6.1 US Social Media Desktop Display Ad Spend
    • 7.6.2 US Social Media Desktop Video Ad Spend

8 US Social Gaming Advertising Spend

  • 8.1 Snapshot of Gaming Ad Spend
  • 8.2 Gaming Ad Spend by Categories
    • 8.2.1 Around Games Environment Ad Spend
    • 8.2.2 In Game Environment Ad Spend
    • 8.2.3 In Game Immersive Ad Spend
    • 8.2.4 Exclusive Advertising Games Spend

9 Market Share Analysis by Social Networking Sites

  • 9.1 Snapshot
  • 9.2 Social Media Advertising Spend by Social Networking Sites
    • 9.2.1 Twitter
    • 9.2.2 Facebook
    • 9.2.3 LinkedIn
    • 9.2.4 YouTube
    • 9.2.5 Reddit

List of Figures

  • Figure 1: Methodology Framework
  • Figure 2: US Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 3: US Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 4: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020
  • Figure 5: US Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
  • Figure 6: US Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • Figure 7: US Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
  • Figure 8: US Social Media Marketing Budget Growth Rate (%), 2015 2019
  • Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
  • Figure 10: Social Media Mobile Marketing Tactics Key Investment Avenues (%)
  • Figure 11: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 12: US Population Analysis (%), 2014
  • Figure 13: US Inflation Trends (%), 2010-2019
  • Figure 14: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 15: US Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 16: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Figure 17: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 18: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
  • Figure 19: US Mobile Internet User Analysis (Million), 2010-2019
  • Figure 20: US Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 21: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Figure 22: US Number of Mobile and Smartphone Users (Million), 2010-2019
  • Figure 23: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Figure 24: US Number of Facebook & Twitter Users Analysis (Million), 2010-2019
  • Figure 25: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 26: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Figure 27: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
  • Figure 28: US Online Spending per Internet User (US$), 2010-2019
  • Figure 29: US Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Figure 30: US Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Figure 31: US Social Media Advertising Spend Snapshot Growth Dynamics of Marketing Objective (%), 2015
  • Figure 32: US Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 33: US Social Media Advertising Spend on Branding (US$ Million), 2011-2020
  • Figure 34: US Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 35: US Social Media Advertising Spend on Sales (US$ Million), 2011-2020
  • Figure 36: US Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 37: US Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
  • Figure 38: US Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 39: US Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
  • Figure 40: US Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 41: US Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
  • Figure 42: US Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 43: US Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 44: US Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 45: US Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 46: US Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 47: US Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 48: US Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 49: US Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 50: US Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 51: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 52: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 53: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 54: US Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 55: US Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 56: US Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 57: US Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 58: US Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 59: US Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 60: US Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 61: US Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 62: US Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 63: US Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 64: US Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 65: US Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 66: US Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 67: US Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 68: US Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 69: US Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 70: US Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 71: US Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 72: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 73: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 74: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 75: US Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 76: US Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 77: US Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 78: US Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 79: US Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 80: US Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 81: US Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 82: US Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 83: US Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 84: US Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 85: US Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 86: US Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 87: US Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 88: US Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 89: US Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
  • Figure 90: US Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 91: US Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 92: US Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 93: US Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 94: US Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
  • Figure 95: US Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 96: US Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 97: US Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 98: US Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
  • Figure 99: US Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
  • Figure 100: US Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 101: US Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 102: US Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 103: US Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 104: US Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Figure 105: US Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Figure 106: US Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Figure 107: US Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014
  • Figure 108: US Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Figure 109: US Social Media Advertising Spend on Reddit Social Networking Site (US$ Million), 2010-2014

List of Tables

  • Table 1: US Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 2: US Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 3: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020
  • Table 4: US Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
  • Table 5: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 6: US Population Analysis (Million), 2010-2019
  • Table 7: US Inflation Trends (%), 2010-2019
  • Table 8: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 9: US Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 10: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Table 11: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 12: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
  • Table 13: US Mobile Internet User Analysis (Million), 2010-2019
  • Table 14: US Number of Internet and Social Media Users (Million), 2010-2019
  • Table 15: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Table 16: US Number of Mobile and Smartphone Users (Million), 2010-2019
  • Table 17: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Table 18: US Number of Facebook & Twitter Users Analysis (Million), 2010-2019
  • Table 19: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 20: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Table 21: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
  • Table 22: US Online Spending per Internet User (US$), 2010-2019
  • Table 23: US Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Table 24: US Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Table 25: US Social Media Advertising Spend Snapshot Growth Dynamics of Marketing Objective (%), 2015
  • Table 26: US Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 27: US Social Media Advertising Spend on Branding (US$ Million), 2011-2020
  • Table 28: US Social Media Advertising Spend on Sales (US$ Million), 2011-2020
  • Table 29: US Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
  • Table 30: US Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
  • Table 31: US Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 32: US Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 33: US Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 34: US Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 35: US Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 36: US Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 37: US Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 38: US Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 39: US Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 40: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 41: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 42: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 43: US Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 44: US Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 45: US Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 46: US Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 47: US Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 48: US Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 49: US Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 50: US Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 51: US Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 52: US Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 53: US Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 54: US Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 55: US Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 56: US Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 57: US Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 58: US Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 59: US Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 60: US Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 61: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 62: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 63: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 64: US Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 65: US Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 66: US Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 67: US Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 68: US Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 69: US Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 70: US Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 71: US Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 72: US Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 73: US Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 74: US Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 75: US Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 76: US Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 77: US Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 78: US Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
  • Table 79: US Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 80: US Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 81: US Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 82: US Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
  • Table 83: US Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 84: US Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 85: US Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 86: US Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
  • Table 87: US Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
  • Table 88: US Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 89: US Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 90: US Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 91: US Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 92: US Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Table 93: US Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Table 94: US Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Table 95: US Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014
  • Table 96: US Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Table 97: US Social Media Advertising Spend on Reddit Social Networking Site (US$ Million), 2010-2014
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