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市場調査レポート

ベトナムにおけるプラスチックカード市場の予測

Vietnam Plastic Card Market Forecast to 2015

発行 RNCOS E-Services Pvt. Ltd. 商品コード 231237
出版日 ページ情報 英文 70 Pages
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ベトナムにおけるプラスチックカード市場の予測 Vietnam Plastic Card Market Forecast to 2015
出版日: 2012年12月01日 ページ情報: 英文 70 Pages
概要

ベトナムは最も急速にバンクカード市場が成長している市場の一つと見られます。その背景には膨大な若年人口、消費パターンの変化、eバンキングサービスの発展、オンラインショッピングの最新動向などが挙げられます。ベトナムのバンクカード数は、2012年から2015年の間に、年率平均およそ13.5%で成長すると予測されています。

当レポートでは、ベトナムのペイメントカード(デビットカード・クレジットカード・プリペイドカード)市場について分析し、全体的な経済状況や、現在の市場構造・動向、今後の産業発展の方向性と促進要因、主要企業のプロファイル・動向などを調査・考察して、その結果を概略以下の構成でお届けします。

第1章 アナリストの見解

第2章 分析手法

第3章 マクロ経済概況

  • 経済成長
  • 収入のパターン
  • 人口構成プロファイル

第4章 ペイメントカード産業の分析

  • バンクカード
    • デビットカード
    • クレジットカード
    • プリペイドカード
  • カテゴリー別カード支出
    • アパレル&フットウェア
    • 食品&飲料
    • 家庭用品およびサービス
    • レジャーおよびエンターテインメント
    • 旅行
  • カード種類別取引
  • 国内系 vs. 国際カード
  • 主要カード
  • ATMおよびPOS端末

第5章 産業の動向と促進要因

  • 銀行口座数の増大
  • 非現金決済の増加
  • 販促活動がプラスチックカードの利用を促進
  • インターバンクネットワーキングの増大がサービスを強化
  • 外資系銀行が拠点を拡大
  • eウォレットサービスの成長

第6章 主なカード発行企業

  • 国内銀行
    • Vietcombank
      • ハイライト
      • 主な戦略
    • VietinBank
      • ハイライト
      • 主な戦略
    • AgriBank
      • ハイライト
      • 主な戦略
    • DongA Bank
      • ハイライト
      • 主な戦略
    • Asian Commercial Bank
      • ハイライト
      • 主な戦略
  • 外資系銀行
    • HSBC
    • ANZ Bank
    • Citi Bank
    • Standard Chartered Bank

図表

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目次

Abstract

With a significant pool of young population, changing spending pattern, advancement in e-banking services, and emerging trend of online shopping, Vietnam seems to be one of the fastest growing bank card markets. However, only 20% of the total population in the country has bank accounts, leaving a vast pool of population untapped. Moreover, non-cash transactions have also been rising in the country over the past few years as Vietnamese young population are shifting towards bank card payment patterns due to its various advantages over cash payment methods.

In Vietnam, there exists an ever-increasing demand for bank cards including credit, prepaid, and debit cards that are widely used in shopping. This is mainly due to the advancement of technology in bank card industry, which is bringing transparency, ease, and security in the use of these cards. In the last three years, it has been found that bank cards issuance have doubled with rising disposable income driven by economic growth. In future, with increasing trend of online shopping and other benefits, like reward points and discounts, offered by merchants as well as bankers to attract customers, the number of bank cards are expected to grow significantly.

Further, as per our new research report, "Vietnam Plastic Card Market Forecast to 2015", the number of bank cards in Vietnam is anticipated to grow at a CAGR of around 13.5% during 2012-2015. In terms of card expenditure analysis in our report, travel expenses related to online bookings, tour package expenses, etc account for major share in total card expenditure. In addition, it has been found that debit card spending is high in food and beverage category compared to pre-paid and credit cards. We have also conducted an in-depth analysis on card expenditure in various categories like food & beverages, apparel & footwear, household goods & services, leisure & entertainment, travel & tourism. We have also studied debit, credit and prepaid cards spending in all the categories mentioned above.

The report also presents the future outlook of the Vietnam plastic card industry after analyzing the macroeconomic factors as well. We have covered detail analysis of bank card market including debit, credit and prepaid card segments along with their forecast. The detailed analysis of the current developments, emerging market trends and drivers has been highlighted to understand the market situation and its progress in the coming years.

Thorough analysis has been conducted on the key strategies of various national and international banks along with key highlights that will help the client to have an understanding of the competitors in the Vietnam plastic card industry.

