表紙
市場調査レポート

中国の子供服産業レポート

China Children's Wear Industry Report, 2014

発行 ResearchInChina 商品コード 311513
出版日 ページ情報 英文 80 Pages
納期: 即日から翌営業日
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中国の子供服産業レポート China Children's Wear Industry Report, 2014
出版日: 2014年08月22日 ページ情報: 英文 80 Pages
概要

アパレル産業の低迷にもかかわらず、中国の子供服産業は、市況に逆らって、成長を維持しました。2013年、中国の子供服産業の市場規模は、前年比9.92%増で、1,164億人民元に達し、2009年〜2013年のCAGRで11.14%を記録しました。

当レポートでは、中国の子供服産業について調査分析し、産業の概要と発展、世界と中国の主要ブランドなどについて、体系的な情報を提供しています。

第1章 中国の子供服産業の概要

  • 定義・分類
  • 発展の環境
  • 子供産業の消費

第2章 中国の子供服産業の発展

  • 市場規模
  • 競合情勢
  • 販路

第3章 世界の子供服ブランド

  • プロファイル、経営など
    • E.LAND
    • Gymboree
    • Inditex

第4章 中国の子供服ブランド

  • プロファイル、経営、収益構造など
    • Semir
    • Metersbonwe
    • 361 Degrees
    • ANTA
    • Goodbaby
    • Souhait
    • PacLantic
    • Annil
    • Les Enphants
    • DADIDA
    • Pepco
    • RYB
    • D.D.Cat
    • Boshiwa
    • Coctre

第5章 市場サマリーと発展予測

  • 市場サマリー
  • 発展予測

図表

目次
Product Code: LMX055

Since 2013, China children's wear industry has developed with the following characteristics:

First, the children's wear market segments have continued to grow rapidly;

Despite the sluggish apparel industry, China children's wear industry has bucked the trend and maintained growth. In 2013, the Chinese children's wear market size grew by 9.92% year on year to RMB116.4 billion, and recorded a CAGR of 11.14% in 2009-2013. The ascending population of children (China has more than 260 million children aged 0-16, coupled with a baby boom that the people aged 23-33 give birth) and the release of the two-child fertility policy for couples where either the husband or the wife is from a single child family in November 2013 have promoted the continuous development of China children's wear industry.

Second, China children's wear industry is still in its infancy, with a low industry concentration degree;

Although the market size keeps expanding, China children's wear industry is still in its infancy with a low industry concentration degree. In 2013, the CR4 of Chinese children's wear brands was only 5% and CR10 8%, much lower than the U.S.'s CR4 25% and CR10 35%, Japan's CR4 18% and CR10 26%, as well as the UK's CR4 23% and CR10 30%.

image1

Third, the domestic and international clothing brands accelerate the layout in children's wear field.

In recent years, major brands have entered the children's wear market. Metersbonwe launched "MooMoo" in 2012; Toread and Paclantic unveiled the cooperative "Toread Kids" in 2013; Semir released "mongdodo" in 2014. In addition, combing with the two-child fertility policy, numerous brands such as Semir and Uniqlo have launched MINI series for infants and young children.

The local enterprise Semir has a relatively perfect layout in the field of children's apparel. The company focuses on casual wear and children's clothing, especially the latter which contributes an ascending proportion to the total revenue -- from 16.70% in 2008 to 35.12% in 2013, as a main driving force. In 2014, Semir proposes a goal that it intends to transform from a provider of children's products to an integrated service provider of the children's industry. In this case, it not only explores brands "Mini Balabala" and "Mongdodo", but also acquires the operation rights of education brands FasTracKids and FasTracEnglish under Everlearn International Group (Shanghai). In the future, the company will extend the industrial chain to animation, children's games and other fields.

Table of Contents

Preface

1 Overview of Children's Wear Industry

  • 1.1 Definition & Classification
  • 1.2 Development Environment
    • 1.2.1 Number of Children Keeps Rising
    • 1.2.2 Children Become Core Subjects in Consumption Upgrading
    • 1.2.3 Two-child Fertility Policy Is Being Implemented Gradually
  • 1.3 Children Industry Consumption

2 Development of China Children's Wear Industry

  • 2.1 Market Size
  • 2.2 Competitive Landscape
    • 2.2.1 Market Participants
    • 2.2.2 Market Share
    • 2.2.3 Operation Comparison among Key Enterprises
  • 2.3 Sales Channels
    • 2.3.1 E-commerce
    • 2.3.2 Franchise
    • 2.3.3 Agency

3 Key Global Children's Wear Brands

  • 3.1 E.LAND
    • 3.1.1 Profile
    • 3.1.2 Operation
    • 3.1.3 Development History
    • 3.1.4 Business
    • 3.1.5 Development History in China
    • 3.1.6 Operation in China
  • 3.2 Gymboree
    • 3.2.1 Profile
    • 3.2.2 Operation
    • 3.2.3 Children's Wear Business
    • 3.2.4 Business Model
    • 3.2.5 Competitive Advantages of Children's Wear Business
    • 3.2.6 Development in China
  • 3.3 Inditex
    • 3.3.1 Profile
    • 3.3.2 Main Brands
    • 3.3.3 Operation
    • 3.3.4 Business Model

4 Key Chinese Children's Wear Brands

  • 4.1 Semir
    • 4.1.1 Profile
    • 4.1.2 Development History
    • 4.1.3 Children's Wear Brands
    • 4.1.4 Operation
    • 4.1.5 Revenue Structure
    • 4.1.6 Gross Margin
    • 4.1.7 Children's Wear Business
    • 4.1.8 Development Plan of Children's Wear Business
    • 4.1.9 Strategy Transformation
    • 4.1.10 Performance Forecast
  • 4.2 Metersbonwe
    • 4.2.1 Profile
    • 4.2.2 Development History
    • 4.2.3 Children's Wear Brands
    • 4.2.4 Operation
    • 4.2.5 Revenue Structure
    • 4.2.6 Gross Margin
    • 4.2.7 Strategy Transformation
    • 4.2.8 Performance Forecast
  • 4.3 361 Degrees
    • 4.3.1 Profile
    • 4.3.2 Children's Wear Brands
    • 4.3.3 Operation
    • 4.3.4 Revenue Structure
    • 4.3.5 Gross Margin
    • 4.3.6 Production Bases
    • 4.3.7 Development Strategy
    • 4.3.8 Performance Forecast
  • 4.4 ANTA
    • 4.4.1 Profile
    • 4.4.2 Children's Wear Brands
    • 4.4.3 Operation
    • 4.4.4 Revenue Structure
    • 4.4.5 Gross Margin
    • 4.4.6 Development Strategy
    • 4.4.7 Performance Forecast
  • 4.5 Goodbaby
    • 4.5.1 Profile
    • 4.5.2 Main Businesses
    • 4.5.3 Operation
    • 4.5.4 Sales Network and Channels
  • 4.6 Souhait
    • 4.6.1 Profile
    • 4.6.2 Hush Puppies Brand Agency
  • 4.7 PacLantic
    • 4.7.1 Profile
    • 4.7.2 Stepping into Outdoor Children's Wear
  • 4.8 Annil
  • 4.9 Les Enphants
  • 4.10 DADIDA
  • 4.11 Pepco
  • 4.12 RYB
  • 4.13 D.D.Cat
  • 4.14 Boshiwa
  • 4.15 Coctre

5 Market Summary and Development Forecast

  • 5.1 Market Summary
  • 5.2 Development Forecast
    • 5.2.1 Trends
    • 5.2.2 Market Scale

Selected Charts

  • China's Birth Rate, 1978-2013
  • Fertility Rate for Women of Childbearing Age in China, 1994-2012
  • Per Capita Disposable Income of Urban Households in China, 1978-2013
  • "4+2+1" Urban Family Structure in China
  • Implementation Table of Two-children Fertility Policy in China
  • Children Industry Structure
  • Consumption Structure of Children Industry in China, 2013
  • Children's Consumption Consciousness and Content by Age
  • Consumption Content Structure of Chinese Children (by Age)
  • Children's Wear Market Size in China, 2009-2014
  • Competitors in Chinese Children's Wear Market
  • Brand Concentration Ratio in the World's Major Children's Wear Markets, 2013
  • Market Share of Children's Wear Brands in USA, 2013
  • Market Share of Children's Wear Brands in China, 2013
  • Transaction Scale, Growth Rate of Apparel Online Shopping and % of Total Transaction Scale of Online Shopping in China, 2010-2016E
  • Major Children's Wear Enterprises' E-commerce Layout in China
  • Major Global Casual Wear Brands' Supply Chain
  • % of Franchise Sales to Total Revenue of Semir, 2008-2013
  • Major Subsidiaries of E.LAND Group
  • Global Business Distribution of E.LAND Group
  • Development History of E.LAND Group
  • Major Businesses of E.LAND Group
  • Core Competence of Fashion Business of E.LAND Group
  • Major Brands of Fashion Business of E.LAND Group
  • Milestones of E.LAND Group in China
  • Major Operational Data of E.LAND Group in China
  • Major Brands of E.LAND Group Operated in China
  • Financial Indices of Gymboree
  • Children' Wear Brands of Gymboree
  • Release Date of Gymboree's New Brands and GDP Growth in USA
  • Global Business Distribution of Inditex
  • Development History of Inditex's Brands
  • Age Target and Sales Breakdown of Inditex's Major Brands
  • Operational Data of ZARA, 2013
  • Number of New Stores and Total Stores of Inditex (as of Q1 2014)
  • Major Financial Indices of Inditex, 2012-2014
  • Revenue of Inditex, 2006-2013
  • Store Sales Breakdown of Inditex (by Region), 2012-2013
  • Business Model of Inditex
  • Sales Network and Logistics System of Inditex
  • Development History of Semir
  • Number of Stores of Semir Brand and Balabala Brand in China, 2009-2013
  • Revenue and Net Income of Semir, 2009-2014
  • Revenue Structure of Semir (by Product), 2008-2013
  • Revenue Structure of Semir (by Region), 2011-2013
  • Provinces in Business Regions of Semir
  • Consolidated Gross Margin of Semir, 2008-2013
  • Revenue and YoY Growth of Semir's Children's Wear Business, 2008-2013
  • Revenue Structure of Children's Wear Business of Semir (by Sales Channel), 2008-2013
  • Self-owned Children's Wear Brands of Semir
  • Development Plan of Children's Wear Business of Semir
  • Revenue and Net Income of Semir, 2014-2017E
  • Development History of Metersbonwe Fashion & Accessories
  • Brands Development History of Metersbonwe Fashion & Accessories
  • Output, Sales Volume, and Inventory of Metersbonwe Fashion & Accessories, 2012-2013
  • Revenue and Net Income of Metersbonwe Fashion & Accessories, 2009-2014
  • Revenue Structure of Metersbonwe Fashion & Accessories (by Business), 2009-2013
  • Revenue Structure of Metersbonwe Fashion & Accessories (by Regions), 2009-2013
  • Gross Margin of Metersbonwe Fashion & Accessories, 2009-2013
  • Revenue and Net Income of Metersbonwe Fashion & Accessories, 2014-2017E
  • Brands Development Course of 361 Degrees
  • Sales Volume and ASP of 361Kids of 361 Degrees, 2008-2013
  • Number of Stores of 361 Degrees, 2013
  • Number of Stores of 361? Kids, 2010-2014
  • Revenue and Net Profit of 361 Degrees, 2007-2013
  • Revenue Structure of 361 Degrees (by Product), 2009-2013
  • Revenue Structure of 361 Degrees (by Region), 2009-2013
  • Gross Margin of 361 Degrees, 2008-2013
  • Production Bases of 361 Degrees
  • Sponsorships of Professional Sports Events of 361 Degrees
  • Revenue and Net Profit of 361 Degrees, 2013-2017E
  • Production Bases of ANTA in Fujian Provinces
  • ANTA's Brands
  • Number of Stores of ANTA, 2009-2014
  • Revenue and Net Profit of ANTA, 2007-2014
  • Revenue Structure of ANTA (by Product), 2009-2014
  • Gross Margin of ANTA, 2007-2014
  • Development Plan of ANTA
  • Revenue and Net Profit of ANTA, 2014-2017E
  • Development History of Goodbaby Group
  • Business of Goodbaby Group
  • Major Financial Indices of Goodbaby International Holdings, 2012-2013
  • Revenue Structure of Goodbaby International Holdings (by Region), 2012-2013
  • Revenue Structure of Goodbaby International Holdings (by Product), 2012-2013
  • Development History of Jiaman Dress
  • Number of Children's Wear Counters and Exclusive Shops of Annil, 2005-2013
  • Development History of Les Enphants
  • Development History of D.D.Cat
  • Organizational Structure of Boshiwa
  • Development History of Boshiwa
  • Life Cycle of Apparel Industry in China (by Market Segment)
  • Per Capita Consumption of Children's Wear in Major Countries, 2013
  • Market Size of Children's Wear in China, 2014-2018E
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