マフィン市場規模、シェア、成長分析、タイプ別、嗜好別、流通チャネル別、地域別-産業予測、2025～2032年

マフィン市場規模は2023年に8億4,000万米ドルと評価され、2024年の8億7,000万米ドルから2032年には11億2,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは3.2％で成長する展望です。

世界のマフィン市場は、消費者がますます革新的なデザートや菓子類を求めるようになり、大きな成長が予測されています。天然材料や砂糖の代替品、全粒穀物など、より健康的な代替品に対する需要の高まりは、市場参入企業に有利な機会をもたらします。健康志向への消費者の嗜好の変化は、メーカーに製品の多様化を促し、より幅広い層にアピールします。さらに、料理の実験的傾向が、チーズやパセリのような型破りなフィリングを特徴とするユニークなマフィン品種を各ブランドに導入するよう促しています。このような動向が市場を形成し続ける中、企業は健康志向の人々や冒険好きな人々の需要に応える多様で魅力的なマフィン製品を開発することで、進化する消費者状況を活用することができます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の展望
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主要市場の考察

• 重要成功要因
• 競合の程度
• 主要投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析
• 原料の分析

マフィン市場規模：タイプ別&CAGR（2025～2032年）

• 市場概要
• 包装
• 店内

マフィン市場規模：嗜好別&CAGR（2025～2032年）

• 市場概要
• 甘味
• セイボリー

マフィン市場規模：流通チャネル別&CAGR（2025～2032年）

• 市場概要
• ハイパーマーケットとスーパーマーケット
• 食料品店とコンビニエンスストア
• オンライン
• 専門店

マフィン市場規模&CAGR（2025～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他の欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他のラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他の中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主要市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
• 製品ポートフォリオ分析
• セグメント別シェア分析
• 収益の前年比比較（2022～2024年）

  主要企業プロファイル

  • Grupo Bimbo S.A.B. de C.V.（メキシコ）
  • General Mills, Inc.（米国）
  • Mondelez International, Inc.（米国）
  • Associated British Foods plc（英国）
  • Britannia Industries Limited（インド）
  • Flowers Foods, Inc.（米国）
  • Hostess Brands, Inc.（米国）
  • ARYZTA AG（スイス）
  • Kellogg Company（米国）
  • The Hershey Company（米国）
  • The J.M. Smucker Company（米国）
  • Starbucks Corporation（米国）
  • Dunkin'Brands Group, Inc.（米国）
  • McKee Foods Corporation（米国）
  • Finsbury Food Group plc（英国）
  • George Weston Limited（カナダ）
  • Warburtons Limited（英国）
  • J & J Snack Foods Corp.（米国）
  • SpartanNash Company（米国）
  • Sensient Technologies Corporation（米国）

結論と推奨事項

Muffin Market size was valued at USD 0.84 Billion in 2023 and is poised to grow from USD 0.87 Billion in 2024 to USD 1.12 Billion by 2032, growing at a CAGR of 3.2% during the forecast period (2025-2032).

The global muffin market is projected for significant growth as consumers increasingly seek innovative desserts and confectionery options. The rising demand for healthier alternatives, such as natural ingredients and substitutes for sugar and whole grains, presents lucrative opportunities for market players. Shifting consumer preferences towards health-conscious choices encourage manufacturers to diversify their product offerings, appealing to a broader audience. Additionally, the trend of culinary experimentation is prompting brands to introduce unique muffin varieties, featuring unconventional fillings like cheese and parsley. As these trends continue to shape the market, companies can capitalize on the evolving consumer landscape by developing diverse and appealing muffin products to meet the demands of health-oriented and adventurous eaters alike.

Top-down and bottom-up approaches were used to estimate and validate the size of the Muffin market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Muffin Market Segmental Analysis

Global Muffin Market is segmented by type, taste, distribution channel and region. Based on type, the market is segmented into packaged and in-store. Based on taste, the market is segmented into sweet and savoury. Based on distribution channel, the market is segmented into hypermarkets & supermarkets, grocery & convenience stores, online and specialty stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Muffin Market

The muffin market is significantly influenced by the growing popularity and demand for in-store bakery products, alongside robust supply channels. Key factors contributing to this trend include the rise of in-store bakeries in supermarkets and the launch of innovative private label products by retailers. Additionally, the expansion of supply channels has been bolstered by the development of new shopping malls and organized retail establishments in emerging economies. This combination of factors is driving increased consumer interest and sales in the muffin segment, creating new opportunities for manufacturers and retailers alike in a competitive marketplace.

Restraints in the Muffin Market

The growth of the muffin market is being hindered by heightened awareness surrounding the health issues associated with high-calorie foods. As consumers become more informed about the negative impact of such diets on their well-being, particularly in relation to obesity, elevated blood sugar levels, and cardiovascular diseases, they are increasingly wary of indulging in high-calorie products like muffins. This shift in consumer mindset towards healthier eating habits is putting pressure on manufacturers to reformulate their products, ultimately restraining the growth potential of the muffin market. The trend toward healthier lifestyles continues to influence purchasing decisions, limiting demand for traditional muffin offerings.

Market Trends of the Muffin Market

The muffin market is witnessing a significant trend driven by consumers' increasing willingness to experiment with their culinary choices. This evolving consumer behavior has prompted manufacturers to innovate and develop diverse muffin flavors, catering to adventurous palates. Savory muffins, for instance, are gaining traction, reflecting a broader acceptance of unique flavor profiles beyond traditional sweet options. As health-conscious choices and gourmet ingredients become more prevalent, consumers are eager to explore a variety of muffin offerings, including gluten-free and protein-enriched options. This trend not only enhances product variety but also presents opportunities for brands to differentiate themselves in a competitive market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Muffin Market Size by Type & CAGR (2025-2032)

• Market Overview
• Packaged
• In-Store

Global Muffin Market Size by Taste & CAGR (2025-2032)

• Market Overview
• Sweet
• Savoury

Global Muffin Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Grocery & Convenience Stores
• Online
• Specialty Stores

Global Muffin Market Size & CAGR (2025-2032)

• North America (Type, Taste, Distribution Channel)
  • US
  • Canada
• Europe (Type, Taste, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Taste, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Taste, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Taste, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Grupo Bimbo S.A.B. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flowers Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hostess Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARYZTA AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dunkin' Brands Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKee Foods Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Finsbury Food Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George Weston Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warburtons Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J & J Snack Foods Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpartanNash Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sensient Technologies Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations