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急成長を遂げるインドのモバイルゲーム市場

Booming Mobile Gaming Market in India

発行 RNCOS E-Services Pvt. Ltd. 商品コード 254184
出版日 ページ情報 英文 80 Pages
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急成長を遂げるインドのモバイルゲーム市場 Booming Mobile Gaming Market in India
出版日: 2012年10月01日 ページ情報: 英文 80 Pages
概要

インドではこの数年でゲーム人口(特にオンライン/モバイルゲーム・プレーヤー)が急増し、世界有数の市場として台頭してきました。その要因として、人口構成に占める若年層の高さや可処分所得の増大、ゲーム開発企業の急増、スマートフォンの登場、3G通信サービスの普及などが挙げられます。モバイルゲーム市場は今後も拡大し続け、2012〜2015年の年平均(CAGR)市場成長率は43%となると予想されています。

当レポートでは、インドにおけるモバイルゲーム市場について分析し、市場の特徴や成長促進要因、全体的な市場・産業構造、今後4年間の市場動向の見通し、分野別の詳細動向、今後の市場機会、主要企業のプロファイルなどを調査・推計して、その結果を概略以下の構成でお届けします。

第1章 アナリストの見解

第2章 分析手法

第3章 インドのゲーム産業

  • ゲームの種類
  • ゲーム業界におけるモバイルゲームの位置づけ

第4章 新興市場の傾向と促進要因

  • モバイル付加価値サービス(MVAS)市場の成長
  • 3G通信加入者ベースの拡大
  • スマートフォンの普及率の上昇
  • Android対応携帯電話の売上高の急増
  • タブレット市場の登場

第5章 モバイルゲーム産業の構造

  • 携帯電話メーカー
  • モバイルネットワーク・オペレーター
  • モバイル通信加入者
  • OS別のスマートフォン利用者数
  • モバイルゲーム開発企業

第6章 インドのゲーム市場の見通し(今後4年間分)

  • 市場規模
  • 部門別動向
    • 消費者
    • サービス
  • モバイルゲームの利用者数:OS別

第7章 ゲームの種類別の分析

  • ロールプレイングゲーム(RPG)
  • アーケードゲーム
  • アクションゲーム
  • スポーツゲーム
  • カードゲーム・ボードゲーム
  • 戦略ゲーム・パズルゲーム
  • レーシングゲーム
  • ソーシャルゲーム

第8章 ゲームプレーヤーのプロファイルの分析

  • ユーザーの年齢層
  • ユーザーの種類
  • モバイル活動に費やした時間
  • モバイルゲームをプレイする場所
  • モバイルゲームの価格帯別内訳
  • モバイルゲームの種類別内訳

第9章 モバイルゲームのバリューチェーンの分析

第10章 機会領域

  • グラフィック・アニメーション産業
  • 3Dゲーム
  • 4Gサービス
  • アウトソーシング産業

第11章 競争環境

  • Disney
  • Dhruva Interactive
  • Zynga
  • Nazara
  • Jump Games
  • Ibibo
  • GameZ3
  • Mauj

図表一覧

目次

Abstract

India is emerging as one of the top gaming destinations with rising number of gamers, especially online and mobile. With 919.2 Million mobile subscribers (2011-12), the country represents one of the world's largest, fastest growing, and highly untapped mobile gaming markets. Some of the major driving factors that are propelling this industry include a high percentage of young population, steadily rising disposable incomes, and a proliferation of game developers. Mobile gamers are also increasing day-by-day with the world-class mobile game offerings by domestic and foreign players.

Further, according to our latest research report, "Booming Mobile Gaming Market in India", mobile gaming is expected to become the largest segment in gaming industry in the coming years. It has been witnessed that mobile gaming industry grew tremendously over the last few years. Introduction of smartphones, 3G services, massive mobile subscriber's base, and technically upgraded games have provided much awaited boost to the industry, which grew more than four times compared to 2007-2011. Under stable conditions, in future also, the mobile gaming industry is anticipated to grow at a CAGR of around 43% during 2012-2015. Our report covers a detailed analysis of mobile gaming industry including consumer and service end-market along with future forecast.

As per our research findings, 3D-mobile games are expected to create a boom in the market, as various game developers are focusing on 3D games developments and some of them have already launched 3D games in the market. Our report covers a detailed analysis on 3D games development and their future prospects. It also talks about other opportunity areas like graphics and animation industry, 4G services, game outsourcing etc, which will help the mobile gaming industry to grow further.

To better understand the Indian mobile gamers, we have also conducted a primary research to study the gamers' behavior towards the market. Primary research was conducted in Tier-1 and Tier-2 cities among a sample size of 1,000 respondents. For our survey study, we considered four age groups ranging from 6-12 yrs, 13-21 yrs, 22-35 yrs, and above 35 yrs. We also considered people from different professional background in order to depict a clear picture of the mobile gamers. We considered other parameters like price range of preferred mobile games, time spent per day, preferred playing location, type of mobile games preferred etc. Besides this, our report covers the mobile gaming industry structure including mobile phone manufacturers, mobile subscribers, mobile service providers, mobile users by operating system and mobile game developers.

Our report "Booming Mobile Gaming Market in India" is an outcome of extensive research and objective analysis of the booming mobile gaming industry in India. It provides in-depth information on the industry developments along with current and future market projections. It also facilitates deep market understanding on industry segments from consumer and services end. In addition, the report includes different types of mobile games analysis including role playing, arcade, sports, card and social games, etc. Profiling of biggies into the field including Disney, Zynga and Nazara has also been carried out in the study to portray a proper understanding of the market. Besides this, the report covers important industry drivers to present a balanced research outlook of the mobile gaming industry.

Table of Contents

1. Analyst View

2. Research Methodology

3. India Gaming Industry

  • 3.1 Types of Games
  • 3.2 Mobile Gaming in Context of Gaming Industry

4. Emerging Market Trends & Drivers

  • 4.1 Growing MVAS Market
  • 4.2 Rising 3G Subscriber Base
  • 4.3 Increasing Penetration of Smartphones
  • 4.4 Booming Sales of Android Based Phones
  • 4.5 Emergence of Tablet Market

5. Mobile Gaming Industry Structure

  • 5.1 Mobile Phone Manufacturers
  • 5.2 Mobile Network Operators
  • 5.3 Mobile Subscribers
  • 5.4 Smartphone Users by Operating System
  • 5.5 Mobile Game Developers

6. India Gaming Market Outlook to 2015

  • 6.1 Market Size
  • 6.2 By Segment
    • 6.2.1 Consumer
    • 6.2.2 Service
  • 6.3 Mobile Games Usage by Operating Systems

7. Analysis by Game Type

  • 7.1 Role Playing Games (RPGs)
  • 7.2 Arcade
  • 7.3 Action
  • 7.4 Sports
  • 7.5 Card & Board
  • 7.6 Strategy & Puzzle
  • 7.7 Racing
  • 7.8 Social Games

8. Gamer Profile Analysis

  • 8.1 Mobile Game by Age Group
  • 8.2 Mobile Game by User Type
  • 8.3 Time Spend by Mobile Activity
  • 8.4 Mobile Game Play by Place
  • 8.5 Mobile Game by Price Range
  • 8.6 Mobile Game by Type

9. Mobile Gaming Value Chain Analysis

10. Opportunity Areas

  • 10.1 Graphics and Animation Industry
  • 10.2 3D Games
  • 10.3 4G Services
  • 10.4 Outsourcing Industry

11. Competitive Landscape

  • 11.1 Disney
  • 11.2 Dhruva Interactive
  • 11.3 Zynga
  • 11.4 Nazara
  • 11.5 Jump Games
  • 11.6 Ibibo
  • 11.7 GameZ3
  • 11.8 Mauj

List of Figures:

  • Figure 3-1: Gaming Market by Segment (%), 2011
  • Figure 3-2: Forecast for Gaming Market by Segment (%), 2015
  • Figure 4-1: MVAS Market by Type (%), 2012
  • Figure 4-2: 3G Subscribers Base (Million), 2011-2015
  • Figure 4-3: Share of Android Based Smartphone Sales (2011 & 2012)
  • Figure 4-4: Tablet Market (Billion INR), 2010-11 & 2011-12
  • Figure 5-1: Share of Smartphones in Total Mobile Handset Sales (2011)
  • Figure 5-2: Mobile Handset Sales (Million), 2010-2015
  • Figure 5-3: Share of Major Players in Mobile Handset Shipment (2011)
  • Figure 5-4: Share of Public and Private Mobile Service Providers (2012)
  • Figure 5-5: Mobile Subscriber Base by Service Provider (2012)
  • Figure 5-6: Mobile Subscribers Base (Million), 2009-10 to 2015-16
  • Figure 5-7: Smartphone Sales by Operating System (%), 2011
  • Figure 6-1: Mobile Gaming Industry (Billion INR), 2010-2015
  • Figure 6-2: Mobile Gaming Industry by Segment (%), 2011
  • Figure 6-3: Mobile Gaming Industry by Consumer End (Billion INR), 2010-2015
  • Figure 6-4: Mobile Gaming Industry by Service End (Billion INR), 2010-2015
  • Figure 6-5: Top Five Mobile Games Usage by Operating System (%), February, 2012
  • Figure 8-1: Share of Consumers Prefer to Play Mobile Games
  • Figure 8-2: Mobile Game Playing by Age Group (%)
  • Figure 8-3: Mobile Game Playing by User Type (%)
  • Figure 8-4: Maximum Time Spend by Mobile Activity (%)
  • Figure 8-5: Average Time Spend on Playing Mobile Games in a Day (%)
  • Figure 8-6: Mobile Games Played by Place (%)
  • Figure 8-7: Share of Paid and Free Games
  • Figure 8-8: Mobile Game Prefer to Buy by Price Range (%)
  • Figure 8-9: Mobile Game Preference by Type of Game (%)
  • Figure 9-1: Gaming Industry Value Chain
  • Figure 10-1: Animation Industry (Billion US$), 2010-2015
  • Figure 10-2: Top Outsourcing Destinations for US Companies (%)

List of Tables:

  • Table 10-1: BWA License Distribution to Telecom Players by Circle
  • Table 10-2: Comparative Cost of Development of Animated Content (US$)
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