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市場調査レポート

中国のオンライン教育産業

China Online Education Industry Report, 2016-2021

発行 ResearchInChina 商品コード 282172
出版日 ページ情報 英文 145 Pages
納期: 即日から翌営業日
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中国のオンライン教育産業 China Online Education Industry Report, 2016-2021
出版日: 2017年06月07日 ページ情報: 英文 145 Pages
概要

当レポートでは、中国のオンライン教育産業について調査分析し、産業の概要、市場の概要を提供するほか、セグメント別の市場分析(市場の状況、市場規模、発展見通しなど)、主要企業プロファイルも含めてお届けいたします。

第1章 オンライン教育産業の概要

  • 定義と分類
  • 産業チェーン
  • 教育モデル
  • 教育プラットフォーム
  • 収益モデル

第2章 教育産業の市場概要

  • 教育支出
  • 学校と生徒
  • 民間教育

第3章 中国におけるオンライン教育産業の発展

  • 発展の歴史
  • 発展環境
  • 発展状況
  • 市場規模
  • ユーザー規模
  • 投資
  • 動向

第4章 中国におけるオンライン教育産業のの市場セグメント

  • 企業eラーニング
  • オンライン高等教育
  • オンライン職業訓練
  • K-12 オンライン教育
  • オンライン言語学習

第5章 主要企業

  • Neworiental Corporation (XDF)
  • Hujiang
  • Talkweb
  • Tomorrow Advancing Life (TAL)
  • ChinaEdu
  • China Distance Education Holdings Ltd. (CDEL)
  • Xueda Education
  • Tarena International, Inc. (TEDU)
  • ATA
  • Taobao Education
  • Tencent Classroom
  • Baidu Jiaoyu
  • NetEase Cloud Classroom
  • Genshuixue
  • 17zuoye
  • Youdao Courses
  • Ubilearning Technology

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: ZLC049

Online education industry in China was characterized by and showed the trends as follows in 2016:

1. Steady growth in market size and user scale

China's online education industry has expanded at a rate of around 20% in recent years, with the market worth of RMB150.7 billion in 2016, a year-on-year growth of 23%. Meanwhile, user scale also increased rapidly, reaching 89.27 million in the same period, a 21.9% rise from a year ago.

Propelled by favorable policies and capital inflows, the Chinese online education market and user scale will maintain a rapid growth rate, hitting an estimated RMB421.6 billion and 241.6 million in 2021, respectively.

2. Industry development driven by capital injection

More governmental spending on education, accelerated revision of the laws on private education and supporting policies, and introduction of relevant policies create broad space for the development of online education in China and attract the attention of capital market. In 2016, there were a total of 140 domestic online education investment programs with aggregate amount of more than RMB14.886 billion, including 32 ones each worth of over RMB100 million.

3. Shift from PC to Mobile Client

Despite a high concentration of online education in PC, mobile-client has the advantage of enabling users to maximize fragmented time to learn, while PC cannot allow users to study in any place and at any time. Meanwhile, 95.1% of Chinese internet users are mobile netizens, meaning that people's living habits are growingly based on mobile client, which provides a foundation for mobile online education. Hence, driven by changes in user demand and living habits, domestic online education is shifting from PC to mobile client.

4. Huge development potential of K12 online education market

As the younger generation (post-80s and 90s) become parents, they have higher requirements on education for children and spend more on education; as the two-child policy is implemented, the number of children in K12-education age group will increase steadily and market demand will further expand. It is expected the Chinese K12 online education market will grow at a pace of over 30% over the next five years, reaching RMB82.31 billion in 2021.

In addition, among 32 programs each with a total amount of more than RMB100 million in online education industry in China in 2016, 15 ones involved K12 online education, making up 46.7%. The flow of capital clearly shows the development potential of K12 online education market.

‘China Online Education Industry Report, 2016-2021’ highlights the following:

  • Education industry in China (spending on education, various kinds of schools and students, private education);
  • Online education in China (development course, environment, status quo, market size, user scale, financing, and development trends);
  • Online education market segments in China (enterprise E-learning, online higher curricula education, online vocational education, K12 online education, and online language education);
  • 17 Chinese online education enterprises.

