表紙
市場調査レポート

世界と中国のオートバイ産業の分析

Global and China Motorcycle Industry Report, 2012

発行 ResearchInChina 商品コード 251481
出版日 ページ情報 英文 64 Pages
納期: 即日から翌営業日
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世界と中国のオートバイ産業の分析 Global and China Motorcycle Industry Report, 2012
出版日: 2012年09月01日 ページ情報: 英文 64 Pages
概要

中国は世界最大のオートバイ生産国・消費国であり、過去10年間に渡って急成長を続けてきましたが、ここにきて調整段階に入りつつあります。新しい排出基準の導入や、他の交通手段(電気自動車など)との競合により、中国のオートバイ企業は製品構成を見直すと共に、輸出市場の拡大に努めています。2011年の中国国内のオートバイ販売台数は2693万台でしたが、そのうちの1139万台(42.29%)は輸出向けで、前年度より8.29ポイントも上昇しています。ただし、海外のオートバイ市場は日本企業(ホンダ・スズキ・ヤマハ・カワサキ)がシェアの大半を占めている上、中国のオートバイ製造技術は主に日本から導入した経緯があることから、中国系企業は技術面での優位性に乏しく、価格競争に頼る傾向にあります。

当レポートでは、世界と中国のモーターサイクル産業について分析し、世界全体の産業・市場構造、中国国内の産業構造・需給パターン、輸出・輸入市場の動向、世界的企業の概要や中国での事業展開、中国国内の主要企業のプロファイル(企業概要・事業内容・収益構造・今後の投資計画など)といった情報を盛り込んで、概略以下の構成でお届けします。

第1章 オートバイ産業の概要

  • 定義と分類

第2章 世界のオートバイ産業の発展

  • 産業パターン
  • 主要市場
    • 欧州市場
    • アジア市場
    • 米国市場

第3章 中国のオートバイ産業の発展

  • 産業規模
  • 供給体制
    • 生産・販売台数
    • 供給構造
  • 需要パターン
  • 競争環境

第4章 中国のオートバイの輸出入

  • 輸出
    • 輸出台数
    • 輸出構造
  • 輸入

第5章 世界の主なオートバイ企業

  • 本田技研工業
  • 川崎重工業
  • ヤマハ発動機
  • スズキ
  • Harley-Davidson
  • BMW

第6章 中国の主なオートバイ企業

  • LIFAN Group
  • Loncin Industries Ltd.
  • Qianjiang Motor
  • China Jialing Industrial Co., Ltd. (Group)
  • Jinan Qingqi Motorcycle Co., Ltd.(JNQQ)
  • Chongqing Jianshe Motorcycle Co., Ltd.
  • Jiangsu Linhai Power Machinery Group Corp.
  • Haojue
  • Luoyang North Enterprises Group Co., Ltd.
  • Guangzhou Dayang Motorcycle Co., Ltd
  • Chongqing Zongshen Automobile Industry Manufacturing Co., Ltd.
  • Sundiro Honda Motorcycle Co., Ltd
  • Wuyang-Honda Motors (Guangzhou) Co., Ltd.
  • Guangzhou Haojin Group Co., Ltd.
  • Jincheng Group

図表一覧

目次
Product Code: WEW036

Abstract

As the largest motorcycle producer and consumer in the world, China has recently entered an adjustment phase of retracement after more than a decade of rapid growth. On the one hand, under the circumstances of the enforcement of National III emission standards as well as the rising market demand for motor vehicles, electric vehicles and other substitutes, Chinese motorcycle enterprises are facing the pressure of product structure adjustment; on the other hand, as domestic demand growth for motorcycles glides, Chinese motorcycle enterprises have made more efforts to expand export market.

