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市場調査レポート

インドのベビーケア市場

Indian Baby Care Market Outlook to 2022

発行 RNCOS E-Services Pvt. Ltd. 商品コード 191889
出版日 ページ情報 英文 75 Pages
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インドのベビーケア市場 Indian Baby Care Market Outlook to 2022
出版日: 2016年06月01日 ページ情報: 英文 75 Pages
概要

インドは最も魅力的な小売市場の1つです。ベビーケア製品については未開拓の市場で、高い将来性が期待されています。

当レポートでは、インドのベビーケア市場について調査し、製品セグメント別の市場動向の統計データ、流通経路、地方の将来性、市場の成長促進要因などを分析し、消費者行動分析、競合企業の分析も含め、概略以下の構成でお届けいたします。

第1章 アナリストの見解

第2章 マクロ経済の概要

第3章 ベビーケア市場の実績(〜2014年)

  • 市場概要
  • 製品別
    • マッサージオイル
    • オムツ
    • スキンケア用品
    • ヘアケア用品
    • ベビーフード

第4章 流通経路

第5章 地方の将来性

第6章 産業の動向と促進要因

  • 可処分所得の増加
  • 労働人口の急成長
  • 最新の小売コンセプトの登場
  • 自社ブランドの受け入れ
  • オーガニックのベビーケア

第7章 消費者行動分析

  • 低い製品認知度
  • 手頃な価格:対処すべき主な問題
  • 働く女性はもっと消費したい
  • 利便性:子供のために必要

第8章 競合企業の分析

  • Dabur
  • Johnson & Johnson
  • Procter & Gamble
  • Kimberly-Clark

図表

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目次

The size of baby care market in India has augmented at a rapid pace since last few years. Despite being within the clutches of economic turmoil, baby care market in India had witnessed substantial growth over the last few years. During 2015, Indian baby care market has shown tremendous growth backed by growing awareness of standardized baby care products, surging disposable income due to rising working population, along with growing number of nuclear families.

Numerous players in baby care segment have been able to tap the significant potential in the smaller markets and towns, apart from their urban potential. Many international players have forayed in Indian baby care market through joint ventures, with the purpose to reduce the cost of manufacturing. Continuous investments to enhance their product diversification have been an added advantage for the market players.

Moreover, technological advancements and emergence of online platform among the parents to shop online has further intensified the boom in baby care products. New product launches and innovations in the baby care product portfolio by Indian companies have further supported the high growth prospect in the baby care segment.

High birth rates witnessed by India since decades in contrast to other developed nations, and vast population base falling within 0-4 years of age coupled with paradigm shift in the consumer behaviour have been the participatory factors behind maintaining the consistent growth momentum of baby care market.

According to our new research report “Indian Baby Care Market Outlook to 2022”, baby care market in India is still being on the pace of development, and is on a continuous transformational phase. We anticipate that the sector will post a CAGR of over 15% during 2015-2022.

Further, our report reveals that the market will witness a dramatic change in the competitive landscape over the next few years. A large number of international companies will foray into the lucrative Indian market with their diversified product portfolio. Moreover, the large untapped market in the rural areas is anticipated to witness concrete market developments, which will provide further impetus to the baby care market.

Our report is an outcome of comprehensive research and rational analysis of various segments of baby care market, including skin care, massage oil, diapers, baby food, and hair care. The report provides statistical data and analysis of the ongoing and future market trends to facilitate a deep market understanding. The future projections are made after analyzing current market scenario, past trends, and ongoing developments in the market. Most importantly, the report gives a detailed description of key players in the industry along with their strengths and weaknesses and reveals their recent activities.

Table of Contents

1. Analyst View

2. Research Methodology

3. India - Macroeconomic Overview

  • 3.1. Gross Domestic Product (GDP)
  • 3.2. Personal Disposable Income (PDI)
  • 3.3. Population Aged 0-4
  • 3.4. Working Class Population

4. Baby Care Market Performance to 2022

  • 4.1. Market Overview
  • 4.2. By Product
    • 4.2.1. Baby Diapers
    • 4.2.2. Baby Food
    • 4.2.3. Baby Massage Oil
    • 4.2.4. Baby Skin Care
    • 4.2.5. Baby Hair Care
    • 4.2.6. Baby Accessories
  • 4.3. Urban-Rural Market
  • 4.4. Online-Offline Market

5. Distribution Channel

6. Industry Trends & Drivers

  • 6.1. Disposable Diapers Replacing Cloth Diapers
  • 6.2. Socio Economic Status and Emerging Concept of Nuclear Families
  • 6.3. Emergence of Organized Retail and E-Commerce
  • 6.4. Product Innovation and New Launches
  • 6.5. Rising Awareness of Baby Care Products

7. Industry Restraints

  • 7.1. Lack of Stringent Regulatory Framework
  • 7.2. Intense Competition from Cheaper Substitutes
  • 7.3. Inefficient Marketing Strategies

