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市場調査レポート

米国の児童向け出版市場:市場予測

Children's Publishing Market Forecast 2014

発行 SIMBA Information, Inc. 商品コード 217044
出版日 ページ情報 英文 196 Pages
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米国の児童向け出版市場:市場予測 Children's Publishing Market Forecast 2014
出版日: 2013年10月11日 ページ情報: 英文 196 Pages
概要

当レポートでは、米国の児童向け出版市場の現状と見通しについて調査分析し、米国の書籍購入人口のプロファイル、児童書出版の動向、売れている書籍・著者・インプリント(ブランド)・カテゴリー、書籍の販売経路に関する動向、主要出版社の戦略的・財政的プロファイル、収益成長の見通しなどをまとめ、概略下記の構成でお届けいたします。

エグゼクティブサマリー

第1章 米国の児童およびヤングアダルト向け書籍の市場:市場概要・購買客の人口統計

第2章 児童およびヤングアダルト向け書籍の出版動向

  • イントロダクション
  • 児童&ヤングアダルト vs 大人向け:収益動向
  • 児童&ヤングアダルト世代の読書量の減少
  • 児童&ヤングアダルト世代の電子書籍の導入動向
  • シリーズ書籍の価値
  • ペーパーバックが人気
  • TV・映画とのタイアップがより重要に
  • 小売業者・"取次ぎ業者"の関係・影響の変化
  • 若干落ち着いてきたティーンズ世代向け書籍市場とトゥイーンズ世代(8-12歳)向け書籍の成長

第3章 主要著者・書籍・インプリント(ブランド)

  • イントロダクション
  • New York Timesシリーズベストセラー
  • USA Todayベストセラー
  • ベストセラーとなっている書籍・著者・インプリント(ブランド)・カテゴリー
  • USA TodayとNew York Timesの複合的分析
  • 新刊
  • 売れている著者
  • 主要なインプリント(ブランド)
  • 親会社ごとの比較

第4章 市場規模・予測

  • イントロダクション
  • 主要児童書出版社
    • Candlewick
    • Disney Publishing Worldwide
    • Hachette/Little, Brown Books for Young Readers
    • HarperCollins
    • Houghton Mifflin Harcourt
    • Macmillan
    • Penguin Group (米国)
    • Random House
    • Scholastic
    • Simon & Schuster
  • 児童向け出版市場の市場規模
  • 主要児童書出版社:収益別
  • バランス予測
  • 月ごとの比較

第5章 カテゴリー別動向

  • イントロダクション
  • トップカテゴリー
  • USA Todayのベストセラーデータ
  • 児童向け書籍 vs すべての書籍:タイトル数
  • 児童/ヤングアダルトカテゴリーの分析
  • アクション&アドベンチャー
  • 動物
  • ファミリー
  • ファンタシー
  • グラフィックノベル
  • 歴史
  • ホラー
  • ホラー&ゴースト
  • ユーモア
  • 人・場所
  • 宗教
  • 学校・教育
  • サイエンスフィクション
  • 社会問題
  • 社会科学

第6章 流通・小売販売

  • イントロダクション
  • 書籍の購買場所
  • 量販店と児童書小売
  • Barnes & Noble
  • Books-A-Million
  • 主要2チェーンの営業実績
  • スーパーストアと小規模店舗の閉鎖
  • オンライン書籍販売
  • Amazon.com
  • Barnes & NobleとBooks-A-Million
  • 購入経路の内訳:すべての書籍の購買者 vs 児童向け書籍の購買者
  • 児童向け書籍の購買者の書籍購入についての意識と見解

第7章 予測・総論

  • 総論
  • その他の提言

主要出版社のプロファイル

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CURP5002422

Children's Publishing Market Forecast 2014 is a critical research tool that explores a much-discussed but little-understood side of the market: children's e-books. In a pair of nationally representative surveys you just can't get anywhere else, Simba answers the pressing questions pertaining to this segment: What percentage of adults buy children's and YA books, and in what format are they buying them? How do e-book buyers and iPad owners view the intersection between children and reading, and what extent do they buy digital children's books? And finally, how many are buying children's and YA print and e-books to read for themselves?