In 2011, China's motorcycle sales volume reached 26.93 million, involving export volume of 11.39 million with a proportion of 42.29%, 8.29 percentage points higher over the previous year. Currently, China's motorcycle export market is primarily concentrated in Asia, Latin America, etc.. In the motorcycle market of these regions, Japanese brands such as Honda, Suzuki, Yamaha and Kawasaki constitute dominant competitors. As the Chinese motorcycle production technology is mainly introduced from Japan, domestic motorcycle manufacturers enjoy no technical advantage in the competition of the export market at all, chiefly dependent on the price competition, which is obviously shown in the motorcycle markets of Vietnam, Indonesia, Brazil and other countries.

Proportions of Domestic Sales and Exports of Motorcycle in China, 2007-2012

Source: China Association of Automobile Manufacturers,
Gerneral Administration of Customs of the People's Republic of China,
ResearchInChina<Global and China Motorcycle Industry Report, 2012>

In terms of the industrial pattern, the Chinese motorcycle industry characterizes not a high concentration degree, still accompanied by fierce market competition. In 2011, top ten Chinese producers accounted for a total of 53.35% of the industry's sales volume, while Jiangmen Dachangjiang Group Co., Ltd. in the first position merely held an 8.98% share. Due to lack of core technologies for engine, competition in domestic motorcycle industry is more reflected in the price competition, leading to a low level of average profit margin at the moment. Against the background of sluggish domestic demand, in the next few years, Chinese motorcycle industry will face a reshuffle and industrial integration is expected to speed up.

Global and China Motorcycle Industry Report, 2012 is mainly divided into two parts. First, to analyze the industrial pattern, major markets, competitive landscape and leading players of global motorcycle industry; second, to analyze the production and marketing scale, competitive structure and major enterprises of China motorcycle industry, as well as to predict the development tendency of the motorcycle market over the next few years.

Jiangmen Dachangjiang Group Co., Ltd., China's largest motorcycle manufacturer, is oriented by home sales. In 2011, the motorcycle export volume only occupied 18.27% of the company's sales volume. Its motorcycle production technology is introduced from Japan-based Suzuki, and the parent company Haojue possesses China's largest motorcycle joint venture with Suzuki, namely, Changzhou Haojue Suzuki Motorcycle Co., Ltd..

Loncin Industries Ltd. is the largest motorcycle exporter in China, with motorcycle export volume accounting for 57.26% of the company's sales volume in 2011. Committed to the diversified development, the company has enriched motorcycle product line in addition to the extension to upstream motorcycle engine product field. Motorcycle production line projects under construction in 2012 primarily include electric motorcycles and electric four-wheel all-terrain motorcycles; meanwhile, the company will further strengthen the production capacity of three-wheel motorcycle.

METHODOLOGY

Both primary and secondary research methodologies were used in preparing this study. Initially, a comprehensive and exhaustive search of the literature on this industry was conducted. These sources included related books and journals, trade literature, marketing literature, other product/promotional literature, annual reports, security analyst reports, and other publications. Subsequently, telephone interviews or email correspondence was conducted with marketing executives etc. Other sources included related magazines, academics, and consulting companies.

INFORMATION SOURCES

The primary information sources include the China Association of Automotive Manufacturers, National Bureau of Statistics of China and China Customs etc.

STUDY GOAL AND OBJECTIVES

This report provides the industry executives with strategically significantcompetitor information, analysis, insight and projection on thecompetitive pattern and key companies in the industry, crucial to thedevelopment and implementation of effective business, marketing andR&D programs.

REPORT OBJECTIVES

  • To establish a comprehensive, factual, annually updated and cost-effective information base on market size, competition patterns, market segments, goals and strategies of the leading players in the market, reviews and forecasts.
  • To assist potential market entrants in evaluating prospective acquisition and joint venture candidates.
  • To complement the organizations' internal competitor information gathering efforts with strategic analysis, data interpretation and insight.
  • To suggest for concerned investors in line with the current development of this industry as well as the development tendency.
  • To help company to succeed in a competitive market, and understand the size and growth rate of any opportunity.

Table of Contents

1. Introduction to Motorcycle Industry

  • 1.1. Definition and Classification
    • 1.1.1. Definition
    • 1.1.2. Classification

2. Development of Global Motorcycle Industry

  • 2.1. Industrial Pattern
  • 2.2. Major Markets
    • 2.2.1. European Market
    • 2.2.2. Asian Market
    • 2.2.3. American Market

3. Development of Chinese Motorcycle Industry

  • 3.1. Industry Scale
  • 3.2. Supply
    • 3.2.1. Production and Sales
    • 3.2.2. Supply Structure
  • 3.3. Demand Pattern
  • 3.4. Competitive Landscape

4. Import & Export of Motorcycle in China

  • 4.1. Export
    • 4.1.1. Export Scale
    • 4.1.2. Export Structure
  • 4.2. Import

5. Major Motorcycle Corporations in the World

  • 5.1. Honda
    • 5.1.1. Profile
    • 5.1.2. Operation
    • 5.1.3. Motorcycle Business
    • 5.1.4. Business Development in China
  • 5.2. Kawasaki
    • 5.2.1. Profile
    • 5.2.2. Operation
    • 5.2.3. Motorcycle Business
  • 5.3. Yamaha
    • 5.3.1. Profile
    • 5.3.2. Operation
    • 5.3.3. Motorcycle Business
    • 5.3.4. Business Development in China
  • 5.4. Suzuki
    • 5.4.1. Profile
    • 5.4.2. Operation
    • 5.4.3. Motorcycle Business
    • 5.4.4. Business Development in China
  • 5.5. Harley-Davidson
    • 5.5.1. Profile
    • 5.5.2. Operation
    • 5.5.3. Business Development in China
  • 5.6. BMW
    • 5.6.1. Profile
    • 5.6.2. Operation
    • 5.6.3. Motorcycle Business
    • 5.6.4. Business Development in China

6. Major Motorcycle Companies in China

  • 6.1. LIFAN Group
    • 6.1.1. Profile
    • 6.1.2. Operation
    • 6.1.3. Revenue Structure
    • 6.1.4. Gross Margin
    • 6.1.5. Motorcycle Investment Projects with Raised Funds
  • 6.2. Loncin Industries Ltd.
    • 6.2.1. Profile
    • 6.2.2. Operation
    • 6.2.3. Revenue Structure
    • 6.2.4. Gross Margin
    • 6.2.5. Motorcycle Investment Projects with Raised Funds
  • 6.3. Qianjiang Motor
    • 6.3.1. Profile
    • 6.3.2. Operation
    • 6.3.3. Revenue Structure
    • 6.3.4. Gross Margin
    • 6.3.5. Investment Planning for Motorcycle Business
  • 6.4. China Jialing Industrial Co., Ltd. (Group)
    • 6.4.1. Profile
    • 6.4.2. Operation
    • 6.4.3. Revenue Structure
  • 6.5. Jinan Qingqi Motorcycle Co., Ltd.(JNQQ)
    • 6.5.1. Profile
    • 6.5.2. Operation
  • 6.6. Chongqing Jianshe Motorcycle Co., Ltd.
    • 6.6.1. Profile
    • 6.6.2. Operation
    • 6.6.3. Revenue Structure
    • 6.6.4. Gross Margin
  • 6.7. Jiangsu Linhai Power Machinery Group Corp.
    • 6.7.1. Profile
    • 6.7.2. Operation
    • 6.7.3. Revenue Structure
    • 6.7.4. Gross Margin
  • 6.8. Haojue
    • 6.8.1. Profile
    • 6.8.2. Operation
  • 6.9. Luoyang North Enterprises Group Co., Ltd.
    • 6.9.1. Profile
    • 6.9.2. Operation
  • 6.10. Guangzhou Dayang Motorcycle Co., Ltd
    • 6.10.1. Profile
    • 6.10.2. Operation
  • 6.11. Chongqing Zongshen Automobile Industry Manufacturing Co., Ltd.
    • 6.11.1. Profile
    • 6.11.2. Operation
  • 6.12. Sundiro Honda Motorcycle Co., Ltd
    • 6.12.1. Profile
    • 6.12.2. Operation
  • 6.13. Wuyang-Honda Motors (Guangzhou) Co., Ltd.
    • 6.13.1. Profile
    • 6.13.2. Operation
  • 6.14. Guangzhou Haojin Group Co., Ltd.
    • 6.14.1. Profile
    • 6.14.2. Operation
  • 6.15. Jincheng Group
    • 6.15.1. Profile
    • 6.15.2. Operation

Selected Charts

  • Registration Number of New Motorcycles in Europe, 2004-2011
  • Sales Volume Structure of Motorcycle in Europe by Displacement, 2011
  • Output of Motorcycle in India, 2002-2011
  • Sales Volume of Motorcycle in India, 2002-2011
  • Export Volume of Motorcycle in India, 2002-2011
  • Sales Volume of Motorcycle in Indonesia, 2002-2011
  • Sales Volume of Motorcycle in Vietnam, 2002-2011
  • Sales Volume of Motorcycle in the United States 2002-2011
  • Market Share of Motorcycle in the United States by Model, 2011
  • Market Share of Motorcycle in the United States by Brand, 2011
  • Sales Volume of Motorcycle in Brazil, 2002-2011
  • Revenue and Total Profit of Chinese Motorcycle Industry, 2007-2012
  • Output of Motorcycle in China, 2007-2015
  • Sales Volume of Motorcycle in China, 2007-2015
  • Output Structure of Motorcycle in China by Region, 2011
  • Production & Sales Volume Structure of Motorcycle in China by Displacement, 2011
  • Proportions of Domestic Sales and Exports of Motorcycle in China, 2007-2012
  • Ranking of Chinese Motorcycle Enterprises by Sales Volume, 2011-2012
  • Ranking of Chinese Motorcycle Enterprises by Export Volume, 2011-2012
  • Export Volume of Motorcycle in China, 2007-2012
  • Export Value of Motorcycle in China, 2007-2012
  • Top 10 Destinations of Motorcycle Exports from China, 2011-2012
  • Proportion of Motorcycle Export Volume in China by Product, 2011-2012
  • Import Volume and Value of Motorcycle in China, 2009-2012
  • Revenue and Net Income of Honda, FY2008-FY2012
  • Revenue and Operating Income of Honda Motorcycle, FY2008-FY2012
  • Sales Volume of Honda Motorcycle by Region, FY2008-FY2012
  • Revenue of Honda Motorcycle by Region, FY2008-FY2012
  • Major Motorcycle Joint Ventures of Honda in China
  • Sales and Net Income of Kawasaki Heavy Industries, Ltd., FY2007-FY2011
  • Revenue Structure of Kawasaki Heavy Industries, Ltd., FY2011
  • Sales of Kawasaki Heavy Industries Motorcycle & Engine, FY2009-FY2012
  • Sales and Net Income of Yamaha Motor, FY2008-FY2012
  • Motorcycle Sales of Yamaha Motor, FY2008-FY2012
  • Motorcycle Sales Structure of Yamaha Motor by Region, 2011
  • Motorcycle Joint Ventures of Yamaha Motor in China
  • Sales and Net Income of Suzuki, FY2007-FY2011
  • Sales Breakdown of Suzuki by Product, FY2007-FY2011
  • Motorcycle Output of Suzuki by Region, FY2007-FY2011
  • Motorcycle Business of Suzuki in China
  • Revenue and Net Income (Loss) of Harley-Davidson, 2007-2011
  • Revenue Structure of Harley-Davidson by Product, 2011
  • Revenue Structure of Harley-Davidson by Region, 2011
  • Revenue and Net Income of BMW AG, 2007-2012
  • Motorcycle Sales Volume of BMW AG by Brand, 2007-2012
  • Motorcycle Sales Volume of BMW AG by Region, 2011
  • Revenue and Net Income of LIFAN Group, 2008-2012
  • Revenue Breakdown of LIFAN Group by Product, 2010-2012
