市場調査レポート

Eブック出版産業

Trade E-Book Publishing 2013

発行 SIMBA Information, Inc. 商品コード 238131
出版日 ページ情報 英文 127 Pages
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Eブック出版産業 Trade E-Book Publishing 2013
出版日: 2013年04月11日 ページ情報: 英文 127 Pages
概要

当レポートでは、Eブック市場、Eブック利用者、およびEブックハードウェアの動向について調査し、Eブックと印刷書籍の消費動向、デジタル著作権の問題、Eブックユーザーの統計および心理学的調査、最も人気のあるEブックハードウェアなどを分析しており、今後の予測を含め、概略下記の構成でお届けいたします。

調査手法

エグゼクティブサマリー

第1章 「期待外れ」

  • イントロダクション
  • Eブックを読みますか?:Yes or No
  • 市場規模

第2章 Eブック市場における動向・ユーザー統計

  • イントロダクション
  • Eブック消費者 vs. 印刷書籍消費者および彼らが重なる場所
  • Eブックの多額購入者は減少
  • 無料Eブックは小額購入者に最も消費される
  • Eブック購入態度・「休暇後のパターン」が存続の危機に
  • Eブックのコストは依然として幅広いもののベストセラーは高価格で売れる
  • Eブックもたらした市場の機能不全による印刷書籍のカンニバリゼーション
  • デジタル著作権管理、「囲い込み」の議論が続く
  • Eブック購入者の統計
  • 性別
  • 年齢層
  • 婚姻区分
  • 世帯内の子供の数
  • 雇用形態
  • 学歴
  • 人種・民族
  • 都会vs.郊外
  • 世帯収入
  • Eブックと児童/ヤングアダルトセグメント

第3章 Eブックユーザーの概要:心理学的詳細

  • Eブックユーザーのソーシャルメディア関与
  • Eブックユーザーのその他のメディアへの関与
  • Eブックユーザーとインターネット
  • Eブックユーザーとハイテク
  • Eブックユーザーと携帯電話
  • ショッピングと消費者態度
  • Eブックユーザーと広告に対する受容度
  • Eブックユーザー、自動車および旅行
  • 展望

第4章 タブレット・Eリーダー・電話:Eブックハードウェアの動向

  • イントロダクション
  • Eブックフォーマットの発展
  • ハードウェア
  • PC
  • 携帯電話またはPDA
  • AppleのiPhoneとiPad Touch
  • AppleのiPadとその他のタブレット
  • 専用の読取りデバイス
  • 将来の専用デバイス
  • 今日(そして将来)、最も人気のあるデバイス

第5章 提案・予測

  • 予測
  • 提案

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CURP5017649

Abstract

Description

Since 2009, Simba Information has presented its groundbreaking Trade E-Book Publishing series, and for Trade E-Book Publishing 2013 Simba continues its tradition of providing independent research and vital analysis about this fast-changing market continues.

Through a nationally representative survey of U.S. adults administered multiple times per year, Simba establishes the history of e-books and e-readers and makes projections on the future of both. Trends on e-books read, bought and acquired for free are showcased along with demographic intelligence about the e-book consumer-including gender, age, household income, education level and more. Unlike other research sources, Trade E-Book Publishing precisely measures the commitment consumers have to digital content by making the distinction between those who merely read and those who buy before drilling down for further analysis. Data on e-book prices is again included, and in this edition is augmented by compelling figures revealing how much consumers have actually spent on e-books in the past year.

Simba, which has a long history in e-books, puts context in the market by revealing what percentage of U.S. adults buy print books as well as e-books, and for the first time Simba asks the most recent sample whether childrens/YA e-books have been purchased in the past year. Additionally, the report offers critical psychographic analysis of e-book users.

The highly sought after hardware data has also become even more valuable in this edition thanks to new trend information on some of the most popular e-book hardware lines like the iPad, Kindle and Nook devices - and reveals some surprising data on what proportion of iPad owners do not read e-books.

With over 65 charts, Trade E-Book Publishing 2013 is the resource for anyone who wants to understand how the e-book market and the consumers within really function. Grab your copy today!

Table of Contents

Methodology

Executive Summary

Chapter 1: "Short of Expectations"

  • Introduction
  • Do you Read E-Books: Yes or No
  • The Scale of the Market
  • Table 1.1: E-Book Overview: Percentage of U.S. Adults Who Have Read/Purchased an E-Book in the Last 12 Months
  • Table 1.2: Paperback Book Consumption vs. E-Books 2012
  • Table 1.3: U.S. Trade Book and E-Book Net Sales, January - November (2011-2012)

Chapter 2: Trends & User Demographics in the E-Book Marketplace

  • Introduction
  • E-Book Consumers vs. Print Book Consumers-and Where They Overlap
  • Heavy Spenders of E-Books Slipped in 2012
  • Free E-Books Being Mostly Consumed by Low Spenders
  • E-Book Buying Habits and the Now-Endangered 'Post-Holiday Pattern'
  • Library Use With E-Books Continues as Print Books Hold On
  • Cost of E-Books Still Ranges While Bestsellers Command High Prices
  • Cannibalization of Print Books by E-Books Feeding Market Dysfunction
  • Digital Rights Management, 'Walled Garden' Controversy Continues
  • The Demographics of the Electronic Book Buyer
  • Gender
  • Age Group
  • Marital Status
  • Children in Household
  • Employment Status
  • Educational Attainment
  • Race Ethnicity
  • Urban vs. Suburban Locale
  • Region
  • By Household Income Bracket
  • E-Books and the Children's/YA Segment
  • Table 2.1: Overview of Book Purchasing Population (U.S. Adults):
  • Consumer Trends
  • Table 2.2: Number of E-Books Read in the Past 12 Months (2008-2012)
  • Table 2.3: Number of E-Books Read in the Past 12 Months
  • February 2010-February 2013
  • Table 2.4: Paperback Book Reading Habits (All Adults & E-Book Users) 2012
  • Table 2.5: Hardcover Book Reading Habits (All Adults & E-Book Users) 2012
  • Table 2.6: Paperback Book Buying Habits (All Adults & E-Book Users) 2012
  • Table 2.7: Hardcover Book Buying Habits (All Adults & E-Book Users) 2012
  • Table 2.8: Amount of Money Spent on E-Books in Last 12 Months
  • Table 2.9: Number of Free E-Books Acquired in Past 12 Months
  • February 2010-February 2012
  • Table 2.10: Number of E-Books Bought in Past 12 Months
  • February 2010-February 2013
  • Table 2.11: Sources of Free E-Books 2011-2012
  • Table 2.12: Overview of Book-Buying Population (U.S. Adults): Price Sensitivity Among All Adults, Book Buyers, E-Book and Kindle Users
  • Table 2.13: Average Price, Amazon Kindle Top 100 Bestsellers, 2010-2012
  • Table 2.14: Overview of Book Purchasing Population (U.S. Adults): Hardcover's Two-Year Slide
  • Table 2.15: E-Book Demographics by Gender
  • Table 2.16: E-Book Demographics by Age Group
  • Table 2.17: E-Book Demographics by Marital Status
  • Table 2.18: E-Book Demographics by Children in Household
  • Table 2.19: E-Book Demographics by Employment Status
  • Table 2.20: E-Book Demographics by Educational Attainment
  • Table 2.21: E-Book Demographics by Race/Ethnicity
  • Table 2.22: E-Book Demographics by Urban vs. Suburban/Rural Locale
  • Table 2.23: E-Book Demographics by Region
  • Table 2.24: E-Book Demographics by Household Income Bracket
  • Table 2.25: Print and Digital Children's Book Purchases (2010-2013)
  • Table 2.26: Opinions on Children, Reading Technology (2012)
  • Table 2.27: Reasons for Buying a Print/Digital Children's
  • YA/Book in Last 12 Months (2012-2013)

