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市場調査レポート

世界のモバイルTV市場の予測(2013年まで)

Global Mobile TV Forecast to 2013

発行 RNCOS E-Services Pvt. Ltd. 商品コード 207078
出版日 ページ情報 英文 100 pages
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世界のモバイルTV市場の予測(2013年まで) Global Mobile TV Forecast to 2013
出版日: 2011年08月01日 ページ情報: 英文 100 pages
概要

全世界のモバイルTV加入者は、2011〜2014年に年平均(CAGR)43%もの速度でぞ化し、2014年末には7億9250万人に達すると予想されます。更に、2014年までには全ての加入者がストリーミングを利用可能になるため、様々な要因によるストリーミング技術の促進がそのまま、モバイルTV加入者の更なる増加につながっていきます。

当レポートでは、全世界のモバイルテレビ市場について分析し、技術的な特徴や市場の魅力、全般的な収益・費用構造、各国市場の動向、部門別の市場機会の詳細、解決すべき課題、主要企業のプロファイルなどを調査・推計して、その結果を概略以下の構成でお届けします。

第1章 アナリストの見解

第2章 モバイルTV:技術の概要

第3章 市場の誘引力

  • モビリティ
  • モビリティの普及率
  • 新たな収益の流れ
  • 3G通信の導入

第4章 市場の分析

  • 加入者数
  • 技術別動向
    • ストリーミング
    • 放送
  • サービス収益
  • ビジネスモデル
    • 月額利用料金
    • ペイ・パー・ビュー
    • 広告収入
  • 地域別動向

第5章 主要国の概況

  • 米国
  • フランス
  • ドイツ
  • イタリア
  • スペイン
  • 中国
  • インド
  • マレーシア
  • ロシア
  • ブラジル
  • メキシコ

第6章 潜在的な成長領域

  • コンテンツ・プロバイダー
  • モバイル通信オペレーター
  • モバイルTV放送局
  • 端末メーカー
  • ネットワーク機器ベンダー
  • モバイル広告
  • クアドロプル・プレイ・サービス
  • 自動車用モバイルTV

第7章 市場の抑制要因

  • 周波数帯域の利用可能性
  • インフラの費用
  • コンテンツおよび端末の入手可能性
  • サービスの価格設定
  • 競合する標準規格

第8章 主要ベンダーのプロファイル

  • Nokia Siemens
  • Qualcomm
  • Alcatel-Lucent
  • ZTE

図表一覧

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

Abstract

The global mobile TV market has been witnessing a significant growth over the years, on the back of its ability to stream the content from the television on the move. Today, large number of players is deploying these services in various countries across the globe in order to cater the need of increasing number of mobile application users. With the current status of development, we expect that the future will see a rapid increase in the number of mobile TV rollouts across the globe and the rising competition will lead to the decline in the subscription fees, resulting in an increased target audience.

The report provides a detailed analysis of the mobile TV market across various countries by studying it in terms of total mobile subscribers, service revenues, ongoing developments and technology. Each section succinctly explains the present and future market trends and developments in the mobile TV market in many countries. Anticipating the huge potential of the global mobile TV market, our industry experts have carried thorough research and analysis of the current and future prospects of the mobile TV market worldwide, which will help clients, gain deeper insight of the industry.

According to our report, "Global Mobile TV Forecast to 2013", the number of mobile TV subscribers worldwide will grow at a CAGR of around 43% during 2011-2014 to reach about 792.5 Million by the end of 2014. Moreover, the streaming technology will dominate the global mobile TV subscriber base by the end of 2014. Various factors that will facilitate the streaming technology dominate the global mobile TV subscriber base have been covered in the report.

With such high growth potential, our research foresees immense opportunities for various industry players including mobile operators, content providers, handset manufacturers, etc. Besides this, we have also comprehensively analyzed the regional markets, helping clients to better understand the mobile TV trends and developments across various regions. A number of key countries have been focused upon to analyze the factors, which are an indication of regional trends and developments.

Our research also highlights the factors, which are inevitable for the anticipated growth of the global mobile TV market over the forecast period. For instance, we believe that the success mantra for mobile TV market lies in the operators' service pricing models coupled with the availability of handsets that support good picture quality at high data transfer rate.

Extensive analysis of various business models have also been undertaken in this report to facilitate operators increase their revenues by offering mobile TV services. The study also evaluates various strategies that will help operators maximize the returns.

