市場調査レポート

Pre-K12 (12年生以下) 向け出版市場

Publishing for the PreK-12 Market 2016-2017

発行 SIMBA Information, Inc. 商品コード 310090
出版日 ページ情報 英文 170 Pages
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Pre-K12 (12年生以下) 向け出版市場 Publishing for the PreK-12 Market 2016-2017
出版日: 2016年08月19日 ページ情報: 英文 170 Pages
概要

当レポートでは、米国のPreK-12 (12年生以下) 向け出版市場について調査分析し、最新のビジネス情報や市場動向のほか、米国の学校市場の全体像について検証し、教材に対する需要、学校のニーズ、流通パターンの変化、市場参入戦略、ビジネスモデルなども含めて、体系的な情報を提供しています。

第1章 産業規模と構造

  • イントロダクション
  • 教材販売は横ばい
  • 基本カリキュラム
  • コースウェア (教育用ソフトウェア) は4.7%の成長
  • 州レベルテスト市場は横ばい
  • デジタル副教材は2.2%の成長
  • プリント副教材は減少
  • 実践的な学習
  • リテラシー
  • ビデオ使用、など

第2章 在籍者数と人口統計

  • イントロダクション
  • 公立学校の在籍者数が増加
  • 入学パターンは州によってさまざま
  • 私立学校の在籍者数が減少
  • チャータースクールの在籍者数が増加
  • オンラインの在籍者数が増加
  • ホームスクール (自宅学習) は不明
  • 貧困率の高い学校が対象
  • 学校はますます多様化
  • 特別支援生徒がサービスを必要
  • 州立のPre-Kは増加

第3章 政策と資金

  • イントロダクション
  • 連邦政府の教育政策:ESSA
  • ESSAが求めるもの
  • ESSAの導入が始まる
  • ESSAが提供する機会
  • 連邦政府の補助金
  • 連邦政府の予算
  • タイトルIは貧困率の高い地域の成績の悪い生徒を支援
  • 特殊教育資金の活用
  • Eレート資金
  • 州レベル資金
  • 州のPre-K資金、など

第4章 基本カリキュラムと採用

  • イントロダクション
  • セグメント規模と将来の投資
  • 個人的
  • G-W:市場の拡大
  • プラットフォームの準備
  • 採用州とオープンテリトリー市場
  • オープンテリトリーの主要学科
  • デジタル化、など

第5章 デジタル教材

  • イントロダクション
  • コースウェア販売が増加
  • CTEが販売促進要因
  • コースウェアはオンラインコース以上
  • デジタル副教材
  • 教師の調査
  • ビデオの使用が増加
  • ビデオの将来

第6章 動向

  • Pre-K12向け出版市場
  • イントロダクション
  • McGraw-Hill
  • OER
  • GoOpen
  • OER
  • 底深さと幅広さ
  • 市場参入方法
  • オンライン市場
  • Amazon
  • 専門サービス、など

第7章 結論と見通し

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目次
Product Code: CURP5827564

After more than a decade of No Child Left Behind and Common Core State Standards, educational publishers again face change with the passage of the Every Student Succeeds Act of 2015. Schools and the instructional materials industry are still trying to figure out the needs of students and educators, how best to meet those needs and what roles the instructional materials industry will play as schools turn increasingly to digital devices as their chief learning tools.

Publishing for the PreK-12 Market 2016-2017 provides the most up-to-date business information not only on the impact of recent changes in education policy but on the emergence of new technologies and the new applications for traditional technology (print) in the school market.

As Simba Information navigates the current and likely future trends through 2019, a few watchwords are emerging to describe the changing state of what Simba estimates to be an $8.56 billion market for instructional materials: personalization, adaptive; and augmented reality.

Publishing for the PreK-12 Market 2016-2017 is the latest edition of Simba's annual comprehensive overview of the PreK-12 market and the instructional materials providers that serve it.

Topics in Publishing for the PreK-12 Market 2016-2017 include:

  • Market size by media segment: basal core curriculum, courseware, digital supplements, print supplements, manipulatives, trade books, video, classroom magazines and state summative tests;
  • Drivers of and challenges to growth by segment;
  • Initiatives by traditional publishers to adapt their once-print businesses to a digital future;
  • Focus of ed-tech start-up activity in the first part of 2016
  • Changing demographics of U.S. students;
  • Trends in state funding for education;
  • What subjects schools are spending on;
  • The changing instructional materials adoption landscape;
  • The pace of the uptake of courseware and digital supplements in schools;
  • Is GoOpen a friend or foe?
  • The rise of digital marketplaces;
  • Exclusive 2015 instructional materials adoption data;
  • Competitive analyses of 11 leading publishers;
  • Market segment projections through 2019.

