市場調査レポート

iPadとその所有者:主要動向・統計

The iPad and Its Owner: Trends and Statistics 2014

発行 SIMBA Information, Inc. 商品コード 256324
出版日 ページ情報 英文 78 Pages
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iPadとその所有者:主要動向・統計 The iPad and Its Owner: Trends and Statistics 2014
出版日: 2013年11月01日 ページ情報: 英文 78 Pages
概要

当レポートでは、iPad所有者とその書籍、新聞、雑誌およびインターネットとの関係について調査し、iPad所有者の統計、利用動向、消費者心理、今後の展望などをまとめ、概略下記の構成でお届けいたします。

エグゼクティブサマリー

調査手法

第1章 イントロダクション

第2章 iPad所有者の統計

  • イントロダクション
  • iPad所有者の統計
  • 性別
  • 年齢層
  • 婚姻区分
  • 指定市場地域(DMA)
  • 世帯における子供の数
  • 世帯における子供の年齢
  • 雇用形態別
  • 学歴
  • 人種・民族
  • 世帯所得枠別

第3章 所有・利用の動向

  • イントロダクション
  • 読書習慣
  • 書籍購入習慣
  • 無料・貸本消費習慣
  • iPad所有者はEブックにいくら支出しているか?
  • iPad所有者と書籍購入場所の好み
  • 子供用印刷・デジタル書籍
  • iPad所有者領域におけるその他のガジェット

第4章 ソーシャルメディア・TV・新聞・その他

  • メディア習慣
  • イントロダクション
  • 最近のメディア利用
  • TV
  • 雑誌
  • 新聞
  • ラジオ
  • ソーシャルメディア
  • 過去7日間で訪れたウェブサイト

第5章 消費者心理学

  • イントロダクション
  • インターネットについての見解
  • 携帯電話についての見解
  • 一般的なライフスタイルについての意見
  • 広告感受性
  • 広告消極性/広告についての意見
  • ショッピング/小売り経験についての見解
  • 展望

第6章 結論・予測

  • イントロダクション

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CURP5144035

What started as a spin-off report from Simba's successful Trade E-Book Publishing report series has, with this second edition, grown into a vital research tool in its own right.

In the first edition of The iPad and Its Owner, less than 15% of U.S. adults owned an iPad. Today, even with all of the new and credible competition Apple's tablet line is facing, about one in five adults own an iPad, and the number just keeps rising. By studying the iPad owner as well as their media habits separately from that of the entire U.S. adult population and other groups, Simba has found evidence of a rising class of adults still often use legacy content such as books, newspapers, television and radio-but their relationships with those and other forms of content is changing. And even though certain kinds of content is available on the iPad it is still no guarantee the consumer will use it: according to Simba, about half of all iPad owners do not use e-books and that ratio has stayed the same even as iPad ownership rates have soared.

New to this edition of ‘The iPad and Its Owner: Trends and Statistics 2014’ is data on what extent iPad owners use apps, how much they've spent on app/non-ebook content over the past twelve months, and where things stand with educational apps downloaded for children. The report still includes estimates on what the iPad market and tablet landscape will look like in five years, a full demographic profile of the iPad owner, trend information on how they feel about and interact with different kinds of media, psychographic details, and more.

‘The iPad and Its Owner: Trends and Statistics 2014’, which contains over 55 charts spread over 60 pages of analysis, is the definitive and independent resource for any professional who wants to understand this rapidly expanding class of consumers and get a glimpse of how they think about books, magazines, television, social media and more. Get your copy today.

