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Amazon Kindle

The Amazon Kindle 2013

発行 SIMBA Information, Inc. 商品コード 276322
出版日 ページ情報 英文 46 Pages
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Amazon Kindle The Amazon Kindle 2013
出版日: 2013年07月02日 ページ情報: 英文 46 Pages
概要

当レポートでは、Amazon Kindle StoreのユーザーおよびKindle Fire所有者を対象とした消費者調査を実施し、書籍の購入数、支出額、Eインクおよびタブレット所有者の動向、および統計詳細をまとめ、概略下記の構成でお届けいたします。

第1章 イントロダクション

第2章 Kindle/Kindle Store ユーザーの統計

  • イントロダクション
  • 統計
  • 性別
  • 婚姻区分
  • 世帯における子供の数
  • 雇用状況
  • 学業成績
  • 人種/民族
  • 都市vs.郊外
  • 地域
  • 世帯所得ブラケット別

第3章 Kindle Fire オーナー・Kindle Store ユーザー:主要データ

  • イントロダクション
  • スマートフォン/タブレット所有者間のEブック利用率
  • Amazon プライム会員
  • アプリケーション利用
  • アプリケーションへの出費
  • Eブックの購読
  • Eブックの購入
  • 無料で手に入れたEブック
  • Eブックへの出費
  • E-Ink Kindle vs. Kindle Fire ユーザー
  • チャネル間のEブック獲得
  • Kindle Fire/Kindle Store ユーザー:印刷書籍に利用したチャネル
  • Kindle Fire/Kindle Store ユーザー:こども/ヤングアダルトの印刷&デジタル書籍週間
  • Kindle Fire/Kindle Store ユーザー:こどもの読書習慣についての意見
  • Kindle Fire/Kindle Store ユーザー:こどもとタブレットについての意見
  • Kindle Fire/Kindle Store ユーザー:こどもとコンピューターの利用についての意見

第4章 予測・結論

目次
Product Code: CURP5069734

The Amazon Kindle Fire and Kindle Store are two of the most influential things affecting the industry.

Shouldn't you know more about both?

For the last two years, Simba Information's ‘Trade E-Book Publishing’ report series has included a mid-year update to allow buyers to have the newest data pertaining to hardware usage trends. But as the market got bigger and the growth rates grew smaller, we realized that there were new questions on this market-and about the most influential player operating within it-that needed to be answered.

To that end, Simba is proud to present The Amazon Kindle Report 2013.

The same Simba Information analysis that correctly predicted the 2012 slowdown of e-book adoption (and the shift from e-reading devices to tablets) has been deployed to answer some pressing questions on Amazon Kindle Store users and Kindle Fire owners. Thanks to nationally representative consumer surveys conducted on a regular basis since 2009, Simba's qualifications to study Amazon's customers are second to none. How many books the Amazon customer buys, how much they spend, trends in E-Ink and Tablet owners, and demographic details are covered extensively in this report featuring more than 30 charts.

Table of Contents

Methodology

Chapter 1: Introduction

  • Kindle and Kindle Owners Lending Library Use: Topline Results
    • Table 1.1: Kindle Devices Used by E-Book Users Over Prior Three Months(2012-2013)
    • Table 1.2: E-Book Hardware Use Trends
  • February 2011-February 2013
    • Table 1.3: Amazon Kindle Trends February 2010-February 2013
    • Table 1.4: Where E-Books Were Acquired,
  • Last Three Months (April-June 2013)
    • Table 1.5: Percent of U.S. Population Who Owns A Kindle Fire, iPad, Smartphone or Other Tablet (2013)

Chapter 2: Demographics of Kindle/Kindle Store Users

  • Introduction
  • Demographics
  • Gender
  • Age Group
  • Marital Status
  • Children in Household
  • Employment Status
  • Educational Attainment
  • Race/Ethnicity
  • Urban vs. Suburban Locale
  • Region
  • By Household Income Bracket
    • Table 2.1: Demographics by Gender
    • Table 2.2: Demographics by Age Group
    • Table 2.3: Demographics by Marital Status
    • Table 2.4: Demographics by Children in Household
    • Table 2.5: Demographics by Employment Status
    • Table 2.6: Demographics by Educational Attainment
    • Table 2.7: Demographics by Race/Ethnicity
    • Table 2.8: Demographics by Urban vs. Suburban/Rural Locale
    • Table 2.9: Demographics by Region
    • Table 2.10: Demographics by Household Income Bracket

Chapter 3: Kindle Fire Owners and Kindle Store Users: Key Data

  • Introduction
  • E-Book Usage Rates Among Smartphone/Tablet Owners
  • Amazon Prime Membership
  • App Usage 2013
  • Money Spent on Apps 2013
  • E-Books Read 2013
  • E-Books Purchased 2013
  • E-Books Acquired for Free 2013
  • Money Spent on E-Books 2013
  • E-Ink Kindle vs. Kindle Fire Users
  • Cross-Channel E-Book Acquiring
  • Kindle Fire/Kindle Store Users: Channels Used for Print Books
  • Kindle Fire/Kindle Store Users: Children's/YA Print & Digital Books Habits
  • Kindle Fire/Kindle Store Users: Opinions on Children's Reading Habits
  • Kindle Fire/Apple iPad Owners: Opinions on Children and Tablets
  • Kindle Fire/Kindle Store Users: Opinions on Children and Computer Use
    • Table 3.1: E-Book Usage Rates Among Smartphone/Tablet Owners 2013
    • Table 3.2: Percent of Adults, Smartphone & Tablet Owners Who Belong to Amazon Prime 2013
    • Table 3.3: Smartphone/ Tablet Owners: App Usage 2013
    • Table 3.4: Smartphone/Tablet Owners: Money Spent on Apps (June 2012-June 2013)
    • Table 3.5: Kindle Fire/Kindle Store Users: E-Books Read (June 2012-June 2013)
    • Table 3.6: Kindle Fire/Kindle Store Users: E-Books Purchased (June 2012-June 2013)
    • Table 3.7: Kindle Fire/Kindle Store Users: E-Books Acquired Free (June 2012-June 2013)
    • Table 3.8: Money Spent on E-Books (June 2012-June 2013)
    • Table 3.9: E-Ink Kindle/Kindle Fire Users and Kindle Store Usage (April 2013-June 2013)
    • Table 3.10: Amazon Kindle Store Users: Cross-Channel E-Book Acquiring (April 2013-June 2013)
    • Table 3.11: Kindle Fire/Kindle Store Users: Channels Used For Print Book Purchasing
    • Table 3.12: Children's & YA Print & Digital Purchasing (June 2012-June 2013)
    • Table 3.13: Kindle Fire/Kindle Store Users: Children Read Books Less Than They Use To
    • Table 3.14: Kindle Fire/Kindle Sore Users: Children Would Read More Books For Leisure If They Had Their Own Tablet Device
    • Table 3.15: Kindle Fire/Kindle Store Users: Children Today Are On The Computer Too Much

Chapter 4: Forecasts and Conclusions

  • Table 4.1: 2013-2016 Projections for E-Ink Kindle/Kindle Fires Use (Among E-Book Users)
  • Table 4.2: 2013-2016 Projections for Kindle Fire Ownership (Among U.S. Adult Population)
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