Table of Contents

1. Analyst View

2. Research Methodology

3. Macroeconomic Overview

  • 3.1 Economic Growth
  • 3.2 Income Pattern
  • 3.3 Demographic Profile

4. Payment Card Industry Analysis to 2015

  • 4.1 Bank Cards
    • 4.1.1 Debit Cards
    • 4.1.2 Credit Cards
    • 4.1.3 Pre-paid Cards
  • 4.2 Card Expenditure by Category
    • 4.2.1 Apparel & Footwear
    • 4.2.2 Food & Beverage
    • 4.2.3 Household Goods and Services
    • 4.2.4 Leisure and Entertainment
    • 4.2.5 Travel and Tourism
  • 4.3 Transactions by Type of Card
  • 4.4 Domestic vs. International Cards
  • 4.5 Leading Card Issuers
  • 4.6 ATM and POS Terminals

5. Industry Trends and Drivers

  • 5.1 Growing Number of Bank Accounts
  • 5.2 Increasing Non-Cash Payments
  • 5.3 Promotional Activities Inspiring Plastic Card Usage
  • 5.4 Increase in Inter-bank Networking to Enhance Services
  • 5.5 Foreign Banks Expanding their Footprints
  • 5.6 E-Wallet Services Exhibiting Growth

6. Competitive Landscape

  • 6.1 Domestic Banks
    • 6.1.1 Vietcombank
      • 6.1.1.1 Key Highlights
      • 6.1.1.2 Key Strategies
    • 6.1.2 VietinBank
      • 6.1.2.1 Key Highlights
      • 6.1.2.2 Key Strategies
    • 6.1.3 Agribank
      • 6.1.3.1 Key Highlights
      • 6.1.3.2 Key Strategies
    • 6.1.4 DongA Bank
      • 6.1.4.1 Key Highlights
      • 6.1.4.2 Key Strategies
    • 6.1.5 Asian Commercial Bank
      • 6.1.5.1 Key Highlights
      • 6.1.5.2 Key Strategies
  • 6.2 Foreign Banks
    • 6.2.1 HSBC
      • 6.2.1.1 Key Highlights
      • 6.2.1.2 Key Strategies
    • 6.2.2 ANZ Bank
      • 6.2.2.1 Key Highlights
      • 6.2.2.2 Key Strategies
    • 6.2.3 Citi Bank
      • 6.2.3.1 Key Highlights
      • 6.2.3.2 Key Strategies
    • 6.2.4 Standard Chartered Bank
      • 6.2.4.1 Key Highlights
      • 6.2.4.2 Key Strategies

List of Figures:

  • Figure 3-1: Real GDP Growth (%), 2010-2015
  • Figure 3-2: Personal Disposable Income (Billion US$), 2010-2015
  • Figure 3-3: Population (Million), 2010-2015
  • Figure 3-4: Population Breakup by Age Group (%), 2012
  • Figure 4-1: Number of Bank Cards (Million), 2009-2015
  • Figure 4-2: Share of Bank Cards by Type (2012)
  • Figure 4-3: Share of Smart Cards in Total Bank Cards (2012)
  • Figure 4-4: Number of Debit Cards (Million), 2011-2015
  • Figure 4-5: Number of Credit Cards (Million), 2011-2015
  • Figure 4-6: Number of Pre-paid Cards (Million), 2011-2015
  • Figure 4-7: Spending on Various Categories through Bank Cards (%), 2012
  • Figure 4-8: Spending on Apparel & Footwear by Card Type (%), 2012
  • Figure 4-9: Spending on Food & Beverage by Card Type (%), 2012
  • Figure 4-10: Spending on Household Goods & Services by Card Type (%), 2012
  • Figure 4-11: Spending on Leisure & Entertainment by Card Type (%), 2012
  • Figure 4-12: Spending on Travel and Tourism by Card Type (%), 2012
  • Figure 4-13: Breakup of Transactions by Type of Bank Card (%), 2012
  • Figure 4-14: Share of Domestic and International Cards in Total Bank Cards (2012)
  • Figure 4-15: Share of VISA Cards in International Cards (2012)
  • Figure 4-16: Leading Domestic ATM Card Issuers (%), 2012
  • Figure 4-17: Number of ATMs ('000), 2008-2012
  • Figure 4-18: Number of POS Terminals ('000), 2008-2012
  • Figure 5-1: Potential Number of Bank Accounts (Million), 2011-2015
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