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中国の木質床材(フローリング)産業レポート

China Wood Flooring Industry Report, 2014-2018

発行 ResearchInChina 商品コード 300744
出版日 ページ情報 英文 100 Pages
納期: 即日から翌営業日
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中国の木質床材(フローリング)産業レポート China Wood Flooring Industry Report, 2014-2018
出版日: 2015年05月19日 ページ情報: 英文 100 Pages
概要

近年、世界の木質床材(フローリング)産業は、急速な発展を遂げてきました。特に中国は、世界市場の約20%のシェアを占めています。しかしながら不動産部門の住宅分野での落ち込みが影響し、2014年の中国の木質床材(フローリング)の売上は、3.9億平方メートルにとどまり、前年比2.8%の減少となりました。これに対して中国政府が金融緩和策を打ち出したので、住宅販売部門の緩やかな回復が見込めそうです。

当レポートでは、中国の木質床材(フローリング)産業について調査分析し、産業の概要、市場の概要、原材料市場、主要メーカーについて検証し、市場予測も含めてお届けいたします。

第1章 木質床材(フローリング)の概要

  • 分類
  • 製品の特徴
  • 産業チェーン

第2章 世界の木質床材(フローリング)産業

  • 欧州
  • 米国

第3章 中国の木質床材(フローリング)産業

  • 産業環境
  • 政策環境

第4章 中国の木質床材(フローリング)市場

  • 市場規模
  • 市場構造
  • 競合状況
  • 輸出

第5章 市場区分

  • 無垢床材
  • 加工床材
  • 積層床材
  • 竹床材
  • コルク床材

第6章 中国の木質床材の原材料市場

  • 林業の概要
  • 木材市場
  • 木質系パネル市場

第7章 中国の主要メーカー

  • プロファイル、経営、収益構造、売上総利益など
    • Dare Technology Co., Ltd (Power Dekor)
    • Nature Home (China) Co., Ltd
    • Sichuan Shengda Forestry Industry Co., Ltd.
    • Der International Home Furnishing Co., Ltd.
    • Dalian Kemian Wood Industry Co., Ltd
    • Guangdong Yihua Timber Industry Co., Ltd
    • DeHua TB New Decoration Material Co., Ltd.
    • Huzhou Fudeli Timber Industry Co., Ltd.
    • A&W (Shanghai) Woods. Co., Ltd
    • Anhui Yangzi Flooring Incorporated Company
    • Zhejiang Shiyou Timber Co., Ltd
    • Elegant Living
    • その他

第8章 サマリーと予測

  • 市場
  • 企業

図表

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目次
Product Code: ZHP002

As people's consumptive level gets improved and they are in pursuit of high-quality life, wood flooring sees a growing proportion in the flooring industry of China, up from 33.9% in 2009 to 36.2% in 2014, being the second largest flooring product only behind ground tile.

In 2014, Chinese wood flooring market, affected by the depressed real estate sector at home, witnessed a slowdown in growth rate, and the sales volume reached 390 million square meters with a year on year decline of 2.8%. In 2015, Chinese Government issued a series of favorable policies such as lowering the proportion of down payment for second house loans and the exemption of sales tax for ordinary housing (the for-sale house has to be the one he/she bought at least two years ago), which helped the gradual recovery of commercial housing market and spurred the demand for wood flooring. It is expected that, the sales volume of wood flooring will grow by 4.2%.

Seen from wood flooring market segments, laminate wood flooring enjoys highest sales volume, and its sales figure in 2014 approximated 210 million square meters, accounting for 54.7% of total sales volume of wood flooring in China, but seeing a drop of 1.3 percentage points year on year; while engineering hardwood flooring and bamboo flooring are increasingly welcomed by the consumer due to merits like environmental friendliness and high price-to-performance ratio.

The famous brands in Chinese wood flooring market consist of Power Dekor, Nature, Der, Shengda and Tubaobao, among which Power Dekor has realized nationwide layout, while other brands still adhere to operational mode focusing on sales in some regions and radiating towards neighboring areas, take examples for Nature Home mainly targeting Beijing market, Shengda aiming at Sichuan market, and V?hringer with advantages in cities like Xi'an and Shenyang.

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Dare Technology : with its flagship brand Power Dekor, the company's sales volume amounted to 44.3 million m2 in 2014, ranking first nationwide. In 2015, Dare Technology spun off non-core assets including aluminum business, printing business, filter materials, wheel hubs, information technology, etc., in a bid to be primarily involved in timber sector (wood-based panel, wood flooring, etc.). Nature Home : it mainly produces laminate wood flooring, solid wood flooring and engineered flooring, and boasts 3,404 stores (as of 2014) in China. In April 2015, the offline life experience hall of company's e-commerce brand Nature HOME was opened in Hangzhou city, marking the formal starting the O2O+DFC marketing mode.

Der Int'l Home : In March 2015, the 6-million-m2/a laminate flooring project of Liaoning Der Flooring Co., Ltd and the 120,000-m2 medium- and high-density fiberboard project of Liaoning Der New Materials Co., Ltd completed construction and put into production successively, which will conduce to the company's deep exploration of markets in Northeast China and North China.

China Wood Flooring Industry Report, 2014-2018 by ResearchInChina sheds light on the following:

  • Status quo of and key players in global wood flooring market;
  • Industrial environment and policy climate for wood flooring in China;
  • Size, structure, competitive landscape, export, etc of Chinese wood flooring market;
  • Status quo, competition pattern, characteristics and otherwise of Chinese wood flooring market segments;
  • Supply & demand, import & export, etc of China wood flooring raw materials market;
  • Operation, revenue structure, wood flooring business and so forth of 14 Chinese flooring manufacturers.

Table of Contents

1. Brief Introduction to Wood Flooring

  • 1.1 Classification
  • 1.2 Product Features
  • 1.3 Industry Chain

2. Global Wood Flooring Industry

  • 2.1 Europe
    • 2.1.1 Market
    • 2.1.2 Key Enterprises
  • 2.2 United States
    • 2.2.1 Market
    • 2.2.2 Key Enterprises

3. China Wood Flooring Industry

  • 3.1 Industrial Environment
  • 3.2 Policy Climate
    • 3.2.1 Industry Policy
    • 3.2.2 Trade Policy

4. China Wood Flooring Market

  • 4.1 Market Size
  • 4.2 Market Structure
  • 4.3 Competitive Landscape
  • 4.4 Export
    • 4.4.1 Export Value
    • 4.4.2 Export Structure

5. Wood Flooring Market Segments in China

  • 5.1 Solid Wood Flooring
    • 5.1.1 Market
    • 5.1.2 Competition
    • 5.1.3 Characteristics
  • 5.2 Engineered Hardwood Flooring
    • 5.2.1 Market
    • 5.2.2 Competition
    • 5.2.3 Characteristics
  • 5.3 Laminate Wood Flooring
    • 5.3.1 Market
    • 5.3.2 Competition
    • 5.3.3 Characteristics
  • 5.4 Bamboo Flooring
    • 5.4.1 Market
    • 5.4.2 Competition
    • 5.4.3 Characteristics
  • 5.5 Cork Flooring

6. China Wood Flooring Raw Materials Market

  • 6.1 Forestry Overview
  • 6.2 Timber Market
    • 6.2.1 Supply & Demand
    • 6.2.2 Import & Export
  • 6.3 Wood-based Panel Market
    • 6.3.1 Production
    • 6.3.2 Import & Export

