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市場調査レポート
商品コード
1074818
デジタル資産管理の世界市場:ビジネス機能別、展開タイプ別、地域別分析-予測(~2028年)Digital Asset Management Market Forecasts to 2028 - Global Analysis By Business Function (Sales and Marketing, Human Resource (HR)), Deployment Type (Cloud, On-Premises), and By Geography |
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デジタル資産管理の世界市場:ビジネス機能別、展開タイプ別、地域別分析-予測(~2028年) |
出版日: 2022年05月01日
発行: Stratistics Market Research Consulting
ページ情報: 英文 200+ Pages
納期: 2~3営業日
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世界のデジタル資産管理の市場規模は、2021年に36億9,000万米ドルとなり、予測期間中は15.6%のCAGRで成長し、2028年には101億9,000万米ドルに達すると予測されています。
当レポートでは、世界のデジタル資産管理市場について調査分析し、市場の促進要因、抑制要因、ビジネス機能・組織規模・展開タイプ・コンポーネント・エンドユーザー・タイプ・地域別市場分析、企業プロファイルに関する情報を提供しています。
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
According to Stratistics MRC, the Global Digital Asset Management Market is accounted for $3.69 billion in 2021 and is expected to reach $10.19 billion by 2028 growing at a CAGR of 15.6% during the forecast period. Digital asset management helps companies to develop solutions, wherein they can retrieve their digital assets faster and lay a foundation for targeted access across the teams and channels.
Market Dynamics:
Driver:
High adoption of digital marketing
Increasing use of social media among the population, digital marketing has evolved as a very important platform for enterprises to promote their products and services to a huge target audience in a short span. Implementation of analytical tools along with social media platforms has facilitated enterprises to recognize their customer behavior patterns and offer better customer value propositions. Thus, enterprises are likely to adopt the DAM solution, which would allow them to streamline digital assets, surface relevant metadata, secure assets, and also transform digital content into their latest forms.
Restraint:
High costs
The cost associated with primary implementation and lifetime license costs for managing digital assets cannot be ignored. With the increase in the number of users per account and storage capacity, the overall cost of DAM license and implementation also increases. Moreover, with the problem over the pricing of support services, digital asset management constraints, and other minute capabilities, many SMEs are doubtful about implementing DAM solutions.
Opportunity:
The emergence of artificial intelligence to automate processes
While choosing DAM solutions, companies look for AI and ML capabilities. AI-based DAM solutions assist companies to automate image tagging i.e., the assignment of keywords or metadata to digital assets based on what they contain. This automated tagging enables quick identification, segmentation, and retrieval of digital assets. AI also helps DAM solutions extract metadata from the digital assets, to perform forensic analysis and assess the compliant nature of digital assets, which ensure that the users are not using any content subjected to copyrights.
Threat:
Dependence on traditional approaches
Many organizations fix to conventional and time-consuming methods majorly owing to budget constraints to adopting advanced technologies and lack of awareness. Additionally, the lack of training and capabilities to manage these advanced solutions coupled with resistance to changes is acting as a threat that restricts employees from adopting the DAM solution.
The human resource (HR) segment is expected to be the largest during the forecast period
The human resource (HR) segment is estimated to have a lucrative growth owing to the rising need among HR teams to make more efficient the management of employee-related documents and photos along with ensuring enrichment and distribution of recruitment-related media assets.
The small and medium-sized enterprises (SMEs) segment is expected to have the highest CAGR during the forecast period
The small and medium-sized enterprises (SMEs) segment is anticipated to witness the fastest CAGR growth during the forecast period as small and medium-sized enterprises face greater resource crunch than larger enterprises and need better methods to solve the complexities for better cost optimization of their business processes.
Region with highest share:
North America is projected to hold the largest market share during the forecast period due to the strong economic landscape, early adoption of advanced technologies, and high digital adoption at workplaces to improve business processes.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period owing to high investment interest in AI and other technologies by MSMEs to speed up digital transformation.
Key players in the market
Some of the key players profiled in the Digital Asset Management Market include Cognizant, Aprimo, Widen, CELUM, Sitecore, OpenText, Nuxeo, Censhare, MediaValet, Digizuite, Cloudinary, MediaBeacon, Northplains, Canto, Bynder, Wedia, and Adobe.
Key Developments:
In Nov 2021, Adobe launched AEM Assets Part 2, which features DAM implementation best practices in use. Adobe's professional services teams help customers architect, develop, and implement digital marketing solutions every day.
In May 2021, Bynder launched the SAP Commerce Cloud Connector to enable brands to deliver relevant and timely product media to power engaging and personalized e-commerce experiences. The connector between Bynder's DAM and SAP Cloud Commerce allows marketers to make on-brand, approved web and product assets-in the right size and format-available for use without leaving SAP Commerce Cloud.
Business Functions Covered:
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What our report offers:
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options: