市場調査レポート

Pre-K12 (12年生以下) 向け出版市場:2015年〜2016年

Publishing for the PreK-12 Market 2015-2016

発行 SIMBA Information, Inc. 商品コード 310090
出版日 ページ情報 英文 160 Pages
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Pre-K12 (12年生以下) 向け出版市場:2015年〜2016年 Publishing for the PreK-12 Market 2015-2016
出版日: 2015年08月19日 ページ情報: 英文 160 Pages
概要

当レポートでは、米国のPreK-12 (12年生以下) 向け出版市場について調査分析し、最新のビジネス情報や市場動向のほか、米国の学校市場の全体像について検証し、教材に対する需要、学校のニーズ、流通パターンの変化、市場参入戦略、ビジネスモデルなども含めて、体系的な情報を提供しています。

第1章 産業規模と構造

  • イントロダクション
  • 教材販売は成長を続ける
  • 電子メディアは51%のシェア予測
  • 競合:Pearsonが大半の収益を生む
  • M&Aと新興企業

第2章 在籍者数と人口統計

  • イントロダクション
  • 公立学校の在籍者数が増加
  • 入学パターンは州によってさまざま
  • 私立学校の在籍者数が減少
  • チャータースクールの在籍者数が増加
  • オンラインの在籍者数が増加 (追跡は難しい)
  • ホームスクール (自宅学習) が増加
  • 貧困率の高い学校が対象
  • 学校はますます多様化
  • 特別支援生徒がサービスを必要とする
  • 州立のPre-Kはわずかに増加

第3章 資金

  • イントロダクション
  • 州の生徒1人当たりの平均教材支出は回復
  • 連邦政府の補助金は安定
  • 連邦政府予算は曖昧
  • タイトルIは貧困率の高い地域の成績の悪い生徒を支援
  • 特殊教育資金の活用
  • イノベーションへの投資
  • 学校改善の補助金は継続
  • Eレート資金の更新
  • 州レベル資金の見通しは改善
  • 州のPre-K資金は増加

第4章 教科書と採択

  • イントロダクション
  • 教科書セグメントの促進要因・阻害要因
  • プリントからデジタルデバイド
  • 教科書市場:採択州と開拓地
  • 数学が最大の機会
  • Houghton Mifflin Harcourtが首位
  • 採択の見通し

第5章 副教材

  • イントロダクション
  • 出版動向
  • 副教材市場の販売
  • 印刷物の副教材は市場シェアを縮小
  • 将来の副教材市場

第6章 見通しと予測

  • イントロダクション
  • 販売は厳しい
  • 2016年以降へ
  • 企業プロファイル
    • Amplify
    • Cambium Learning Group
    • Cricket Media
    • Discovery Education
    • Goodheart-Willcox
    • Houghton Mifflin Harcourt
    • K12 Inc.
    • McGraw-Hill Education
    • Pearson
    • PreK-12の出版市場
    • Rosetta Stone, Inc.
    • Scholastic Corp.
    • School Specialty
    • Scientific Learning Corp.

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目次
Product Code: CURP5425286

‘Publishing for the PreK-12 Market 2015-2016’ provides the most up-to-date business information and market trends as well as a complete view of the U.S. school market in a single-source format in this updated comprehensive annual report. In an increasingly digital school market, this edition examines the demand for instructional content , how publishers are addressing school needs, and how technology is changing distribution patterns, go-to-market strategies and business models.

Topics in ‘Publishing for the PreK-12 Market 2015-2016’ include:

  • Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, video, trade books and magazines
  • Drivers of segment growth
  • Impact of emerging technologies
  • Exclusive textbook/ instructional materials adoption information
  • Leading publishers/providers by market segment
  • Analysis of landscape metrics: funding, policy and enrollment
  • Trends in acquisitions, mergers and partnerships
  • Competitive analysis of leading publishers/providers
  • Market segment projections through 2018

Table of Contents

Methodology

Executive Summary

Chapter 1: Industry Size and Structure

  • Introduction
  • Instructional Materials Sales Continue Growth in 2014
    • Textbooks Power Run-Up in 2014
    • Courseware Generates Growth of 9.1%
    • State-Level Test Market Flattens
    • Digital Supplementals Grow 4.2%
    • Flattening in Print Supplemental Segment
    • Hands-on Learning Boosts Manipulatives
    • Trade Book Are in Favor
    • Video Use Continues to Grow
    • Classroom Magazines See Sales Boost
  • Electronic Media Projected to Capture 51% Share in 2015
  • Competitively Speaking: Pearson Generates Most Revenue
    • Right-Sizing in a Technology-Focused Era
    • Adjusting Marketing and Sales
    • Publishing for the PreK-12 Market 2015-2016
    • Teachers or Districts as Targets
    • New Distribution Strategies
  • Mergers and Acquisitions and Startups
    • Tech Companies Move Forward in Education
  • Table 1.1: Simba's Instructional Materials Segment Definitions
  • Table 1.2: Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2013-2015P
  • Table 1.3: Market Share of Media Sold to U.S. Classrooms, 2015P
  • Table 1.4: Leading Publisher Share of K-12 Industry, 2014
  • Table 1.5: Simba Information's Merger & Acquisition Index, 2014 and H1 2015
  • Table 1.6: Ed Tech Startups To Watch, 2015

