表紙
市場調査レポート

世界と中国のステンレス鋼製食器・台所用品の分析

Global and China Stainless Steel Tableware and Kitchenware Industry Report, 2013-2015

発行 ResearchInChina 商品コード 253485
出版日 ページ情報 英文 65 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=106.71円で換算しております。
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世界と中国のステンレス鋼製食器・台所用品の分析 Global and China Stainless Steel Tableware and Kitchenware Industry Report, 2013-2015
出版日: 2013年08月07日 ページ情報: 英文 65 Pages
概要

現在、中国は世界において、ステンレス鋼製食器・台所用品の主要な生産拠点であり輸出国となっています。2010年に中国の輸出量は前年比25.4%の伸びを示しましたが、2011年以降、各国政府が食品安全に関する規制を厳しくし、ステンレス鋼製食器・台所用品の安全基準をより高く設定したために、2011年および2012年に、中国 の輸出量は再び減少しました。

当レポートでは、世界と中国におけるステンレス鋼製の食器(テーブルウェア)および台所用品(キッチンウェア)市場について分析し、世界市場および中国市場の構造や動向、中国国内市場の競争状況や輸出動向、世界・中国の主要企業の事業展開状況(プロファイル、経営状況、生産活動の状況、今後の見通しなど)を調査して、その結果を概略以下の構成でお届けします。

第1章 概要

  • 定義
  • 政策
  • 上流工程産業
    • ステンレス鋼の生産量
    • ステンレス鋼の価格

第2章 産業分析

  • 世界市場
    • 市場規模
    • 市場構造
  • 中国市場
    • 市場規模
    • 市場構造

第3章 中国ステンレス鋼製食器・台所用品の市場競争

  • 地域間競争
  • 企業間競争
  • チャネル分析

第4章 中国のステンレス鋼製食器・台所用品の輸出

  • 輸出量
  • 主な輸出相手国
  • 主な輸出企業

第5章 多国籍企業

  • SEB
    • プロファイル
    • 経営状況
    • 地域別収益
    • 中国国内での事業展開
  • WMF
    • プロファイル
    • 経営状況
    • 中国国内での事業展開
  • ZWILLING
    • プロファイル
    • 中国国内での事業展開
  • FISSLER
    • プロファイル
    • 経営状況
    • 中国国内での事業展開
  • THERMOS
    • プロファイル
    • Thermos (China) Housewares Co. Ltd.
    • Thermos (Jiangsu) Housewares Co. Ltd.

第6章 中国企業

  • Supor
    • プロファイル
    • 経営状況
    • 収益構造
    • 粗利益率
    • チャネルの構築
    • 経営実績の予測
  • ASD
    • プロファイル
    • 経営状況
    • 収益構造
    • 粗利益率
    • チャネルの構築
    • 経営実績の予測
  • Robam Appliances
    • プロファイル
    • 経営状況
    • 経営実績の予測
  • Linkfair Group
    • プロファイル
    • 経営状況
    • 収益構造
    • 生産量
    • 現在進行中のプロジェクト
    • 経営実績の予測
  • Zhuhai Double Happiness Cooker Company
  • Stainless Steel Products Shanghai Guanhua Co., Ltd.
    • プロファイル
    • 経営状況
  • Xinhui Rixing Stainless Steel Product Co., Ltd.
  • Meyer (Zhaoqing) Metal Products Co., Ltd.
  • Xinxing AXA Stainless Steel Co., Ltd.
  • Three A Stainless Steel Products Grouping Co., Ltd. of Guangdong
  • Dongjin Stainless Steel Tableware Co., Ltd.
  • Guangdong Master Group Co., Ltd.
  • Zhejiang Beidefu Electric Co., Ltd.
  • Longfa Stainless Steel Tableware Trade Co., Ltd.
  • Yangxin Dongzhi Global Stainless Steel Products Co., Ltd.
  • Jieyang Qingzhan Rustless Steel Co., Ltd.
  • Xiamen Qinghong Enterprise Co., Ltd.

図表一覧

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目次
Product Code: CHW007

Abstract

Currently, China has been the leading production base and exporter of stainless steel tableware and kitchenware in the world. During 2006-2009, China-made low-end stainless steel tableware and kitchenware products were gradually eliminated in the market, with its export volume showing a downward tendency. In 2010, the governments of all countries launched stimulus policies successively, an engine for demand growth, and which helped China's export volume of stainless steel tableware and kitchenware be up 25.4% year-on-year.