8. Competitors Analysis

  • 8.1. Johnson & Johnson
    • 8.1.1. Business Description
    • 8.1.2. Baby Care - Business Segment
    • 8.1.3. Financial Overview
    • 8.1.4. Strength & Weakness Analysis
  • 8.2. Nestle
    • 8.2.1. Business Description
    • 8.2.2. Baby Food - Business Segment
    • 8.2.3. Financial Overview
    • 8.2.4. Strength & Weakness Analysis
  • 8.3. Rama Vision Limited
    • 8.3.1. Business Description
    • 8.3.2. Baby Care - Business Segment
    • 8.3.3. Financial Overview
    • 8.3.4. Strength & Weakness Analysis
  • 8.4. Funskool
    • 8.4.1. Business Description
    • 8.4.2. Baby Care - Business Segment
    • 8.4.3. Financial Overview
    • 8.4.4. Strength & Weakness Analysis
  • 8.5. Dabur
    • 8.5.1. Business Description
    • 8.5.2. Baby Care - Business Segment
    • 8.5.3. Financial Overview
    • 8.5.4. Strength & Weakness Analysis
  • 8.6. Amul
    • 8.6.1. Business Description
    • 8.6.2. Baby Food - Business Segment
    • 8.6.3. Financial Overview
    • 8.6.4. Strength & Weakness Analysis
  • 8.7. Kimberly-Clark
    • 8.7.1. Business Description
    • 8.7.2. Baby Care - Business Segment
    • 8.7.3. Financial Overview
    • 8.7.4. Strength & Weakness Analysis
  • 8.8. Himalaya Drug Company
    • 8.8.1. Business Description
    • 8.8.2. Baby Care - Business Segment
    • 8.8.3. Financial Overview
    • 8.8.4. Strength & Weakness Analysis
  • 8.9. Unicharm
    • 8.9.1. Business Description
    • 8.9.2. Baby Care - Business Segment
    • 8.9.3. Financial Overview
    • 8.9.4. Strength & Weakness Analysis
  • 8.10. Procter & Gamble
    • 8.10.1. Business Overview
    • 8.10.2. Baby Care - Business Segment
    • 8.10.3. Financial Overview
    • 8.10.4. Strength & Weakness Analysis

List of Figures:

  • Figure 3-1: India - Gross Domestic Product (Trillion US$), 2010-2016
  • Figure 3-2: India - Personal Disposable Income (Trillion INR), 2010-11 to 2016-17
  • Figure 3-3: India - Population Aged 0-4 (Million), 2010-2016
  • Figure 3-4: India - Birth Rate (Per ‘000 Population), 2010-2016
  • Figure 3-5: India - Working Class Population (Million), 2010-2016
  • Figure 4-1: India - Baby Care Market (Billion INR), 2015-2022
  • Figure 4-2: India - Baby Care Market by Product (%), 2016
  • Figure 4-3: India - Baby Diapers Market (Billion INR), 2015-2022
  • Figure 4-4: India - Baby Food Market (Billion INR), 2015-2022
  • Figure 4-5: India - Baby Massage Oil Market (Billion INR), 2015-2022
  • Figure 4-6: India - Baby Skin Market (Billion INR), 2015-2022
  • Figure 4-7: India - Baby Hair Care Market (Million INR), 2015-2022
  • Figure 4-8: India - Baby Accessories Market (Billion INR), 2015-2022
  • Figure 4-9: India - Urban-Rural Baby Care Market (Billion INR), 2016 & 2022
  • Figure 4-10: India - Offline and Online Baby Care Market (Billion INR), 2016 & 2022
  • Figure 8-1: J&J - Breakup of Sales by Business Segments (%), 2015
  • Figure 8-2: J&J - Breakup of Sales in Consumer Segments (%), 2015
  • Figure 8-3: Nestlé - Breakup of Sales by Business Segments (%), 2015
  • Figure 8-4: Rama Vision Ltd - Breakup of Sales by Business Segments (%), 2014
  • Figure 8-5: DIL- Breakup of Sales by Business Segments (%), 2014
  • Figure 8-6: DIL - Breakup of Sales in Consumer Care Business (%), 2014
  • Figure 8-7: K-C - Breakup of Sales by Business Segments (%), 2015
  • Figure 8-8: K-C - Breakup of Sales by Principal Products (%), 2015
  • Figure 8-9: Unicharm - Breakup of Sales by Business Segments (%), 2015
  • Figure 8-10: P&G - Breakup of Sales by Business Segments (%), 2015

List of Tables:

  • Table 8-1: J&J - Key Financials (Million US$), 2013-2015
  • Table 8-2: Nestle - Key Financials (Million CHF), 2013-2015
  • Table 8-3: Rama Vision Ltd - Key Financials (INR Million), 2012-2014
  • Table 8-4: DIL - Key Financials (INR Billion), 2012-2014
  • Table 8-5: K-C - Key Financials (Million US$), 2013-2015
  • Table 8-6: Unicharm - Key Financials (Million JP¥), 2013-2015
  • Table 8-7: P&G - Key Financials (Million US$), 2013-2015
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