Chapter 2: Enrollment and Demographics

  • Introduction
  • Public School Enrollment on the Rise
  • Enrollment Patterns Vary across the States
  • Private Enrollment Has Been Declining
  • Charter School Enrollment Booms
  • Online Enrollment Growing but Hard to Track
  • Homeschooling Increases
  • High Poverty Schools Are a Target
  • Schools Growing More Diverse
  • Special Needs Students Need Services
  • State-Funded PreK Enrollment up Slightly
  • Table 2.1: Institutional Types and Numbers, 2015
  • Table 2.2: Public School Teachers by School Type, 2015
  • Table 2.3: Total Public PreK-12 Enrollment, 2014-2023P
  • Table 2.4: Projected Public PreK-12 Enrollment by Grade Selected Years, 2013-2023P
  • Table 2.5: Public School PreK-12 Enrollment by State, Projected % Change, 2011-2023
  • Table 2.6: Number of Charter Schools by State, 2012-2013
  • Table 2.7: Districts, 15,000 Students or Larger, with Highest Percentage of 5-17 Year-Olds in Poverty, Top 50, 2012
  • Table 2.8: Public School Students Participating in Programs for English-Language Learners, 2012-2013
  • Table 2.9: Public School Students Served Under Individuals with Disabilities Act, 2012-2013
  • Table 2.10: Preschool Enrollment, 2013-2014 & % Change from 2012-2013

Chapter 3: Funding

  • Introduction
  • Average State Per-Pupil Spending on Materials Rebounds
  • Federal Funding Steady in Fiscal 2015
  • Federal Budget Picture Cloudy for Fiscal 2016
  • Title I Helps Low-Achieving Students in High-Poverty Areas
  • Tapping Special Education Funding
  • Investing in Innovation Proposed but Doubtful
  • School Improvement Grants Continue
  • E-Rate Funding Update Boosts Connectivity
  • State-Level Funding Outlook Improves
  • Local Funding Varies Widely
  • State PreK Funding Climbs
  • Table 3.1: Instructional Materials Expenditure by State, 2013-2014
  • Table 3.2: U.S. Dept. of Education Discretionary Spending, FY 2014-FY 2016P
  • Table 3.3: 50 Largest Title I Allocations to LEAs, FY 2014
  • Table 3.4: Investing In Innovation 2014
  • Table 3.5: School Improvement Grant Awards, 2014
  • Table 3.6: $ Change in Spending Per Student, FY 2008-2015
  • Table 3.7: 50 Largest ELAs Instruction and Instruction-Related Expenditures, FY 2012
  • Publishing for the PreK-12 Market 2015-2016
  • Table 3.8: Total Preschool State Spending, 2013-2014, & State Spending Per Child

Chapter 4: Textbooks and Adoptions

  • Introduction
  • Textbook Segment Drivers and Disrupters
    • For G-W, New Technology, New Subject Areas
    • Zaner-Bloser Adds Core Literacy Program
    • McGraw-Hill Opens up
  • Crossing the Print-to-Digital Divide
  • Textbook Market: Adoption States and Open Territories
    • More Open and More Difficult
  • Mathematics is Largest Opportunity of 2014
  • Houghton Mifflin Harcourt Tops 2014 Adoption Publisher Scorecard
    • Pearson Secures Second Place
    • McGraw-Hill Places Third
  • Adoptions Outlook in 2015 and Beyond
    • K-12 Social Studies Headlines Texas 2015 Adoption
    • Calcasieu in Louisiana Changes Course in Math
    • California Paves Way for ELA Adoptions in 2016
  • Table 4.1: Segment Definitions
  • Table 4.2: Textbook Share of Instructional Media Used in U.S. Classrooms, 2013 vs. 2014
  • Table 4.3: 2014 Mathematics Adoption Sales
  • Table 4.4: Simba Information's Adoption Publisher Scorecard, 2014
  • Table 4.5: 2015 Leading Sales Opportunity in Adoption States
  • Table 4.6: Publishers with Approved Programs in Texas 2015 Adoption

Chapter 5: Supplementary Materials

  • Introduction
  • Publishing for the PreK-12 Market 2015-2016
  • Supplemental Market Sales
    • Courseware Sales Have Positive Trends
    • Digital Supplements Rebound
    • Video is Used More in Changing Forms
  • Print Supplements See Shrinking Market Share
    • Trade Books Benefit from Common Core
    • Classroom Magazines Offer Non-Fiction Content
    • New Energy in Manipulatives Market
  • Future of the Supplemental Market
  • Table 5.1: Supplemental Segment Definitions
  • Table 5.2: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2013-2015P
  • Table 5.3: Use of Specific Instructional Software Programs

Chapter 6: Outlook and Forecast

  • Introduction
  • 2015 Is Tougher on Sales
  • Moving into 2016 and Beyond
  • Table 6.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2014-2018P
  • Company Profiles
    • Amplify
    • Cambium Learning Group
    • Cricket Media
    • Discovery Education
    • Goodheart-Willcox
    • Houghton Mifflin Harcourt
    • K12 Inc.
    • McGraw-Hill Education
    • Pearson
    • Publishing for the PreK-12 Market 2015-2016
    • Rosetta Stone, Inc.
    • Scholastic Corp.
    • School Specialty
    • Scientific Learning Corp.
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