Chapter 3: Overview of E-Book Users: Psychographic Details

  • E-Book User's Involvement With Social Media
  • E-Book User's Involvement With Other Media
  • E-Book Users and The Internet
  • E-Book Users and High Tech
  • E-Book Users and Cell Phones
  • Shopping and Consumer Behavior
  • E-Book Users and Receptivity to Advertising
  • E-Book Users, Automobiles and Travel
  • Looking Ahead
  • Table 3.1: Overview of Book Purchasing Population General Attitudes:
  • Any Agree
  • Table 3.2: Overview of Book Purchasing Population Psychographic Scale:
  • Health and Image Leader
  • Table 3.3: Overview of Book Purchasing Population: E-Book User Involvement with Social Media: Any Agree
  • Table 3.4: Overview of Book Purchasing Population Psychographic Scale: Newspaper and Radio Involvement
  • Table 3.5: Overview of Book Purchasing Population Psychographic Scale: Television and Magazine Involvement
  • Table 3.6: Overview of Book Purchasing Population Internet Life: Any Agree
  • Table 3.7: Overview of Book Purchasing Population Psychographic Scale:
  • Internet Activity
  • Table 3.8: Overview of Book Purchasing Population Psychographic Scale:
  • Internet Activity: News Seeking
  • Table 3.9: Overview of Book Purchasing Population Psychographic Scale:
  • Research/Information Gathering
  • Table 3.10: Overview of Book Purchasing Population High Tech: Any Agree
  • Table 3.11: Overview of Book Purchasing Population Psychographic Scale:
  • Early Adopter
  • Table 3.12: Overview of Book Purchasing Population Psychographic Scale:
  • Tech Shy
  • Table 3.13: Overview of Book Purchasing Population Cell Phones: Attitudes & Opinions: Any Agree
  • Table 3.14: Overview of Book Purchasing Population Psychographic Scale:
  • Traditional Mobile Use
  • Table 3.15: Overview of Book Purchasing Population Psychographic Scale:
  • Focus on Mobile Features
  • Table 3.16: Overview of Book Purchasing Population Shopping Behavior:
  • Any Agree
  • Table 3.17: Overview of Book Purchasing Population Shopping and Consumer Products: Any Agree
  • Table 3.18: Overview of Book Purchasing Population Advertising: Any Agree
  • Table 3.19: Overview of Book Purchasing Population Psychographic Scale:
  • Advertising Receptivity
  • Table 3.20: Overview of Book Purchasing Population Psychographic Scale:
  • Advertising Negativity
  • Table 3.21: Overview of Book Purchasing Population Video Advertisements
  • Noticed in the Past 30 Days
  • Table 3.22: Overview of Book Purchasing Population Non-Video Advertisements Noticed in the Past 30 Days
  • Table 3.23: Overview of Book Purchasing Population Opinions About Automobiles: Any Agree
  • Table 3.24: Overview of Book Purchasing Population Travel: Any Agree
  • Table 3.25: Overview of Book Purchasing Population Economic Outlook: Better/Worse Off Now vs. 12 Months Ago
  • Table 3.26: Overview of Book Purchasing Population Psychographic Scale: Financially Better/Worse for Next 12 Months
  • Table 3.27: Overview of Book Purchasing Population Psychographic Scale:
  • Outlook On American Economy

Chapter 4: Tablets, E-Readers, Phones: Trends for E-Book Hardware

  • Introduction
  • The Evolution of E-Book Formats
  • The Hardware
  • The Personal Computer
  • Mobile Phone or PDA
  • Apple's iPhone and iPod Touch
  • Apple's iPad and other Tablets
  • Dedicated Reading Devices
  • The Future of Dedicated Devices
  • The Most Popular Devices Today (and Tomorrow)
  • Table 4.1: PC User Trends (E-Books) February 2010-February 2013
  • Table 4.2: Mobile Phones User Trends (E-Books) February 2010-February 2013
  • Table 4.3: iPad Ownership Trends (E-Books) September 2010-February 2013
  • Table 4.4: iPad User Trends (E-Books) June 2010-February 2013
  • Table 4.5: Sony Device User Trends (E-Books) February 2010-February 2013
  • Table 4.6: Amazon Kindle User Trends February 2010-February 2013
  • Table 4.7: Barnes & Noble Nook User Trends June 2010-February 2013
  • Table 4.8: Select Current U.S. E-Book Reading Devices, by Launch Date
  • Table 4.9: E-Book Hardware Use Trends February 2011-February 2013
  • Table 4.10: Devices Used to Read E-Books, 2008
  • Table 4.11: Devices Used to Read E-Books, 2009
  • Table 4.12: Devices Used to Read E-Books, 2010
  • Table 4.13: Devices Used to Read E-Books, 2011
  • Table 4.14: Devices Used to Read E-Books, 2012
  • Table 4.15: Projected Devices To be Used To Consume E-Books (2013-2014)

Chapter 5: Recommendations and Forecasts

  • Forecasts
  • Recommendations
  • Table 5.1: Percentage of U.S. Adults Who Will Buy Print and Digital Book (2013 -2015 Projections)
  • Table 5.2: Devices Used to Read E-Books: 2013-2015 Projections
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