7. Key Manufacturers in China

  • 7.1 Dare Technology Co., Ltd
    • 7.1.1 Profile
    • 7.1.2 Operation
    • 7.1.3 Major Customers & Suppliers
    • 7.1.4 Revenue Structure
    • 7.1.5 Gross Margin
    • 7.1.6 Wood Flooring Business
  • 7.2 Nature Home (China) Co., Ltd.
    • 7.2.1 Profile
    • 7.2.2 Operation
    • 7.2.3 Revenue Structure
    • 7.2.4 Gross Margin
    • 7.2.5 Wood Flooring Business
    • 7.2.6 Development Strategy
  • 7.3 Sichuan Shengda Forestry Industry Co., Ltd.
    • 7.3.1 Profile
    • 7.3.2 Operation
    • 7.3.3 Major Customers & Suppliers
    • 7.3.4 Revenue Structure
    • 7.3.5 Gross Margin
    • 7.3.6 Wood Flooring Business
  • 7.4 Der International Home Furnishing Co., Ltd.
    • 7.4.1 Profile
    • 7.4.2 Operation
    • 7.4.3 Revenue Structure
    • 7.4.4 Gross Margin
    • 7.4.5 Wood Flooring Business
  • 7.5 Guangdong Yihua Timber Industry Co., Ltd.
    • 7.5.1 Profile
    • 7.5.2 Operation
    • 7.5.3 Revenue Structure
    • 7.5.4 Gross Margin
    • 7.5.5 Wood Flooring Business
    • 7.5.6 Development Strategy
  • 7.6 DeHua TB New Decoration Material Co., Ltd
    • 7.6.1 Profile
    • 7.6.2 Operation
    • 7.6.3 Major Customers & Suppliers
    • 7.6.4 Revenue Structure
    • 7.6.4 Gross Margin
    • 7.6.5 Wood Flooring Business
  • 7.7 Huzhou Fudeli Timber Industry Co., Ltd.
    • 7.7.1 Profile
    • 7.7.2 Operation
    • 7.7.3 Major Suppliers
    • 7.7.4 Revenue Structure
    • 7.7.5 Wood Flooring Business
  • 7.8 A&W (Shanghai) Woods Co., Ltd.
    • 7.8.1 Profile
    • 7.8.2 Operation
    • 7.8.3 Wood Flooring Business
  • 7.9 Anhui Yangzi Flooring Incorporated Company
    • 7.9.1 Profile
    • 7.9.2 Operation
    • 7.9.3 Revenue Structure
    • 7.9.4 Gross Margin
    • 7.9.5 Wood Flooring Business
  • 7.10 Zhejiang Shiyou Timber Co., Ltd.
    • 7.10.1 Profile
    • 7.10.2 Operation
    • 7.10.3 Wood Flooring Business
    • 7.10.4 Development Strategy
  • 7.11 Elegant Living
    • 7.11.1 Profile
    • 7.11.2 Operation
    • 7.11.3 Competitive Edge
  • 7.12 Others
    • 7.12.1 Treesun Flooring
    • 7.12.2 V?hringer (Shanghai)
    • 7.12.3 Oastre

8. Summary and Prediction

  • 8.1 Market
  • 8.2 Enterprise

Selected Charts

  • Five Types of Wood Flooring
  • Structure Chart of Multi-layer Engineered Wood Flooring
  • Structure Chart of Three-layer Engineered Wood Flooring
  • Structure Chart of Laminate Wood Flooring
  • Merits and Demerits of Five Types of Wood Flooring
  • Wood Flooring Industry Chain
  • Sales Volume of Laminate Wood Flooring in Europe, 2007-2015
  • Sales Volume Breakdown of Laminate Wood Flooring in Europe by Region, 2014
  • Sales Volume of Laminate Wood Flooring in Major European Countries, 2011-2014
  • Sales Volume Structure of European Laminate Wood Flooring in Americas, 2014
  • Sales Volume Structure of European Laminate Wood Flooring in Asia-Pacific, 2014
  • Key Wood Flooring Manufacturers in Europe
  • Anti-dumping and Countervailing Duties Levied by the United States on Major Chinese Multi-layer Laminate Wood Flooring Enterprises
  • Countervailing Duties Levied by the United States on Chinese Laminate Wood Flooring Enterprises
  • Sales Value Structure of Flooring (by Product) in China, 2009-2014
  • Wood Flooring Sales and Growth Rate in China, 2008-2018E
  • Sales Volume and Growth Rate of Wood Flooring in China, 2008-2018
  • Distribution of Wood Flooring Enterprises in China, 2014
  • Sales Volume Structure of Wood Flooring (by Product) in China, 2007-2014
  • Product Lines and Capacities of Leading Wood Flooring Manufacturers in China
  • Wood Flooring Sales Volume of Key Manufacturers in China, 2014
  • Export Value of Wood Flooring in China, 2009-2014
  • Export Value of Wood Flooring in China (by Country), 2014
  • Export Value of Wood Flooring in China (by Product), 2014
  • Export Value of Wood Flooring in China (by Province/City), 2014
  • Sales Volume and Growth Rate of Solid Wood Flooring in China, 2008-2015
  • Output Structure of Solid Wood Flooring (by Region) in China, 2014
  • Top 10 Solid Wood Flooring Brands in China, 2014
  • Sales Volume and Growth Rate of Engineered Hardwood Flooring in China, 2008-2015
  • Output Structure of Engineered Hardwood Flooring Brands (by Region) in China, 2014
  • Top 10 Engineering Hardwood Flooring Brands in China, 2014
  • Sales Volume and Growth Rate of Laminate Wood Flooring in China, 2008-2015
  • Top 10 Laminate Wood Flooring Brands in China, 2014
  • Sales Volume and Growth Rate of Bamboo Flooring in China, 2008-2015
  • Top 10 Bamboo Flooring Brands in China, 2014
  • Export Volume Structure of Bamboo Flooring (by Region) in China, Jan-Sep., 2014
  • Top 10 Cork Flooring Brands in China, 2014
  • Forest Area and Coverage Rate of Major Provinces and Cities in China
  • Afforestation Area and Number of Trees Planted in China, 2007-2014
  • Total Output Value and Growth Rate of China Forestry Industry, 2007-2014
  • Supply and Consumption of Timber in China, 2005-2014
  • Output of Sawn Timber in China, 2008-2014
  • Import Volume and Price of Log in China, 2007-2014
  • Import Volume of Log in China (Top 5 by Country), 2013-2014
  • Import Volume and Growth Rate of Sawn Timber in China, 2007-2014
  • Import Volume of Sawn Timber in China (Top 5 by Country), 2013-2014
  • Export Volume of Log and Sawn Timber in China, 2007-2014
  • Output and YoY Growth of Wood-based Panel in China, 2007-2014
  • Output of Wood-based Panel (by Product) in China, 2008-2013
  • Output Structure of Wood-based Panel (by Province/City) in China, 2014
  • Import and Export Volume of Main Wood-based Panel Products in China, 2012-2014
  • Equity Structure of Dare Technology
  • Revenue and Net Income of Dare Technology, 2009-2014
  • Dare Technology's Revenue from Major Customers and % of Total Revenue, 2014
  • Dare Technology's Procurement from Major Suppliers and % of Total Procurement, 2014
  • Revenue Structure of Dare Technology by Product, 2009-2014
  • Revenue Breakdown of Dare Technology by Region, 2010-2014
  • Gross Margin of Dare Technology by Product, 2009-2014
  • Flooring Revenue and Growth Rate of Dare Technology, 2009-2014
  • Wood Flooring Output and Sales Volume of Dare Technology, 2012-2014
  • Equity Structure of Nature Home (China)
  • Revenue and Net Income of Nature Home (China), 2009-2014
  • Revenue Breakdown of Nature Home (China) by Business, 2011-2014