Table of Contents

1. Overview of Online Education Industry

  • 1.1. Definition and Classification
  • 1.2. Industry Chain
  • 1.3. Education Media and Tools
    • 1.3.1. Education Media
    • 1.3.2. Education Tools
  • 1.4. Teaching Models
    • 1.4.1. Recorded Broadcast
    • 1.4.2. Live Broadcast
    • 1.4.3. Flipped Classroom
  • 1.5. Platform Models
    • 1.5.1. Overview of Teaching Platform
    • 1.5.2. B2C
    • 1.5.3. C2C
    • 1.5.4. O2O
    • 1.5.5. MOOC
    • 1.5.6. Open Platform
    • 1.5.7. Teacher-Student-Parent Online Interactive Platform
  • 1.6. Profit Models

2. Development of China Education Industry

  • 2.1. Education Investment
  • 2.2. Schools and Students
  • 2.3. Private Education

3. Development of China Online Education Industry

  • 3.1. Development History
  • 3.2. Development Environment
    • 3.2.1. Policy Environment
    • 3.2.2. Economic Environment
    • 3.2.3. Social Environment
    • 3.2.4. Technical Environment
  • 3.3. Development Status
  • 3.4. Market Size
  • 3.5. User Scale
  • 3.6. Financing
  • 3.7. Trends
    • 3.7.1. Positive Policies and Capital Injection Are Driving the Industry
    • 3.7.2. User Scale Will Gradually Increase
    • 3.7.3. Migration to Mobile Terminals
    • 3.7.4. Penetration into Second-, Third- and Fourth-tier Cities
    • 3.7.5. Key Technologies Promote Industrial Development
    • 3.7.6. Industrial Consolidation and Market Concentration Improvement
    • 3.7.7. K12 Online Education Market Has Great Potential

4. Market Segments in China Online Education Industry

  • 4.1. Enterprise E-Learning
    • 4.1.1. Status Quo
    • 4.1.2. Development Model
    • 4.1.3. Market Size
    • 4.1.4. User Scale
  • 4.2. Online Higher Education
    • 4.2.1. U.S. Online Higher Education
    • 4.2.2. Chinese Online Higher Education
    • 4.2.3. Market Size
    • 4.2.4. User Scale
  • 4.3. Online Vocational Education
    • 4.3.1. Status Quo
    • 4.3.2. Market Size
    • 4.3.3. User Scale
  • 4.4. K12 Online Education
    • 4.4.1. Status Quo
    • 4.4.2. Online Primary & Secondary School Education
    • 4.4.3. Online Preschool Education
  • 4.5. Online Language Education
    • 4.5.1. Status Quo
    • 4.5.2. Market Size
    • 4.5.3. User Scale

5. Key Players

  • 5.1. Neworiental Corporation (XDF)
    • 5.1.1. Profile
    • 5.1.2. Business Model
    • 5.1.3. Operation
    • 5.1.4. Revenue Structure
    • 5.1.5. Gross Margin
    • 5.1.6. R&D and Investment
    • 5.1.7. Major Customers
    • 5.1.8. Prediction and Development
  • 5.2. Hujiang
    • 5.2.1. Profile
    • 5.2.2. Development History
    • 5.2.3. Products and Services
    • 5.2.4. Business Model
    • 5.2.5. Profit Model
    • 5.2.6. Financing
    • 5.2.7. Developments
  • 5.3. Talkweb
    • 5.3.1. Profile
    • 5.3.2. Operation
    • 5.3.3. Revenue Structure
    • 5.3.4. Gross Margin
    • 5.3.5. Major Customers
    • 5.3.6. R&D and Investment
    • 5.3.7. Online Education
    • 5.3.8. Business Model
    • 5.3.9. Prediction and Development
  • 5.4. Tomorrow Advancing Life (TAL)
    • 5.4.1. Profile
    • 5.4.2. Operation
    • 5.4.3. Online Education
    • 5.4.4. Development Strategy
  • 5.5. ChinaEdu
    • 5.5.1. Profile
    • 5.5.2. Online Education
    • 5.5.3. Developments
  • 5.6. China Distance Education Holdings Ltd. (CDEL)
    • 5.6.1. Profile
    • 5.6.2. Operation
    • 5.6.3. Revenue Structure
    • 5.6.4. Business Model
    • 5.6.5. Online Education
  • 5.7. Xueda Education
    • 5.7.1. Profile
    • 5.7.2. Operation
    • 5.7.3. Online Education
  • 5.8. Tarena International, Inc. (TEDU)
    • 5.8.1. Profile
    • 5.8.2. Development History
    • 5.8.3. Operation
    • 5.8.4. Students
    • 5.8.5. Profit Model
    • 5.8.6. Online Education
  • 5.9. ATA
    • 5.9.1. Profile
    • 5.9.2. Operation
    • 5.9.3. Revenue Structure
    • 5.9.4. Online Education
  • 5.10. Taobao Education
    • 5.10.1. Profile
    • 5.10.2. Business Model
    • 5.10.3. Operation
    • 5.10.4. Development Strategy
  • 5.11. Tencent Classroom
    • 5.11.1. Profile
    • 5.11.2. Development Advantages
    • 5.11.3. Profit Model
    • 5.11.4. Developments
  • 5.12. Baidu Jiaoyu
    • 5.12.1. Profile
    • 5.12.2. Development Planning
    • 5.12.3. Developments
  • 5.13. NetEase Cloud Classroom
    • 5.13.1. Profile
    • 5.13.2. Developments
  • 5.14. Genshuixue
    • 5.14.1. Profile
    • 5.14.2. Profit Model
    • 5.14.3. Business Model
    • 5.14.4. Developments
  • 5.15. 17zuoye
    • 5.15.1. Profile
    • 5.15.2. Financing
    • 5.15.3. Business Model
    • 5.15.4. Platform Strategy
    • 5.15.5. Developments
  • 5.16. Youdao Courses
    • 5.16.1. Profile
    • 5.16.2. Operating Model
    • 5.16.3. Developments
  • 5.17. Ubilearning Technology
    • 5.17.1. Profile
    • 5.17.2. Operation
    • 5.17.3. Gross Margin
    • 5.17.4. Major Customers
    • 5.17.5. Online Education