Since 2011, the governments of all countries has rolled out stricter regulations on food safety and put forward higher safety norms for stainless steel tableware and kitchenware; and the driving force of economic stimulation has faded away, which caused China's export volume of stainless steel tableware and kitchenware products to fall again in 2011 and 2012.

image1

The high-end stainless steel tableware and kitchenware market in China is almost dominated by well-known transnational brands such as SEB, ZWILLING and WMF at present, while local brands hold small market shares. The medium-end market is held by a few domestic brands like Supor and ASD, and they enjoy certain market scale; while the low-end market is full of less known and inferior brands whose sales channels come to supermarkets and low-end retail shops.

French SEB Group is the famous company in the world's kitchenware and small home appliance field, and it continuously expands its market coverage through mergers and acquisitions worldwide. From its acquisition on Tefal in 1968 to the share holding of Supor in 2011, SEB's revenue has shown steady growth. In H1 2013, its revenue reached EUR1.835 billion, a rise of 2.5% from the same period of last year, and it performed prominently in the sluggish European market.

Supor is one of the well-known producers of stainless steel tableware and kitchenware domestically in China, and it became the holding subsidiary of France-based SEB Group. In 2012, affected by depressed economies in China and beyond, Supor's revenue dropped by 3.31% year-on-year, and its net income fell 1.92% year-on-year.

Linkfair Group is the biggest company of stainless steel tableware and kitchenware in terms of export value in China, with its major customers mainly in European and American regions.

Table of Contents

1. Overview

  • 1.1 Definition
  • 1.2 Policy
  • 1.3 Upstream Industry
    • 1.3.1 Output of Stainless Steel
    • 1.3.2 Price of Stainless Steel

2. Industry Analysis

  • 2.1 Global
    • 2.1.1 Market Scale
    • 2.1.2 Market Structure
  • 2.2 China
    • 2.2.1 Industry Overview
    • 2.2.2 Market Scale
    • 2.2.3 Market Segments

3. Competition

  • 3.1 Regional Distribution
  • 3.2 Enterprise Competition
  • 3.3 Channel Analysis

4. Export

  • 4.1 Export Scale
  • 4.2 Major Export Destinations
  • 4.3 Main Exporting Enterprises

5. Multinational Corporations

  • 5.1 SEB
    • 5.1.1 Profile
    • 5.1.2 Operation
    • 5.1.3 Revenue by Region
    • 5.1.4 SEB in China
  • 5.2 WMF
    • 5.2.1 Profile
    • 5.2.2 Operation
    • 5.2.3 WMF in China
  • 5.3 ZWILLING
    • 5.3.1 Profile
    • 5.3.2 ZWILLING in China
  • 5.4 FISSLER
    • 5.4.1 Profile
    • 5.4.2 Operation
    • 5.4.3 FISSLER in China
  • 5.5 THERMOS
    • 5.5.1 Profile
    • 5.5.2 Thermos (China) Housewares Co. Ltd.
    • 5.5.3 Thermos (Jiangsu) Housewares Co. Ltd.

6. Chinese Enterprises

  • 6.1 Supor
    • 6.1.1 Profile
    • 6.1.2 Operation
    • 6.1.3 Revenue Structure
    • 6.1.4 Gross Margin
    • 6.1.5 Performance Prediction
  • 6.2 ASD
    • 6.2.1 Profile
    • 6.2.2 Operation
    • 6.2.3 Revenue Structrue
    • 6.2.4 Gross Margin
    • 6.2.5 Dynamics
  • 6.3 Robam Appliances
    • 6.3.1 Profile
    • 6.3.2 Operation
    • 6.3.3 Revenue Structure
    • 6.3.4 Gross Margin
    • 6.3.5 Dynamics
    • 6.3.6 Performance Prediction
  • 6.4 Linkfair Group
    • 6.4.1 Profile
    • 6.4.2 Operation
    • 6.4.3 Revenue Structure
    • 6.4.4 Output
    • 6.4.5 Ongoing Projects
    • 6.4.6 Performance Prediction
  • 6.5 Zhuhai Double Happiness Cooker Company
  • 6.6 Stainless Steel Products Shanghai Guanhua Co., Ltd
    • 6.6.1 Profile
    • 6.6.2 Operation
  • 6.7 Xinhui Rixing Stainless Steel Product Co., Ltd.
  • 6.8 Meyer (Zhaoqing) Metal Products Co., Ltd.
  • 6.9 Xinxing AXA Stainless Steel Co., Ltd.
  • 6.10 Three A Stainless Steel Products Grouping Co., Ltd. of Guangdong
  • 6.11 Dongjin Stainless Steel Tableware Co., Ltd.
  • 6.12 Guangdong Master Group Co., Ltd.
  • 6.13 Zhejiang Beidefu Electric Co., Ltd.
  • 6.14 Longfa Stainless Steel Tableware Trade Co., Ltd.
  • 6.15 Yangxin Dongzhi Global Stainless Steel Products Co., Ltd.
  • 6.16 Jieyang Qingzhan Rustless Steel Co., Ltd.
  • 6.17 Xiamen Qinghong Enterprise Co., Ltd.

