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市場調査レポート

大学課程教材市場の動向と予測

College Course Materials Market Trends & Forecast 2016

発行 SIMBA Information, Inc. 商品コード 304512
出版日 ページ情報 英文 64 Pages
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大学課程教材市場の動向と予測 College Course Materials Market Trends & Forecast 2016
出版日: 2017年02月07日 ページ情報: 英文 64 Pages
概要

当レポートでは、米国の大学課程教材市場について調査分析し、高等教育市場の変化、デジタルへの移行、流通モデルの進化に焦点を当てて、市場規模と予測、入学者数、財政支援、政策の変化、競合分析などについて、体系的な情報を提供しています。

第1章 市場規模と構造

  • 教育機関の種類/数
  • 生徒の入学先
  • 入学者数の予測 (今後10年間)
  • 多くの生徒が遠方で学ぶ
  • 高等教育に対する州の財政支援
  • 授業料
  • 連邦の予算
  • 連邦の政策

第2章 教材

  • メディア間でシェアがシフト
  • 従来の教科書印刷は劣勢
  • 教科書印刷の変化
  • デジタルメディアが市場で主導
  • 注目の出版社
  • Pearson
  • McGraw-Hill
  • Wiley、など

第3章 流通

  • キャンパス書店の競合情勢
  • Follett
  • Barnes & Noble Education
  • Nebraska Book Co.
  • Amazon、など

第4章 結論と見通し

  • 結論
  • 見通し

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目次
Product Code: CURP15247065

In the higher education landscape, change is touching every ivy-covered brick quadrangle and laptop station at Starbucks-wherever students learn.

  • Where and how students acquire their post-secondary certificates or diplomas-and sometimes badges-increasingly varies just as does the description of the ‘traditional' college student.
  • Colleges and universities increasingly are putting more focus on ensuring that students successfully complete their degrees and do so in a reasonable amount of time. The freshman flunk-out course, long a staple for weeding out the non-college ready, is ceding ground.

As a result, the course materials industry also is confronting change. Change is not just the migration from print to digital but how to offer and deliver resources that will help each student successfully navigate individual courses and move toward successful completion of a degree. In College Course Materials Market Trends & Forecast 2016, Simba Information examines how the changing dynamics in the higher education market are impacting what kinds of instructional materials publishers are providing and how they are getting the materials to the students who need them. Topics in College Course Materials Market Trends & Forecast 2016 include:

  • Current and projected student enrollment by institutional type
  • Changing shape of the for-profit career-college market segment
  • Growth in appeal of distance learning for college students
  • State fiscal support for higher education in fiscal 2016
  • Outlook for federal student aid and expanding access
  • Course materials sales by segments for 2014-2016
  • Drivers of growth in digital media
  • Inroads by open educational resources (OER)
  • Continued relevance of textbook rental programs
  • Competitive analysis of four leading course materials providers
  • Disruption in distribution channels
  • Bookstore changes and digital initiatives
  • Growth of publisher ecommerce channels
  • Trends shaping the higher education market in the next several years
  • Course materials segment sales projections through 2019

Table of Contents

METHODOLOGY

EXECUTIVE SUMMARY

INTRODUCTION

  • Table: The Beloit College Mindset List, Class of 2020

CHAPTER 1: MARKET SIZE AND STRUCTURE

  • INSTITUTION TYPES AND NUMBERS
  • Table 1.1: Degree-Granting Postsecondary Institutions, 2014-2015
  • WHERE STUDENTS ARE ENROLLED
  • Table1.2: Enrollment by Institution Type
  • Table 1.3: Simba Information Career College Enrollment Index
  • ENROLLMENT PROJECTED TO RISE OVER NEXT DECADE
  • Table 1.4: Projected Undergraduate Enrollment by Institution Type
  • MORE STUDENTS LEARNING AT A DISTANCE
  • Table 1.5: Percent of Students Taking at Least One Course at a Distance
  • STATE FISCAL SUPPORT FOR HIGHER EDUCATION INCREASED IN FISCAL 2016
  • Table 1.6: State Fiscal Support for Higher Education, FY2016 vs. FY2015
  • RECENT TUITION HIKES ARE RELATIVELY SMALL
  • NEW STATE HIGHER EDUCATION MEASURES
  • Table 1.7: Tuition and Fees, 2015-2016 vs. 2014-2015
  • FEDERAL BUDGET FOCUS: STUDENT AID AND EXPANDING ACCESS
  • FEDERAL POLICY FOCUS UNDER TRUMP: TBD
  • Table 1.8: Selected Federal Budget Items for Postsecondary Sector, FY 2015-FY 2017I

CHAPTER 2: COURSE MATERIALS

  • SHARE SHIFT AMONG MEDIA IN COLLEGE COURSE MATERIALS
  • Table 2.1: Share of Media Used in College Courses, 2015
  • TRADITIONAL PRINT TEXTBOOKS ARE LOSING PROMINENCE
  • THE CHANGING VIEW OF PRINT TEXTBOOKS
  • Table 2.2: Sales by Segment of Key College Course Materials 2014-2015
  • DIGITAL MEDIA FIRMING UP AS MARKET LEADER
  • PUBLISHER FOCUS: DIGITAL LEARNING SOLUTIONS FOR STUDENT SUCCESS
  • February ii 2017 © Simba Information
  • PEARSON PARES & RESTRUCTURES
  • HIGHER-ED DIGITAL UNIT SALES TOP PRINT AT CENGAGE
  • Table 2.3: Simba's Leading College Publishers, 2015 vs. 2014
  • MCGRAW-HILL MAINTAINS DIGITALLY ROSY OUTLOOK
  • WILEY CONFRONTS A MORE CHALLENGING MARKET ENVIRONMENT
  • OER: GROWING COMPETITOR TO COMMERCIAL COURSE MATERIALS
  • Table 2.4: Publishers' Digital Metrics, 2015
  • OPENSTAX EMBODIES OER
  • CALIFORNIA PROGRESSES TOWARD OPEN SOURCE MATERIALS
  • Table 2.5: OER Degree Initiative Participants
  • ACHIEVING THE DREAM'S $9.8M GRANT INITIATIVE
  • UNDERSTANDING OF OER IS SOMETIMES MURKY
  • IMPACT ON PUBLISHERS

CHAPTER 3: DISTRIBUTION

  • COMPETITIVE CAMPUS STORE LANDSCAPE
  • Table 3.1: Campus Store Operators
  • FOLLETT BUYS NEBRASKA BOOK STORE OPERATIONS
  • BARNES & NOBLE EDUCATION SPINS OFF AND GROWS
  • AMAZON GOES TO GROUND
  • CAMPUS STORE FOCUS MOVING FROM BOOKS TO CAMPUS HUB
  • PROMOVERSITY ADDS BRANDED GOODS TO B&N EDUCATION
  • AMERICAN U STORE GOES TEXTBOOK FREE
  • NACS MERGES GENERAL MERCHANDISE & COURSE MATERIALS BUSINESSES
  • ONLINE DISTRIBUTION AND SERVICES
  • FOLLETT: ADOPTION, AFFORDABILITY AND ACCESS
  • B&N ED SHELVES YUZU, BUYS LOUDCLOUD
  • VITALSOURCE AND INGRAM TO EXPAND ACCESS
  • NEBRASKA BOOK FOCUSES ON ECOMMERCE
  • RAFTER SHUTS DOWN AFTER A DECADE
  • DISTRIBUTORS, COLLEGES WORK TO HARNESS OER
  • B&N EMBRACES OER
  • CALIFORNIA PROGRESSES (SLOWLY) TOWARD OPEN SOURCE
  • COMING: MORE PUBLISHER ECOMMERCE

CHAPTER 4: CONCLUSIONS AND OUTLOOK

  • CONCLUSIONS
  • Table 4.1: Sales by Segment Forecast of Key College Course Materials 2015 - 2019
  • OUTLOOK
  • OUTLOOK FOR 2017
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