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市場調査レポート

中国の男性化粧品市場の分析

Chinese Male Grooming Market Analysis

発行 RNCOS E-Services Pvt. Ltd. 商品コード 243948
出版日 ページ情報 英文 35 pages
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中国の男性化粧品市場の分析 Chinese Male Grooming Market Analysis
出版日: 2012年06月01日 ページ情報: 英文 35 pages
概要

中国は世界の化粧品メーカーにとって魅力的な場所であり、過去数年間、化粧品の小売売上高が2桁台の成長を続けてきました。その中でも男性用化粧品の市場は特に大きく成長しており、2012〜2014年の年平均(CAGR)市場成長率は20%以上になる、と予測されています。

当レポートでは、中国における男性向け化粧品の市場について分析し、全体的な市場構造や今後の市場動向見通し、現在/将来の市場機会および課題、主要企業のプロファイル・競争力(強み/弱み)・近年の動向などを調査して、その結果を概略以下の構成でお届けします。

第1章 アナリストの見解

第2章 分析手法

第3章 中国の男性化粧品市場の分析

  • 部門別動向
  • 主要企業

第4章 機会と課題

第5章 競争環境

  • Procter & Gamble (Guangzhou) Ltd
    • 事業内容
    • 戦略分析
    • 戦略的行動
  • L'Oreal China
    • 事業内容
    • 戦略分析
    • 戦略的行動
  • Unilever China Ltd
    • 事業内容
    • 戦略分析
    • 戦略的行動
  • Shanghai Jahwa United Co Ltd
    • 事業内容
    • 戦略分析
    • 戦略的行動
  • Nivea (Shanghai) Limited
    • 事業内容
    • 戦略分析
    • 戦略的行動

図表一覧

目次

China is an enticing location for the global cosmetic manufacturers, and the retail sales of cosmetics and toiletries have recorded a remarkable double-digit growth in the past few years. The international cosmetics majors have carved a niche place for themselves in the flourishing market by bringing stimulating changes to the competitive landscape, and providing a new dimension to the cosmetics industry. Of various segments, the male grooming market in China has been witnessing significant growth, and we estimate that it will increase with a CAGR of more than 20% during 2012 to 2014.

According to our new research report, “Chinese Male Grooming Market Analysis”, male consumers in China are ready to spend more on cosmetics products due to the rising affluence, increased product knowledge & exposure, and desire for better lifestyle. Urban male consumers are more fashion-conscious and sophisticated, and thus, they play a major role in infusing growth in the overall cosmetic industry. Our study found that hair care segment currently dominates the Chinese male grooming market, but with the introduction of innovative products, the skin care section will see a rapid growth in near future.

In order to provide a complete understanding of the market to clients, our comprehensive study has analyzed the opportunities and challenges in the male grooming market of China. In addition, our report forecasts the share of players in the Chinese male grooming market. It also provides business description, strategic analysis and initiatives of key players, including P&G and L'Oréal, to throw light on the competitive landscape prevailing in the industry. Overall, our research work aims at presenting a balanced picture of the market to the clients.

Table of Contents

1. Analyst View

2. Research Methodology

3. China Male Grooming Market Analysis

  • 3.1. By Segment
  • 3.2. Major Players

4. Opportunities & Challenges

5. Competitive Landscape

  • 5.1. Procter & Gamble (Guangzhou) Ltd.
    • 5.1.1. Business Description
    • 5.1.2. Strategic Analysis
    • 5.1.3. Strategic Initiatives
  • 5.2. L'Oréal China
    • 5.2.1. Business Description
    • 5.2.2. Strategic Analysis
    • 5.2.3. Strategic Initiatives
  • 5.3. Unilever China Ltd.
    • 5.3.1. Business Descriptions
    • 5.3.2. Strategic Analysis
    • 5.3.3. Strategic Initiatives
  • 5.4. Shanghai Jahwa United Co., Ltd.
    • 5.4.1. Business Description
    • 5.4.2. Strategic Analysis
    • 5.4.3. Strategic Initiatives
  • 5.5. Nivea (Shanghai) Limited
    • 5.5.1. Business Description
    • 5.5.2. Strategic Analysis
    • 5.5.3. Strategic Initiatives

List of Figures:

  • Figure 3-1: Male Grooming Market (Billion RMB), 2010-2014
  • Figure 3-2: Male Grooming Market by Segment (%), 2011 & 2014
  • Figure 3-3: Forecast for Male Grooming Market by Market Players (%), 2012
  • Figure 4-1: Opportunities in Male Grooming Market
  • Figure 4-2: Challenges in Male Grooming Market

List of Tables:

  • Table 5-1: Procter & Gamble (Guangzhou) Ltd. - Brands
  • Table 5-2: Procter & Gamble (Guangzhou) Ltd. - Strengths & Weaknesses
  • Table 5-3: L'Oréal China - Brands
  • Table 5-4: L'Oréal China - Strengths & Weaknesses
  • Table 5-5: Unilever China Ltd. - Brands
  • Table 5-6: Unilever China Ltd. - Strengths & Weaknesses
  • Table 5-7: Shanghai Jahwa United Co., Ltd. - Brands
  • Table 5-8: Shanghai Jahwa United Co., Ltd. - Strengths & Weaknesses
  • Table 5-9: Nivea (Shanghai) Co., Ltd. - Strengths & Weaknesses
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