  • Revenue Structure of Nature Home (China) by Region, 2013-2014
  • Gross Margin of Nature Home (China) by Business, 2011-2014
  • Equity Structure of Sichuan Shengda Forestry Industry
  • Revenue and Net Income of Sichuan Shengda Forestry Industry, 2009-2014
  • Sichuan Shengda Forestry Industry's Revenue from Major Customers and % of Total Revenue, 2014
  • Sichuan Shengda Forestry Industry's Procurement from Major Suppliers and % of Total Procurement, 2014
  • Revenue Structure of Sichuan Shengda Forestry Industry by Product, 2013-2014
  • Revenue Breakdown of Sichuan Shengda Forestry Industry by Region, 2009-2014
  • Gross Margin of Sichuan Shengda Forestry Industry by Product, 2009-2014
  • Wood Flooring Business Revenue and Growth Rate of Sichuan Shengda Forestry Industry, 2009-2014
  • Wood Flooring Output and Sales Volume of Sichuan Shengda Forestry Industry, 2012-2014
  • Equity Structure of Der International Home Furnishing
  • Revenue and Net Income of Der International Home Furnishing, 2009-2015
  • Revenue Breakdown of Der International Home Furnishing by Product, 2009-2014
  • Revenue Breakdown of Der International Home Furnishing by Region, 2011-2014
  • Gross Margin of Der International Home Furnishing by Product, 2009-2014
  • Flooring Output and Sales Volume of Der International Home Furnishing, 2012-2014
  • Key Flooring Projects of Der International Home Furnishing, 2015
  • Equity Structure of Guangdong Yihua Timber Industry
  • Revenue and Net Income of Guangdong Yihua Timber Industry, 2009-2014
  • Revenue Structure of Guangdong Yihua Timber Industry by Product, 2009-2014
  • Revenue Breakdown of Guangdong Yihua Timber Industry by Region, 2009-2014
  • Gross Margin of Guangdong Yihua Timber Industry by Product, 2009-2014
  • Flooring Revenue and Growth Rate of Guangdong Yihua Timber Industry, 2009-2014
  • Equity Structure of DeHua TB New Decoration Material
  • Revenue and Net Income of DeHua TB New Decoration Material, 2009-2014
  • DeHua TB New Decoration Material's Revenue from Major Customers and % of Total Revenue, 2014
  • DeHua TB New Decoration Material's Procurement from Major Suppliers and % of Total Procurement, 2014
  • Revenue Structure of DeHua TB New Decoration Material by Product, 2011-2014
  • Revenue Breakdown of DeHua TB New Decoration Material by Region, 2009-2014
  • Gross Margin of DeHua TB New Decoration Material by Product, 2011-2014
  • Flooring Revenue and Growth Rate of DeHua TB New Decoration Material, 2011-2014
  • Flooring Output and Sales Volume of DeHua TB New Decoration Material, 2011-2014
  • Equity Structure of Huzhou Fudeli Timber Industry
  • Revenue and Net Income of Huzhou Fudeli Timber Industry, 2012-2014
  • Huzhou Fudeli Timber Industry's Procurement from Major Suppliers and % of Total Procurement, Jan-Jul., 2014
  • Revenue Structure of Huzhou Fudeli Timber Industry by Business, 2012-2014
  • Flooring Revenue and Sales Volume of Huzhou Fudeli Timber Industry, 2012-2014
  • Global Presence of A&W (Shanghai) Woods, 2014
  • Five Key Flooring Brands and Features of A&W (Shanghai) Woods
  • ARK's Sales Outlets in China, 2014
  • Revenue and Growth Rate of A&W (Shanghai) Woods, 2006-2014
  • Equity Structure of Anhui Yangzi Flooring Incorporated Company
  • Revenue and Net Income of Anhui Yangzi Flooring Incorporated Company, 2011-2014
  • Revenue Breakdown of Anhui Yangzi Flooring Incorporated Company by Region, 2011-2014
  • Gross Margin of Anhui Yangzi Flooring Incorporated Company by Product, 2011-2014
  • Flooring Business Revenue and Growth Rate of Anhui Yangzi Flooring Incorporated Company, 2011-2014
  • Equity Structure of Zhejiang Shiyou Timber
  • Sales Outlets of Zhejiang Shiyou Timber
  • Flooring Sales Volume of Zhejiang Shiyou Timber, 2010-2013
  • Four Major Flooring Brands of Elegant Living
  • Worldwide Sales Outlets of Elegant Living
  • Global Presence of Treesun Flooring
  • Growth Rates for Wood Flooring Sales Volume and Value in China, 2009-2018E
  • Growth Rates for Wood Flooring Sales Volume by Product in China, 2009-2015
  • Revenue Growth Rates of Leading Wood Flooring Enterprises in China, 2010-2014
  • Market Shares of Leading Wood Flooring Enterprises in China, 2014
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