女性用衛生用品市場規模、シェア、成長分析：性質別、製品タイプ別、パッケージング別、消費者志向別、流通チャネル別、地域別 - 産業予測 2025～2032年

女性用衛生用品市場規模は2023年に442億米ドルと評価され、2024年の468億5,000万米ドルから2032年には746億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.0％で成長する見通しです。

女性用衛生用品市場は、革新的な製品のイントロダクションと女性の健康への関心の高まりによって大きな成長を遂げています。世界的に女性の社会進出が進むにつれ、需要は増加の一途をたどっています。多様な販売チャネルが利用可能になることでアクセス性が向上し、市場の拡大をさらに後押ししています。注目すべきは、年間約450億個の月経用品が使用され、大量のプラスチック廃棄物の原因となっていることで、月経カップや生理用パンツのような再利用可能な選択肢が環境に優しい代替品として人気を集めています。戦略的な動きとして、衛生と健康のリーダーであるEssity社は、コロンビアの衛生企業Products Familia社の株式94％を約15億4,000万米ドルで取得しました。政府の取り組みやソーシャル・メディア・キャンペーンも、女性の個人衛生に関する意識向上に重要な役割を果たしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

女性用衛生用品市場規模：性質別& CAGR（2025-2032）

• 市場概要
• 使い捨て
• 再利用可能

女性用衛生用品市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 生理用パンティ
• 生理用ナプキン
• タンポン
• パンティライナー
• 月経カップ
• デリケートゾーン用洗浄剤
  • PHバランスの洗浄剤
  • 抗菌洗浄剤
  • 鎮静効果のあるクレンザー
  • 保湿洗顔料
• インティメイトワイプ
• デリケートゾーン用保湿剤
  • クリーム
  • ジェル
  • 美容液
  • バーム
• 脱毛製品
  • ワックスキット
  • 脱毛クリーム
  • インティメイトトリマー
  • 脱毛クリーム
• インティメイトデオドラント
  • ロールオンデオドラント
  • スプレー式デオドラント
  • パウダーデオドラント
• 潤滑剤
• 特産品

女性用衛生用品市場規模：パッケージング別& CAGR（2025-2032）

• 市場概要
• ボトル/瓶
• ポンプとディスペンサー
• チューブ
• フレキシブル包装
• その他のパッケージング

女性用衛生用品市場規模：消費者志向別& CAGR（2025-2032）

• 市場概要
• １０代
• 成人用

女性用衛生用品市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケット/ハイパーマーケット
• 薬局
• オンラインストア
• その他

女性用衛生用品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble（USA）
• Kimberly-Clark（USA）
• Johnson & Johnson（USA）
• Unicharm Corporation（Japan）
• Essity AB（Sweden）
• Hengan International Group Company Limited（China）
• TZMO SA（Poland）
• Ontex Group NV（Belgium）
• First Quality Enterprises, Inc.（USA）
• Cora（USA）
• The Honest Company（USA）
• Natracare（UK）
• Rael Inc.（USA）
• Lola（USA）
• Maxim Hygiene Products（USA）
• Saathi Pads（India）
• Carmesi（India）
• Bodyform（UK）
• Diva International Inc.（Canada）

結論と提言

Feminine Hygiene Products Market size was valued at USD 44.2 billion in 2023 and is poised to grow from USD 46.85 billion in 2024 to USD 74.67 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The feminine hygiene products market is witnessing significant growth driven by the introduction of innovative products and increasing health concerns among women. As more women join the workforce globally, demand continues to rise. The availability of diverse sales channels enhances accessibility, further boosting market expansion. Notably, around 45 billion menstrual products are used annually, contributing to considerable plastic waste, with reusable options like menstrual cups and period pants gaining traction as eco-friendly alternatives. In a strategic move, Essity, a leader in hygiene and health, has acquired a 94% stake in Colombian hygiene firm Products Familia for approximately USD 1.54 billion, reflecting the industry's potential for consolidation and growth. Government initiatives and social media campaigns are also playing a crucial role in raising awareness around personal hygiene among women.