Table of Contents

Methodology

Executive Summary

Chapter 1: Industry Size and Structure

  • Introduction
  • Instructional Materials Sales Flatten in 2015
  • Basal Curriculum Moves the Needle in 2015
  • Courseware Generates Growth of 4.7%
  • State-Level Test Market Continues to Flatten
  • Digital Supplements Grow 2.2%
  • Print Supplements Decline
  • Manipulatives Are Made for Hands-on Learning
  • Literacy Push Favors Trade Books
  • Video Use Grows even as Formats Change
  • Classroom Magazines: Strongest Growth Projection
  • Electronic Media Projected to Capture 70% Share in 2016
  • Devices Proliferate
  • Google Keeps Improving
  • Samsung Partners in Chromebook Initiatives
  • Publishing for the PreK-12 Market 2016-2017
  • Competitive Landscape
  • Pearson Weathers Prolonged Restructuring/Reorganization
  • McGraw-Hill IPO Remains Pending
  • Rosetta Stone Turns its Attention to Education
  • Ed Tech Startup Activity Was in High in 2015
  • M&A Activity Aims to Strengthen Core Missions
  • Table 1.1: Simba Information's Instructional Materials Segment Definitions
  • Table 1.2: Sales of Print & Digital Instructional Media to the U.S. PreK-12 School Market, 2014-2016P
  • Table 1.3: Market Share of Media Sold to U.S. Classrooms, 2016P
  • Table 1.4: U.S. Shipments of K-12 Personal Computers by Operating System
  • Table 1.5: Simba Information's PreK-12 Performance Index
  • Table 1.6: Q1 2016 K-12 Startup Company Activity
  • Table 1.7: Simba Information's Mergers & Acquisition Index, 2015 and H1 2016

Chapter 2: Enrollment and Demographics

  • Introduction
  • Public School Enrollment on the Rise
  • Enrollment Patterns Vary across the States
  • Private Enrollment Sees Declining Trend
  • Charter School Enrollment Booms
  • Online Enrollment Growing as Virtual Schools Increase
  • Homeschooling Hard to Measure
  • High-Poverty Schools Are a Target
  • Schools Growing More Diverse
  • Special Needs Students Require Services
  • State-Funded PreK Enrollment Grows
  • Table 2.1: Institutional Types and Numbers, 2016
  • Table 2.2: Total Public PreK-12 Enrollment, 2015-2024P Publishing for the PreK-12 Market 2016-2017
  • Table 2.3: Projected Public PreK-12 Enrollment by Grade, Selected Years,2014-2024P
  • Table 2.4: Public School PreK-12 Enrollment by State, Projected % Change, 2015-2024
  • Table 2.5: Private School Enrollment over Time
  • Table 2.6: Charter School Enrollment over Time
  • Table 2.7: Charter Schools and Enrollment by State 2014-2015
  • Table 2.8: Number of Students Enrolled in Full-Time Virtual Schools by State, 2014-2015
  • Table 2.9: Homeschooled Students by State
  • Table 2.10: Top 10 Home Languages of ELLs
  • Table 2.11: 20 School Districts with Largest ELL Student Populations,2013-2014
  • Table 2.12: 20 School Districts with Largest Special Education StudentPopulations, 2013-2014
  • Table 2.13: Preschool Enrollment, 2014-2015 & % Change from 2013-2014

Chapter 3: Policy & Funding

  • Introduction
  • Federal Education Policy Guided by ESSA
  • What ESSA Requires
  • ESSA Implementation Begins
  • Where ESSA Offers Opportunities
  • Federal Funding up in Fiscal 2016
  • Federal Budget for Fiscal 2017 TBD
  • Title I Targets Low-Achieving Students in High-Poverty Areas
  • Tapping Special Education Funding
  • E-Rate Provides Record Levels of Funding
  • State-Level Funding Outlook Improves Slowly
  • Funding Rises in California
  • Florida's Funding Rise Includes Money for Technology Infrastructure
  • Opportunities Narrow in Some Smaller States
  • Publishing for the PreK-12 Market 2016-2017
  • State Funding Trends over Time
  • Local Funding Varies Widely
  • State PreK Funding Climbs
  • Funding Opportunities Lead to Procurement
  • Table 3.1: Accountability: Then and Now
  • Table 3.2: U.S. Department of Education Discretionary Spending,FY 2015-FY 2017P
  • Table 3.3: 50 Largest Title I Allocations to LEAs, FY 2015
  • Table 3.4: Services Covered by E-Rate
  • Table 3.5: Percent Change in Spending per Student, 2008-2016 and 2015-2016
  • Table 3.6: FY 2012 50 Largest Instruction and Instruction-Related Expenditures
  • Table 3.7: Total Preschool State Spending, 2014-2015; & State Spending per Child

