カールアイロンの市場規模、シェア、成長分析：製品別、流通チャネル別、用途別、地域別 - 産業予測 2025～2032年

カールアイロン市場規模は2023年に48億米ドルと評価され、2024年の51億9,000万米ドルから2032年には96億8,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは8.1％で成長する見通しです。

国際的なカールアイロン市場は、進化するファッション動向、技術の進歩、ヘアスタイリングツールの需要増に後押しされ、着実な成長を遂げようとしています。ボリュームのあるカールからなめらかなウェーブまで、多彩なヘアスタイルを実現したいと願う消費者は、カールアイロンを身だしなみの必須アイテムとして捉えています。InstagramやTikTokのようなプラットフォームによって増幅された自己表現と身だしなみの急増は、消費者のヘアスタイルを試す意欲につながり、需要をさらに促進しています。有名人の推薦や美容インフルエンサーのチュートリアルも、市場動向の形成に重要な役割を果たしています。さらに、メーカー各社は、安全性と持続可能性を求める消費者の嗜好に応え、調節可能な熱設定や環境に優しい設計などの機能で革新を進めており、市場を前進させています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩
• 顧客と購買基準の分析

カールアイロン市場規模：製品別& CAGR（2025-2032）

• 市場概要
• カーリングトング
• カーリングワンド
• その他

カールアイロン市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• オンライン

カールアイロン市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 商業用
• 住宅用

カールアイロン市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Helen of Troy Limited（USA）
• Revlon Inc.（USA）
• Spectrum Brands Inc.（USA）
• Lunata Beauty（Canada）
• Geloon（China）
• Panasonic Corporation（Japan）
• Remington Products Company LLC（USA）
• Sultra Corporation（USA）
• TESCOM Corporation（Japan）
• VAV Professional Hair Care（China）
• BaBylissPRO（France）
• Bed Head（USA）
• Hot Tools（USA）
• InStyler（USA）
• John Paul Mitchell Systems（USA）
• Jose Eber（USA）
• Kiss Products Inc.（USA）
• L'ange Hair LLC（USA）
• Kristin Ess Hair（USA）

結論と提言

Curling Irons Market size was valued at USD 4.8 billion in 2023 and is poised to grow from USD 5.19 billion in 2024 to USD 9.68 billion by 2032, growing at a CAGR of 8.1% during the forecast period (2025-2032).

The international curling irons market is poised for steady growth, fueled by evolving fashion trends, technological advancements, and an increasing demand for hair styling tools. Consumers, eager to achieve versatile hairstyles-from voluminous curls to sleek waves-view curling irons as essential personal grooming items. The surge in self-expression and personal grooming, amplified by platforms like Instagram and TikTok, has led to a willingness among consumers to experiment with their hairstyles, further driving demand. Celebrity endorsements and beauty influencer tutorials also play a significant role in shaping market trends. Additionally, manufacturers are innovating with features like adjustable heat settings and eco-friendly designs, responding to consumer preference for safety and sustainability, thus propelling the market forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Curling Irons market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Curling Irons Market Segments Analysis

Global Curling Irons Market is segmented by Product, Distribution Channel, Application and region. Based on Product, the market is segmented into Curling Tongs, Curling Wands and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores and Online. Based on Application, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Curling Irons Market

The beauty and personal care industry is experiencing rapid growth, driven by heightened consumer awareness regarding grooming and styling trends. As curling irons are essential tools for achieving a variety of hairstyles, the demand for these products has surged significantly. The desire to attain modern and fashionable looks has further propelled sales within the curling iron market. This trend reflects a broader commitment to personal grooming and style, as individuals increasingly seek out high-quality tools that enable them to express their individuality and keep up with the latest hairstyles, ultimately contributing to the flourishing curling iron sector.

Restraints in the Curling Irons Market

The curling iron market faces significant challenges due to the potential damage caused by improper or excessive use of these devices, leading to issues like dryness, split ends, and hair breakage. As awareness of the risks associated with frequent heat styling continues to rise, an increasing number of consumers are opting for heatless or less damaging styling alternatives. These methods often involve curl techniques that do not rely on direct heat application, prompting a shift in consumer preferences and ultimately impacting the demand for traditional curling irons. Consequently, this trend represents a notable restraint on the growth of the curling irons market.

Market Trends of the Curling Irons Market

The curling iron market is witnessing a significant trend towards advanced technology and innovation, with manufacturers increasingly focusing on high-performance features to enhance user experience. The introduction of curling irons equipped with adjustable temperature settings, ceramic and tourmaline coatings ensures even heat distribution, while digital displays provide precise control. Additionally, the incorporation of smart technology allows users to manage and monitor their styling tools via mobile applications, embodying convenience and customization. These advancements not only aim to minimize hair damage but also promise superior curling results, reflecting a broader consumer demand for efficiency and quality in styling tools.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Customer & Buying Criteria Analysis

Global Curling Irons Market Size by Product & CAGR (2025-2032)

• Market Overview
• Curling Tongs
• Curling Wands
• Others

Global Curling Irons Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online

Global Curling Irons Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Curling Irons Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Helen of Troy Limited (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spectrum Brands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lunata Beauty (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geloon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remington Products Company LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sultra Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TESCOM Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VAV Professional Hair Care (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BaBylissPRO (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bed Head (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hot Tools (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InStyler (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Paul Mitchell Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jose Eber (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Products Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'ange Hair LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kristin Ess Hair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations