市場調査レポート

中国のデジタル出版産業レポート

China Digital Publishing Industry Report, 2013-2014

発行 ResearchInChina 商品コード 296301
出版日 ページ情報 英文 78 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=105.69円で換算しております。
Back to Top
中国のデジタル出版産業レポート China Digital Publishing Industry Report, 2013-2014
出版日: 2014年01月31日 ページ情報: 英文 78 Pages
概要

近年のインターネットとデジタル技術の急速な進化によって、中国のデジタル出版産業は急成長の段階に入りました。2002年〜2012年の収益は、CAGRで61.6%の成長を示しています。優遇政策・MPR・ビッグデータに支持され、2013年の総収益は2,600億人民元を超え、2014年には3,500億人民元に達すると予測されています。

当レポートでは、中国のデジタル出版産業について調査分析し、概要、環境、現状、市場セグメントについて検証し、主要地域・主要企業プロファイルなどを提供して、概略以下の構成でお届けいたします。

第1章 デジタル出版の概要

  • コンセプト
  • デジタル出版 vs. 従来出版
  • 産業チェーン

第2章 中国のデジタル出版産業の環境

  • 国際的環境
  • 国内環境

第3章 中国のデジタル出版の現状

  • 産業規模と構造
  • 主要拠点
  • 主要企業
  • 問題点と対策
  • 発展動向

第4章 デジタル出版市場セグメント

  • 電子書籍(eブック)
  • デジタル新聞
  • インターネットジャーナル
  • 携帯電話出版
  • オンラインゲーム
  • オンライン広告
  • その他

第5章 中国のデジタル出版の主要地域

  • 北京
  • 上海
  • 広東
  • その他

第6章 中国のデジタル出版の主要コンテンツと技術提供者

  • 電子書籍(eブック)
  • インターネットジャーナル
  • マルチメディアベースのインタラクティブジャーナル
  • オンラインデータベース
  • 携帯電話出版
  • 主要出版会社(メディア)

第7章 サマリーと予測

図表

目次
Product Code: BXM068

As an emerging publishing industry, digital publishing is characterized by digitization of content production, management process and product form as well as networked communication channels.

With the rapid evolution of the Internet and digital technology in recent years, China digital publishing industry has entered a fast development stage. In 2002-2012, the revenue herein presented a CAGR of 61.6%. In 2013, bolstered by favorable policies, MPR and big data, the total revenue of China digital publishing industry exceeded RMB260 billion and is expected to reach RMB350 billion in 2014.

Meanwhile, Chinese digital publishing products are enriched, including Internet-based e-books, digital newspapers, digital publications based on mobile phones and other mobile terminals. In 2012, China's Internet journals, e-books (including original network publications) and digital newspaper (excluding mobile newspaper) generated the cumulative revenue of RMB5.773 billion, while mobile publishing created as high as RMB48.65 billion.

In addition, the traditional publishing sector begins to turn to digital publishing. In 2013, China introduced the first batch of 70 digital publishing transformation demonstration institutions, a stimulus for digital transition of the publishing industry. In 2014, the transformation demonstration will continue to be the focus of the industry.

The concentration capability of China's digital publishing is growing. In 2008, China established the first digital publishing industry base -- Shanghai Zhangjiang National Digital Publishing Base, followed by the bases in Chongqing, Hangzhou, Hubei and Hunan. By the end of 2013, China had already founded 12 national digital publishing industry bases located in six regions except Northeast China.

image1

The report studies following aspects:

  • Domestic and international environments of China digital publishing industry;
  • Status quo and development trends of China's digital publishing (industrial scale, main bases, major companies, etc.);
  • Status quo of major Chinese digital publishing products (e-books, digital newspaper, Internet periodicals, mobile publishing, online games, etc.) and key enterprises;
  • China's major digital publishing provinces and cities, including Beijing, Shanghai, Guangdong, Jiangsu and others;
  • Summary and forecast for China digital publishing industry.

Table of Contents

1 Introduction to Digital Publishing

  • 1.1 Concept
    • 1.1.1 Definition
    • 1.1.2 Product Form
  • 1.2 Digital Publishing VS Traditional Publishing
  • 1.3 Industry Chain

2 Environment for China Digital Publishing Industry

  • 2.1 International Environment
  • 2.2 Domestic Environment

3 Status Quo of Digital Publishing in China

  • 3.1 Industrial Scale and Structure
    • 3.1.1 Revenue and Structure
    • 3.1.2 User Scale and Structure
  • 3.2 Major Bases
    • 3.2.1 Distribution
    • 3.2.2 Operation
  • 3.3 Major Enterprises
  • 3.4 Problems and Countermeasures
  • 3.5 Development Trends

4 Digital Publishing Market Segments

  • 4.1 E-book
    • 4.1.1 Overview
    • 4.1.2 Market Scale
    • 4.1.3 Competition
    • 4.1.4 Major Institutions
    • 4.1.5 Development Trends
  • 4.2 Digital Newspaper
    • 4.2.1 Status Quo
    • 4.2.2 Industrial Scale
    • 4.2.3 Prospect
  • 4.3 Internet Journals
    • 4.3.1 Status Quo
    • 4.3.2 Major Publishers
    • 4.3.3 Development Trends
  • 4.4 Cellphone Publishing
    • 4.4.1 Overview
    • 4.4.2 Status Quo
    • 4.4.3 Market Scale
    • 4.4.4 Market Characteristics
    • 4.4.5 Development Trends
  • 4.5 Online Games
    • 4.5.1 Overview
    • 4.5.2 Status Quo
    • 4.5.3 Competition
    • 4.5.4 Development Trends
  • 4.6 Online Advertising
    • 4.6.1 Overview
    • 4.6.2 Status Quo
    • 4.6.3 Major Enterprises
  • 4.7 Others
    • 4.7.1 Blog
    • 4.7.2 Online Music
    • 4.7.3 Network (Digital) Animation

