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市場調査レポート

大学課程教材市場の動向と予測

College Course Materials Trends and Outlook 2018-2020

発行 SIMBA Information, Inc. 商品コード 304512
出版日 ページ情報 英文 42 Pages
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大学課程教材市場の動向と予測 College Course Materials Trends and Outlook 2018-2020
出版日: 2018年01月18日 ページ情報: 英文 42 Pages
概要

当レポートでは、米国の大学課程教材市場について調査分析し、高等教育市場の変化、デジタルへの移行、流通モデルの進化に焦点を当てて、市場規模と予測、入学者数、財政支援、政策の変化、競合分析などについて、体系的な情報を提供しています。

第1章 市場規模と構造

  • 教育機関の種類/数
  • 生徒の入学先
  • 入学者数の予測 (今後10年間)
  • 多くの生徒が遠方で学ぶ
  • 高等教育に対する州の財政支援
  • 授業料
  • 連邦の予算
  • 連邦の政策

第2章 教材

  • メディア間でシェアがシフト
  • 従来の教科書印刷は劣勢
  • 教科書印刷の変化
  • デジタルメディアが市場で主導
  • 注目の出版社
  • Pearson
  • McGraw-Hill
  • Wiley、など

第3章 流通

  • キャンパス書店の競合情勢
  • Follett
  • Barnes & Noble Education
  • Nebraska Book Co.
  • Amazon、など

第4章 結論と見通し

  • 結論
  • 見通し
目次
Product Code: CURP15577349

The College Course Materials Market Trends & Forecast annual reports from Simba Information provide an overview of the changing market for instructional resources in higher education in the U.S. This new edition continues that tradition in two parts. College Course Materials Trends and Outlook 2018-2020 is now available and focuses on the trends building steam in 2017 that are likely to persist into the next several years. The report provides the outlook for the higher education publishing industry and sales segment projections through 2020.

College Course Materials Trends and Outlook 2018-2020 completes the first part of the total report-State of College Course Materials 2016-2017, which became available in October 2017 and focuses on two main areas: the current market landscape and the competitive environment for publishers and distributors of instructional resources for college programs.

College Course Materials Trends and Outlook 2018-2020 provides both sizing and context to the market segments of new course materials-new print textbooks and digital media (etextbooks)-as well as the used textbook segment. Among the changing dynamics discussed in College Course Materials Trends and Outlook 2018-2020 are:

  • Projected student undergraduate enrollment by institutional type, 2015-2025
  • Advancing growth in distance learning
  • Highlights of potential federal policy changes regarding higher education
  • Potential concerns in state funding for higher education
  • State focus on student outcomes
  • Strategic change in institutional approaches to providing education
  • Institutional re-thinking of curriculum
  • Advances in competency-based education
  • Course materials sales projections by segments for 2017-2020
  • Changing balance of print and digital media
  • Impact of open educational resources (OER) on publishers
  • Advance of inclusive access agreements
  • Analysis of expected drivers of behind industry changes over the next several years

Table of Contents

METHODOLOGY

EXECUTIVE SUMMARY

INTRODUCTION

SEASON OF CHANGE

CHAPTER 1: STUDENT ENROLLMENT

GREATEST GROWTH: 2-YEAR INSTITUTIONS, PART-TIME STUDENTS

  • Table 1.1: Projected Undergraduate Enrollment by Institution Type, 2015 vs. 2020 vs. 2025 (# in 000)

STEADY BUT UNEVEN DISTANCE LEARNING GROWTH

CHAPTER 2: FEDERAL & STATE POLICY & BUDGET INITIATIVES

TAX REFORM AND PROSPECTS FOR A FISCAL 2018 BUDGET

NET NEUTRALITY REVERSAL

STATES CONSIDER BUDGET ACTIONS FOR HIGHER EDUCATION

  • Tuition Freeze Proposed in Arkansas
  • Funding Cuts in Iowa
  • Boost in Funding, New Community College Planned in California

CHAPTER 3: INSTITUTIONAL CHANGES

FOCUS ON STUDENT OUTCOMES

  • Student Outcomes Drive Funding in Arkansas
  • Georgia Looks to Boost Graduation Rate

RE-THINKING CURRICULUM

  • Rollins Adjusts Liberal Arts Required Courses
  • Facilitating Employable Skills in Business at Brigham Young University-Idaho
  • Exploring English Department Changes
  • Changes to Biology, English Majors at University of Richmond

INSTITUTIONAL STRATEGIC CHANGE

  • Purdue University Global Nears Final Approval
  • UMass Plans to Cross State Lines Online
  • University of Wisconsin System Reorganizes

CHAPTER 4: OER, DIRECT ACCESS AND PUBLISHER STRATEGIES

OER INROADS

  • Table 4.1: Proportion of Faculty Requiring Particular Materials for Their Courses, 2017
  • OpenStax develops and Partners for More Resources
  • OER Degree Initiative
  • Publishers See Mixed Impact from OER

PUBLISHERS MOVE FORWARD WITH DIGITAL AGENDAS

  • Pearson Is Trading Better
  • McGraw-Hill Sees Stabilization and share Gain
  • Cengage Pushes Core Standalone Digital Strategy
  • Wiley Education Publishing Surprises on the Plus Side

GOING DIRECT TO THE CUSTOMER

  • University of Florida Expands All Access
  • Cengage Inclusive Access Program Doubles
  • Pearson and McGraw-Hill Education See Gains
  • Cengage Launches Subscription Mode

ALTERNATIVES TO TRADITION PROLIFERATE

  • FlatWorld Repositions
  • Textbooks Should Not Cost More Than $20
  • New Marketplace from Top Hat
  • Barnes & Noble Offers Varied Education Services

CHAPTER 5: CONCLUSIONS & OUTLOOK

CONCLUSIONS

  • Enrollment
  • Policy and Funding
  • Higher Education Mission Debates
  • Industry Strategies
    • Table 5.1: U.S. Higher Education Course Materials Sales, August and Year-to-Date, 2017 vs. 2016 ($ in 000,000)

LOOKING AHEAD

  • Ongoing Issues
    • Table 5.2: Sales Forecast by Segment of Key College Course Materials 2016-2020P
  • Projections
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