Selected Charts:

  • Classification of Online Education
  • Explanation of Online Education Related Terms
  • Major Participants in China's Online Education Industry Chain
  • Chinese Online Education Industry Chain
  • Classification of Online Educational Tools in China
  • Online Education Profit Models and Typical Enterprises
  • China's Educational Funds Investment and YoY Growth, 2008-2016
  • China's Educational Funds Investment Structure by Type, 2016
  • China's Fixed-Asset Investment in Education Industry and YoY Growth, 2009-2016
  • Number of Schools in China by Type, 2008-2016
  • Enrollments of Schools in China by Type, 2008-2016
  • Number of Private Schools and Training Institutions in China, 2008-2016
  • Enrollments of Private Schools in China, 2008-2016
  • Development Course of Online Education Industry in China
  • Policies Concerning Online Education in China, 2010-2016
  • Network Economy Revenue in China by Type, 2013-2021E
  • Network Economy Revenue Structure in China by Type, 2013-2021E
  • Number of Netizens and Internet Penetration in China, 2008-2016
  • Number of Netizens and Internet Penetration in China, 2016-2021E
  • Number of Mobile Netizen and % of Total Netizens in China, 2008-2016
  • Number of Mobile Netizen and % of Total Netizens in China, 2016-2021E
  • Urban and Rural Structure of Netizens in China, 2014-2016
  • Main Technologies for the Development of Chinese Online Education
  • Dynamics for the Development of Online Education
  • Development Phases and Characteristics of Chinese Online Education
  • Development Characteristics of Chinese Online Education Industry Chain
  • Chinese Online Education Market Size, 2008-2016
  • Chinese Online Education Market Structure by Type, 2010-2016
  • Chinese Online Education User Scale, 2015-2016
  • Chinese Online Education User Structure by Type, 2014-2016
  • Comparison among China's Online Education Investments, 2015-2016
  • Ranking of China's Online Education Investments in RMB100 Million, 2016
  • Main Financing Cases in Chinese Online Education Industry, 2017
  • Chinese Online Education Market Size, 2016-2021E
  • Chinese Online Education Market Size by Type, 2016-2021E
  • Chinese Online Education User Scale, 2016-2021E
  • China's Online Education Investment Cases, 2016-2017
  • Ranking of China's K12 Online Education Investments in RMB100 Million, 2016
  • China's K12 Online Education Market Size, 2016-2021E
  • Comparison between Traditional Corporate Training and E-learning
  • Service Model of Corporate E-learning
  • Major Enterprises' E-learning Management System Suppliers in China and Worldwide
  • Corporate E-learning Platform and Courseware Prices
  • China's Corporate E-learning Market Size, 2010-2016
  • China's Corporate E-Learning User Scale, 2013-2016
  • Business Model of MOOC
  • Profit Model of Typical American MOOC Platform Providers
  • Colleges and Universities Capable of Online Recruitment for Higher Education in China, 2016
  • Online Higher Education Market Size in China, 2010-2016
  • Online Higher Education User Scale in China, 2013-2016
  • Online Vocational Education Market Size in China, 2010-2016
  • Online Vocational Education User Scale in China, 2013-2016
  • Classification of K12 Online Education Products and Typical Enterprises in China
  • Main Players of K12 Online Education in China
  • Chinese Internet Giants' Layout in K12 Online Education
  • Comparison among Three Major Traditional Education Giants by Development Mode of K12 Platform
  • Traditional Chinese Education Enterprises' Layout in K12 Online Education
  • Advantages and Disadvantages of Three Types of Competitive Bodies
  • Number of Primary and Secondary School Students in China, 2008-2015
  • Online Primary and Secondary Education Business Models and Typical Websites
  • Online Primary and Secondary Education Market Size in China, 2010-2016
  • Online Primary and Secondary Education User Scale in China, 2013-2016
  • Number of Kindergarten Children and YoY Growth in China, 2008-2015
  • Online Pre-school Education Market Size in China, 2010-2016
  • Online Pre-school Education User Scale in China, 2010-2016
  • Types, Characteristics and Typical Enterprises of Online Language Education in China
  • Online English Education Characteristics in China
  • Online Minority Language Education Characteristics in China
  • Comparison among Key Online Language Education Enterprises in China
  • Online Language Education Market Size and YoY Growth in China, 2012-2016
  • Online Language Education User Scale and YoY Growth in China, 2012-2016
  • Revenue and Net Income of Neworiental Corporation (XDF), 2014-2016
  • Revenue Breakdown of Neworiental Corporation (XDF) by Business, 2014-2016
  • Gross Margin of Neworiental Corporation (XDF), 2014-2016
  • R&D Costs of Neworiental Corporation (XDF), 2014-2016
  • Main Projects of Neworiental Corporation (XDF)
  • Neworiental Corporation (XDF)'s Revenue from Top5 Clients
  • Revenue and Net Income of Neworiental Corporation (XDF), 2016-2021E
  • Development Course of Hujiang
  • Business System of Hujiang
  • Financings of Hujiang
  • Revenue and Net Income of Talkweb Information System, 2013-2016
  • Revenue Breakdown of Talkweb Information System by Business, 2013-2016
  • Revenue Structure of Talkweb Information System by Business, 2013-2016
  • Gross Margin of Talkweb Information System by Business, 2013-2016
  • Talkweb Information System's Revenue from Top5 Clients, 2014-2016
  • R&D Costs of Talkweb Information System, 2013-2016
  • Fundraising Projects of Talkweb Information System by Non-public Offering of Shares, 2016
  • Online Education Business of Talkweb Information System
  • Partners of Talkweb Information System
  • Revenue and Net Income of Talkweb Information System, 2016-2021E
  • Student Enrollments and Number of Learning Centers of TAL, as of Dec. 2016
  • Presence of TAL in China, as of Dec. 2016
  • Revenue and Net Income of TAL, FY2012-FY2017
  • Development Course of Online Education Business of TAL, 2003-2016
  • Coverage of Online Education Platform of TAL
  • TAL's Revenue from Online Business, FY2011-FY2017
  • Development Strategy of TAL
  • Development Course of ChinaEdu
  • Online Education Business of ChinaEdu
  • Main Online Education Products of ChinaEdu
  • Revenue and Net Income of China Distance Education, FY2012-FY2017
  • Revenue Breakdown of China Distance Education by Business, FY2012-FY2017
  • Revenue Structure of China Distance Education by Business, FY2012-FY2017
  • Business Structure of China Distance Education
  • Course Forms of China Distance Education
  • China Distance Education's Revenue from Online Education Business, FY2012-FY2017
  • Business Model of Xueda Education
  • Equity Structure of Xueda Education
  • Financials of Xueda Education, 2016
  • Online Education Platform of Xueda Education
  • Coverage of IT-related Courses of Tarena International
  • Equity Structure of Tarena International
  • Development Course of Tarena International
  • Operating Results of Tarena International, 2012-2016
  • Regional Distribution of Student Enrollments of Tarena International
  • Introduction of ATA Inc.
  • Distribution of Test Centers of ATA Inc.
  • Revenue and Net Income of ATA Inc., FY2013-FY2017
  • Revenue Breakdown of ATA Inc. by Business, FY2013-FY2017
  • Revenue Structure of ATA Inc. by Business, FY2013-FY2017
  • Online Education Business of ATA Inc.
  • Revenue and Net Income of ATA Online (Beijing) Education Technology, 2013-2016
  • Gross Margin of ATA Online (Beijing) Education Technology, 2013-2016
  • Revenue from Top5 Clients of ATA Online (Beijing) Education Technology, 2014-2016
  • Classification of Courses of Taobao Education
  • Businesses of Tencent Classroom
  • Baidu Jiaoyu
  • Baidu Jiaoyu's Layout in Online Education
  • Features of Study 163
  • Business Process of Genshuixue
  • Development Course of 17zuoye
  • Financings of 17zuoye
  • Operation Model of Youdao Courses
  • Revenue and Net Income of Ubilearning Technology, 2013-2016
  • Gross Margin of Ubilearning Technology, 2013-2016
  • Revenue from Top5 Clients of Ubilearning Technology, 2014-2016
  • Advantages of E-learning Products of Ubilearning Technology
  • Functions of E-learning Products of Ubilearning Technology
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