5 Major Regions of Digital Publishing in China

  • 5.1 Beijing
  • 5.2 Shanghai
    • 5.2.1 Status Quo
    • 5.2.2 Development Plan
  • 5.3 Guangdong
  • 5.4 Others
    • 5.4.1 Jiangsu
    • 5.4.2 Anhui
    • 5.5.3 Chongqing
    • 5.5.4 Hubei

6 Major Content and Technology Providers in China Digital Publishing Industry

  • 6.1 E-book
    • 6.1.1 Founder Apabi Technology Limited
    • 6.1.2 Beijing ChinesesAll Digital Publishing Co., Ltd.
    • 6.1.3 Shanda Literature Limited
  • 6.2 Internet Journals
    • 6.2.1 Beijing LongYuan Innovation Information Technology Co., Ltd.
    • 6.2.2 Tongfang Knowledge Network Technology Co., Ltd. (Beijing)
  • 6.3 Multimedia-based Interactive Journals
    • 6.3.1 ZCOM
    • 6.3.2 Xplus
  • 6.4 Online Database
    • 6.4.1 WanFang Data Co., Ltd.
    • 6.4.2 Chongqing VIP Information Co., Ltd.
  • 6.5 Cellphone Publishing
    • 6.5.1 Shenzhen Palm Media Science and Technology Co., Ltd.
    • 6.5.2 China Mobile Communications Corporation Mobile Reading Base
  • 6.6 Major Publishers (Media)
    • 6.6.1 China Education Publishing & Media Group
    • 6.6.2 Beijing Language and Culture University Press
    • 6.6.3 The Commercial Press
    • 6.6.4 Anhui Publishing Group
    • 6.6.5 Hubei Changjiang Media Digital Publishing Co., Ltd.
    • 6.6.6 China South Publishing & Media Group Co., Ltd.

7 Summary and Forecast

Selected Charts

  • Comparison between Digital Publishing and Traditional Publishing
  • Digital Publishing Industry Chain
  • Major Polices on Digital Publishing in China, 2009-2013
  • Digital Reading Rate in China, 2008-2014
  • Revenue and YoY Growth of China Digital Publishing Industry, 2006-2014
  • Structure of China Digital Publishing Industry by Revenue, 2012
  • User Scale of China Digital Publishing Industry, 2009-2012
  • Distribution of Major Digital Publishing Bases in China, 2013
  • Revenue of Digital Publishing Bases (Parks) in China, 2012
  • Total Assets of Digital Publishing Bases (Parks) in China, 2012
  • Total Profit of Digital Publishing Bases (Parks) in China, 2012
  • First Batch of Digital Publishing Transformation Demonstration Institutions in China, 2013
  • Shipment of E-book Readers Worldwide, 2009-2013
  • Chinese E-book Market Scale, 2006-2014
  • User Number of E-book Institutions in China, 2006-2013
  • Typical E-book Publishing Companies in China
  • Chinese Digital Newspaper Market Size, 2007-2013
  • Chinese Internet Journal Market Size, 2008-2013
  • Market Share of Internet Publishers of Traditional Journals in China, 2011-2012
  • Users and Market Scale of Mobile Reading in China, 2009-2013
  • Chinese Mobile Publishing Market Scale, 2006-2014
  • Online Game Industry Chain
  • Users and Revenue of China Game Industry, 2008-2013
  • Revenue of China Online Game Industry, 2011-2013
  • Sales Revenue of Self-developed Online Games in China, 2008-2014
  • Overseas Revenue of Chinese Original Online Games, 2008-2013
  • Chinese Online Game Market Structure, 2011-2013
  • Sales Revenue of Online Advertising in China, 2006-2014
  • TOP 50 Online Advertising Enterprises in China by Integrated Services, 2012
  • User Number and Utilization of Blog in China, 2008-2013
  • Major Blog Service Providers in China
  • User Number and Utilization of MicroBlog in China, 2010-2013
  • Chinese Online Music Market Scale, 2007-2013
  • Types and Profit Model of Digital Animation Enterprises in China
  • Output Value of Digital Publishing in Beijing, 2010-2013
  • Total Output Value of Digital Publishing in Shanghai, 2008-2013
  • Sales Revenue of Online Game in Shanghai, 2010-2013
  • Sales Revenue of Online Game in Shanghai by Field, 2012
  • Output Value of Digital Publishing in Guangdong, 2009-2013
  • M & A of Shanda Literature
  • Subsidiaries and Businesses of Commercial Press
  • Total Output Value and Proportion of China's Digital Publishing, 2012-2015E
  • Product Structure of Digital Publishing in China (by Revenue), 2008 vs 2012
  • Total Output Value of Digital Publishing in Major Chinese Provinces and Cities, 2012
Back to Top