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ジオマーケティング- 世界市場の見通し(2019年~2027年)

Geomarketing - Global Market Outlook (2019-2027)

出版日: | 発行: Stratistics Market Research Consulting | ページ情報: 英文 179 Pages | 納期: 2-3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=105.81円
ジオマーケティング- 世界市場の見通し(2019年~2027年)
出版日: 2020年08月01日
発行: Stratistics Market Research Consulting
ページ情報: 英文 179 Pages
納期: 2-3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のジオマーケティングの市場規模は2019年に90億9,000万米ドルであり、予測期間中に24.5%のCAGRで推移して、2027年までに524億6000万米ドルに達すると予想されています。市場の成長を促進する主な要因は、ビジネス成果を高めるためのロケーションベースの知識の需要増加、ロケーション分析とビッグデータの使用増加、および従来のマーケティングと比較してデジタルマーケティングへの投資が増加していることです。ただし、法的な懸念とプライバシーの脅威は、市場の成長を妨げる可能性があります。

当レポートでは、ジオマーケティング市場を調査し、市場概要、市場の成長要因および阻害要因の分析、コンポーネント別・技術別・用途別・エンドユーザー別・地域別の市場規模の推移と予測、競合情勢、主要企業のプロファイル、市場機会など、包括的な情報を提供しています。

目次

第1章 エグゼクティブサマリー

第2章 序文

第3章 市場動向分析

  • 促進要因
  • 抑制要因
  • 市場機会
  • 脅威
  • 技術分析
  • 用途分析
  • エンドユーザー分析
  • 新興市場
  • Covid-19の影響

第4章 ポーターのファイブフォース分析

第5章 世界のジオマーケティング市場:コンポーネント別

  • サービス
    • サポート・メンテナンス
    • アドバイザリー・コンサルティング
    • 導入・統合
  • ソフトウェア
    • ジオフェンシング
    • レポート・データの視覚化
    • コンテンツ管理
    • 場所と予測分析

第6章 世界のジオマーケティング市場:技術別

  • 近距離無線通信
  • iBeacon
  • Bluetooth
  • 世界の測位システム
  • Wi-Fi
  • 無線周波数識別

第7章 世界のジオマーケティング市場:マッピング別

  • 物理的位置
    • オフィス
    • 地面
  • 地理的位置
    • 郊外
    • 農村地域
    • 市街地

第8章 世界のジオマーケティング市場:展開モード別

  • オンプレミス
  • クラウドベース

第9章 世界のジオマーケティング市場:用途別

  • 立地計画
    • 店舗
    • 掲示板広告
    • ATM
  • 販売地域の設立と分裂
  • 物流組織
    • 配送のプロット
    • 配布ゾーン

第10章 世界のジオマーケティング市場:エンドユーザー別

  • 銀行・金融サービス・保険
  • メディア・エンターテイメント
  • 小売・eコマース
  • 旅行・ホスピタリティ
  • 通信・IT
  • ヘルスケア・ライフサイエンス
  • 建設・建築
  • 広告
  • ソーシャルメディアユーザー
  • マーケティング
  • インターネットのお客様
  • 地元のお客様
  • エネルギー・ユーティリティ
  • 消費財
  • 商業
  • 他のエンドユーザー
    • 政府および公共部門
    • 輸送・物流
    • 教育
    • 製造
    • 飲食品

第11章 世界のジオマーケティング市場:ソース別

  • クラブカード
  • セールスリード
  • メール返信
  • サードパーティのソース
  • オンライン取引
  • モバイルデバイス

第12章 世界のジオマーケティング市場:組織規模別

  • 中小企業
  • 大企業

第13章 世界のジオマーケティング市場:属性別

  • ストリートマップ
  • 郵便番号マップ
  • ロケーションマップ

第14章 世界のジオマーケティング市場:通知タイプ別

  • 動的地理通知
  • 静的地理情報
  • ピアツーピアの地理通知

第15章 世界の・ジオマーケティング市場: 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • イタリア
    • フランス
    • スペイン
    • その他欧州
  • アジア太平洋
    • 日本
    • 中国
    • インド
    • オーストラリア
    • ニュージーランド
    • 韓国
    • その他アジア太平洋地域
  • 南米
    • アルゼンチン
    • ブラジル
    • チリ
    • その他南米
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • カタール
    • 南アフリカ
    • その他中東およびアフリカ

第16章 主な発展

  • 契約、パートナーシップ、コラボレーション、合弁事業
  • 買収と合併
  • 新製品の発売
  • 拡張
  • その他の主な戦略

第17章 企業プロファイル

  • Cisco
  • Oracle
  • Adobe
  • Ericsson
  • Qualcomm
  • Google
  • Microsoft
  • IBM
  • Galigeo
  • Salesforce
  • ESRI
  • Software AG
  • Bluedot Innovation
  • Xtremepush
  • Urban Airship
  • Merkle
  • Plot Projects
  • Rover
  • Mobilebridge
  • Reveal Mobile
図表

List of Tables

  • Table 1 Global Geomarketing Market Outlook, By Region (2018-2027) ($MN)
  • Table 2 Global Geomarketing Market Outlook, By Component (2018-2027) ($MN)
  • Table 3 Global Geomarketing Market Outlook, By Services (2018-2027) ($MN)
  • Table 4 Global Geomarketing Market Outlook, By Support and Maintenance (2018-2027) ($MN)
  • Table 5 Global Geomarketing Market Outlook, By Advisory and Consulting (2018-2027) ($MN)
  • Table 6 Global Geomarketing Market Outlook, By Deployment and Integration (2018-2027) ($MN)
  • Table 7 Global Geomarketing Market Outlook, By Software (2018-2027) ($MN)
  • Table 8 Global Geomarketing Market Outlook, By Geofencing (2018-2027) ($MN)
  • Table 9 Global Geomarketing Market Outlook, By Reporting and Data Visualization (2018-2027) ($MN)
  • Table 10 Global Geomarketing Market Outlook, By Content Management (2018-2027) ($MN)
  • Table 11 Global Geomarketing Market Outlook, By Location and Predictive Analytics (2018-2027) ($MN)
  • Table 12 Global Geomarketing Market Outlook, By Technology (2018-2027) ($MN)
  • Table 13 Global Geomarketing Market Outlook, By Near-Field Communication (2018-2027) ($MN)
  • Table 14 Global Geomarketing Market Outlook, By iBeacon (2018-2027) ($MN)
  • Table 15 Global Geomarketing Market Outlook, By Bluetooth (2018-2027) ($MN)
  • Table 16 Global Geomarketing Market Outlook, By Global Positioning System (2018-2027) ($MN)
  • Table 17 Global Geomarketing Market Outlook, By Wi-Fi (2018-2027) ($MN)
  • Table 18 Global Geomarketing Market Outlook, By Radio-Frequency Identification (2018-2027) ($MN)
  • Table 19 Global Geomarketing Market Outlook, By Mapping (2018-2027) ($MN)
  • Table 20 Global Geomarketing Market Outlook, By Physical Location (2018-2027) ($MN)
  • Table 21 Global Geomarketing Market Outlook, By House (2018-2027) ($MN)
  • Table 22 Global Geomarketing Market Outlook, By Office (2018-2027) ($MN)
  • Table 23 Global Geomarketing Market Outlook, By Ground (2018-2027) ($MN)
  • Table 24 Global Geomarketing Market Outlook, By Geographic Location (2018-2027) ($MN)
  • Table 25 Global Geomarketing Market Outlook, By Suburban Area (2018-2027) ($MN)
  • Table 26 Global Geomarketing Market Outlook, By Rural Area (2018-2027) ($MN)
  • Table 27 Global Geomarketing Market Outlook, By Urban Area (2018-2027) ($MN)
  • Table 28 Global Geomarketing Market Outlook, By Deployment Mode (2018-2027) ($MN)
  • Table 29 Global Geomarketing Market Outlook, By On-Premises (2018-2027) ($MN)
  • Table 30 Global Geomarketing Market Outlook, By Cloud-Based (2018-2027) ($MN)
  • Table 31 Global Geomarketing Market Outlook, By Application (2018-2027) ($MN)
  • Table 32 Global Geomarketing Market Outlook, By Planning Locations (2018-2027) ($MN)
  • Table 33 Global Geomarketing Market Outlook, By Stores (2018-2027) ($MN)
  • Table 34 Global Geomarketing Market Outlook, By Billboard Advertising (2018-2027) ($MN)
  • Table 35 Global Geomarketing Market Outlook, By ATMs (2018-2027) ($MN)
  • Table 36 Global Geomarketing Market Outlook, By Establishment and Division of Sales Territory (2018-2027) ($MN)
  • Table 37 Global Geomarketing Market Outlook, By Logistic Organization (2018-2027) ($MN)
  • Table 38 Global Geomarketing Market Outlook, By Plotting Delivery (2018-2027) ($MN)
  • Table 39 Global Geomarketing Market Outlook, By Distribution Zones (2018-2027) ($MN)
  • Table 40 Global Geomarketing Market Outlook, By End User (2018-2027) ($MN)
  • Table 41 Global Geomarketing Market Outlook, By Banking, Financial Services, and Insurance (2018-2027) ($MN)