Table of Contents

Methodology

Executive Summary

Chapter 1: Introduction

  • Introduction
  • iPad Ownership Trends
  • Global iPad Sales Data
  • Table 1.1: iPad Ownership Trends (2010-2013)
  • Table 1.2: Global iPad Sales Data (Q1 2011-Q3 2013)

Chapter 2: iPad Owner Demographics

  • Introduction
  • Gender
  • Age Group
  • Marital Status
  • Designated market Area (DMA)
  • No. of Children in Household
  • Age of Children in Household
  • By Employment Status
  • Educational Attainment
  • Race/Ethnicity
  • By Household Income Bracket
  • Table 2.1: iPad Owner Demographics by Gender
  • Table 2.2: iPad Owner Demographics by Age Group
  • Table 2.3: iPad Owner Demographics by Marital Status
  • Table 2.4: iPad Owner Demographics by DMA
  • Table 2.5: iPad Owner Demographics by Children in Household
  • Table 2.6: iPad Owner Demographics by Age of Children in Household
  • Table 2.7: iPad Owner Demographics by Employment Status
  • Table 2.8: iPad Owner Demographics by Educational Attainment
  • Table 2.9: iPad Owner Demographics by Race/Ethnicity
  • Table 2.10: iPad Owner Demographics by Household Income Bracket

Chapter 3: Trends in Ownership and Usage

  • Introduction
  • App Usage on Smartphones and Tablets
  • Money Spent on Apps and Non-Book Smartphone/Tablet Content
  • Purchasing of Children's Educational Apps
  • Smartphone/Tablet Owners and E-Book Use
  • E-Books Read - Last 12 Months
  • E-Books Purchased - Last 12 Months
  • E-Books Acquired Free - Last 12 Months
  • E-Books - Where Acquired - Last 12 Months
  • E-Books - How Much Money Was Spent on Digital Books - Last 12 Months
  • E-Books - Hardware Used for Access - Last Three Months
  • Hardcover Book Reading Habits
  • Paperback Book Purchasing Habits
  • Printed Books - Where Purchased, Last 12 Months
  • Opinions on Children, Reading and Technology
  • Table 3.1: Do You Use Apps on Your Smartphone and/or Tablet?
  • Table 3.2: In the Last Twelve Months, How Much Have You Spent on Smartphone/Tablet Content (Apps/Periodicals, Videos, Etc.?)
  • Table 3.3: Have You Ever Purchased or Downloaded Any Educational Apps to be used by a child in the Past three months?
  • Table 3.4: Smartphone and Tablet Owners and E-Book Use
  • Table 3.5: Over the Last Twelve Months, How Many E-Books Did you Read?
  • Table 3.6: Over the Last Twelve Months, How Many E-Books Did you Buy?
  • Table 3.7: Over the Last Twelve Months, How Many E-Books Did You Get A Free Copy Of?
  • Table 3.8: Over the Last Twelve Months, Where Have you Purchased Your E-Books?
  • Table 3.9: Over the Last Twelve Months, How Much Money Have you Spent on E-Books?
  • Table 3.10: Hardware Used by E-Book Users Over the Last Three Months (April-June 2013)
  • Table 3.11: Over the Last Twelve Months, How Many Printed Hardcover Books Did You Read?
  • Table 3.12: Over the Last Twelve Months, How Many Printed Paperback Books Did You Buy?
  • Table 3.13: Over the Last Twelve Months, Where did you Buy Your Printed Books?
  • Table 3.14: Opinions on Children, Reading and Technology (All Adults, E-Book Users and iPad Owners) Any Agree

