市場調査レポート

世界と中国のビール産業の分析

Global and China Beer Industry Report, 2012-2014

発行 ResearchInChina 商品コード 258818
出版日 ページ情報 英文 115 Pages
納期: 即日から翌営業日
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世界と中国のビール産業の分析 Global and China Beer Industry Report, 2012-2014
出版日: 2013年01月04日 ページ情報: 英文 115 Pages
概要

中国は世界最大のビール生産国・消費国です。2011年の中国のビール生産量は4898万9000キロリットル(全世界の25.42%)、販売量は4855万7000キロリットルに達しました。現在、中国国内のビール生産は華東・華南・東北部に集中しており、合計で国内生産量の76.5%を占めています。各企業は自社ブランドの販売促進や、生産設備の新規建設・買収を積極的に進めています。

当レポートでは、世界と中国のビール産業について分析し、全世界および中国国内のビール産業の構造・動向(需給状況、競争状況、流通構造、発展の見通しなど)、世界の大手ビール企業の概要(事業・収益構造、研究開発(R&D)投資、発展見通しなど)と中国国内での事業展開、国内系ビール企業のプロファイル(事業・収益構造、財務実績、研究開発・投資・マーケティングの概要、今後の見通し)などを調査して、その結果を概略以下の内容でお届けいたします。

第1章 ビール産業の概要

  • 定義
  • 分類

第2章 世界のビール産業の発展

  • 市場供給
  • 市場需要
  • 各地域の流通構造
  • 競争環境
  • 発展動向

第3章 中国のビール産業の発展

  • 概要
  • 市場供給
  • 市場需要
  • 輸出入
  • 各地域の流通構造
  • 市場価格
  • 競争環境
  • 発展動向

第4章 世界の大手ビールメーカー

  • Anheuser-Busch InBev
  • SABMiller
  • Heineken
  • Carlsberg
  • アサヒビール

第5章 中国の主要ビールメーカー

  • Tsingtao Brewery
  • Beijing Yanjing Brewery
  • China Resources Enterprise
  • Guangzhou Zhujiang Brewery
  • Chongqing Brewery
  • Fujian Yanjing Huiquan Brewery
  • Lanzhou Huanghe Enterprise
  • Tibet Galaxy Science & Technology Development
  • Kingway Brewery
  • San Miguel Brewery Hong Kong
目次
Product Code: CYH006

Abstract

In recent years, the global beer production and sales have maintained continuous growth. Total production in 2011 reached 192.7 million kiloliters, a year-on-year rise of 3.82%; China, the United States, Brazil, Russia and Germany as the world's top five largest beer-producing countries together accounted for 54% of the global beer production. Following the acceleration of cross-border mergers and acquisitions in the beer industry (e.g. Anheuser-Busch InBev wholly owns China's Harbin Brewery; SABMiller holds a 49% stake in China Resources Snow Breweries; Carlsberg acquires a 29.71% stake in China's Chongqing Brewery, etc.), international beer companies have witnessed an increasing concentration ratio; currently, Anheuser-Busch InBev, SABMiller, Heineken and Carlsberg occupy a total of 46% market share.

As the world's largest beer producer and consumer, in 2011 China realized beer production and sales volume of 48.989 million kiloliters and 48.557 million kiloliters, respectively, of which, the former accounted for 25.42% worldwide. At present, China's beer market is mainly distributed in East, Central, South and Northeast regions, whose aggregate output held 76.5% of the national total in 2011.

In 2011, China Resources Enterprise, Limited (CRE), Tsingtao Brewery Co.,Ltd. and Yanjing Beer Group Corporation as the leading beer brewers in China accounted for a total of 48.1% market share nationwide; wherein, CRE ranked first in beer sales volume by reaching 10.235 million kiloliters.

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In addition to actively intensifying brand propaganda, major Chinese beer brewers have also expanded capacity by way of new construction, mergers & acquisitions or construction expansion. Tsingtao Brewery, for instance, realized new capacity of 2.1 million kiloliters in 2011 by means of acquiring Hangzhou Xin'an River Brewery Co., Ltd. and Shaoguan Vigour Brewery Co., Ltd., expanding Suqian Brewery, etc.; in 2012, the new construction project of Guangdong Jieyang Brewery, expansion projects of Yangzhou Brewery and Weiwu Brewery were completed and put into production; moreover, Tsingtao Brewery's first overseas base "Tsingtao Brewery (Thailand) Co., Ltd." plans to be completed and put into operation at the end of 2013.