  • Table 42 Global Geomarketing Market Outlook, By Media and Entertainment (2018-2027) ($MN)
  • Table 43 Global Geomarketing Market Outlook, By Retail and eCommerce (2018-2027) ($MN)
  • Table 44 Global Geomarketing Market Outlook, By Travel and Hospitality (2018-2027) ($MN)
  • Table 45 Global Geomarketing Market Outlook, By Telecommunications and IT (2018-2027) ($MN)
  • Table 46 Global Geomarketing Market Outlook, By Healthcare and Life Sciences (2018-2027) ($MN)
  • Table 47 Global Geomarketing Market Outlook, By Construction & Building (2018-2027) ($MN)
  • Table 48 Global Geomarketing Market Outlook, By Advertisement (2018-2027) ($MN)
  • Table 49 Global Geomarketing Market Outlook, By Social Media Users (2018-2027) ($MN)
  • Table 50 Global Geomarketing Market Outlook, By Marketing (2018-2027) ($MN)
  • Table 51 Global Geomarketing Market Outlook, By Internet Customers (2018-2027) ($MN)
  • Table 52 Global Geomarketing Market Outlook, By Local Customers (2018-2027) ($MN)
  • Table 53 Global Geomarketing Market Outlook, By Energy and Utilities (2018-2027) ($MN)
  • Table 54 Global Geomarketing Market Outlook, By Consumer Goods (2018-2027) ($MN)
  • Table 55 Global Geomarketing Market Outlook, By Commercial (2018-2027) ($MN)
  • Table 56 Global Geomarketing Market Outlook, By Other End Users (2018-2027) ($MN)
  • Table 57 Global Geomarketing Market Outlook, By Government and Public Sector (2018-2027) ($MN)
  • Table 58 Global Geomarketing Market Outlook, By Transportation and Logistics (2018-2027) ($MN)
  • Table 59 Global Geomarketing Market Outlook, By Education (2018-2027) ($MN)
  • Table 60 Global Geomarketing Market Outlook, By Manufacturing (2018-2027) ($MN)
  • Table 61 Global Geomarketing Market Outlook, By Food & Beverage (2018-2027) ($MN)
  • Table 62 Global Geomarketing Market Outlook, By Source (2018-2027) ($MN)
  • Table 63 Global Geomarketing Market Outlook, By Club Cards (2018-2027) ($MN)
  • Table 64 Global Geomarketing Market Outlook, By Sales Lead (2018-2027) ($MN)
  • Table 65 Global Geomarketing Market Outlook, By Mail Responses (2018-2027) ($MN)
  • Table 66 Global Geomarketing Market Outlook, By Third Party Sources (2018-2027) ($MN)
  • Table 67 Global Geomarketing Market Outlook, By Online Transaction (2018-2027) ($MN)
  • Table 68 Global Geomarketing Market Outlook, By Mobile Devices (2018-2027) ($MN)
  • Table 69 Global Geomarketing Market Outlook, By Organization Size (2018-2027) ($MN)
  • Table 70 Global Geomarketing Market Outlook, By Small and Medium-sized Enterprises (2018-2027) ($MN)
  • Table 71 Global Geomarketing Market Outlook, By Large Enterprises (2018-2027) ($MN)
  • Table 72 Global Geomarketing Market Outlook, By Attribute (2018-2027) ($MN)
  • Table 73 Global Geomarketing Market Outlook, By Street Map (2018-2027) ($MN)
  • Table 74 Global Geomarketing Market Outlook, By Zip Code Map (2018-2027) ($MN)
  • Table 75 Global Geomarketing Market Outlook, By Notification Type (2018-2027) ($MN)
  • Table 76 Global Geomarketing Market Outlook, By Dynamic Geonotification (2018-2027) ($MN)
  • Table 77 Global Geomarketing Market Outlook, By Static Geonotification (2018-2027) ($MN)
  • Table 78 Global Geomarketing Market Outlook, By Peer to Peer Geonotification (2018-2027) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

目次

According to Stratistics MRC, the Global Geomarketing Market is accounted for $9.09 billion in 2019 and is expected to reach $52.46 billion by 2027 growing at a CAGR of 24.5% during the forecast period. Some of the key factors propelling the market growth include increasing demand for location-based intelligence to enhance the business outcome, use of location analytics and big data to collect comprehensive, wide acceptance of location-based applications among the consumers, and growing investment in digital marketing compared to conventional marketing. However, legal concerns and privacy threats may hinder the market growth.

Geomarketing refers to a marketing tool that employs location data to determine strategies and create campaigns. It acts as an effective tool by providing powerful and actionable insights into the market environment specific to a geographic region. Organizations use geomarketing to discover the potential areas where they can target their customers by gaining location-based insights. It is also used to discover the customer behavior of a particular geographic location and allows the companies to change their marketing strategies.

By component, the deployment and integration segment is expected to grow at the significant rate during the forecast period. These services help in reducing the time required for deploying and integrating geomarketing solutions. These services ensure safety and security of integration of mobile devices with the geofenced ecosystem. Service providers safeguard and confirm the integration and installation of the geomarketing solutions for quality assurance.

Based on the geography, North America region is witness significant growth in the geomarketing market in the education sector. The US and Canada are the major contributors to the growth of the overall North American region. The growth in North America is mainly due to continuous technological advancements in the geomarketing field, increased industry standards regarding geomarketing, and enhanced financial support from governments. The region has many startups operating in the market. Moreover, the companies in this region are focusing more on analytics strategies because nowadays customers are accessing multiple touch points.

Some of the key players in Geomarketing market include Cisco, Oracle, Adobe, Ericsson, Qualcomm, Google, Microsoft, IBM, Galigeo, Salesforce, ESRI, Software AG, Bluedot Innovation, Xtremepush, Urban Airship, Merkle, Plot Projects, Rover, Mobilebridge, and Reveal

Components Covered:

  • Services
  • Software

Technologies Covered:

  • Near-Field Communication
  • iBeacon
  • Bluetooth
  • Global Positioning System
  • Wi-Fi
  • Radio-Frequency Identification

Mapping Covered:

  • Physical Location
  • Geographic Location

Deployment Modes Covered:

  • On-Premises
  • Cloud-Based

Applications Covered:

  • Planning Locations
  • Establishment and Division of Sales Territory
  • Logistic Organization

End Users Covered:

  • Banking, Financial Services, and Insurance
  • Media and Entertainment
  • Retail and eCommerce
  • Travel and Hospitality
  • Telecommunications and IT
  • Healthcare and Life Sciences
  • Construction & Building
  • Advertisement
  • Social Media Users
  • Marketing
  • Internet Customers
  • Local Customers
  • Energy and Utilities
  • Consumer Goods
  • Commercial
  • Other End Users

Sources Covered:

  • Club Cards
  • Sales Lead
  • Mail Responses
  • Third Party Sources
  • Online Transaction
  • Mobile Devices

Organization Sizes Covered:

  • Small and Medium-sized Enterprises
  • Large Enterprises

Attributes Covered:

  • Street Map
  • Zip Code Map
  • Location Map

Notification Types Covered:

  • Dynamic Geonotification
  • Static Geonotification
  • Peer to Peer Geonotification

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Italy
    • UK
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter's five forces analysis, SWOT analysis, etc.
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Geomarketing Market, By Component

  • 5.1 Introduction
  • 5.2 Services
    • 5.2.1 Support and Maintenance
    • 5.2.2 Advisory and Consulting
    • 5.2.3 Deployment and Integration
  • 5.3 Software
    • 5.3.1 Geofencing
    • 5.3.2 Reporting and Data Visualization
    • 5.3.3 Content Management
    • 5.3.4 Location and Predictive Analytics

6 Global Geomarketing Market, By Technology

  • 6.1 Introduction
  • 6.2 Near-Field Communication
  • 6.3 iBeacon
  • 6.4 Bluetooth
  • 6.5 Global Positioning System
  • 6.6 Wi-Fi
  • 6.7 Radio-Frequency Identification

7 Global Geomarketing Market, By Mapping

  • 7.1 Introduction
  • 7.2 Physical Location
    • 7.2.1 House
    • 7.2.2 Office
    • 7.2.3 Ground
  • 7.3 Geographic Location
    • 7.3.1 Suburban Area
    • 7.3.2 Rural Area
    • 7.3.3 Urban Area