  • Revenue Breakdown of LIFAN Group by Region, 2010-2012
  • Gross Margin of LIFAN Group by Product, 2008-2012
  • Revenue and Net Income of Loncin Industries Ltd., 2009-2012
  • Revenue Breakdown of Loncin Industries Ltd. by Product, 2009-2011
  • Capacity, Output and Sales Volume of Motorcycle of Loncin Industries Ltd., 2009-2011
  • Motorcycle Revenue of Loncin Industries Ltd. by Region, 2009-2011
  • Gross Margin of Loncin Industries Ltd. by Product, 2009-2012
  • Motorcycle Investment Projects with Raised Funds of Loncin Industries Ltd., 2012
  • Revenue and Net Income (Loss) of Qianjiang Motor, 2008-2012
  • Revenue Breakdown of Qianjiang Motor by Product, 2010-2012
  • Revenue Breakdown of Qianjiang Motor by Region, 2010-2012
  • Gross Margin of Qianjiang Motor, 2010-2012
  • Major Motorcycle Investment Projects of Qianjiang Motor, 2011-2012
  • Revenue and Net Income (Loss) of China Jialing Industrial, 2008-2012
  • Gross Margin of China Jialing Industrial, 2008-2012
  • Revenue Breakdown of China Jialing Industrial by Product, 2010-2012
  • Revenue Breakdown of China Jialing Industrial by Region, 2010-2012
  • Revenue and Net Income (Loss) of Jinan Qingqi Motorcycle, 2008-2012
  • Revenue and Net Income (Loss) of Chongqing Jianshe Motorcycle, 2008-2012
  • Revenue Breakdown of Chongqing Jianshe Motorcycle by Product, 2010-2012
  • Revenue Breakdown of Chongqing Jianshe Motorcycle by Region, 2010-2012
  • Gross Margin of Chongqing Jianshe Motorcycle by Product, 2008-2012
  • Revenue and Net Income of Jiangsu Linhai Power Machinery Group, 2008-2012
  • Revenue Breakdown of Jiangsu Linhai Power Machinery Group by Product, 2010-2012
  • Revenue Breakdown of Jiangsu Linhai Power Machinery Group by Region, 2010-2012
  • Gross Margin of Jiangsu Linhai Power Machinery Group by Product, 2008-2012
  • Output and Sales Volume of Motorcycle of Jiangmen Dachangjiang Group, 2009-2012
  • Major Motorcycle Manufacturing Subsidiaries of North Enterprises Group
  • Output and Sales Volume of Motorcycle of North Enterprises Group, 2009-2012
  • Output and Sales Volume of Motorcycle of Guangzhou Dayang Motorcycle, 2009-2012
  • Major Motorcycle Subsidiaries of Chongqing Zongshen Automobile Industry Manufacturing
  • Output and Sales Volume of Motorcycle of Chongqing Zongshen Automobile Industry Manufacturing, 2009-2012
  • Revenue and Gross Margin of Zongshen Pem Power Systems Inc., 2008-2012
  • Output, Sales Volume and Export Volume of Motorcycle of Sundiro Honda Motorcycle, 2008-2012
  • Revenue and Net Income of Sundiro Honda Motorcycle, 2008-2012
  • Output and Sales Volume of Motorcycle of Wuyang-Honda Motors (Guangzhou), 2009-2012
  • Output and Sales Volume of Motorcycle of Guangzhou Haojin Group, 2009-2012
  • Output and Sales Volume of Motorcycle of Jincheng Group, 2009-2012
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