表紙
市場調査レポート

中国の健康食品産業の分析

China Health Food Industry Report, 2014-2017

発行 ResearchInChina 商品コード 270731
出版日 ページ情報 英文 120 Pages
納期: 即日から翌営業日
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中国の健康食品産業の分析 China Health Food Industry Report, 2014-2017
出版日: 2014年09月17日 ページ情報: 英文 120 Pages
概要

中国経済の発展に伴い、健康食品の人気も様々な消費者層の間で高まっています。中国の健康食品の市場規模は、2013年には1874億人民元(前年比12.0%増)、2006〜2013年の年平均成長率(CAGR)は22.1%となっています。製品分類別に見ると、ビタミン剤・栄養補助食品(サプリメント)の市場規模が837億人民元に達し、市場全体の59.3%を占めています。ビタミン剤・栄養補助食品市場は外資系企業の直販モデルが74%ものシェアを占めていますが、伝統的健康食品の場合は、小規模企業による市場細分化が進んでいます。

当レポートでは、中国における健康食品産業について分析し、これまでの発展の流れ、政府の規制・支援体制、全体的な市場規模、部門別の市場動向、主な伝統式/現代式健康食品メーカーのプロファイル(企業概要、主要製品・事業、経営戦略など)、今後の見通しなどを調査しております。

第1章 中国の健康食品産業の現状

  • 定義と分類
  • 発展の経緯
  • 規制・政策
  • 検証・認可状況
  • 販売チャネル

第2章 中国の健康食品市場

  • 現状
  • 輸出・輸入
  • 主な分野
  • 将来予測

第3章 ビタミン剤・栄養補助食品(サプリメント)市場

  • 市場規模
  • 販売経路
  • 競争環境
  • 市場の動向

第4章 機能的健康食品市場

第5章 伝統的健康食品市場

第6章 伝統的健康食品のサプライヤー

  • Joincare Pharmaceutical Group Industry Co., Ltd
    • プロファイル
    • 経営状況
    • 主要事業の構造
    • 粗利益率(製品別)
    • 健康食品関連の事業
    • 健康食品事業の戦略的な調整
  • Shandong Dong-e E-Jiao Group
  • Hainan Yedao (Group) Co., Ltd
  • Lei Shi
  • Jiangzhong Medical Co., Ltd (JZJT)
  • Hong Fu Loi Holdings Limited
  • Zhongjianxing Group Co., Ltd
  • Wang's

第7章 ビタミン剤・栄養補助食品のサプライヤー

  • Shanghai Jiaoda ONLLY Co., Ltd
    • プロファイル
    • 経営状況
    • 主要事業の構造
    • 粗利益率
    • 健康食品関連事業
  • Amway (China) Co., Ltd
  • Perfect (China) Co., Ltd
  • Sinolife United
  • BY-HEALTH
  • Neptunus Bioengineering Co., Ltd
  • HERBALIFE
  • Tiens Group Co., Ltd.
  • Ruinian International Limited

第8章 機能性食品のサプライヤー

  • Besunyen
    • プロファイル
    • 経営状況
    • 主要事業の構造
    • 市場シェア
  • Sanjing Pharmaceutical Co., Ltd
  • Shanghai Goldpartner Biotech Co., Ltd.
  • North China Pharmaceutical Group Corp (NCPC)
  • Hailisheng Group
  • Harbin Pharmaceutical Group Co., Ltd.

図表一覧

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目次
Product Code: ZJF064

With the development of China's economy, health foods, which have special functions of adjusting human body physiology, preventing diseases, promoting health, prolonging life, etc., have won great popularity with a variety of specific populations. In 2013, the market size of health food in China reached RMB187.4 billion, up 12.0% year on year, recording a CAGR of 22.1% during 2006-2013.

China's health product industry is composed of many extremely scattered segments, which develop simultaneously, mainly referring to vitamin & dietary supplements, functional food, and traditional products, of which Vitamin & Dietary Supplements generated RMB83.7 billion in retail sales in 2013, accounting for 59.3% of the whole industry.

image1

In terms of competitive landscape, direct selling brands such as Amway, Perfect, and other foreign brands still occupy a 74% share in vitamin & dietary supplements market while the remaining 26% share is dominated by the non-direct selling brands like BY-HEALTH. The number of functional health food enterprises is close to 2,000, represented by Red Bull, Jing brand and Besunyen, which took the leading position in functional drinks, health care wine and slimming tea products, respectively. Additionally, in the field of traditional health foods, there are numerous small and medium-sized herb nourishing food producers, among which the typical ones include Wanji, a ginseng products manufacturer, Joincare, a producer of oral solution for beauty, as well as Shandong Dong-e E-Jiao Group, a leader in donkey-hide gelatin market.