In this report, Simba examines the market for children's books segment by segment, from youngsters to tweens to teens, as well as an in-depth look at format trends. In addition, Children's Publishing Market Forecast 2014 provides high-quality, unbiased market intelligence on the publishing houses and the entire retail landscape, from independent bookstores to online outlets to big box stores.

This exclusive statistics and analysis in this report include:

  • Proprietary data on children's e-book adoption levels, as well as exclusive e-book user and iPad owner trend data.
  • Analysis of the bestselling children's books drawn from the USA Today, Publishers Weekly and New York Times lists, with breakdowns of top-performing titles, authors, imprints and a comprehensive category ranking of which books are selling and which are not.
  • Exhaustive demographic review of adult buyers of children's/YA books
  • Multi-year results from Simba's surveys of independent retailers across the country, which rate different books and genres as well as profiling buyer and retail trends.
  • Category trends for 15 major juvenile categories with five or more years of data.
  • Projections on the children's/YA market size through 2015

Children's Publishing Market Forecast 2014 also includes profiles of bestseller performance and financial estimates for companies such as Candlewick Press, Hachette Book Group, HarperCollins, Holtzbrinck, Houghton Mifflin, Penguin Group, Random House, Scholastic and Simon & Schuster.

Table of Contents

Methodology

Executive Summary

Chapter 1: Overview of the U.S. Children's/YA Book Market and Buyer Demographics

  • Introduction
  • Who Are the Buyers?
  • Children's Book Buyer Demographics
  • Gender-Table 1.10 1
  • Race-Table 1.11
  • Age Bracket-Table 1.12
  • Education Level-Table 1.13
  • Household Income-Table 1.14
  • Employment Status-Table 1.15
  • Region-Table 1.16
  • Kind of Residence-Table 1.17
  • Marital Status-Table 1.18
  • Number of Children in Household-Table 1.19
  • Age of Children in Household-Table 1.20
  • Vertical Demographic Overview-Table 1.21
  • Table 1.1: How Common are the Following Children's/YA Book Buyers?
  • Table 1.2: When Parent(s) or Adults are Buying a Children's/YA Book, who is it usually?
  • Table 1.3: Overview of Book Purchasing Population (U.S. Adults), Adults Who Have Purchased Children's Books
  • Table 1.4: Overview of Book Purchasing Population (U.S. Adults), Adults with Children in Household Who Have Purchased Children's Books
  • Table 1.5: Overview of Book Purchasing Population (U.S. Adults), Women with Children in Household Who Have Purchased Children's Books
  • Table 1.6: Overview of Book Purchasing Population (U.S. Adults): Men with Children in Household Who Have Purchased Children's Books
  • Table 1.7: Overview of Book Purchasing Population (U.S. Adults), Grandparents Who Have Purchased Children's Books
  • Table 1.8: Overview of Book Purchasing Population (U.S. Adults), Grandmothers Who Have Purchased Children's Books
  • Table 1.9: Overview of Book Purchasing Population (U.S. Adults), Grandfathers Who Have Purchased Children's Books
  • Table 1.10: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Gender
  • Table 1.11: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Race
  • Table 1.12: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket
  • Table 1.13: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Education Level
  • Table 1.14: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Household Income
  • Table 1.15: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Employment Status
  • Table 1.16: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Region
  • Table 1.17: Overview of Book Purchasing Population (U.S. Adults): Children's Book Buyers by Kind of Residence
  • Table 1.18: Overview of Book Purchasing Population (U.S. Adults): Book/Children's Consumers by Marital Status
  • Table 1.19: Overview of Book Purchasing Population (U.S. Adults): Children's Book Buyers by Household Children Population
  • Table 1.20: Overview of Book Purchasing Population (U.S. Adults): Book Consumers by Age of Children in Household
  • Table 1.21: Children's Book Buyers: Key Statistics and Demographics

Chapter 2: Trends in Children's/YA Book Publishing

  • Introduction
  • Children's/YA Business vs. Adult Trade: Revenue Trends
  • Children and Young Adults Are Reading Less
  • Trends in Children's/YA E-Book Adoption
  • Children's Educational Apps: Key Statistics
  • The Value of Series
  • Success Still Consolidated
  • Hardcover, Paperback Formats Still Holding On Despite E-Book Rise
  • TV and Movie Tie-Ins Becoming More Important
  • Retailer and 'Intermediaries' Relationships and Influence Changing
  • Teen Book Still Cooling Post-Twilight
  • Table 2.1: Domestic Net Sales of Consumer Books by Book Type, 2011-2012
  • Table 2.2: Bookstores Compare the First-Half Performances of Adult Trade and Juvenile, 2013 vs. 2012
  • Table 2.3: Boys/Girls Enjoyment of Reading Books for Fun (2010-2012)
  • Table 2.4: Boys/Girls Frequency of Reading Books for Fun (2010-2012)
  • Table 2.5: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Group (2011-2013)
  • Table 2.6: Print and Digital Children's Book Purchases (February 2012-2013)
  • Table 2.7: Opinions on Children, Reading and Technology (June 2013)
  • Table 2.8: Opinions on Children, Reading and Technology (All Adults, E-Book Users and iPad Owners) Any Agree, 2012-2013
  • Table 2.9: Print and Digital Children's Book Purchases: iPad Owners and E-Book Users (August 2012-June 2013)
  • Table 2.10: Print: Why Did you Buy a Children's YA/Print Book? (August 2012-June 2013)
  • Table 2.11: Digital: Why Did You Buy a Children's/YA Digital Title? (August 2012)
  • Table 2.12: Children's Book Buyers Who Also Use E-Books (2011-2013)
  • Table 2.13: Percentage of U.S. Adults with Child(ren) in Household
  • Who Has Purchased/Downloaded Children's/YA Education Apps (April-June 2013)
  • Table 2.14: NYT/USA Today Children's Bestsellers, July 2008-June 2009
  • Table 2.15: NYT/USA Today Children's Bestsellers, July 2009-June 2010
  • Table 2.16: NYT/USA Today Children's Bestsellers, July 2010-June 2011
  • Table 2.17: NYT/USA Today Children's Bestsellers, July 2011-June 2012
  • Table 2.18: NYT/USA Today Children's Bestsellers, July 2012-June 2013
  • Table 2.19: Average Bestselling Titles per Author (2008-2013)
  • Table 2.20: Format Trends: Hardcover, Paperback, and E-Book as Percentage of Children's/YA (2011-2012)
  • Table 2.21: Best Performing Categories, 2008-2012
  • Table 2.22: How Would you Rate the Following Formats of Children's Books in Terms of How They Sell?
  • Table 2.23: Children's Titles by Age Range on Weekly Bestseller Lists (2003-2013-YTD)
  • Table 2.24: When Looking at Children's and Young Adult Titles Separately, How Would You Say Your Business is Trending?

Chapter 3: Leading Authors, Books and Imprints

  • Introduction
  • New York Times Series Bestsellers
  • USA Today Bestsellers
  • Bestselling Books, Authors, and Imprints
  • Composite Analysis of USA Today and New York Times Lists
  • New Titles
  • Bestselling Authors
  • Leading Imprints
  • Comparing Parent Publishers: Total Bestsellers and Weeks per Title
  • Table 3.1: No. of New Children's/YA Titles Appearing on NYT & USA Today Bestseller Lists, July 2006-June 2013
  • Table 3.2: Top 20 New York Times Series, July 2012-June 2013
  • Table 3.3: Top 20 New York Times Series Authors, July 2012-June 2013
  • Table 3.4: Top 20 New York Times Series Imprints, July 2012-June 2013
  • Table 3.5: Top 20 USA Today Bestsellers, July 2012-June 2013
  • Table 3.6: Top 20 USA Today Authors, July 2012-June 2013
  • Table 3.7: Top 20 USA Today Imprints, July 2012-June 2013
  • Table 3.8: Top 20 NYT & USA Today Bestsellers, July 2012-June 2013
  • Table 3.9: Top 20 NYT & USA Today Authors, July 2012-June 2013
  • Table 3.10: Top 20 NYT & USA Today Imprints, July 2012-June 2013
  • Table 3.11: Leading Children's Book Publishers, Two-Year Comparison July 2010-June 2012
  • Table 3.12: Comparison of Publishers, July 2012-June 2013

Chapter 4: Market Sizing and Forecasts

  • Introduction
  • Leading Children's Publishers
  • Candlewick
  • Disney Publishing Worldwide
  • Hachette/Little, Brown Books for Young Readers
  • HarperCollins
  • Houghton Mifflin Harcourt
  • Macmillan
  • Penguin Group (USA)
  • Random House
  • Scholastic
  • Simon & Schuster
  • Size of the Children's Publishing Market
  • Leading Children's Publishers by Revenue
  • Forecast for Balance of 2013 and Beyond
  • January-March Comparisons (2012-2013)
  • Consumer Spending on Children's/YA Books
  • Table 4.1: Scholastic Revenue, FY 2001-2013
  • Table 4.2: Revenue Growth, Children's Trade Book Market, 2011-2015P
  • Table 4.3: Leading Children's Publishers, 2011-2015P
  • Table 4.4: AAP Results: Children's/YA Category Sales (Jan-March 2013)
  • Table 4.5: AAP Results: Children's/YA Category Returns
  • Table 4.6: Total Amount Spent by Consumers on Children's/YA Books (Print and/or Digital) Past 12 Months
  • Table 4.7: Total Amount Spent by Tablet Owners on Children's/YA Books (Print and/or Digital) Past 12 Months

Chapter 5: Category Trends

  • Introduction
  • The Top Categories
  • USA Today Bestseller Data
  • Children's/YA Individual Category Analysis
  • Action & Adventure
  • Animals
  • Family & Relationships
  • Fantasy
  • Graphic Novel
  • History
  • Horror
  • Horror & Ghost
  • Humor 118
  • People & Places
  • Religion
  • Schools & Education
  • Science Fiction
  • Social Issues
  • Social Science
  • Table 5.1: Leading Children's Book Categories by No. of Bestselling Titles, July 2008-June 2009
  • Table 5.2: Leading Children's Book Categories by No. of Bestselling Titles, July 2009-June 2010
  • Table 5.3: Leading Children's Book Categories by No. of Bestselling Titles, July 2010-June 2011
  • Table 5.4: Leading Children's Book Categories by No. of Bestselling Titles, July 2011-June 2012
  • Table 5.5: Leading Children's Book Categories by No. of Bestselling Titles, July 2012-June 2013
  • Table 5.6: Leading USA Today Children's Book Categories by No. of Bestselling Titles, July 2009-June 2010
  • Table 5.7: Leading USA Today Children's Book Categories by No. of Bestselling Titles, July 2010-June 2011
  • Table 5.8: Leading USA Today Children's Book Categories by No. of Bestselling Titles, July 2011-June 2012
  • Table 5.9: Leading USA Today Children's Book Categories by No. of Bestselling Titles, July 2012-June 2013
  • Table 5.10: Select Category Ratings, Seven-Year Overview
  • Table 5.11: Action & Adventure Bestseller Performance
  • Table 5.12: Vital Statistics - Action & Adventure
  • Table 5.13: Animals Bestseller Performance
  • Table 5.14: Vital Statistics - Animals
  • Table 5.15: Family & Relationships Bestseller Performance
  • Table 5.16: Vital Statistics - Family & Relationships
  • Table 5.17: Fantasy Bestseller Performance
  • Table 5.18: Vital Statistics - Fantasy
  • Table 5.19: Graphic Novel Bestseller Performance
  • Table 5.20: Vital Statistics - Graphic Novel
  • Table 5.21: History Bestseller Performance
  • Table 5.22: Vital Statistics - History
  • Table 5.23: Horror Bestseller Performance
  • Table 5.24: Vital Statistics - Horror
  • Table 5.25: Horror & Ghost Bestseller Performance
  • Table 5.26: Vital Statistics - Horror & Ghost
  • Table 5.27: Humor Bestseller Performance
  • Table 5.28: Vital Statistics - Humor
  • Table 5.29: People & Places Bestseller Performance
  • Table 5.30: Vital Statistics - People & Places
  • Table 5.31: Religion Bestseller Performance
  • Table 5.32: Vital Statistics - Religion
  • Table 5.33: Schools & Education Bestseller Performance
  • Table 5.34: Vital Statistics - Schools & Education
  • Table 5.35: Science Fiction Bestseller Performance
  • Table 5.36: Vital Statistics - Science Fiction
  • Table 5.37: Social Issues Bestseller Performance
  • Table 5.38: Vital Statistics - Social Issues
  • Table 5.39: Social Science Bestseller Performance
  • Table 5.40: Vital Statistics - Social Science

Chapter 6: Distribution and Retail Sales

  • Introduction
  • Where Books Are Being Purchased
  • Mass Merchandisers and Children's Book Retailing
  • Barnes & Noble
  • Books-A-Million
  • Operating Performance at the Big Two Chains
  • Superstores and Small Format Store Closings
  • Online Bookselling
  • Amazon.com
  • Barnes & Noble and Books-A-Million
  • Channel Breakdown for All Buyers vs. Children's Book Buyers
  • Attitudes and Opinions about Shopping among Children's Book Buyers
  • Table 6.1: Overview of Book Purchasing Population (U.S. Adults), Sales Channel Trends (2008-2013)
  • Table 6.2: Number of Stores, Big Three vs. Big Box (2002-2012)
  • Table 6.3: Bestselling Children's Books at Select Retail Store Web Sites, 2013
  • Table 6.4: Revenue Growth, Leading Bookstore Chains, Fiscal 2009-2013
  • Table 6.5: Bookstore Chains' Operating Performance, 2007-2013
  • Table 6.6: Growth in Superstore Sales, Major Retail Chains, 2007-2012
  • Table 6.7: Major U.S. Bookstore Chains: Number of Superstore Outlets: 2007-2012
  • Table 6.8: Amazon's Media Sales vs. Electronic Sales As a Percentage of Total Sales, Q12007-2013
  • Table 6.9: Overview of Book Purchasing Population (U.S. Adults), Channel by Type of Book Buyer
  • Table 6.10: Overview of Book Purchasing Population (U.S. Adults), Channel by Type of Book Buyer
  • Table 6.11: Five-Year Trend: Children's Book Buyers Who Only Use Online Channel (2009-2013)
  • Table 6.12: Five-Year Trend: Children's Book Buyers Who Only Use Bookstores (2009-2013)
  • Table 6.13: Overview of U.S. Adults and Children's Book Buyers: Attitudes and Opinions on Shopping (Any Agree)

Chapter 7: Forecasts and Conclusions

  • Conclusions
  • Other Recommendations
  • Table 7.1: Parent Factors that Impact Child's Reading Fluency
  • Table 7.2: Revenue Growth, Children's Trade Book Market, 2011-2015P
  • Profiles of Leading Children's Book Publishers
  • Candlewick Press
  • Disney Publishing Worldwide
  • Hachette Book Group
  • HarperCollins Publishers
  • Houghton Mifflin Harcourt
  • Macmillan
  • Penguin Group (USA)
  • Random House Inc.
  • Scholastic Corp.
  • Simon & Schuster Inc.
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