Chapter 4: Basal Curriculum and Adoptions

  • Introduction
  • Segment Size and Investing in the Future
  • Getting Personal
  • G-W : Expanding Markets
  • Preparing for Platforms
  • Adoption States and Open Territories Markets
  • Top Disciplines in Open Territories
  • Going Digital Opens Adoptions States
  • Second-Year Math, Social Studies Topped Adoption Opportunity
  • McGraw-Hill Education Tops 2015 Adoption Publisher Scorecard
  • Pearson Secures 2nd; HMH in 3rd
  • Adoptions Outlook in 2016 and Beyond
  • California: a Sweet Spot, Eventually
  • States Opting for Science
  • Publishing for the PreK-12 Market 2016-2017
  • Table 4.1: Segment Definition
  • Table 4.2: Basal Curriculum Share of Instructional Media Used in U.S.Classrooms, 2014 vs. 2015
  • Table 4.3: Top 8 Disciplines for Textbooks in Open Territories, 2015
  • Table 4.4: Top 8 Disciplines for Textbooks in Adoption States, 2015
  • Table 4.5: Simba Information's Adoption Publisher Scorecard, 2015
  • Table 4.6: 2016 Leading Sales Opportunity in Adoption States
  • Table 4.7: Approved Programs in English Language Arts/English Language Development for 2016 California Adoption

Chapter 5: Digital Instructional Materials

  • Introduction
  • Courseware Sales Are Increasing
  • CTE is a Driver of Courseware Sales
  • Courseware is More than Online Courses
  • Digital Supplemental Material Complements Core Curriculum
  • Teacher Survey Reveals Digital Supplemental Use
  • Video Is Used More; Formats Are Changing
  • Future of Video
  • Table 5.1: Segment Definitions
  • Table 5.2: Courseware Share of Instructional Media Used in U.S. Classrooms, 2014-2015
  • Table 5.3: Digital Supplements Share of Instructional Media Used in U.S. Classrooms, 2014 vs. 2015
  • Table 5.4: Use of Specific Instructional Software Programs
  • Table 5.5: Use of Specific Games
  • Table 5.6: Video Share of Instructional Media Used in U.S. Classrooms, 2014 vs. 2015
  • Table 5.7: Teachers' Sources for Video Used in Classroom

Chapter 6: Trends

  • Publishing for the PreK-12 Market 2016-2017
  • Introduction
  • Fresh Science Programs from McGraw-Hill and School Specialty
  • Confronting and Incorporating OER
  • Working with GoOpen
  • A View from the Schools on OER
  • Views from Publishers on OER
  • Strength in Depth and Breadth
  • Adapting to OER Proliferations through Aggregation
  • New Ways of Going to Market
  • New Ventures for Vetting Products
  • Online Marketplaces
  • And Then There Is Amazon
  • Professional Services
  • Table 6.1: Next Generation Science Standard States
  • Table 6.2: Most Common Source for Digital Materials in the Classroom
  • Table 6.3: The Business of Vetting Instructional Materials

Chapter 7: Conclusions & Outlook

  • Overall Market Conditions Going Forward
  • Flat Outlook for Basal Curriculum
  • Upward Trajectory for Courseware
  • State Tests Face Significant Change
  • Digital Supplements & Video Expect Growth
  • Print Supplements Decline Projected
  • Manipulatives, Trade Books and Magazines Are Primed for Growth
  • Table 7.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms,2015-2019P

Company Profiles

Cambium Learning Group Discovery Education Publishing for the PreK-12 Market 2016-2017 Goodheart-Willcox Houghton Mifflin Harcourt K12 Inc. McGraw-Hill Education Pearson Rosetta Stone, Inc. Scholastic Corp. School Specialty Scientific Learning Corp.

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