China Health Food Industry Report, 2014-2017 is primarily concerned with the followings:

  • Overview of China health food industry, including development history, policies and regulations, market size, import and export, marketing channels and trends, etc.;
  • Health food market segments, including market size, competitive landscape and trends, etc. of dietary supplements, traditional health products, and functional health foods;
  • Analysis of 24 domestic and foreign manufacturers such as Amway, Perfect, Tiens Group, BY-HEALTH, Jiaoda Onlly, Joincare, Shandong Dong-e E-Jiao Group, Herbalife, Besunyen, Real Nutriceutical, Sinolife United, and Sanjing Pharmaceutical, covering their profile, financial situation, output and sales volume, major customers, featured products, R&D, distribution of production bases, technical characteristics, and the like.

Table of Contents

1. Status Quo of Health Food Industry

  • 1.1 Definition and Classification
  • 1.2 Development History
  • 1.3 Regulations and Policies
    • 1.3.1 Regulations
    • 1.3.2 Policies
  • 1.4 Examination and Approval, 2014
  • 1.5 Marketing Channels

2. China's Health Food Market

  • 2.1 Status Quo
  • 2.2 Import & Export
    • 2.2.1 Import
    • 2.2.2 Export
  • 2.3 Major Segments
  • 2.4 Forecast

3. Vitamin & Dietary Supplements

  • 3.1 Market Size
  • 3.2 Channels
  • 3.3 Competitive Landscape
  • 3.4 Trends

4. Functional Health Food

  • 4.1 Market Size
  • 4.2 Competitive Landscape
  • 4.3 Trends

5. Traditional Health Food

  • 5.1 Market Size
  • 5.2 Market Competition
  • 5.3 Trends

6. Traditional Health Food Suppliers

  • 6.1 Joincare Pharmaceutical Group Industry Co., Ltd
    • 6.1.1 Profile
    • 6.1.2 Operation
    • 6.1.3 Main Business Structure
    • 6.1.4 Gross Margin (by Product)
    • 6.1.5 Health Food-related Business
    • 6.1.6 Strategic Adjustment of Health Food Business
  • 6.2 Shandong Dong-e E-Jiao Group
    • 6.2.1 Profile
    • 6.2.2 Operation
    • 6.2.3 Main Business
    • 6.2.4 Gross Margin (by Product)
    • 6.2.5 Donkey-hide Gelatin Price
    • 6.2.6 Products and Production Bases
  • 6.3 Hainan Yedao (Group) Co., Ltd
    • 6.3.1 Profile
    • 6.3.2 Operation
    • 6.3.3 Main Business Structure
    • 6.3.4 Gross Margin (by Product)
    • 6.3.5 Top Clients
    • 6.3.6 Health Food-related Business
  • 6.4 Lei Shi
    • 6.4.1 Profile
    • 6.4.2 Main Health Food
  • 6.5 Jiangzhong Medical Co., Ltd (JZJT)
    • 6.5.1 Profile
    • 6.5.2 Operation
    • 6.5.3 Main Business Structure
    • 6.5.4 Gross Margin
    • 6.5.5 Health Food Strategy
  • 6.6 Hong Fu Loi Holdings Limited
    • 6.6.1 Profile
    • 6.6.2 Main Health Food
  • 6.7 Zhongjianxing Group Co., Ltd
    • 6.7.1 Profile
    • 6.7.2 Main Health Food
  • 6.8 Wang's
    • 6.8.1 Profile
    • 6.8.2 Main Health Food

7. Vitamin & Food Supplement Suppliers

  • 7.1 Shanghai Jiaoda ONLLY Co., Ltd
    • 7.1.1 Profile
    • 7.1.2 Operation
    • 7.1.3 Main Business Structure
    • 7.1.4 Gross Margin
    • 7.1.5 Health Food-related Business
  • 7.2 Amway (China) Co., Ltd
    • 7.2.1 Profile
    • 7.2.2 Operation
    • 7.2.3 Main Health Food
    • 7.2.4 Project Progress in China
  • 7.3 Perfect (China) Co., Ltd
    • 7.3.1 Profile
    • 7.3.2 Main Health Food and Production Bases
  • 7.4 Sinolife United
    • 7.4.1 Profile
    • 7.4.2 Operation
    • 7.4.3 Main Business Structure
    • 7.4.4 Channels
    • 7.4.5 Main Product & Production Layout
  • 7.5 BY-HEALTH
    • 7.5.1 Profile
    • 7.5.2 Operation
    • 7.5.3 Main Business Structure
    • 7.5.4 Gross Margin
    • 7.5.5 Health Food-related Business
    • 7.5.6 R&D
    • 7.5.7 Strategic Planning & Implementation
  • 7.6 Neptunus Bioengineering Co., Ltd
    • 7.6.1 Profile
    • 7.6.2 Operation
    • 7.6.3 Main Business Structure
    • 7.6.4 Gross Margin (by Product)
    • 7.6.5 Top Clients
    • 7.6.6 Health Food-related Business
    • 7.6.7 Products and Production Bases
  • 7.7 HERBALIFE
    • 7.7.1 Profile
    • 7.7.2 Operation
    • 7.7.3 Main Business Structure
    • 7.7.4 Main Product
    • 7.7.5 Gross Margin
    • 7.7.6 Sales Channel in China
    • 7.7.7 Production Layout in China
  • 7.8 Tiens Group Co., Ltd.
    • 7.8.1 Profile
    • 7.8.2 Main Health Food and Production Bases
  • 7.9 Ruinian International Limited
    • 7.9.1 Profile
    • 7.9.2 Operation
    • 7.9.3 Main Business Structure
    • 7.9.4 Gross Margin
    • 7.9.5 Channel Development
    • 7.9.6 R&D
    • 7.9.7 Production Layout

8 Functional Food Suppliers

  • 8.1 Besunyen
    • 8.1.1 Profile
    • 8.1.2 Operation
    • 8.1.3 Main Business Structure
    • 8.1.4 Gross Margin
    • 8.1.5 Sales & Price
    • 8.1.6 Channel Operation
    • 8.1.7 Market Share
  • 8.2 Sanjing Pharmaceutical Co., Ltd
    • 8.2.1 Profile
    • 8.2.2 Operation
    • 8.2.3 Main Business Structure
    • 8.2.4 Gross Margin
    • 8.2.5 R&D
  • 8.3 Shanghai Goldpartner Biotech Co., Ltd.
    • 8.3.1 Profile
    • 8.3.2 Health Food-related Business
  • 8.4 North China Pharmaceutical Group Corp (NCPC)
    • 8.4.1 Profile
    • 8.4.2 Operation
    • 8.4.3 Main Business Structure
    • 8.4.4 Gross Margin (by Product)
    • 8.4.5 Top Clients
    • 8.4.6 Health Food-related Business
  • 8.5 Hailisheng Group
    • 8.5.1 Profile
    • 8.5.2 Main Health Food and Production Bases
  • 8.6 Zhen-Ao Group
    • 8.6.1 Profile
    • 8.6.2 Main Health Food
  • 8.7 Harbin Pharmaceutical Group Co., Ltd.
    • 8.7.1 Profile
    • 8.7.2 Operation
    • 8.7.3 Main Business Structure
    • 8.7.4 Gross Margin
    • 8.7.5 Health Food-related Business

Selected Charts

  • Classification of Health Food in China
  • Difference between Vitamin & Dietary Supplements and Traditional Health Food
  • Regulations on Main Health Foods in China, 2000-2013
  • Dietary Supplement Initial Registration Approved in China, 2006-2014
  • Efficacy Research and Statistics of China Health Products, update to Sep 2014
  • Health Product Market Value in China, 2006-2013
  • Health Products Import Value in China, 2008-2013
  • Import Volume and Value of Main Health Foods in China, 2011-2014
  • Origins of Major Imported Health Products in China, Jan-Jun 2014
  • Export Value and Growth Rate of Health Food in China, 2008-2013
  • Statistical Data on Exported Health Products in China by Product, 2013
  • Market Breakdown of Exported Health Products in China by Export Value Proportion, 2013
  • Market Segment Breakdown of Health Foods in China, 2013
  • Health Product Market Value Forecast in China, 2014-2017
  • Vitamin & Dietary Supplement Sales and Growth Rate in China, 2006-2013
  • Marketing Channels of Vitamin & Dietary Supplements in China, 2013
  • Direct Distributors of Health Food Approved in China by May, 2013
  • Comparison of Major Dietary Supplement Brands in China by Revenue, 2013
  • Comparison of Major Dietary Supplement Brands in China by Marketing Channel
  • Vitamin & Dietary Supplement Sales and Growth Rate Forecast in China, 2014-2017E
  • Market Size of Functional Health Foods in China, 2006-2013
  • Comparison of Major Functional Health Food Producers in China by Revenue, 2013
  • Market Size of Functional Health Food in China, 2014-2017E
  • Market Size of Traditional Health Food in China, 2006-2013
  • Major Traditional Health Food Producers in China by Revenue, 2013
  • Market Size of Major Traditional Health Food in China, 2014-2017E
  • Number of Employees in Joincare, 2009-2013
  • Main Health Food Products of Joincare
  • Revenue, Net Income & Gross Margin of Joincare, 2009-2013
  • Revenue Breakdown of Joincare by Product, 2009-2014
  • Revenue Breakdown of Joincare by Region, 2009-2014
  • Gross Margin of Joincare by Product, 2009-2013
  • Joincare's Output and Sales Volume of Main Health Products, 2013
  • Health Food Revenue of Joincare, 2006-2013
  • Main Health Food Products of Dong-e E-Jiao Group
  • Operating Revenue and Profit of Dong-e E-Jiao, 2009-2014
  • Revenue Breakdown of Dongeejiao by Product, 2007-2013
  • Revenue Breakdown of Dongeejiao by Region, 2007-2014
  • Gross Margin of Dongeejiao by Product, 2007-2014
  • Price of E-Jiao Piece in China, 2004-2014
  • Main Health Products and Production Bases of Dong-e E-Jiao Group
  • Number of Employees in Hainan Yedao, 2009-2013
  • Main Health Food Products of Hainan Yedao (Group) Co., Ltd
  • Revenue, Net Income & Gross Margin of Hainan Yedao, 2009-2013
  • Revenue Breakdown of Hainan Yedao by Product, 2009-2014
  • Revenue Breakdown of Hainan Yedao by Region, 2009-2014
  • Gross Margin of Hainan Yedao by Product, 2009-2014
  • Name List and Revenue Contribution of Top 5 Clients of Hainan Yedao, 2012-2013
  • Sales Volume of Wine Products of Hainan Yedao, 2006-2013
  • Main Health Food Products of Lei Shi
  • Number of Employees in Jiangzhong Pharm, 2009-2013
  • Revenue, Net Income & Gross Margin of Jiangzhong Pharm, 2009-2014
  • Revenue Breakdown of Jiangzhong Pharm by Industry, 2009-2014
  • Gross Margin of Jiangzhong Pharm by Industry, 2009-2014
  • Main Health Food Products of Hong Fu Loi Holdings Limited
  • Main Health Food Products of Zhongjianxing Group Co., Ltd
  • Main Health Food Products of Wang's
  • Number of Employees in Jiaoda Onlly, 2009-2013
  • Revenue, Net Income & Gross Margin of Jiaoda Onlly, 2009-2014
  • Revenue Breakdown of Jiaoda Onlly by Industry, 2009-2014
  • Revenue Breakdown of Jiaoda Onlly by Product, 2009-2013
  • Revenue Breakdown of Jiaoda Onlly by Region, 2009-2013
  • Gross Margin of Jiaoda Onlly by Product, 2009-2014
  • Health Food Products of Shanghai Jiaoda ONLLY
  • Revenue and Growth Rate of Amway (China), 2007-2013
  • Main Health Food Products of Amway (China) Co., Ltd.
  • Main Health Food Products of Perfect (China) Co., Ltd.
  • Revenue and Net Income of Sinolife, 2010-2014
  • Revenue Structure of Sinolife by Product, 2010-2014
  • Retail Network of Sinolife, 2013
  • Expansion Plan of Sinolife
  • Number of Employees in By-health 2009-2013
  • Revenue, Net Income & Gross Margin of By-health, 2009-2014