Selected Charts

  • Classification of Tableware and Kitchenware Industry
  • Relevant Standards of China Stainless Steel Tableware and Kitchenware Industry
  • Output of Crude Stainless Steel in China, 2009-2016E
  • Price of 2.0mm Stainless Steel Rolled Coiled Sheets, 2010-2013
  • Global Stainless Steel Tableware and Kitchenware Market Size, 2006-2016E
  • Market Share of Tableware and Kitchenware Made of Various Materials in Developed Countries in 2010
  • Global Stainless Steel Tableware and Kitchenware Market Share in 2010
  • Chinese Market Size of Stainless Steel Tableware and Kitchenware, 2006-2015E
  • Chinese Stainless Steel Cookware Market Size and YoY Growth Rate, 2006-2015E
  • Chinese Stainless Steel Tableware Market Size and YoY Growth Rate, 2006-2015E
  • Market Size and YoY Growth Rate of Chinese Miscellaneous Stainless Steel Tableware and Kitchenware, 2006-2015E
  • Comparison between Listed Companies of Stainless Steel Tableware and Kitchenware in China
  • Comparison between Internationally-renowned Enterprises in Chinese Stainless Steel Tableware and Kitchenware Market
  • Export Volume and YoY Growth Rate of Chinese Stainless Steel Tableware and Kitchenware, 2006-2013
  • Export Value and YoY Growth Rate of Chinese Stainless Steel Tableware and Kitchenware, 2006-2013
  • Top 10 Export Destinations of Chinese Stainless Steel Tableware and Kitchenware by Export Value in 2012
  • Main Business Models of Chinese Stainless Steel Tableware and Kitchenware Production Enterprises
  • Major Export Enterprises of Stainless Steel Tableware and Kitchenware in China, 2009-2011
  • Key Financial Indicators of SEB in 2013
  • Revenue of SEB by Region in 2013
  • Global Brands of SEB
  • Regional Brands of SEB
  • Revenue of WMF, 2009-2012
  • Revenue of WMF by Segment, 2012
  • Revenue of WMF by Region, 2012
  • Global Brands of ZWILLING
  • Number of Zwilling's Counters in Chinese Major Cities
  • Revenue of Fissler, FY 2009-FY2012
  • Revenue Struture of Fissler by Region, FY 2009-FY2012
  • Supor's Five Major Production Bases and Major Products
  • Revenue and Net Income of Supor, 2009-2013
  • Revenue of Supor by Product , 2009-2012
  • Revenue of Supor by Region , 2009-2012
  • Gross Margin of Supor by Product, 2009-2012
  • Revenue and Net Income of Supor, 2012-2015E
  • Revenue and Net Income of ASD, 2009-2013
  • Revenue of ASD by Product, 2009-2012
  • Revenue of ASD by Region, 2009-2012
  • Gross Margin of ASD by Product, 2009-2012
  • Revenue and Net Income of Robam Appliances, 2009-2013
  • Revenue of Robam Appliances by Product, 2009-2013
  • Gross Margin of Robam Appliances by Product, 2009-2013
  • Revenue and Net Income of Robam Appliances, 2012-2015E
  • Revenue and Net Income of Linkfair Group, 2009-2012
  • Revenue of Linkfair Group by Product, 2009-2012
  • Revenue of LINKFAIR by Region, 2009-2012
  • Revenue Structure of LINKFAIR by Business Model, 2009-2012
  • Gross Margin of LINKFAIR's Main Products, 2009-2012
  • Output of LINKFAIR by Product, 2010-2012
  • Capacity Expansion of LINKFAIR, 2012-2015E
  • Revenue and Net Income of Linkfair Group, 2010-2014
  • Financial Data of Zhuhai Double Happiness Cooker Company, 2008-2009
  • Financial Data of Stainless Steel Products Shanghai Guanhua, 2008-2009
  • Financial Data of Xinhui Rixing Stainless Steel Product, 2008-2009
  • Financial Data of Meyer (Zhaoqing) Metal Products, 2008-2009
  • Profile of Xinxing AXA Stainless Steel
  • Financial Data of Xinxing AXA Stainless Steel, 2008-2009
  • Financial Data of Three A Stainless Steel Products Grouping, 2008-2009
  • Financial Data of Dongjin Stainless Steel Tableware, 2008-2009
  • Financial Data of Guangdong Master Group, 2008-2009
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