Global and China Beer Industry Report, 2012-2014 of ResearchInChina mainly covers the followings:

  • Supply and demand, regional distribution, competitive landscape, development trend, etc. of global beer industry;
  • supply and demand, regional distribution, import and export, competitive landscape, development trend, etc. of China beer industry.
  • Operation, beer business analysis and development, etc. of 15 international and Chinese beer enterprises.

Table of Contents

1. Beer Industry Overview

  • 1.1 Definition
  • 1.2 Classification

2. Development of Global Beer Industry

  • 2.1 Market Supply
  • 2.2 Market Demand
  • 2.3 Regional Distribution
  • 2.4 Competitive Landscape
  • 2.5 Development Trend

3. Development of China Beer Industry

  • 3.1 Overview
  • 3.2 Market Supply
  • 3.3 Market Demand
  • 3.4 Import & Export
  • 3.5 Regional Distribution
  • 3.6 Market Price
  • 3.7 Competitive Landscape
  • 3.8 Development Trend

4. Key Global Beer Brewers

  • 4.1 Anheuser-Busch InBev
    • 4.1.1 Profile
    • 4.1.2 Operation
    • 4.1.3 Revenue Structure
    • 4.1.4 R&D and Investment
    • 4.1.5 Business in China
    • 4.1.6 Development Prospect
  • 4.2 SABMiller
    • 4.2.1 Profile
    • 4.2.2 Operation
    • 4.2.3 Revenue Structure
    • 4.2.4 R&D and Investment
    • 4.2.5 Business in China
    • 4.2.6 Development Prospect
  • 4.3 Heineken
    • 4.3.1 Profile
    • 4.3.2 Operation
    • 4.3.3 Revenue Structure
    • 4.3.4 R&D and Investment
    • 4.3.5 Business in China
    • 4.3.6 Development Prospect
  • 4.4 Carlsberg
    • 4.4.1 Profile
    • 4.4.2 Operation
    • 4.4.3 Revenue Structure
    • 4.4.4 R&D and Investment
    • 4.4.5 Business in China
    • 4.4.6 Development Prospect
  • 4.5 Asahi
    • 4.5.1 Profile
    • 4.5.2 Operation
    • 4.5.3 Revenue Structure
    • 4.5.4 R&D and Investment
    • 4.5.5 Beer Business
    • 4.5.6 Business in China
    • 4.5.7 Development Prospect

5. Key Chinese Beer Breweries

  • 5.1 Tsingtao Brewery (600600)
    • 5.1.1 Profile
    • 5.1.2 Operation
    • 5.1.3 Revenue Structure
    • 5.1.4 Gross Margin
    • 5.1.5 Clients
    • 5.1.6 R&D and Investment
    • 5.1.7 Marketing Mode
    • 5.1.8 Development Prospect
  • 5.2 Beijing Yanjing Brewery (000729)
    • 5.2.1 Profile
    • 5.2.2 Operation
    • 5.2.3 Revenue Structure
    • 5.2.4 Gross Margin
    • 5.2.5 Clients and Suppliers
    • 5.2.6 R&D and Investment
    • 5.2.7 Development Prospect
    • 5.3 China Resources Enterprise (0291.HK)
  • 5.3.1 Profile
    • 5.3.2 Operation
    • 5.3.3 Revenue Structure
    • 5.3.4 Gross Profit
    • 5.3.5 Beer Business
    • 5.3.6 Development Prospect
  • 5.4 Guangzhou Zhujiang Brewery (002461)
    • 5.4.1 Profile
    • 5.4.2 Operation
    • 5.4.3 Revenue Structure
    • 5.4.4 Gross Margin
    • 5.4.5 Clients and Suppliers
    • 5.4.6 Investment
    • 5.4.7 Development Prospect
  • 5.5 Chongqing Brewery (600132)
    • 5.5.1 Profile
    • 5.5.2 Operation
    • 5.5.3 Revenue Structure
    • 5.5.4 Gross Margin
    • 5.5.5 Development Prospect
  • 5.6 Fujian Yanjing Huiquan Brewery (600573)
    • 5.6.1 Profile
    • 5.6.2 Operation
    • 5.6.3 Revenue Structure
    • 5.6.4 Gross Margin
    • 5.6.5 Client and Supplier
    • 5.6.6 Development Prospect
  • 5.7 Lanzhou Huanghe Enterprise (000929)
    • 5.7.1 Profile
    • 5.7.2 Operation
    • 5.7.3 Revenue Structure
    • 5.7.4 Gross Margin
    • 5.7.5 Clients and Suppliers
    • 5.7.6 Development Prospect
  • 5.8 Tibet Galaxy Science & Technology Development (000752)
    • 5.8.1 Profile
    • 5.8.2 Operation
    • 5.8.3 Revenue Structure
    • 5.8.4 Gross Margin
    • 5.8.5 Clients and Suppliers
    • 5.8.6 Development Prospect
  • 5.9 Kingway Brewery (0124.HK)
    • 5.9.1 Profile
    • 5.9.2 Operation
    • 5.9.3 Revenue Structure
    • 5.9.4 Development Prospect
  • 5.10 San Miguel Brewery Hong Kong (0236.HK)
    • 5.10.1 Profile
    • 5.10.2 Operation
    • 5.10.3 Revenue Structure
    • 5.10.4 Clients and Suppliers
    • 5.10.5 Development Prospect

Selected Charts

  • Beer Production Technology
  • Beer Classification (by Production Technology)
  • Beer Classification (by Color)
  • Beer Classification (by Wort Concentration)
  • Global Beer Production and YoY Growth Rate, 2007-2011
  • Proportion of Beer Production of World's Top 10 Countries, 2011
  • Consumption of World's Top 10 Beer Consuming Countries, 2004-2010
  • Global Beer Consumption Per Capita (by Country), 2010
  • Global Beer Consumption Structure (by Region), 2010
  • Market Share of World's Top 4 Beer Breweries, 2010
  • Top 3 Global Beer Brands and Market Share (by Country), 2010
  • Beer Output and YoY Growth Rate in China, 2007-2012
  • Beer Sales Volume and YoY Growth Rate in China, 2007-2012
  • Beer Sales-Output Ratio in China, 2005-2012
  • Gross Margin of Beer in China, 2001-2012
  • Chinese Beer Consumption Per Capita, 2004-2011
  • China's Beer Import and Export Volume, 2008-2012
  • China's Beer Import and Export Value, 2008-2012
  • China's Beer Output (by Region), 2007-2012
  • China's Top 10 Beer Producing Provinces, 2008-2012
  • Monthly Wheat Import Price in China, 2009-2012
  • Beer Business Revenue of Main Beer Companies in China, 2008-2012
  • China's Beer Sales Volume (by Company), 2009-2012
  • Market Share of Some Chinese Beer Companies (by Sales Volume), 2008-2012
  • Market Layout of China's Top 4 Beer Companies, 2011
  • Value of China's Top 6 Beer Brands, 2012
  • Beer Output, Sales Volume and Sales-Output Ratio in China, 2010-2015
  • Revenue and YoY Growth Rate of Anheuser-Busch InBev, 2007-2012
  • Gross Profit and YoY Growth Rate of Anheuser-Busch InBev, 2009-2012
  • Beer Sales Volume and YoY Growth Rate of Anheuser-Busch InBev, 2009-2012
  • Revenue Breakdown of Anheuser-Busch InBev (by Region), 2010-2012
  • Beer Sales Volume Structure of Anheuser-Busch InBev (by Region), 2009-2012
  • R&D Costs and % of Total Revenue of Anheuser-Busch InBev, 2009-2011
  • Distribution of Anheuser-Busch InBev's Key Subsidiaries in China, 2011
  • Key Construction Projects of Anheuser-Busch InBev in China, 2011-2014
  • Revenue, Gross Profit and YoY Growth Rate of Anheuser-Busch InBev, 2010-2014
  • SABmiller's Development Strategy
  • Revenue and YoY Growth Rate of SABmiller, FY2008-FY2013
  • Beer Sales Volume and YoY Growth Rate of SABmiller, FY2009-FY2013
  • Revenue Breakdown of SABmiller (by Region), FY2008-FY2013
  • Beer Sales Volume Breakdown of SABmiller (by Region), FY2009-FY2013
  • R&D Costs and % of Total Revenue of SABmiller, FY2009-FY2012
  • Revenue and YoY Growth Rate of SABmiller, FY2011-FY2015
  • Revenue and YoY Growth Rate of Heineken, 2007-2012
  • Net Income and YoY Growth Rate of Heineken, 2007-2012
  • Beer Sales Volume and YoY Growth Rate of Heineken, 2007-2012
  • Revenue Breakdown of Heineken (by Region), 2010-2012
  • Beer Sales Volume Breakdown of Heineken (by Region), 2010-2012
  • R&D Costs and % of Total Revenue of Heineken, 2007-2011
  • Main Companies Acquired by Heineken, 2011
  • Revenue, Net Income and YoY Growth Rate of Heineken, 2010-2015
  • Revenue and YoY Growth Rate of Carlsberg, 2007-2012
  • Gross Profit and YoY Growth Rate of Carlsberg, 2008-2012
  • Beer Sales Volume and YoY Growth Rate of Carlsberg, 2007-2012
  • Revenue Breakdown of Carlsberg (by Region), 2010-2012
  • R&D Costs and % of Total Revenue of Carlsberg, 2008-2011
  • Distribution of Carlsberg's Key Subsidiaries in China, 2011
  • Revenue, Gross Profit and YoY Growth Rate of Carlsberg, 2010-2014
  • Subsidiary Distribution of Asahi (by country), 2011
  • Asahi's Structure (by Business), 2012
  • Revenue and YoY Growth Rate of Asahi, 2007-2012
  • Net Income and YoY Growth Rate of Asahi, 2007-2012
  • Revenue Breakdown of Asahi (by Business/Region), 2007-2012
  • R&D Costs of Asahi, 2007-2011
  • Beer Sales and YoY Growth Rate of Asahi, 2007-2011
  • Beer Revenue Structure of Asahi (by Location), 2010-2011
  • Beer Sales Volume and YoY Growth Rate of Asahi, 2007-2011
  • Distribution of Asahi's Key Subsidiaries in China, 2011
  • Revenue, Net Income and YoY Growth Rate of Asahi, 2010-2014
  • Ownership Structure of Tsingtao Brewery, 2011
  • Brand Value of Tsingtao Brewery, 2009-2011
  • Revenue and YoY Growth Rate of Tsingtao Brewery, 2006-2012
  • Net Income and YoY Growth Rate of Tsingtao Brewery, 2006-2012
  • Sales Volume and YoY Growth Rate of Tsingtao Brewery (by Brand), 2008-2012
  • Revenue Structure of Tsingtao Brewery (by Product), 2006-2012
  • Revenue Breakdown of Tsingtao Brewery (by Region), 2006-2012
  • Beer Product Gross Margin and Sales Gross Margin of Tsingtao Brewery, 2006-2012
  • Tsingtao Brewery's Revenue from Top 5 Clients and % of Total Revenue, 2009-2012
  • Name List and Revenue Contribution of Tsingtao Brewery's Top 5 Clients, 2010-2011
  • R&D Costs and % of Total Revenue of Tsingtao Brewery, 2009-2011
  • Major Acquisition Events of Tsingtao Brewery, 2006-2011
  • Key Construction Projects of Tsingtao Brewery, 2011-2014
  • "Big Customer" Model of Tsingtao Brewery
  • Sports Marketing Activities of Tsingtao Brewery, 2006-2012
  • Product Classification of Tsingtao Brewery (by Brand), 2011
  • Revenue, Net Income and YoY Growth Rate of Tsingtao Brewery, 2010-2014
  • Brand Value of Beijing Yanjing Brewery (by Brand), 2009-2011
  • Revenue and YoY Growth Rate of Beijing Yanjing Brewery, 2006-2012
  • Net Income and YoY Growth Rate of Beijing Yanjing Brewery, 2006-2012
  • Beer Sales Volume and YoY Growth Rate of Beijing Yanjing Brewery, 2008-2012
  • Revenue Structure of Beijing Yanjing Brewery (by Product), 2011-2012
  • Revenue Structure of Beijing Yanjing Brewery (by Region), 2008-2011
  • Gross Margin Breakdown of Beijing Yanjing Brewery (by Product), 2010-2012
  • Beijing Yanjing Brewery's Procurement / Revenue from Top 5 Suppliers / Clients and % of Total Procurement / Revenue, 2008-2012
  • Name List and Revenue Contribution of Beijing Yanjing Brewery's Top 5 Clients, 2011-2012
  • Projects under Construction of Beijing Yanjing Brewery by June 2012
  • Revenue, Net Income and YoY Growth Rate of Beijing Yanjing Brewery, 2010-2014
  • Distribution of Major Events of China Resources Enterprise (by Business), 2011
  • Revenue and YoY Growth Rate of China Resources Enterprise, 2007-2012
  • Net Income and YoY Growth Rate of China Resources Enterprise, 2007-2012
  • Revenue Structure of China Resources Enterprise (by Business), 2010-2011
  • Revenue Structure of China Resources Enterprise (by Region), 2009-2011
  • Gross Profit and YoY Growth Rate of China Resources Enterprise, 2007-2011
  • Beer Revenue and YoY Growth Rate of China Resources Enterprise, 2009-2012
  • Beer Sales Volume and YoY Growth Rate of China Resources Enterprise (by Brand), 2008-2012
  • Brewery Number and Beer Capacity of China Resources Enterprise, 2010-2012
  • Brewery Distribution of China Resources Enterprise (by Region) by end-2011
  • Major Beer Acquisition Events of China Resources Enterprise in China, 2003-2011
  • Revenue, Net Income and YoY Growth Rate of China Resources Enterprise, 2010-2014
  • Capacity Distribution of Guangzhou Zhujiang Brewery (by Subsidiary) as of end-2011
  • Revenue and YoY Growth Rate of Guangzhou Zhujiang Brewery, 2006-2012
  • Net Income and YoY Growth Rate of Guangzhou Zhujiang Brewery, 2006-2012
  • Sales Volume and YoY Growth Rate of Guangzhou Zhujiang Brewery, 2007-2011
  • Revenue Breakdown of Guangzhou Zhujiang Brewery (by Product), 2007-2012
  • Revenue Structure of Guangzhou Zhujiang Brewery (by Region), 2011
  • Gross Margin Breakdown of Guangzhou Zhujiang Brewery (by Product), 2007-2012
  • Guangzhou Zhujiang Brewery's Revenue / Procurement from Top 5 Clients / Suppliers and % of Total Revenue / Procurement, 2007-2012
  • Name List and Revenue Contribution of Guangzhou Zhujiang Brewery's Top 5 Clients, 2010-2011
  • Key Projects under Construction of Guangzhou Zhujiang Brewery by 2011
  • Revenue, Net Income and YoY Growth Rate of Guangzhou Zhujiang Brewery, 2010-2014
  • Revenue and YoY Growth Rate of Chongqing Brewery, 2007-2012
  • Net Income and YoY Growth Rate of Chongqing Brewery, 2007-2012
  • Chongqing Brewery's Revenue from Top 5 Clients and % of Total Revenue, 2010-2012
  • Sales Volume and YoY Growth Rate of Chongqing Brewery, 2009-2012
  • Revenue Breakdown of Chongqing Brewery (by Product), 2007-2012
  • Revenue Structure of Chongqing Brewery (by Region), 2011
  • Gross Margin Breakdown of Chongqing Brewery (by Product), 2007-2012
  • Revenue, Net Income and YoY of Chongqing Brewery, 2010-2014
  • Revenue and YoY Growth Rate of Fujian Yanjing Huiquan Brewery, 2007-2012
  • Net Income and YoY Growth Rate of Fujian Yanjing Huiquan Brewery, 2007-2012
  • Sales Volume and YoY Growth Rate of Fujian Yanjing Huiquan Brewery, 2009-2012
  • Revenue Breakdown of Fujian Yanjing Huiquan Brewery (by Product), 2009-2012
  • Revenue Breakdown of Fujian Yanjing Huiquan Brewery (by Region), 2007-2012
  • Gross Margin Breakdown of Fujian Yanjing Huiquan Brewery (by Product), 2009-2012
  • Fujian Yanjing Huiquan Brewery's Procurement / Revenue from Top 5 Suppliers / Clients and % of Total Procurement / Revenue, 2010-2012
  • Revenue, Net Income and YoY Growth Rate of Fujian Yanjing Huiquan Brewery, 2010-2014
  • Revenue and YoY Growth Rate of Lanzhou Huanghe Enterprise, 2007-2012
  • Net Income and YoY Growth Rate of Lanzhou Huanghe Enterprise, 2007-2012
  • Revenue Breakdown of Lanzhou Huanghe Enterprise (by Product), 2007-2012
  • Revenue Breakdown of Lanzhou Huanghe Enterprise (by Region), 2007-2012
  • Gross Margin Breakdown of Lanzhou Huanghe Enterprise (by Product), 2007-2012
  • Lanzhou Huanghe Enterprise's Procurement / Revenue from Top 5 Suppliers / Clients and % of Total Procurement / Revenue, 2009-2012
  • Name List and Revenue Contribution of Lanzhou Huanghe Enterprise, H1 2012
  • Revenue, Net Income and YoY Growth Rate of Lanzhou Huanghe Enterprise, 2010-2014
  • Revenue and YoY Growth Rate of Tibet Galaxy Science & Technology Development, 2007-2012
  • Net Income and YoY Growth Rate of Tibet Galaxy Science & Technology Development, 2007-2012
  • Revenue Breakdown of Tibet Galaxy Science & Technology Development (by Product), 2007-2012
  • Revenue Breakdown of Tibet Galaxy Science & Technology Development (by Region), 2007-2012
  • Gross Margin Breakdown of Tibet Galaxy Science & Technology Development (by Product), 2007-2012
  • Tibet Galaxy Science & Technology Development's Procurement / Revenue from Top 5 Suppliers / Clients and % of Total Procurement / Revenue, 2009-2012
  • Name List and Revenue Contribution of Tibet Galaxy Science & Technology Development, 2011
  • Revenue, Net Income and YoY Growth Rate of Tibet Galaxy Science & Technology Development, 2010-2014
  • Revenue and YoY Growth Rate of Kingway Brewery, 2007-2012
  • Gross Profit and YoY Growth Rate of Kingway Brewery, 2007-2012
  • Beer Sales Volume and YoY Growth Rate of Kingway, 2007-2012
  • Revenue Breakdown of Kingway Brewery (by Region), 2010-2012
  • Revenue, Gross Profit and YoY Growth Rate of Kingway, 2010-2014
  • Revenue and YoY Growth Rate of San Miguel Brewery Hong Kong, 2007-2012
  • Gross Profit and YoY Growth Rate of San Miguel Brewery Hong Kong, 2009-2012
  • Revenue Breakdown of San Miguel Brewery Hong Kong (by Region), 2010-2012
  • San Miguel Brewery Hong Kong's Procurement / Revenue from Top 5 Suppliers / Clients and % of Total Procurement / Revenue, 2009-2011
  • Revenue, Gross Profit and YoY Growth Rate of San Miguel Brewery Hong Kong, 2010-2014

Related Companies

  • Beijing Yanjing Brewery Co.,Ltd.(000729.SZ)
  • Tibet Galaxy Science & Technology Development Co., Ltd.(000752.SZ)
  • Lanzhou Huanghe Enterprise Co.,Ltd.(000929.SZ)
  • Guangzhou Zhujiang Brewery Co., Ltd.(002461.SZ)
  • Chongqing Brewery Co., Ltd. (600132.SH)
  • Fujian Yanjing Huiquan Brewery Co.,Ltd.(600573.SH)
  • Tsingtao Brewery Company Limited(600600.SH)
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