Top-down and bottom-up approaches were used to estimate and validate the size of the Feminine Hygiene Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Feminine Hygiene Products Market Segments Analysis

Global Feminine Hygiene Products Market is segmented by Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel and region. Based on Nature, the market is segmented into Disposable and Reusable. Based on Product Type, the market is segmented into Period Panty, Sanitary Pads, Tampons, Panty Liners, Menstrual Cups, Intimate Washes and Cleansers, Intimate Wipes, Intimate Moisturizers, Hair Removal Products, Intimate Deodorants, Lubricants and Specialty Products. Based on Packaging, the market is segmented into Bottles/Jars, Pumps and Dispensers, Tubes, Flexible Packaging and Other Packaging Types. Based on Consumer Orientation, the market is segmented into Teenage and Adult. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Pharmacy, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Feminine Hygiene Products Market

The growth of the global economy has resulted in an increase in disposable income among consumers, subsequently driving up expenditures on personal care items, particularly feminine hygiene products. With more disposable income at their disposal, individuals are more inclined to invest in quality hygiene products that enhance their comfort and well-being. This rising spending behavior reflects a growing awareness of personal grooming and health, further propelling the demand for a diverse range of feminine hygiene products. As consumers prioritize their personal care routines, the market for these products is expected to continue expanding, making it a significant driver in the industry.

Restraints in the Feminine Hygiene Products Market

The feminine hygiene products market faces significant challenges due to cultural barriers and the prevailing social stigma connected to menstruation in various regions globally. This societal discomfort often results in hesitance to engage in conversations about menstrual health, which can consequently affect the willingness of individuals to utilize feminine hygiene products. This reluctance limits awareness and access, ultimately hindering the growth and acceptance of these essential products. Overcoming these barriers is crucial for expanding the market and ensuring that women feel empowered and informed about their hygiene choices during menstruation.

Market Trends of the Feminine Hygiene Products Market

The Feminine Hygiene Products market is witnessing a significant trend towards the adoption of menstrual cups, driven by rising awareness of environmental sustainability and health consciousness among women. These reusable products offer a convenient, cost-effective solution, reducing long-term expenses associated with traditional disposable items. As consumers continue to prioritize eco-friendly alternatives, menstrual cups are gaining traction, complimenting other organic and biodegradable hygiene options. This shift reflects a broader movement towards health and wellness, leading brands to innovate and expand their product lines to meet the evolving preferences of the modern woman. Overall, the market is poised for growth as awareness and acceptance of menstrual cups rise.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Feminine Hygiene Products Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Disposable
• Reusable

Global Feminine Hygiene Products Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Period Panty
• Sanitary Pads
• Tampons
• Panty Liners
• Menstrual Cups
• Intimate Washes and Cleansers
  • PH-Balanced Cleansers
  • Antibacterial Cleansers
  • Soothing and Calming Cleansers
  • Moisturizing Cleansers
• Intimate Wipes
• Intimate Moisturizers
  • Creams
  • Gels
  • Serums
  • Balms
• Hair Removal Products
  • Waxing Kits
  • Hair Removal Creams
  • Intimate Trimmers
  • Depilatory Creams
• Intimate Deodorants
  • Roll-On Deodorants
  • Spray Deodorants
  • Powder Deodorants
• Lubricants
• Specialty Products

Global Feminine Hygiene Products Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bottles/Jars
• Pumps and Dispensers
• Tubes
• Flexible Packaging
• Other Packaging Types

Global Feminine Hygiene Products Market Size by Consumer Orientation & CAGR (2025-2032)

• Market Overview
• Teenage
• Adult

Global Feminine Hygiene Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Pharmacy
• Online Stores
• Others

Global Feminine Hygiene Products Market Size & CAGR (2025-2032)

• North America (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • US
  • Canada
• Europe (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TZMO SA (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ontex Group NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• First Quality Enterprises, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cora (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natracare (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rael Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lola (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxim Hygiene Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saathi Pads (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carmesi (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bodyform (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diva International Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations