市場調査レポート

デジタルブック・一般書の小売動向

Trends in Digital and Trade Book Retailing 2013

発行 SIMBA Information, Inc. 商品コード 272309
出版日 ページ情報 英文 149 Pages
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デジタルブック・一般書の小売動向 Trends in Digital and Trade Book Retailing 2013
出版日: 2013年05月14日 ページ情報: 英文 149 Pages
概要

当レポートでは、消費者の印刷書籍・デジタルブック購入動向について包括的に調査し、購入場所や支出額などの消費者データ、書店・オンライン・「その他」チャネルの5ヵ年動向、および主要ブックセラーのプロファイルなどをまとめて、概略下記の構成でお届けいたします。

調査手法

第1章 イントロダクション

第2章 チャネル動向・人口統計

  • イントロダクション
  • 書籍市場の推計規模(小売りレベル)
  • 書籍の消費動向
  • 4つのチャネル
  • 書籍小売りにおける追加動向・課題
  • 人口統計データ・チャンネル
  • 性別
  • 年齢
  • 人種
  • 地域・メトロ市場
  • 教育水準
  • 雇用形態/世帯における成人雇用者
  • 世帯収入
  • 婚姻区分
  • 世帯人数
  • 世帯における子供の年齢
  • 世帯における子供の数
  • 住宅のタイプ

第3章 書店の実績・課題

  • イントロダクション
  • その他のチャネルに勝る書店の重要性
  • 書店の動向
  • スーパーストア・小型店舗の閉鎖
  • 主要書店チェーンの実績・展望
  • Barnes & Noble
  • Books-A-Million
  • 2大チェーンの営業実績
  • 独立書店と電子ブックの役割

第4章 インターネット小売・Eブック

  • イントロダクション
  • Amazon.com
  • Barnes & NobleおよびBook-A-Million
  • オンライン販売・古本の調達
  • Eブックの購入場所
  • オンラインブックバイヤーの特徴
  • オンラインのみのブックバイヤーの特徴

第5章 非書店小売業者の成長とその影響

  • イントロダクション
  • 「その他」バイヤーの概要

第6章 消費者心理

  • イントロダクション

第7章 結論・提案

  • イントロダクション
  • 提案

第8章 チャネルプロファイル

  • イントロダクション

主要ブックセラーのプロファイル

  • Amazon.com
  • Barnes & Noble
  • Books-A-Million
目次
Product Code: CURP5002423

Over the years, Simba has seen e-book retailing appear as a topic in its own right, and last year's Trends in Trade Book Retailing 2012 we included e-bookselling intelligence alongside the comprehensive print book data this report series is known for. Simba has upped the ante once again, and this year we present the fifth edition of our retail report series, Trends in Digital and Trade Book Retailing 2013.

If 2012 taught the publishing industry anything, it is that neither print books nor e-books can sell themselves. Trends in Digital and Trade Book Retailing 2013 shows comprehensive, independent data on where consumers are buying print, where they are buying digital, how much they are spending-and what extent their worlds overlap.

This report allows the user to understand and better serve the ‘dual-format consumer' more than ever before by compiling nationally representative consumer data on who is buying books, what they are buying and where they are buying them. The report again brings five-year trend information on bookstore, online and ‘other' channels; displaying just what kind of path each segment of bookselling is traveling-and what kind of market share each may be heading for in the future. And for the first time, Simba presents exclusive data on Kindle users-and where else they shop for books might surprise you.

Using proprietary data, this report also shows two years' worth of data or more to allow users to see where e-book retailers like Amazon, Apple's iBookstore and Barnes & Noble stand among e-book consumers as well as how print book channels have fared. This data provides the comprehensive review of the state of book retailing that just isn't available anywhere else.

Trends in Digital and Trade Book Retailing 2013 covers the complicated facets of the print and e-bookselling world with over 125 pages and over 70 charts.

Reserve your copy today!

Table of Contents

Methodology

Chapter 1: Introduction

  • Introduction

Chapter 2: Channel Trends & Demographics

  • Introduction
  • Estimated Size of the Book Market (Retail Level)
  • Book Consumption Trends
  • The Four Channels
  • Additional Trends and Challenges in Book Retailing
  • Demographic Data and the Channels
  • Gender
  • Age
  • Race
  • Region and Metro Markets
  • Education Level
  • Employment Status/Employed Adults in HH
  • Household Income
  • Marital Status
  • No. of People in Household
  • Age of Children in Household
  • No. of Children in Household
  • Type of Residence
  • Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book in Previous 12 Months
  • Table 2.2: Overview of Book Purchasing Population (U.S. Adults): Format Trends
  • Table 2.3: Overview of Book Purchasing Population (U.S. Adults): Buying Books as Gifts
  • Table 2.4: How Much Did You Spend On Print Books in 2012?
  • Table 2.5: Overview of Book Purchasing Population (U.S. Adults): Customer Trends
  • Table 2.6: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends
  • Table 2.7: Overview of Book Purchasing Population (U.S. Adults): The Channels Crossed Against Themselves
  • Table 2.8: Over the Last 12 Months Where Did You Get Your Printed Books? (2012-2013)
  • Table 2.9: Where All Adults/E-Book Buyers Acquire Printed Books (2013)
  • Table 2.10: Overview of Book Purchasing Population (U.S. Adults): Channel Allocations: Type of Book Purchased
  • Table 2.11: Overview of Book Purchasing Population (U.S. Adults): Channel Allocation: No. of Hardcover Books Purchased
  • Table 2.12: Overview of Book Purchasing Population (U.S. Adults): Channel Allocation: No. of Paperback Books Purchased
  • Table 2.13: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Gender
  • Table 2.14: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Age
  • Table 2.15: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Race
  • Table 2.16: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Region
  • Table 2.17: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Metro Markets
  • Table 2.18: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Education Level
  • Table 2.19: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Employment Status
  • Table 2.20: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Employed Adults in HH
  • Table 2.21: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Household Income30
  • Table 2.22: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Marital Status32
  • Table 2.23: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by No. of People in Household
  • Table 2.24: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Age of Children in Household
  • Table 2.25: Overview of Book Purchasing Population (U.S. Adults): Channel Allocation by Children/No Children in Household
  • Table 2.26: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Type of Residence

Chapter 3: Bookstore Performance and Challenges

  • Introduction
  • The Importance of Bookstores Over Other Channels
  • Bookstore Trends
  • Superstores and Small-Format Store Closings
  • Performance and Outlook of Key Chain Bookstores
  • Barnes & Noble
  • Books-A-Million
  • Operating Performances at the Big Two Chains
  • Independent Booksellers and Their Role with Electronic Books
  • Table 3.1: Chain, Independent Bookstore, and Used/Swap Bookstore Purchase Habits (2012-2013)
  • Table 3.2: Five-Year Trend: Bookstore Book Buyers (2008-2012)
  • Table 3.3: Five-Year Trend: Bookstore Only Book Buyers (2008-2012)
  • Table 3.4: Bookstore Users: Key Statistics and Demographics
  • Table 3.5 Bookstore ONLY Users: Key Statistics and Demographics
  • Table 3.6: Major U.S. Bookstore Chains: Number of Superstore Outlets: 2007-2012
  • Table 3.7: Growth in Superstore Sales, Major Retail Chains, 2007-2012
  • Table 3.8: Books-A-Million Revenue Allocation (2011-2013)
  • Table 3.9: Bookstore Chains' Operating Performance, 2007-2012
  • Table 3.10: Who Is the Most Common/Least Common Customer at Your Store?
  • Table 3.11: How Much Bookstore Channel Users Spent on Books (2012)
  • Table 3.12: How would you rate the following tools in terms of their marketing effectiveness in 2012?
  • Table 3.13: To what extent do you know anyone who has bought the following E-reading devices?
  • Table 3.14: If you know anyone who owns one of these devices who has been a customer of yours, what are their book purchasing habits at your store today?
  • Table 3.15: How was business at your store for all 2010?
  • Table 3.16: How was business at your store for all 2011?
  • Table 3.17: How was business at your store for all 2012?

Chapter 4: Internet Retailing and E-Books

  • Introduction
  • Amazon.com
  • Barnes & Noble and Book-A-Million
  • Online Sales and the Purveyance of Used Books
  • Where E-Books Were Bought (2011-2012)
  • Online Book Buyer Characteristics
  • Online ONLY Book Buyer Characteristics
  • Table 4.1: Five-Year Trend: Online Book Buyers (2008-2012)
  • Table 4.2: Five-Year Trend: Online Only Book Buyers (2008-2012)
  • Table 4.3: Amazon's Net Sales and Total Media Sales Growth, Q12007-Q42012
  • Table 4.4: Amazon's Media Sales vs. Electronics Sales as a Percentage of Total Sales, Q12007-Q12012
  • Table 4.5: Amazon Kindle Fire vs. E-Ink Kindle Use (2012-2013)
  • Table 4.6: Amazon Users And Books
  • Table 4.7: Amazon and Multiple Book Buyers
  • Table 4.8: Amazon and Cross Channel Book Purchasing
  • Table 4.9: Amazon Kindle Buyers' Print Shopping Habits
  • Table 4.10: Amazon Users And E-Book Devices
  • Table 4.11: New & Used Print Book Purchase Trends (2011-2012)
  • Table 4.12: How Much Online Channel Users Spent on Books (2012)
  • Table 4.13: Over the Last Three Months, Where Did You Get Your Digital Books?
  • Table 4.14: Online Book Buyers: Key Statistics and Demographics
  • Table 4.15: Online ONLY Users: Key Statistics and Demographics

Chapter 5: The Growth of Non-Bookstore Retailers and Their Impact

  • Introduction
  • Overview of ‘Other' Buyers
  • Table 5.1: Number of Stores, Big Three vs. Big Box (2002-2012)
  • Table 5.2: Price Comparison of the Top 10 Bestselling Books at Select Stores, April 2013
  • Table 5.3: Five-Year Trend: ‘Other' Book Buyers (2008-2012)
  • Table 5.4: Five-Year Trend: ‘Other' ONLY Book Buyers (2008-2012)
  • Table 5.5: “Other” Users: Key Statistics and Demographics
  • Table 5.6: How Much ‘Other' Channel Users Spent on Books (2012)

Chapter 6: Consumer Psychographics

  • Introduction
  • Table 6.1: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of the Internet By Channel (Any Agree)
  • Table 6.2: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Hi-Tech, By Channel (Any Agree)
  • Table 6.3: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions on Cell Phones, By Channel (Any Agree)
  • Table 6.4: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Advertising, By Channel (Any Agree)
  • Table 6.5: Overview of Book Purchasing Population (U.S. Adults): Ad Negativity Scale, By Channel
  • Table 6.6: Overview of Book Purchasing Population (U.S. Adults): Advertising Noticed in the Last 30 Days, By Channel (Any Agree)
  • Table 6.7: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Shopping, By Channel (Any Agree)
  • Table 6.8: Overview of Book Purchasing Population (U.S. Adults): Impulse Shopping Habits, By Channel
  • Table 6.9: Overview of Book Purchasing Population (U.S. Adults): General Attitudes, By Channel (Any Agree)

Chapter 7: Conclusions and Recommendations

  • Introduction
  • Recommendations

Chapter 8: Channel Profiles

  • Introduction
  • Table 8.1: Book Club Users: Key Statistics and Demographics
  • Table 8.2: Book Store Users: Key Statistics and Demographics
  • Table 8.3: Book Store ONLY Users: Key Statistics and Demographics
  • Table 8.4: Online Book Buyers: Key Statistics and Demographics
  • Table 8.5: Online ONLY Users: Key Statistics and Demographics
  • Table 8.6: “Other” Users: Key Statistics and Demographics

Profiles of Leading Booksellers

  • Amazon.com
  • Barnes & Noble
  • Books-A-Million
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