Chapter 4: Social Media, Television, Newspapers, and Other

  • Media Habits
  • Introduction
  • Recent Online Media Use
  • Television - Opinions on Television
  • Television - Psychographic Scale
  • Magazines - Opinions on Magazines
  • Magazines - Psychographic Scale
  • Newspapers - Opinions on Newspapers
  • Newspapers - Psychographic Scale
  • Radio - Opinions on Radio
  • Radio - Psychographic Scale
  • Social Media - Opinions on Social Media
  • Web Sites Visited in Last Seven Days
  • Table 4.1: Overview of iPad Owning Population (U.S. Adults): Recent Online Media Use
  • Table 4.2: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions Of Television (Strongly Agree)
  • Table 4.3: Overview of iPad Owning Population Psychographic Scale: Television Involvement
  • Table 4.4: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Magazines (Strongly Agree)
  • Table 4.5: Overview of iPad Owning Population Psychographic Scale: Magazine Involvement
  • Table 4.6: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Newspapers (Strongly Agree)
  • Table 4.7: Overview of iPad Owning Population Psychographic Scale: Newspaper Involvement
  • Table 4.8: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Radio (Strongly Agree)
  • Table 4.9: Overview of iPad Owning Population Psychographic Scale: Radio Involvement
  • Table 4.10: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Social Media (Strongly Agree)
  • Table 4.11: Overview of iPad Owning Population (U.S. Adults): Web Sites Visited in the Last Seven Days

Chapter 5: Consumer Psychographics

  • Introduction
  • Internet - Opinions on Internet
  • Internet - Psychographic Scale
  • News Seeking - Psychographic Scale
  • Research/Information Gathering - Psychographic Scale
  • Views on Mobile Phones
  • Early Adopter - Psychographic Scale
  • Tech Shy - Psychographic Scale
  • General Lifestyle Statements
  • Health & Image Leader
  • Advertising - Where Video Ads Were Noticed
  • Advertising - Where Non-Video Ads Were Noticed
  • Advertising - Advertising Receptivity - Psychographic Scale
  • Advertising - Attitudes and Opinions about Advertising
  • Advertising - Advertising Negativity - Psychographic Scale
  • Shopping - Attitudes and Opinions
  • Economic Outlook - Now vs. 12 Months Ago
  • Economic Outlook - Financially Better/Worse Next 12 Months
  • Economic Outlook - Outlook on American Economy
  • Table 5.1: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of the Internet (Strongly Agree)
  • Table 5.2: Overview of iPad Owning Population Psychographic Scale: Internet Activity
  • Table 5.3: Overview of iPad Owning Population Psychographic Scale: Internet Activity: News Seeking
  • Table 5.4: Overview of iPad Owning Population Psychographic Scale: Internet Activity: Research/Information Gathering
  • Table 5.5: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions on Cell Phones (Strongly Agree)
  • Table 5.6: Overview of iPad Owning Population Psychographic Scale: Early Adopter
  • Table 5.7: Overview of iPad Owning Population Psychographic Scale: Tech Shy
  • Table 5.8: Overview of iPad Purchasing Population (U.S. Adults): Lifestyle Statements (Strongly Agree)
  • Table 5.9: Overview of iPad Owning Population Psychographic Scale: Health & Image Leader
  • Table 5.10: Overview of iPad Owning Population (U.S. Adults): Where Video Ads Were Noticed, Last 30 Days
  • Table 5.11: Overview of iPad Owning Population (U.S. Adults): Where Non-Video Ads Were Noticed, Last 30 Days
  • Table 5.12: Overview of iPad Owning Population Psychographic Scale: Advertising Receptivity
  • Table 5.13: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Advertising (Strongly Agree)
  • Table 5.14: Overview of iPad Owning Population Psychographic Scale:
  • Advertising Negativity 60
  • Table 5.15: Overview of iPad Owning Population (U.S. Adults):
  • Attitudes and Opinions of Shopping (Strongly Agree)
  • Table 5.16: Overview of iPad Owning Population Economic Outlook:
  • Better/Worse Off Now vs. 12 Months Ago
  • Table 5.17: Overview of Book Purchasing Population Psychographic Scale: Financially Better/Worse For Next 12 Months
  • Table 5.18: Overview of Book Purchasing Population Psychographic Scale:
  • Outlook on American Economy

Chapter 6: Conclusions and Projections

  • Introduction
  • Table 6.1: iPad Ownership Projections (2014-2018)
  • Table 6.2: Global iPad Unit Sale Projections (2014-2018)
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