市場調査レポート

自費出版の増加と影響

The Rise and Impact of Self-Publishing 2013-2014

発行 SIMBA Information, Inc. 商品コード 289912
出版日 ページ情報 英文 58 Pages
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自費出版の増加と影響 The Rise and Impact of Self-Publishing 2013-2014
出版日: 2013年10月15日 ページ情報: 英文 58 Pages
概要

当レポートでは、米国の自費出版書籍市場について調査分析し、購入者の人口統計、主要データ、ベストセラーのタイトルと著者などをまとめて、概略以下の構成でお届けいたします。

調査方法

第1章 イントロダクション

第2章 自費出版書籍の購入者の人口統計

  • イントロダクション
  • 性別
  • 年齢層
  • 婚姻区分
  • 世帯の子供数
  • 雇用形態
  • 学歴
  • 人種/民族
  • 都市 vs. 郊外
  • 地域
  • 世帯収入層別

第3章 自費出版書籍の購入者の主要データ

  • イントロダクション
  • 電子書籍の入手サイト(直近3ヶ月)
  • スマートフォン/タブレットでのアプリ利用
  • 教育用アプリのバイヤー(スマートフォン/タブレット所有者)
  • アプリに支払った金額
  • 使用したメディアサービス、ロイヤルティプログラム
  • 漫画/グラフィック小説の利用:活字・デジタル
  • 読んだ電子書籍
  • 購入した電子書籍
  • 無料で入手した電子書籍
  • 電子書籍に支払った金額
  • 電子書籍用に最も人気のあるデバイス
  • 活字本に使ったチャネル
  • 子供/若年層による活字・デジタルの購入
  • 子供/若年層が書籍に支払った金額
  • 子供/若年層の書籍購入の理由
  • 購入子供/ YAの書籍の理由
  • 子供の読書習慣に対する見解
  • 子供の読書習慣に影響を与えるタブレットに対する見解
  • 子供とコンピューターの利用に対する見解
  • 教室におけるタブレットの有効性に対する見解

第4章 ベストセラーの自費出版タイトルと著者

  • イントロダクション
  • 全国のベストセラーリストに入る自費出版
  • デジタル vs. 活字の自費出版タイトル
  • ベストセラーの自費出版タイトル:クラス別
  • 全タイトル、自費出版作品、電子書籍
  • 「50 Shades」三部作の業績
  • 自費出版書籍:トップ20
  • 自費出版の著者:トップ20
  • インプリント:トップ20
  • 自費出版書籍カテゴリー:トップ20
目次
Product Code: CURP5136259

In 2012, the book publishing industry was rocked when a self-published book by an author nobody had heard of landed on a national bestseller list. For 133 weeks (and counting, as of this writing) the erotic title, 50 Shades of Grey-and its two sequels- would dominate bestseller lists, smash industry records, and, most significantly, signify to the literary world that the long maligned practice of self-publishing had arrived.

The presence of self-published books on bestseller lists has grown so much, and with such consistency, the coverage of the titles has become a regular feature in Simba Information's monthly periodical, Book Publishing Report. It is this phenomenon that has led Simba to study self published books-and the people who buy them-with a new perspective. This report will show what extent U.S. adults purchase self published books, what factors have led to the rise, and what titles, authors and categories have led the way since 2011.

Table of Contents

Methodology

Chapter 1: Introduction

  • Introduction
  • Purchasers of Self-Published Books: Topline Results
  • Paperback Consumption vs. Digital Book Consumption
  • E-Book Usage Rates Among Self Published Book Buyers
  • Smartphone and Tablet Ownership Rates of Self Published Book Buyers
  • Table 1.1: In the Last 12 Months, Have you Purchased Any Self-Published Books? (2012-2013) 2
  • Table 1.2: Paperback Consumption Trends vs. E-Books (2012)
  • Table 1.3: Do you Use E-Books? (June 2013)
  • Table 1.4: Percent of U.S. Population Who Owns a Kindle Fire, iPad,
  • Smartphone or Other tablet (2013)

Chapter 2: Demographics of Self Published Book Buyers

  • Introduction
  • Gender
  • Age Group
  • Marital Status
  • Children in Household
  • Employment Status
  • Educational Attainment
  • Race/Ethnicity
  • Urban vs. Suburban Locale
  • Region
  • By Household Income Bracket
  • Table 2.1: Demographics by Gender
  • Table 2.2: Demographics by Age Group
  • Table 2.3: Demographics by Marital Status
  • Table 2.4: Demographics by Children in the Household
  • Table 2.5: Demographics by Employment Status
  • Table 2.6: Demographics by Educational Attainment
  • Table 2.7: Demographics by Race/Ethnicity
  • Table 2.8: Demographics by Urban vs. Suburban/Rural Locale
  • Table 2.9: Demographics by Region
  • Table 2.10: Demographics by Household Income Bracket

Chapter 3: Self Published Book Buyers Key Data

  • Introduction
  • Where E-Books Were Acquired, Last Three Months
  • Use of Apps on Smartphone or Tablet
  • Educational App Buyers Among Smartphone/Tablet Owners 2013
  • Money Spent on Apps, 2013
  • Media Services and Loyalty Programs Used
  • Comic Books/Graphic Novel Use - Print and Digital
  • E-Books Read
  • E-Books Purchased
  • E-Books Acquired Free
  • Amount of Money Spent on E-Books
  • The Most Popular Devices Used for E-Books
  • Channels Used for Print Books
  • Children's & YA Print & Digital Purchasing
  • Money Spent on Children's/YA Books
  • Reasons for Purchasing Children's/YA Books
  • Opinions on Children's Reading Habits
  • Opinions on Tablets Influencing Children's Reading Habits
  • Opinions on Children and Computer Use
  • Opinions on the Effectiveness of Tablets in the Classroom
  • Table 3.1: Where E-Books Were Acquired, Last Three Months (April-June 2013)
  • Table 3.2: Do you Use Apps on Your Smartphone or Tablet
  • Table 3.3: Educational App Buyers Among Smartphone/Tablet Owners 2013
  • Table 3.4: All Adults/Self Published Book Buyers: Money Spent on Apps (June 2012-June 2013)
  • Table 3.5: Self Published Book Buyers and Loyalty Programs (2013)
  • Table 3.6: Bought Comics/Graphic Novels (Print or Digital, 2013)
  • Table 3.7: All Adults/Self Published Book Buyers: E-Books Read (June 2012-June 2013)
  • Table 3.8: All E-Book Users/Self Published Book Buyers: E-Books Purchased (June 2012-June 2013)
  • Table 3.9: All E-Book Users: E-Books Acquired Free (June 2012-June 2013)
  • Table 3.10: Money Spent on E-Books (June 2012-June 2013)
  • Table 3.11: Popular Devices Used for E-Books (All E-Book Users and Self Published Book Buyers, 2013
  • Table 3.12: Channels Used For Print Book Purchasing (All Adults, Self Published Book Buyers, E-Book Users, 2013
  • Table 3.13: Children's & YA Print & Digital Purchasing (June 2012-June 2013)
  • Table 3.14: Self Publish Book Buyers, E-Book Users: Amount of Money Spent on Print & Digital Children's/YA Books (June 2012-June 2013)
  • Table 3.15: Self Publish Book Buyers, E-Book Users: Reasons for Buying Print Children's/YA Books (June 2012-June 2013)
  • Table 3.16: Self Published Book Buyers, All Adults: Children Read Books Less Than They Used To
  • Table 3.17: Self Published Book Buyers, All Adults: Children Would Read More Books for Leisure if They Had Their Own Tablet Device
  • Table 3.18: Self Published Book Buyers, All Adults: Children Today are on the Computer Too Much 30
  • Table 3.19: Self Published Book Buyers, All Adults: Children Would Learn More Effectively With Tablets in Schools Than Traditional Textbooks

Chapter 4: Bestselling Self Published Titles and Authors

  • Introduction
  • Self Published Entries on National Bestseller Lists
  • Digital vs. Print Self Published Titles
  • Authors vs. Entries
  • Bestselling Self Published Titles by Class
  • All Titles, Self Published Works, and E-Books
  • Performance of 50 Shades Trilogy
  • Top 20 Self Published Books (January 2010-June 2013)
  • Top 20 Self Published Authors (January 2011-June 2013)
  • Top 20 Imprints (January 2011-June 2013)
  • Top 20 Self Published Book Categories (January 2011-June 2013)
  • Table 4.1: Self Published Entries on Bestseller Lists (Q1 2011-Q2 2013)
  • Table 4.2: Digital vs. Print Self Published Titles (Q1 2011-Q2 2013)
  • Table 4.3: Authors vs. Entries (Q1 2011-Q2 2013)
  • Table 4.4: Bestselling Self Published Titles by Class (Q1 2011-Q2 2013)
  • Table 4.5: All Titles, Self Published Works, and E-Books (Q1 2010-Q2 2013)
  • Table 4.6: 50 Shades Trilogy: Individual Titles Performance and Bundle Performance (2011-2013)
  • Table 4.7: Top 20 Self Published Titles (January 2010-June 2013)
  • Table 4.8: Top 20 Self Published Authors (January 2011-June 2013)
  • Table 4.9: Top 20 Self Published Imprints (January 2011-June 2013)
  • Table 4.10: Top 20 Self Published Categories (January 2011-June 2013)

Chapter 5: Forecasts and Conclusions

  • Table 5.1: 2013-2016 Projections for % of Adults Purchasing Self Published Titles (Digital vs. Print)
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