Western Europe Handset Shipments, Vendor Market Share, Strategies and Key Trends Q3'2011
|発行||SNS Telecom & IT||商品コード||229358|
|出版日||ページ情報||英文 21 Pages
|西欧の携帯電話端末の出荷台数・市場シェア・企業戦略・主要動向（2011年第3四半期） Western Europe Handset Shipments, Vendor Market Share, Strategies and Key Trends Q3'2011|
|出版日: 2011年10月22日||ページ情報: 英文 21 Pages||
This report and its associated database provide an in-depth assessment of handset shipments, vendor market share, strategies and key trends in Q3'2011. Q3 witnessed 44.32 million shipments in Western Europe which is a 10.87% decline on the same period in 2010 and while a robust Q4'2011 figure is expected, it is unlikely to reach the full year 2010 total. The Q3 decline in growth is the largest single drop since 2008 although it is a 4.28% improvement on Q2'2011 and forecasts are optimistic that this growth will continue into healthy Q4'2011 shipments. Within Western Europe, Q3 has witnessed great changes with vendors with several making announcements of new products, new operating systems and new functionality in a drive to generate sales ahead of the festival Q4 demand. There are now pivotal battles being fought by all vendors to capture, maintain or win back market share. Samsung has achieved a Q3 market share of 38.29% of all shipments to Western Europe, which is its highest achievement to date and reflects substantial growth over all other vendors and equaling growth figures attained by Nokia in 2009. By contrast, Nokia, while in second place, continues to experience declining growth and an attainment of a market share of 19.60% in Q3 2011 , which is half that of figures achieved in 2008. Apple's iPhones have acquired a 9.57% growth in quarter 3, down on earlier 2011 quarters but higher than its achievements in previous years. HTC comes into an aggressive fourth place for shipments to Western Europe in Q3 with a total share of 7.52% equating to 3.32 million units; more than double its share for the whole of 2010. RIM, with its Blackberry devices, started off 2011 with optimistic growth attainments in Q1 and Q2 but has seen this shrink back in Q3 to a 5.70% share.