  • Revenue Breakdown of By-health by Product, 2012-2014
  • Revenue Breakdown of By-health by Region, 2009-2014
  • Gross Margin of By-health by Product, 2012-2014
  • Number of Nutrition Centers of BY-HEALTH, 2011-2013
  • R&D Costs of BY-HEALTH, 2011-2013
  • Number of Employees in Neptunus Bioengineering, 2009-2013
  • Main Health Food Products of Neptunus Bioengineering Co., Ltd
  • Revenue, Net Income & Gross Margin of Neptunus Bioengineering, 2009-2014
  • Revenue Breakdown of Neptunus Bioengineering by Industry 2009-2014
  • Revenue Breakdown of Neptunus Bioengineering by Product 2011-2014
  • Revenue Breakdown of Neptunus Bioengineering by Region, 2009-2014
  • Gross Margin of Neptunus Bioengineering by Industry, 2009-2013
  • Name List and Revenue Contribution of Top 5 Clients of Neptunus Bioengineering, 2011-2013
  • Health Food Sales, Production and Inventory of Neptunus, 2012-2013
  • Main Health Products and Production Bases of Neptunus Bioengineering
  • Number of Employees in Herbalife, 2009-2013
  • Revenue, Net Income & Gross Margin of Herbalife, 2009-2014
  • Revenue Breakdown of Herbalife by Product, 2009-2014
  • Revenue Breakdown of Herbalife by Region, 2009-2014
  • Main Product of Herballife
  • Gross Margin of By-health, 2009-2014
  • Number of Retail Stores of Herballife in China, 2009-2014
  • Direct Sale Licenses Obtained and Operating Province of Herbal life in China, 2009-2014
  • Tiens' Existence around the Globe
  • Number of Employees in Real Nutriceutical, 2009-2013
  • Revenue, Net Income & Gross Margin of Real Nutriceutical, 2009-2013
  • Revenue Breakdown of Real Nutriceutical by Segment, 2009-2014
  • Revenue Breakdown of Real Nutriceutical by Region, 2009-2013
  • Gross Margin of Real Nutriceutical by Segment, 2009-2013
  • Chart for Main Marketing Channels of Real Nutriceutical
  • National Coverage of Ruinian Nutritional Supplements
  • R&D outcomes of Ruinian, 2013
  • Revenue and Net Income of Besunyen, 2008-2014
  • Revenue and Net Income Forecast of Besunyen, 2011-2016E
  • Main Business Revenue Structure of Besunyen by Product, 2012-2014
  • Gross Margin of Besunyen, 2009-2014
  • Sales Volume of Besunyen's Key Product, 2009-2014
  • Average Selling Price of Besunyen's Key Product, 2009-2014
  • Volume of Retailers and Distributors of Besunyen, 2010-2014
  • Market share of Besunyen Laxative Tea among Slimming Products in China, 2008-2013
  • Market share of Besunyen Slimming Tea among Slimming Products in China, 2008-2013
  • Number of Employees in Sanjing Pharm, 2009-2013
  • Revenue, Net Income & Gross Margin of Sanjing Pharm, 2009-2014
  • Revenue Breakdown of Sanjing Pharm by Product, 2009-2013
  • Revenue Breakdown of Sanjing Pharm by Region, 2009-2013
  • Gross Margin of Sanjing Pharm by Product, 2009-2014
  • R&D Investment of Sanjing Pharm, 2012-2014
  • Main Health Food Products of Shanghai Goldpartner Biotech
  • Number of Employees in North China Pharma, 2009-2013
  • Revenue, Net Income & Gross Margin of North China Pharma, 2009-2014
  • Revenue Breakdown of North China Pharma by Product, 2008-2014
  • Revenue Breakdown of North China Pharma by Region, 2008-2014
  • Gross Margin of North China Pharma by Product, 2008-2014
  • Name List and Revenue Contribution of Top 5 Clients of North China Pharma, 2012-2013
  • Main Health Food Products of North China Pharmaceutical Group Corp (NCPC)
  • Main Health Food Products of Hailisheng Group
  • Main Health Food Products of Zhen-Ao Group
  • Number of Employees in Harbin Pharm, 2010-2013
  • Revenue, Net Income & Gross Margin of Harbin Pharm, 2009-2013
  • Revenue Breakdown of Harbin Pharm, by Product, 2009-2014
  • Revenue Breakdown of Harbin Pharm by Region, 2009-2014
  • Gross Margin of Harbin Pharm by Product, 2009-2014

Related Companies

  • Joincare Pharmaceutical Group Industry Co.,Ltd.(600380.SH)
  • Shan Dong Dong-E E-Jiao Co.,Ltd.(000423.SZ)
  • Hai Nan Yedao (Group) Co., Ltd.(600238.SH)
  • Jiangzhong Pharmaceutical Co.,Ltd.(600750.SH)
  • Shanghai Jiaoda Onlly Co.,Ltd.(600530.SH)
  • Guangdong By-health Biotechnology Co., Ltd(300146.SZ)
  • Shenzhen Neptunus Bioengineering Co.,Ltd.(000078.SZ)
  • Real Nutriceutical Group Limited(02010.HK)
  • Besunyen Holdings Company Limited(00926.HK)
  • Harbin Pharm.Group Sanjing Pharmaceutical Co.,Ltd(600829.SH)
  • North China Pharmaceutical Co.,Ltd.(600812.SH)
  • Harbin Pharmaceutical Group Co.,Ltd.(600664.SH)
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