表紙
市場調査レポート

中国のワイン産業レポート

China Grape Wine Industry Report, 2013-2016

発行 ResearchInChina 商品コード 301548
出版日 ページ情報 英文 80 Pages
納期: 即日から翌営業日
価格
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中国のワイン産業レポート China Grape Wine Industry Report, 2013-2016
出版日: 2014年05月12日 ページ情報: 英文 80 Pages
概要

中国のワイン市場は、近年、実質的な成長を遂げてきました。2001年〜2012年まで、中国のワイン生産高は、CAGRで16.5%の上昇傾向にありましたが、2013年は下降傾向に転じ、生産高で前年比4.7%減、消費量で前年比13.7%減となりました。

当レポートでは、中国のワイン産業について調査分析し、産業の概要、産業の現状、競合パターンについて検証し、主要企業プロファイルのほか、将来予測を提供して、概略以下の構成でお届けいたします。

第1章 ワイン産業の概要

  • 定義
  • 分類

第2章 中国のワイン産業の現状

  • 発展の歴史
  • 市場規模
  • 市場環境
  • 市場供給
  • 市場価格

第3章 中国のワイン産業の競合パターン

  • 競合の現状
  • 輸入ワインの競合
  • 上流・下流企業の交渉力
  • 競合商品

第4章 主要企業

  • Yantai Changyu Pioneer Wine
  • China Foods
  • CITIC Guoan Wine Co.,Ltd
  • TONTINE WINES
  • Gansu Huangtai Wine-Marketing Industry
  • Gansu Mogao Industrial Development
  • Tonghua Grape Wine
  • Yantai Grand Dragon
  • Dynasty

第5章 結論と予測

  • 予測全体
  • ワイン企業の比較と予測

図表

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目次
Product Code: QYJ001

Recent years have seen substantial growth in Chinese grape wine market. From 2001 to 2012, the grape wine output in China had shown an upward trend with the CAGR of 16.5%. However, the 18th CPC National Congress called on the restriction of spending by central government bodies on official overseas visits, official vehicles, and official hospitality, "six bans", and alcohol prohibition in the military, leading to the slowdown of growth or even decline in China grape wine market. In 2013, the output and consumption of grape wine in China went down by 4.7% year-on-year and 13.7% year-on-year, respectively.

By region, the consumption in China grape wine market varies a lot in terms of development. For now, China's southeast coastal regions, including Shanghai, Guangdong, Fujian and Zhejiang where are economically developed, have achieved provincial-level market scale valuing RMB1-3 billion, city-level market scale valuing RMB100 million, and county-level market scale valuing RMB10 million. However, in the north and the vast central and western regions, the grape wine consumption is still at a stage of market incubation, with the exception of such cities as Beijing and Chengdu.

Due to the restriction of weather and geographical conditions, the grape wine production in China demonstrates higher regional concentration. In China, there are just three provinces and municipalities seeing the annual grape wine output of 100 million liters or more. Among these, the largest grape wine producers come to Shandong (the Bohai Bay area) and Jilin (Tonghua), with the combined output in 2013 amounting to 712 million liters or 64% of the national total. In Shandong, Chardonnay, Carbernet Sauvignon, Merlot, and Carignane are major grape wine varities. Also, planting bases of homegrown grape wine producers like CHANGYU, Great Wall and Dynasty are located in Shandong.

With China's accession into the WTO, China's import tariff on grape wine was reduced from 65% to 14%, bringing a large inrush of foreign wines into the Chinese market. In 2012, the wine import volume of China reported 394 million liters, equivalent to 2.4 folds of the figure in 2008. In 2013, the Ministry of Commerce launched anti-dumping and anti-subsidy investigations on made-in-EU wines. Together with the impact brought by the government call to restrict the spending by the central government bodies on official overseas visits, official vehicles, and official hospitality, China's total import volume of grape wine witnessed a year-on-year decline of 4.5%. In 2013, China's import volume of bottled wine accounted for 74% of the total, with France as the major import origin.

China grape wine industry is to enter into a stage for structural adjustment after 2013 (for instance, de-stocking targeting wine dealers, grape wine producers' orientation to low-and medium-end market), in order to pop the market bubble for a comeback to the right track. It is estimated that the CAGR of grape wine consumption in China between 2013 and 2016 will post 9.7%.

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The report highlights the followings:

  • production scale, import & export, consumption, market price and operation of China grape wine industry;
  • industrial polices, import & export policies, influences from industries upstream and downstream;
  • expectation on the development of global and China grape wine industry: production scale, consumption momentum, competition between homemade grape wines and imported wines;
  • Production, operation, investment and M&As, grape wine business and development outlook of 10 leading Chinese grape wine enterprises.