8 Global Geomarketing Market, By Deployment Mode

  • 8.1 Introduction
  • 8.2 On-Premises
  • 8.3 Cloud-Based

9 Global Geomarketing Market, By Application

  • 9.1 Introduction
  • 9.2 Planning Locations
    • 9.2.1 Stores
    • 9.2.2 Billboard Advertising
    • 9.2.3 ATMs
  • 9.3 Establishment and Division of Sales Territory
  • 9.4 Logistic Organization
    • 9.4.1 Plotting Delivery
    • 9.4.2 Distribution Zones

10 Global Geomarketing Market, By End User

  • 10.1 Introduction
  • 10.2 Banking, Financial Services, and Insurance
  • 10.3 Media and Entertainment
  • 10.4 Retail and eCommerce
  • 10.5 Travel and Hospitality
  • 10.6 Telecommunications and IT
  • 10.7 Healthcare and Life Sciences
  • 10.8 Construction & Building
  • 10.9 Advertisement
  • 10.10 Social Media Users
  • 10.11 Marketing
  • 10.12 Internet Customers
  • 10.13 Local Customers
  • 10.14 Energy and Utilities
  • 10.15 Consumer Goods
  • 10.16 Commercial
  • 10.17 Other End Users
    • 10.17.1 Government and Public Sector
    • 10.17.2 Transportation and Logistics
    • 10.17.3 Education
    • 10.17.4 Manufacturing
    • 10.17.5 Food & Beverage

11 Global Geomarketing Market, By Source

  • 11.1 Introduction
  • 11.2 Club Cards
  • 11.3 Sales Lead
  • 11.4 Mail Responses
  • 11.5 Third Party Sources
  • 11.6 Online Transaction
  • 11.7 Mobile Devices

12 Global Geomarketing Market, By Organization Size

  • 12.1 Introduction
  • 12.2 Small and Medium-sized Enterprises
  • 12.3 Large Enterprises

13 Global Geomarketing Market, By Attribute

  • 13.1 Introduction
  • 13.2 Street Map
  • 13.3 Zip Code Map
  • 13.4 Location Map

14 Global Geomarketing Market, By Notification Type

  • 14.1 Introduction
  • 14.2 Dynamic Geonotification
  • 14.3 Static Geonotification
  • 14.4 Peer to Peer Geonotification

15 Global Geomarketing Market, By Geography

  • 15.1 Introduction
  • 15.2 North America
    • 15.2.1 US
    • 15.2.2 Canada
    • 15.2.3 Mexico
  • 15.3 Europe
    • 15.3.1 Germany
    • 15.3.2 UK
    • 15.3.3 Italy
    • 15.3.4 France
    • 15.3.5 Spain
    • 15.3.6 Rest of Europe
  • 15.4 Asia Pacific
    • 15.4.1 Japan
    • 15.4.2 China
    • 15.4.3 India
    • 15.4.4 Australia
    • 15.4.5 New Zealand
    • 15.4.6 South Korea
    • 15.4.7 Rest of Asia Pacific
  • 15.5 South America
    • 15.5.1 Argentina
    • 15.5.2 Brazil
    • 15.5.3 Chile
    • 15.5.4 Rest of South America
  • 15.6 Middle East & Africa
    • 15.6.1 Saudi Arabia
    • 15.6.2 UAE
    • 15.6.3 Qatar
    • 15.6.4 South Africa
    • 15.6.5 Rest of Middle East & Africa

16 Key Developments

  • 16.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 16.2 Acquisitions & Mergers
  • 16.3 New Product Launch
  • 16.4 Expansions
  • 16.5 Other Key Strategies

17 Company Profiling

  • 17.1 Cisco
  • 17.2 Oracle
  • 17.3 Adobe
  • 17.4 Ericsson
  • 17.5 Qualcomm
  • 17.6 Google
  • 17.7 Microsoft
  • 17.8 IBM
  • 17.9 Galigeo
  • 17.10 Salesforce
  • 17.11 ESRI
  • 17.12 Software AG
  • 17.13 Bluedot Innovation
  • 17.14 Xtremepush
  • 17.15 Urban Airship
  • 17.16 Merkle
  • 17.17 Plot Projects
  • 17.18 Rover
  • 17.19 Mobilebridge
  • 17.20 Reveal Mobile
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