市場調査レポート

商品コード

1510390

バスソルトの市場規模、シェア、成長分析：タイプ別、価格帯別、エンドユーザー別、流通チャネル別、地域別 - 産業予測、2024-2031年

Bath Salt Market Size, Share, Growth Analysis, By Type, By Price Point, By End User, By Distribution channel, By Region - Industry Forecast 2024-2031

出版日: 2024年07月05日 | 発行: SkyQuest

| ページ情報: 英文 198 Pages | 納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

バスソルトの市場規模は2022年に24億2,000万米ドルと評価され、2023年の25億米ドルから2031年には33億米ドルに成長し、予測期間（2024-2031年）のCAGRは3.50％で成長する見通しです。

世界のバスソルト市場は、いくつかの重要な要因によって大きな成長を遂げています。主な促進要因は、入浴剤の治療特性と関連する利点が認知されるようになり、これらの製品に対する需要が高まっていることです。世界中の消費者が入浴剤をセルフケアに取り入れるようになっており、市場の拡大に寄与しています。成長を後押しするもう一つの重要な要因は、高級リゾートで高価なスパトリートメントを満喫するよりも、自宅でリラックスしたいという多くの個人の嗜好です。このような消費者行動の変化が世界の売上成長の原動力となっており、便利で費用対効果の高い自宅でのリラクゼーションを選ぶ人が増えています。さらに、健康的なライフスタイルの維持に対する消費者の意識の高まりも、近年のバスソルト製品の売上増加に一役買っており、市場の上昇軌道をさらに後押ししています。

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場における最近の活動
主要企業の市場シェア（2023年）

主要企業プロファイル

BATHCLIN CORPORATION
LOCCITANE EN PROVENCE
Borghese
Watsons
Shiseido Co. Ltd.
Kneipp.
STENDERS
Soothing Touch.
PDC Brands
Westlab
Street Bargains Limited
Cornish Sea Salt
SALTS & CO
KAO CORPORATION
Dadakarides S.A.
Kneipp

Product Code: SQMIG30B2032

Bath Salt Market size was valued at USD 2.42 billion in 2022 and is poised to grow from USD 2.50 billion in 2023 to USD 3.30 billion by 2031, growing at a CAGR of 3.50% during the forecast period (2024-2031).

The global bath salt market is experiencing significant growth driven by several key factors. A primary driver is the increasing recognition of the therapeutic properties and associated benefits of bath salts, leading to rising demand for these products. Consumers worldwide are increasingly incorporating bath salts into their self-care routines, contributing to the market's expansion. Another critical factor boosting growth is the preference of many individuals for relaxing at home rather than indulging in expensive spa treatments at luxury resorts. This shift in consumer behavior is driving global sales growth, with more people opting for convenient and cost-effective home-based relaxation experiences. Furthermore, heightened consumer awareness about maintaining a healthy lifestyle has also played a role in the increased sales of bath salt products in recent years, further supporting the market's upward trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of the Bath Salt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Bath Salt Market Segmental Analysis

Bath Salt market is segmented based on type, price point, end user, distribution channel, and region. Based on type, the market is segmented into Epsom Salt, Fertilizer, Bath Care, Home Care. Based on price point, the market is segmented into Premium, Medium, Economy. Based on End-User, the market is segmented into infant and adult. Based on distribution channel, the market is segmented into H Super Market and Hyper Market, Pharmacy and Medical Store, E-commerce, Specialty Store. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.

Drivers of the Bath Salt Market

Skin disorders rank as the fourth most common cause of human illness, leading to a widespread adoption of bath salts by a large segment of the population due to increasing health awareness. Bath salts are extensively used to alleviate skin inflammation and irritation associated with conditions such as eczema, psoriasis, and contact dermatitis. This involves enriching bathwater with crushed mineral salts that dissolve to enhance the tone and texture of the skin while promoting circulation. Bath salts are rich in essential minerals like calcium, magnesium, and potassium, offering multiple benefits including skin cleansing, acting as carriers for cosmetic ingredients, and contributing to a soothing and relaxing bathing experience.

Restraints in the Bath Salt Market

Several alternative products share similar characteristics with bath salts, including sea salt, magnesium flakes, mustard powder, table salt, baking soda, vinegar, bentonite clay, and others. Sea salts provide cleansing and exfoliating properties similar to Epsom salts. Similarly, table salt offers therapeutic benefits comparable to both sea salt and Epsom salt. These alternatives not only mimic the properties of bath salts but also promote skin rejuvenation by enhancing hydration and soothing irritations. Importantly, these substitutes are cost-effective, have fewer side effects compared to traditional bath salts, and are widely available.

Market Trends of the Bath Salt Market

The rising demand for bath salts among consumers has prompted leading market players to enhance their emphasis on ongoing research and development (R&D) initiatives, aiming to maintain competitiveness and introduce innovative products.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Value Chain Analysis
Pricing Analysis
Key Success Factors
Market Attractiveness Index
Degree of Competition
Top Investment Pockets
Ecosystem Mapping

Bath Salt Market by Type

Market Overview
Epsom Salt
Fertilizer
Bath Care
Home Care

Bath Salt Market by Price Point

Market Overview
Premium
Medium
Economy

Bath Salt Market by End User

Market Overview
Child
Adult

Bath Salt Market by Distribution Channel

Market Overview
Super Market and Hyper Market
Pharmacy and Medical Store
E-commerce
Specialty Store

Bath Salt Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

BATHCLIN CORPORATION
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LOCCITANE EN PROVENCE
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Borghese
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Watsons
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kneipp.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
STENDERS
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Soothing Touch.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PDC Brands
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Westlab
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Street Bargains Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cornish Sea Salt
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SALTS & CO
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
KAO CORPORATION
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dadakarides S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kneipp
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

バスソルトの市場規模、シェア、成長分析：タイプ別、価格帯別、エンドユーザー別、流通チャネル別、地域別 - 産業予測、2024-2031年

Bath Salt Market Size, Share, Growth Analysis, By Type, By Price Point, By End User, By Distribution channel, By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

バスソルト市場：タイプ別

バスソルト市場：価格帯別

バスソルト市場：エンドユーザー別

バスソルト市場：流通チャネル別

バスソルト市場：地域別