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市場調査レポート

Pre-K12 (12年生以下) 向け出版市場

Publishing for PreK-12 Market 2018-2019

発行 SIMBA Information, Inc. 商品コード 310090
出版日 ページ情報 英文 176 Pages
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本日の銀行送金レート: 1USD=109.52円で換算しております。
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Pre-K12 (12年生以下) 向け出版市場 Publishing for PreK-12 Market 2018-2019
出版日: 2018年08月31日 ページ情報: 英文 176 Pages
概要

当レポートでは、米国のPreK-12 (12年生以下) 向け出版市場について調査分析し、最新のビジネス情報や市場動向のほか、米国の学校市場の全体像について検証し、教材に対する需要、学校のニーズ、流通パターンの変化、市場参入戦略、ビジネスモデルなども含めて、体系的な情報を提供しています。

第1章 産業規模と構造

  • イントロダクション
  • 教材販売はプラスで推移
  • デジタルメディアは56.6%のシェアを獲得
  • 競合情勢
  • M&Aは近い将来
  • PE、M&A活動
  • 新興企業は競争優位性を求める
  • 業績

第2章 在籍者数と人口統計

  • イントロダクション
  • 学校数と学区数
  • 公立学校の在籍者数は急増
  • 入学パターンは州によってさまざま
  • 私立学校の在籍者数は全体の約10%
  • チャータースクールが増えれば、在籍者数も増加
  • ホームスクール (自宅学習) の在籍者の動向
  • バーチャルスクール (仮想学校) が増えれば、ブレンド型スクールも
  • 卒業率は上昇中
  • 貧困の生徒はベンダーの対象
  • 英語学習者向け
  • 州立のPre-Kは増加

第3章 予算と政策

  • イントロダクション
  • 教育に関する長期的な国民の議論
  • ESSA時代の進展
  • 連邦予算は上昇中
  • タイトルIの最大の割当
  • Eレート資金が教室のコネクティビティを支援
  • 州の教育政策の動向
  • 2019年度予算がK-12を支援

第4章 基本カリキュラムと採用

  • イントロダクション
  • セグメント規模
  • 採用州とオープンテリトリー
  • 2018年以降の見通し

第5章 デジタル教材:コースウェア、副教材、ビデオ

  • イントロダクション
  • コースウェア使用が増える
  • 既存ベンダー vs. 新しい提供業者
  • デジタル副教材の選択肢が増える
  • ビデオ使用が増える
  • 教室における技術系大手企業

第6章 市場動向と産業の見通し

  • イントロダクション
  • デジタルコンテンツの将来は統合が鍵
  • AR・VRはビデオの将来?
  • 教科分野における需要
  • 見通し

企業プロファイル

  • Cambium Learning Group
  • Cengage (National Geographic Learning)
  • Discovery Education
  • Goodheart-Willcox
  • Houghton Mifflin Harcourt
  • K12 Inc.
  • McGraw-Hill Education
  • Pearson
  • Renaissance
  • Rosetta Stone, Inc.
  • Scholastic Corp.
  • School Specialty
  • Scientific Learning Corp.
目次
Product Code: CURP15565344

Publishing for the ‘PreK-12 Market 2018-2019’ addresses the challenges and opportunities in the PreK-12 school market and examines the strategies publishers are putting into effect and the new products that are emerging to meet the changes in the school market landscape.

Publishing for the ‘PreK-12 Market 2017-2018’ provides the most up-to-date data on enrollment and policy changes at the state and federal levels that are reshaping the school landscape in which publishers and providers of instructional resources are competing.

Simba Information defines the major segments of instructional materials industry-core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines-and sizes the individual segments and the overall instructional materials industry, which Simba projects will reach $8.62 billion in 2018.

Publishing for the ‘PreK-12 Market 2018-2019’ is the latest edition of Simba's annual comprehensive overview of the PreK-12 market and the instructional materials providers that serve it.

Topics in Publishing for the ‘PreK-12 Market 2018-2019’ include:

  • Market size by media segment: basal core curriculum, courseware, digital supplements, print supplements, manipulatives, trade books, video, classroom magazines and state summative tests;
  • Drivers of and challenges to growth by segment-including cyclical nature of instructional materials adoption, incursions by OER, and where start-up ventures are focusing their energies;
  • Changing demographics of U.S. students;
  • Trends in state funding for education;
  • The cyclical nature of school purchasing by subjects;
  • The pace of the uptake of courseware and digital supplements in schools;
  • Detailed market data on schools-public, private, charter, home schools, and virtual schools;
  • Trends in mergers and acquisitions in the educational publishing/ed-tech industry;
  • Exclusive 20167 instructional materials adoption data;
  • Competitive analyses of 13 leading publishers-including two new publishers: Cambium Learning Group, Cengage (National Geographic Learning), Discovery Education, Goodheart-Willcox, Houghton Mifflin Harcourt, K12 Inc., McGraw-hill Education, Pearson, Renaissance, Rosetta Stone, Scholastic, School Specialty, and Scientific Learning.;
  • Market segment projections through 2021.

