The Marketing Automation and Social Technology research critically evaluates the strengths and weaknesses of 24 Marketing Technology options.
Key Benefits:
- Get the inside scoop that will make you look smart
- Obtain external validation of your strategy and decisions
- Receive one-on-one help to solve your thorniest problems
- Get to a short list in minutes
- Get supporting artifacts to explain to your peers
- Transition to pilot projects faster
- Learn how much these tools really cost
- Learn how to negotiate a better deal
- Learn about hidden costs and gotchas
- Obtain relevant education for business and IT stakeholders
- Get team-based workshops to put everyone on the same page
- Obtain a common vocabulary for how the tools really work
- Learn the real story about vendor weaknesses to combat marketing hype
- Don't pick the wrong tool
- Discover a vendor you didn't know
Vendors Evaluated
Digital Marketing Platforms
- Adobe: Marketing Cloud
- IBM: EMM/SMA
- Oracle: Social Relationship Management
- Salesforce: Marketing Cloud: Radian6, Buddy Media, Social.com
Marketing Automation Suites
- Act-On: Act-On
- HubSpot: HubSpot
- IBM: Silverpop Engage
- Infusionsoft: Infusionsoft
- Marketo: Engagement Marketing Platform
- Oracle: Eloqua Marketing Cloud
- Sales Engine Int'l: Marketing Automation
- Salesforce: Pardot
- Salesforce: ExactTarget Email
- Teradata: Integrated Marketing Management
- Vuture: Vuture
Social Media Analytics Tools
- Attensity: Attensity
- Brandwatch: Brandwatch Analytics
- Cision: Visible Intelligence
- Crimson Hexagon: ForSight
- Hootsuite: Hootsuite Enterprise
- SDL: SM2
- Sprinklr: Experience Cloud
- Synthesio: Synthesio Platform
- Sysomos: MAP and Heartbeat