Table of Contents

1. Analyst View

2. Mobile TV - Technology Overview

3. Market Attractions

  • 3.1 Mobility
  • 3.2 Mobile Penetration
  • 3.3 New Revenue Stream
  • 3.4 3G Deployment

4. Market Analysis

  • 4.1 Subscribers
  • 4.2 By Technology
    • 4.2.1 Streaming
    • 4.2.2 Broadcasting
  • 4.3 Service Revenue
  • 4.4 Business Models
    • 4.4.1 Subscriptions
    • 4.4.2 Pay-per-View
    • 4.4.3 Advertising
  • 4.5 Regional Segmentation

5. Key Country Profile

  • 5.1 US
  • 5.2 France
  • 5.3 Germany
  • 5.4 Italy
  • 5.5 Spain
  • 5.6 China
  • 5.7 India
  • 5.8 Malaysia
  • 5.9 Russia
  • 5.10 Brazil
  • 5.11 Mexico

6. Potential Growth Areas

  • 6.1 Content Providers
  • 6.2 Mobile Operators
  • 6.3 Mobile TV Broadcasters
  • 6.4 Handset Manufacturers
  • 6.5 Network Equipment Vendors
  • 6.6 Mobile Advertising
  • 6.7 Quadruple Play Services
  • 6.8 Car Mobile TV

7. Market Restraints

  • 7.1 Spectrum Availability
  • 7.2 Infrastructure Cost
  • 7.3 Content and Handset Availability
  • 7.4 Service Pricing
  • 7.5 Competing Standards

8. Key Vendor Profile

  • 8.1 Nokia Siemens
  • 8.2 Qualcomm
  • 8.3 Alcatel-Lucent
  • 8.4 ZTE

List of Figures:

  • Figure 3-1: Global - Mobile Penetration in Major Markets (2010 & 2014)
  • Figure 3-2: Global - Multiple Mobile TV Opportunities for Business Partners
  • Figure 4-1: Global - Mobile TV Subscribers (Million), 2010-2014
  • Figure 4-2: Global - Mobile TV Subscribers by Technology (%), 2010
  • Figure 4-3: Global - Forecast for Mobile TV Subscribers by Technology (%), 2014
  • Figure 4-4: Global - Streaming Mobile TV Subscribers (Million), 2010-2014
  • Figure 4-5: Global - Broadcast Mobile TV Subscribers (Million), 2010-2014
  • Figure 4-6: Global - Mobile TV Service Revenue (Billion US$), 2010-2014
  • Figure 4-7: Global - Forecast for Mobile TV Subscribers by Region (%), 2014
  • Figure 5-1: US - Mobile TV/Video Users by Demographic (%), 2010
  • Figure 5-2: US - Mobile TV/Video Subscribers (Million), 2010 & 2014
  • Figure 5-3: France - Mobile TV Subscribers by Operator (%), 2007
  • Figure 5-4: France - Mobile TV Subscribers (Million), 2010 & 2014
  • Figure 5-5: Germany - DVB-T Subscribers (Million), 2010 & 2014
  • Figure 5-6: Italy - Broadcast Mobile TV Subscribers (Million), 2010 & 2014
  • Figure 5-7: Spain - Mobile TV Subscribers (Million), 2010 & 2014
  • Figure 5-8: Spain - Mobile TV Subscribers Revenue (Million Euro), 2010 & 2014
  • Figure 5-9: Spain - Mobile TV Subscribers by Operator (%), 2010
  • Figure 5-10: China - Mobile TV Users (Million), 2010-2014
  • Figure 5-11: China - Forecast for Mobile TV Users by Service Type (%), 2014
  • Figure 5-12: Malaysia - Mobile Video Services Market (Million US$), 2010 & 2014
  • Figure 5-13: Russia - Mobile TV Subscribers (Million), 2010 & 2014
  • Figure 5-14: Brazil - Digital Mobile TV Users (Million), 2009 & 2013
  • Figure 5-15: Mexico - Mobile TV Users (Million), 2008 & 2013
  • Figure 6-1: Global - Mobile Entertainment Service Revenue (Billion US$), 2010 & 2014
  • Figure 6-2: Global - Mobile TV Handset Shipment (Million Units), 2010-2014
  • Figure 6-3: Global - Forecast for Mobile TV Handset Sales by Region (%), 2014
  • Figure 6-4: Global - Broadcast Mobile TV Shipment by Technology (%), 2009
  • Figure 6-5: Global - Mobile Advertising Revenue (Billion US$), 2010 & 2015
  • Figure 6-6: Global - Mobile Advertising Revenue by Region (%), 2010 & 2015
  • Figure 6-7: Emergence of Quadruple Play Services
  • Figure 6-8: Global - Car Mobile TV & PNDs Shipment (Million Units), 2011 & 2015

List of Tables:

  • Table 4-1: Business Models Implemented for Mobile Multimedia
  • Table 5-1: France - Mobile Video Viewed by Category (%)
  • Table 8-1: Nokia Siemens - Key Financials (Billion Euro), 2009 & 2010
  • Table 8-2: Nokia Siemens - Strengths & Weaknesses
  • Table 8-3: Qualcomm - Key Financials (Billion US$), 2009 & 2010
  • Table 8-4: Qualcomm - Strengths & Weaknesses
  • Table 8-5: Alcatel-Lucent - Key Financials (Billion US$), 2009 & 2010
  • Table 8-6: Alcatel Lucent - Strengths & Weaknesses
  • Table 8-7: ZTE - Key Financials (Billion US$), 2009 & 2010
  • Table 8-8: ZTE - Strengths & Weaknesses
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