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市場調査レポート
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304512

大学課程教材市場の動向と予測

College Course Materials, Trends and Outlook 2020-2022

出版日: | 発行: SIMBA Information, Inc. | ページ情報: 英文 42 Pages | 納期: 即納可能 即納可能とは

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大学課程教材市場の動向と予測
出版日: 2019年11月26日
発行: SIMBA Information, Inc.
ページ情報: 英文 42 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

当レポートでは、米国の大学課程教材市場について調査分析し、高等教育市場の変化、デジタルへの移行、流通モデルの進化に焦点を当てて、市場規模と予測、入学者数、財政支援、政策の変化、競合分析などについて、体系的な情報を提供しています。

第1章 市場規模と構造

  • 教育機関の種類/数
  • 生徒の入学先
  • 入学者数の予測 (今後10年間)
  • 多くの生徒が遠方で学ぶ
  • 高等教育に対する州の財政支援
  • 授業料
  • 連邦の予算
  • 連邦の政策

第2章 教材

  • メディア間でシェアがシフト
  • 従来の教科書印刷は劣勢
  • 教科書印刷の変化
  • デジタルメディアが市場で主導
  • 注目の出版社
  • Pearson
  • McGraw-Hill
  • Wiley、など

第3章 流通

  • キャンパス書店の競合情勢
  • Follett
  • Barnes & Noble Education
  • Nebraska Book Co.
  • Amazon、など

第4章 結論と見通し

  • 結論
  • 見通し
目次
Product Code: CURP16085462

The College Course Materials reports from Simba Information provide an overview of the changing market for instructional resources in higher education in the U.S. in two parts that can stand alone or be read together as a continuum that provides a view of the college publishing industry and the market landscape in which it works.

College Course Materials Trends and Outlook 2020-2022 is now available and focuses on the trends that built up steam in 2019 that are likely to persist into the next several years. The report provides the outlook for the higher education publishing industry and sales segment projections through 2022.

The report aligns with State of College Course Materials 2018-2019, which became available in September 2019 and focuses on two main areas: the current market landscape and the competitive environment for publishers and distributors of instructional resources for college programs.

College Course Materials Trends and Outlook 2020-2022 provides both sizing and context to the market segments of new course materials-new print textbooks and digital media (including etextbooks)-as well as the used textbook segment. Among the trends Simba explores in College Course Materials Trends and Outlook 2020-2022 and anticipates will take hold over the next several years are:

  • Contraction of the number of institutions of higher education
  • Continued role of affordability as a driver in uptake of course materials
  • Persistence of demand for some course materials in print
  • Growing acceptance among faculty of OER
  • Growth of short-term courses with credentials not degree credits
  • Growing role for AI amid growing focus on successful student completion
  • Shifting strategies for the development, sales and distribution of course materials
  • A 3.2% compound annual decline in sales of new course materials through 2022 with growth in digital, especially etextbooks, and continued double-digit decline in print.

Table of Contents

Methodology

Executive Summary

Introduction

Landscape & Marketplace Trends

  • Institutional Reduction
    • Table Change in Numbers of Title IV Institutions, 2018-2019 vs, 2017-2018
  • Former Students Are Re-Enrolling
  • Adjusting Liberal Arts
  • Expanding Community Colleges
  • Academic Innovation
    • University of Michigan Invests in Innovation
    • Eureka College and Workforce Development
    • UVA OKs New Curriculum
    • Shorter-Term Programs
    • New Approach in For-Profits

Policy Shifts

  • Federal Regulatory Changes
  • Recommended Fiscal 2020 State Funding for Higher Education
    • Slowing Tuition Revenue Growth
    • Table Sample of Estimated Undergraduate Tuition Changes for 2019-2020 Academic Year, January-August 2019
  • Workforce Development
    • Alternative Credentials

Changing Course Materials

  • OpenStax Leads OER Bandwagon
    • Campus View
    • OER Adoptions Increase
    • Table Examples of OER Adoptions in U.S. Colleges and Universities, 2019
    • Student Groups Back OER
  • AI Forges Ahead
    • Pearson Debuts Aida
    • McGraw-Hill Expands AI Capabilities Through Connect
    • Study with Alexa
    • Expansion of Online Tutoring
  • Video Has Room To Grow
    • Video ebooks

Shifting Industry Strategies

  • Does Q3 Tell the Story?
    • Table Revenue Snapshot of Leading College Publishers/Distributors, Q3 2019 vs. Q3 2018 ($ in 000)
  • Leading Strategies Moving Forward
    • Pearson Goes Digital, Expands Services
    • Cengage Looks to Make Course Corrections
    • McGraw-Hill Powers Digital and Print
    • Wiley Pivots from Textbooks to Services
    • Macmillan Learning Publishes New Titles
    • Other Publishing Advances
    • Chegg Adds Course Provider, Changes Distributors
    • Barnes & Noble Continues Focus on Services

Conclusions and Outlook

  • Takeaways
  • Projections
    • Table Sales Forecast by Segment of Key College Course Materials 2018-2022 ($ in 000,000)
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