表紙
市場調査レポート

インドのモバイルゲーム市場の将来展望

Indian Mobile Gaming Market Forecast to 2017

発行 RNCOS E-Services Pvt. Ltd. 商品コード 278830
出版日 ページ情報 英文 95 Pages
即納可能
価格
本日の銀行送金レート: 1USD=101.39円で換算しております。
Back to Top
インドのモバイルゲーム市場の将来展望 Indian Mobile Gaming Market Forecast to 2017
出版日: 2013年08月01日 ページ情報: 英文 95 Pages
概要

インドのモバイルゲーム市場は近年急激に成長し、関連企業に巨大な市場機会を提供しています。その要因として、スマートフォンや高速ネットワーク回線(3G・4Gなど)の急速な普及などが挙げられます。2013〜2017年の年平均(CAGR)成長率は約24%、また2017年の市場規模は185億インドルピーと推計されています。

当レポートでは、インドにおけるモバイルゲーム市場の現状と将来動向について分析し、全体的な市場構造や促進要因、市場全体およびカテゴリー別の市場動向(過去の実績値と今後5年間の予測値)、今後の業界の方向性、主要企業のプロファイルなどを調査して、その結果を概略以下の構成でお届けします。

第1章 アナリストの見解

第2章 分析手法

第3章 インドのゲーム産業の概要

第4章 市場の新たな傾向と促進要因

  • フリーミアム・モデルによるモバイルゲーム業界の変革
  • クラウド・ゲーミング:モバイルゲームの将来性
  • モバイル付加価値サービス(MVAS)によるゲーム業界の促進
  • 3G回線加入者ベースの拡大による、モバイルゲーム業界の促進
  • スマートフォン・タブレットの普及によるモバイルゲーム業界の促進

第5章 モバイルゲームの産業構造

  • 携帯電話メーカー
  • モバイル通信ネットワーク・オペレーター
  • モバイル通信加入者
  • スマートションユーザー(OS別)
  • モバイルゲーム開発企業

第6章 モバイルゲーム市場の将来展望

  • 市場規模
  • 部門別の詳細動向
    • 消費者
    • サービス
  • モバイルゲームの利用状況:OS別

第7章 ゲーム企業の概略分析

  • モバイルゲーム市場:年齢層別
  • モバイルゲーム市場:ユーザーの種類別
  • 利用時間:モバイル活動の種類別
  • モバイルゲームの内訳:利用場所別
  • モバイルゲームの内訳:価格帯別
  • モバイルゲームの内訳:種類別

第8章 現在のビジネスモデル

第9章 主な成功戦略

第10章 機会領域

  • グラフィック/アニメーション産業
  • 3Dゲーム
  • 4Gゲーム
  • アウトソーシング産業

第11章 競争環境

  • The Walt Disney Company India Pvt. Ltd
  • Dhruva Interactive
  • Zynga Game Network India Private Limited
  • Nazara Technologies Pvt. Ltd.
  • Jump Games Pvt. Ltd
  • Ibibo Web Pvt. Ltd
  • GameZ3
  • Mauj Telecom

図表一覧

目次

The India mobile market has been growing rapidly and offering immense opportunities to players involved in the business. The market is performing on the back of rising penetration of smart phones and availability of high speed networks, like 3G and 4G services in the country. With a growing mobile subscribers' base, the Indian mobile gaming market is poised to reach new heights. Increasing percentages of young population, steadily rising disposable incomes, and a proliferation of game developers are also propelling the growth.

In its latest research study, “Indian Mobile Gaming Market Forecast to 2017”, RNCOS' analysts identified and deciphered the market dynamics in important segments to clearly highlight the areas offering promising possibilities for companies to boost their growth. The market, which estimated to reach INR 18.5 Billion in 2017, is slated to grow at a CAGR of nearly 24% during 2013-2017. The tremendous growth of the market is driven by factors, such as rising penetration of tablets, increasing 3G subscribers, and propelling MVAS market.

In the report, Indian mobile gaming market has been studied in the context of mobile gaming market structure, gaming market outlook to 2017, current business models, key successful strategies, and key players existing in the market. In market outlook analysis, the mobile gaming market at consumers' end dominates the market by acquiring a share of around 70%, followed by the services market. In addition, the study also covers the detailed analysis of opportunity areas which helped the analysts to clearly identify and highlight the segments that offer the maximum opportunity for growth in the country.

To better understand the Indian mobile gamers, RNCOS also conducted a primary survey to study the gamers' behavior towards the market study. The survey was conducted in Tier-1 and Tier-2 cities with a standard sample size. For the primary research, RNCOS considered people from different backgrounds in order to depict a clear picture of the mobile gamers.