Table of Contents

1. Overview of Grape Wine Industry

  • 1.1 Definition
  • 1.2 Classification

2. Status Quo of China Grape Wine Industry

  • 2.1 Development History
  • 2.2 Market Scale
    • 2.2.1 Current Consumption and Forecasting
    • 2.2.2 Current Output and Forecasting
  • 2.3 Market Environment
    • 2.3.1 Economic Environment
    • 2.3.2 Political Environment
    • 2.3.3 Social Environment
  • 2.4 Market Supply
    • 2.4.1 Production
    • 2.4.2 Export
    • 2.4.3 Import
  • 2.5 Market Price
    • 2.5.1 Ex-factory Price of China Native Wine
    • 2.5.2 Import Price of Wine
    • 2.5.3 Consumer-Price of Wine
    • 2.5.4 Wine Consumption Trend

3. Competition Pattern of China Grape Wine Industry

  • 3.1 Competition Status Quo
    • 3.1.1 Number of Enterprises
    • 3.1.2 Revenue
    • 3.1.3 Profit
    • 3.1.4 Market Share of Main Grape Wine Companies in China
    • 3.1.5 Features of Competition among Enterprises by Scale
    • 3.1.6 Marketing Level of Major Enterprises
  • 3.2 Competition of Imported Wine
    • 3.2.1 Imported Wine Gaining Access to the Chinese Market
    • 3.2.2 Development Models of Imported Wine Enterprises
    • 3.2.3 Imported Wine Striking Hard to High-and Low-End Markets
    • 3.2.4 China Native Wine to Continue Holding a Lion's Share in the Long Run
  • 3.3 Bargaining Power of Enterprises Upstream and Downstream
    • 3.3.1 Resources Upstream
    • 3.3.2 Wine Distributor
  • 3.4 Rival Commodities
    • 3.4.1 Market Share
    • 3.4.2 Liquor
    • 3.4.3 Beer

4. Major Enterprises

  • 4.1 Yantai Changyu Pioneer Wine
    • 4.1.1 Profile
    • 4.1.2 Operation
    • 4.1.3 Revenue Structure
    • 4.1.4 Gross Margin
    • 4.1.6 Strategy Planning
  • 4.2 China Foods
    • 4.2.1 Profile
    • 4.2.2 Operation
    • 4.2.3 Revenue Structure
    • 4.2.4 Gross Margin
    • 4.2.5 Analysis on Wine Business
    • 4.2.6 Prediction & Expectation
  • 4.3 CITIC Guoan Wine Co.,Ltd
    • 4.3.1 Profile
    • 4.3.2 Operation
    • 4.3.3 Revenue Structure
    • 4.3.4 Gross Margin
    • 4.3.5 Strategic Development
  • 4.4 TONTINE WINES
    • 4.4.1 Profile
    • 4.4.2 Operation
    • 4.4.3 Revenue
    • 4.4.4 Gross Margin
    • 4.4.5 Strategic Development
  • 4.5 Gansu Huangtai Wine-Marketing Industry
    • 4.5.1 Profile
    • 4.5.2 Operation
    • 4.5.3 Revenue Structure
    • 4.5.4 Gross Margin
    • 4.5.5 Strategic Development
  • 4.6 Gansu Mogao Industrial Development
    • 4.6.1 Profile
    • 4.6.2 Operation
    • 4.6.3 Revenue Structure
    • 4.6.4 Gross Margin
    • 4.6.5 Strategic Development
  • 4.7 Tonghua Grape Wine
    • 4.7.1 Profile
    • 4.7.2 Operation
    • 4.7.3 Revenue Structure
    • 4.7.4 Gross Margin
    • 4.7.5 Strategic Development
  • 4.8 Yantai Grand Dragon
    • 4.8.1 Profile
    • 4.8.2 Operation
    • 4.8.3 Revenue Structure
    • 4.8.4 Gross Margin
    • 4.8 Strategic Development
  • 4.9 Dynasty
    • 4.9.1 Profile
    • 4.9.2 Operation
    • 4.9.3 Gross Margin
    • 4.9.4 Strategic Development
    • 4.9.5 Prediction & Expectation

5. Conclusion & Prediction

  • 5.1 Overall Prediction
  • 5.2 Comparison and Prediction of Grape Wine Enterprises

Selected Charts

  • Classification and Features of Grape Wines
  • Development Stage of China Grape Wine Industry
  • Grape Wine Consumption in China, 2011-2016E
  • Output of Wine in China, 2011-2016E
  • GDP Growth Rate in China, 2003-2013
  • Engel Coefficient of Urban Residents, 2003-2013
  • Per Capita Disposable Income of Urban Households, 2003-2013
  • Grape Wine Output in China, 2001-2013
  • Regional Concentration of China Grape Wine Industry by Output, 2013
  • Output Structure of China Grape Wine Industry by Province, 2013
  • Grape Wine Export Volume in China, 2008-2013
  • Grape Wine Export Value in China, 2008-2013
  • Grape Wine Import Volume in China, 2008-2013
  • Grape Wine Import Value in China, 2008-2013
  • Top 8 Bulk Wine Import Origins of China, 2013
  • Top 10 Bottled Wine Import Origins of China, 2013
  • Ex-Factory Prices of China Native Wines, 1999-2010
  • Grape Wine Ex-Factory Prices by Country or Region, 2010
  • Average Retail Price of Grape Wine by Country or Region, 2010
  • Average Imported Price of Grape Wine in China, 2008-2013
  • Imported Prices of Bottled and Bulk Grape Wines in China, 2009-2013
  • Import Volume of Bottled and Bulk Grape Wines in China, 2009-2013
  • Import Volume of Bottled and Bulk Grape Wines in China, 2010-2013
  • Terminal Price and Market Size of Grape Wine Industry
  • World Top 10 Grape Wine Consuming Countries or Regions (by Per Capita),2013
  • Per Capita Grape Wine Consumption in China, 2009-2013
  • Number of Enterprises in China Grape Wine Industry, 2006-2014
  • Revenue of China Grape Wine Industry, 2006-2013
  • Total Profit of China Grape Wine Industry, 2008-2013
  • Profit Margin of China Grape Wine Industry, 2006-2013
  • Market Share of Main Chinese Grape Wine Enterprises,2011-2013
  • Chinese Grape Wine Enterprises of All Types and Their Characteristics
  • Establishment Time and Corporate Ownership of Major Chinese Grape Wine Enterprises
  • Comprehensive Comparison of Three Leading WGrape ine Enterprises in China
  • Geographical Conditions for Wine Grape
  • Distribution of Wine Grape Production Regions in China
  • Top 10 Grape Wine Production Regions in China
  • Key Planting Areas of Major Chinese Grape Wine Companies
  • China Alcohol Market Share
  • Number of Liquor Enterprises in China, 2003-2014
  • Total Revenue of Chinese Liquor Enterprises, 2003-2013
  • Total Profit of Chinese Liquor Enterprises, 2003-2013
  • Number of Chinese Beer Enterprises, 2003-2013
  • Total Revenue of Chinese Beer Enterprises, 2003-2013
  • Total Profit of Chinese Beer Enterprises, 2003-2013
  • Revenue and Net Profit Margin of China Foods, 2008-2013
  • Revenue of China Foods by Product, 2008-2013
  • Gross Margin of China Foods, 2008-2013
  • Alcohol Revenue of China Foods by Variety, 2008-2013
  • Revenue and Net Income of China Foods, 2013-2016E
  • Revenue and Net Profit Margin of CITIC Guoan Wine, 2008-2013
  • Revenue of CITIC Guoan Wine by Product, 2009-2013
  • Gross Margin of CITIC Guoan Wine by Product, 2009-2013
  • Revenue and Net Income of Yantai Changyu Pioneer Wine, 2013-2016
  • Revenue and Net Income of Tontine Wines, 2008-2013
  • Revenue of Tontine Wines by Product, 2008-2013
  • Revenue of Tontine Wines by Region, 2008-2013
  • Gross Margin of Tontine Wines, 2008-2013
  • Revenue and Net Income of Tontine Wines, 2013-2016E
  • Revenue and Net Profit Margin of Gansu Huangtai Wine-Marketing Industry, 2008-2013
  • Revenue of Gansu Huangtai Wine-Marketing Industry by Product, 2008-2013
  • Revenue of Gansu Huangtai Wine-Marketing Industry by Region, 2008-2013
  • Gross Margin of Gansu Huangtai Wine-Marketing Industry by Product, 2008-2013
  • Revenue and Net Income of Gansu Huangtai Wine-Marketing Industry, 2013-2016E
  • Revenue and Net Income of Gansu Mogao Industrial Development, 2009-2013
  • Revenue Structure of Gansu Mogao Industrial Development by Product, 2009-2013
  • Gross Margin of Gansu Mogao Industrial Development by Product, 2009-2013
  • Revenue and Net Income of Gansu Mogao Industrial Development, 2013-2016E
  • Revenue and Net Income of Yantai Grand Dragon Wines, 2011-2013
  • Revenue of Yantai Grand Dragon Wines by Product, 2011-2013
  • Revenue of Yantai Grand Dragon Wines by Region, 2011-2013
  • Gross Margin of Yantai Grand Dragon Wines, 2011-2013
  • Revenue and Net Income of Yantai Grand Dragon Wines, 2013-2016E
  • Revenue and Net Income of Dynasty Wines, 2008-2012
  • Gross Margin of Dynasty, 2008-2012
  • Numbers of Exclusive Shop of Dynasty, 2012
  • Revenue and Net Income of Dynasty, 2011-2014E
  • Forecast of Wine Output and Apparent Consumption in China
  • Revenue and Gross Profit of Major Chinese Wine Enterprises, 2013
  • Revenue and Net Income of Major Chinese Wine Enterprises, 2016E
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