Table of Contents

Methodology

Executive Summary

Industry Size and Structure

  • Introduction
    • Table: Simba Information's Instructional Materials Segment Definitions
  • Instructional Materials Sales Positively Flat in 2017
    • Table: Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2016-2018P ($ in millions)
  • Basal Curriculum Slides 3.6%
  • Courseware Generates Growth of 3.8%
  • Growth in State Tests Slows
  • Stable Growth of Digital Supplements
  • Print Supplements Grow 3%
  • Manipulatives Grew Almost 9% in 2017
  • Books for Literacy
  • Video Use Increases
  • School Magazines Continue as Classroom Staple
  • Digital Media Captures 56.6% Share in 2017
    • Table: Market Share of Print & Digital Instructional Media Sold into U.S. PreK-12 Schools, 2016-2018P ($ in millions)
  • Competitive Landscape
    • Behind the Shift
  • Private Equity, International Lead M&A Activity
    • Table: Simba Information's PreK-12 Merger & Acquisition Index, 2017
  • What Didn't Happen
  • Startups Seek Competitive Advantage
    • LearnLaunch Prospects
    • Milken-Penn Competition Winners
    • Funding for Authess
    • Vote-getters at ETIN Business Forum
  • Work Remains to be Done on Operating Performance
    • Table: Simba Information's PreK-12 Performance Index, 2017 vs. 2016 ($ in 000; ranked by Operating Margin)

Enrollment & Demographics

  • Introduction
  • Number of Schools and Districts
    • Table: Profile of U.S. School Districts by Size, 2018
  • Public School Enrollment on the Rise
    • Table: Trends in Public School Enrollment, 2000-2027P
  • Enrollment Patterns Vary Across the States
    • Table: Projected Percentage Change in Public School Elementary and Secondary Enrollment Fall 2015 to Fall 2027
  • Private Enrollment About 10% of Total
    • Table: Trends in Private School Enrollment, 1999 to 2015
  • More Charter Schools, More Charter Enrollment
    • Table: Charter School Growth, 2005 to 2015
    • Table: Percentage of Public School Students Enrolled in Charter Schools, Fall 2015
  • Homeschool Enrollment Trends
    • Table: Sources of Homeschool Curriculum
    • Table: Homeschooling, 2003-2016
  • More Virtual Schools, Some Blended Schools
    • Table: Virtual Schools by Operator Status, 2016-2017
  • Blended Schools
    • Table: Blended Schools by Operator Status, 2016-2017
  • Graduation Rates on the Rise
    • Table: Percentage of First-Time Ninth-Grade Students in Public High Schools Who Graduate with a Regular Diploma within Four Years, 2013-2014
  • Students in Poverty are Target for Vendors
    • Table: Percentage of Children under Age 18 in Families Living in Poverty, 2016
  • Serving English-Language Learners
    • Table: Trends in English-Language Learner Enrollment, 2013-2014 to 2015-2016
    • Table: Top Ten Languages of ELL Students, 2015-2016
    • Table: Percentage of Public School Students who are ELL by Grade, 2015-2016
    • Table: Percentage of Public School Students who are ELL by State, 2015-2016
  • Special Needs Students Get Services
    • Table: Trends in Youth Receiving IDEA Services, 1990-1991 to 2014-2015
  • State-Funded PreK Enrollment Up
    • Table: Enrollment Growth in State-Funded Preschool Programs, 2013-2014 to 2015-2016
    • Table: Enrollment in State-Funded Preschool, 2016-2017

Budget & Policy

  • Introduction
    • Budget Considerations & Funding Priorities
  • Long National Debate on Education
  • ESSA Era Advances
    • Table: ESSA Plans Show Interest in Personalized Learning
    • Table: Key Goals in ESSA Plans Approved in 2017
    • Table: Key Goals in ESSA Plans Approved in Q1 2018
    • Table: Key Goals in ESSA Plans Approved in April-July 2018
  • Plans Approved, but Questions Persist
  • Trump Changes in Year One
  • Federal Funding on the Rise
    • Table: Education Department Appropriations FY2017-FY2019 P (selected K-12 categories, $ in millions)
  • Funding for Fiscal 2019 TBD
  • Title I's 50 Largest Allocations
    • Table: 50 Largest Title I Allocations to LEAs, FY 2017 ($ in thousands)
  • E-Rate Supports Classroom Connectivity
    • Table: E-Rate At-A-Glance
  • State Education Policy Trends
    • Table: 2017 Legislation Addresses Data and Privacy Issues
  • State Education Funding
    • Table: Per Pupil Funding by State, 2015
    • Table: Percent Change in Per-Pupil Spending, 2010-2015
  • Fiscal 2019 Budgets Support K-12
    • Table: States with Fiscal 2019 K-12 Funding Increases

Core Basal Curriculum & Adoptions

  • Introduction
    • Table: Core Basal Curriculum Segment Definition
  • Segment Size
    • Table: Estimated and Projected Sales of Basal Curriculum ($ in millions)
  • Core Basal Preference
    • Table: Use of a Core Program by Subject Area
  • Changing Structure of Core Basal
  • Landscape Challenges
  • Adoption States and Open Territories
    • Table: U.S. PreK-12 Instructional Materials Adoption Net Sales, December, 2017 vs. 2016 ($ in 000,000)
  • Total Adoption Sales Flatten in 2017
  • Benchmark Education Tops 2017 Adoption Publisher Scorecard
    • Table: Simba Information's Adoption Publisher Scorecard, 20171 ($ in 000 and rounded; ranked by total sales)
  • McGraw-Hill Holds No. 2 Position
  • Looking Ahead to 2018 and Beyond
    • Open Territory Purchasing Sample

Digital Instructional Materials: Courseware, Supplements, Video

  • Introduction
    • Table: Digital Segment Definitions
  • Digital Learning Endorsed
  • Challenges Persist
  • Progress is Made
  • Courseware Use Grows
    • Table: Estimated and Projected Sales of Courseware ($ in millions)
  • Established Vendors & New Providers Compete
    • CTE as a Driver
    • STEM as a Driver
    • Computer Science as a Driver
    • Partnerships as a Driver
    • New Entrants as a Driver
  • Digital Supplements Provide More Options
    • Table: Estimated and Projected Sales of Digital Supplements ($ in millions)
  • Builders: Established and New
  • Buying and Enhancing
  • More Video Use
    • Table: Estimated and Projected Sales of Educational Video ($ in millions)
  • Survey on Video Interest
  • Commercial Providers
  • Technology Giants in Classrooms
    • Learning Management Systems Evolve

Market Trends & Industry Outlook

  • Introduction
  • Integration Key to the Future of Digital Content
    • Have to Integrate with Google
    • Offering Content and Platform
  • Are AR & VR the Future of Video?
  • Demand in Subject Areas
  • Outlook
    • Table: Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2017-2021P ($ in millions)

Company Profiles

  • Cambium Learning Group
    • Key Executives
    • Company Overview
    • K-12 Publishing Strategy
    • Financial Summary
  • Cengage (National Geographic Learning)
    • Key Executives
    • Company Overview
    • K-12 Publishing Strategy
    • Financial Summary
  • Discovery Education
    • Key Executives
    • Company Overview
    • K-12 Publishing Strategy
    • Financial Summary
  • Goodheart-Willcox
    • Key Executives
    • Company Overview
    • Publishing Strategy
    • Financial Summary
  • Houghton Mifflin Harcourt
    • Key Executives
    • Company Overview
    • PreK-12 Publishing Strategy
    • Financial Summary
  • K12 Inc.
    • Key Executives
    • Company Overview
    • K-12 Publishing Strategy
    • Financial Summary
  • McGraw-Hill Education
    • Key Executives
    • Company Overview
    • PreK-12 Publishing Strategy
    • Financial Summary
  • Pearson
    • Key Executives
    • Company Overview
    • K-12 Strategy
    • Financial Summary
  • Renaissance
    • Key Executives
    • Company Overview
    • K-12 Publishing Strategy
  • Rosetta Stone, Inc.
    • Key Executives
    • Company Overview
    • K-12 Publishing Strategy
    • Financial Summary
  • Scholastic Corp.
    • Key Executives
    • Company Overview
    • PreK-12 Strategy
    • Financial Summary
  • School Specialty
    • Key Executives
    • Company Overview
    • PreK-12 Instructional Materials Strategy
    • Financial Summary
  • Scientific Learning Corp.
    • Key Executives
    • Company Overview
    • K-12 Publishing Strategy
    • Financial Summary
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