Our report “Indian Mobile Gaming Market Forecast to 2017”, is an outcome of extensive research and objective analysis of the mobile gaming industry. It provides a detailed analysis of the emerging trends and drivers of the industry to present a balanced research outlook of the mobile gaming industry. Besides, it also includes the profiling of key players in the industry along with their recent developments to portray a proper understanding of the market.

Table of Contents

1. Analyst View

2. Research Methodology

3. India Gaming Industry Outlook

4. Emerging Market Trends and Drivers

  • 4.1. Freemium Model Changing Mobile Gaming Industry
  • 4.2. Cloud Gaming - The Future of Mobile Gaming
  • 4.3. MVAS Pushing Gaming Industry
  • 4.4. Rising 3G Subscriber Base Boosting Mobile Gaming Industry
  • 4.5. Smartphones & Tablets Penetration Driving Gaming Industry

5. Mobile Gaming Industry Structure

  • 5.1. Mobile Phone Manufacturers
  • 5.2. Mobile Network Operators
  • 5.3. Mobile Subscribers
  • 5.4. Smartphone Users by Operating System
  • 5.5. Mobile Game Developers

6. Mobile Gaming Market Outlook to 2017

  • 6.1. Market Size
  • 6.2. By Segment
    • 6.2.1. Consumer
    • 6.2.2. Service
  • 6.3. Mobile Games Usage by Operating Systems

7. Gamer Profile Analysis

  • 7.1. Mobile Game by Age Group
  • 7.2. Mobile Game by User Type
  • 7.3. Time Spend by Mobile Activity
  • 7.4. Mobile Game Play by Place
  • 7.5. Mobile Game by Price Range
  • 7.6. Mobile Game by Type

8. Current Business Models

9. Key Successful Strategies

10. Opportunity Areas

  • 10.1. Graphics and Animation Industry
  • 10.2. 3D Games
  • 10.3. 4G Services
  • 10.4. Outsourcing Industry

11. Competitive Landscape

  • 11.1. The Walt Disney Company India Pvt. Ltd
  • 11.2. Dhruva Interactive
  • 11.3. Zynga Game Network India Private Limited
  • 11.4. Nazara Technologies Pvt. Ltd.
  • 11.5. Jump Games Pvt. Ltd
  • 11.6. Ibibo Web Pvt. Ltd
  • 11.7. GameZ3
  • 11.8. Mauj Telecom

List of Figures:

  • Figure 3-1: Gaming Market by Segment (%), 2012
  • Figure 3-2: Forecast for Gaming Market by Segment (%), 2017
  • Figure 4-1: MVAS Market by Type (%), 2012
  • Figure 4-2: 3G Subscribers Base (Million), 2012-2017
  • Figure 4-3: Tablet Market (Billion INR), 2010-11 & 2011-12
  • Figure 5-1: Share of Smartphones in Total Mobile Handset Sales (2012)
  • Figure 5-2: Mobile Handset Sales (Million), 2012-2017
  • Figure 5-3: Share of Major Players in Mobile Handset Shipment (2012)
  • Figure 5-4: Share of Public and Private Mobile Service Providers (2013)
  • Figure 5-5: Mobile Subscriber by Service Provider (%), 2013
  • Figure 5-6: Mobile Subscribers (Million), 2011-12 to 2016-17
  • Figure 5-7: Smartphone Sales by Operating System (%), 2012
  • Figure 6-1: Mobile Gaming Industry (Billion INR), 2012-2017
  • Figure 6-2: Mobile Gaming Industry by Segment (%), 2012
  • Figure 6-3: Forecast for Mobile Gaming Industry by Segment (%), 2017
  • Figure 6-4: Mobile Gaming Industry by Consumer End (Billion INR), 2012-2017
  • Figure 6-5: Mobile Gaming Industry by Service End (Billion INR), 2012-2017
  • Figure 6-6: Top Five Mobile Games Usage by Operating System (%), 2012
  • Figure 7-1: Share of Consumers Prefer to Play Mobile Games
  • Figure 7-2: Mobile Game Playing by Age Group (%)
  • Figure 7-3: Mobile Game Playing by User Type (%)
  • Figure 7-4: Maximum Time Spend by Mobile Activity (%)
  • Figure 7-5: Average Time Spend on Playing Mobile Games in a Day (%)
  • Figure 7-6: Mobile Games Playing by Place (%)
  • Figure 7-7: Share of Paid and Free Games
  • Figure 7-8: Mobile Game Prefer to Buy by Price Range (%)
  • Figure 7-9: Mobile Game Preference by Type of Game (%)
  • Figure 10-1: Animation Industry (Billion US$), 2012-2017
  • Figure 10-2: Top Outsourcing Destinations for US Companies (%)

List of Tables:

  • Table 10-1: BWA License Distribution to Telecom Players by Circle
  • Table 10-2: Comparative Cost of Development of Animated Content (US$)
Back to Top