Global and China Animation Industry Report, 2019-2025
|出版日||ページ情報||英文 121 Pages
|世界と中国のアニメーション産業レポート Global and China Animation Industry Report, 2019-2025|
|出版日: 2019年06月29日||ページ情報: 英文 121 Pages||
中国のアニメーション産業は近年急速な成長を遂げており、2013年には882億人民元だった生産高が、 2018年には1747億人民元にまで拡大しており、更に2019年には2000億人民元、2025年には3750億人民元にまで達する見通しです。下流工程 (派生市場) の発展がアニメーション市場の成長に大きく貢献しており、日本の事例 (派生市場の方が放送市場より8〜10倍規模が大きい) を踏まえると、中国のアニメーション派生市場は巨大な成長機会を有しています。
Up to date, the global animation market is still firmly dominated by the United States and Japan, followed by South Korea that springs up. The global animation output value approximates USD250 billion, and records as much as USD500 billion or so if peripheral products are taken into account. The Japanese animation market was worth over JPY2 trillion for the first time in 2017, thanks to the foreign animation boom and business diversification. South Korea's animation sales in 2017 was estimated to be KRW1 trillion (about RMB6 billion), of which KRW724 billion (about RMB4.3 billion) might come from online animation whose market size is expected to report KRW1 trillion by 2020.
China's animation industry has been progressing apace over the recent years, with its output value surging from RMB88.2 billion in 2013 to RMB174.7 billion in 2018 and expectedly outnumbering RMB200 billion in 2019 and standing at RMB375 billion by 2025.
The output value of animation is largely contributed by the upstream content market and the downstream derivative market, of which the market of derivatives hit about RMB76.4 billion in 2017, doubling that of the former. In Japan, the market size of derivatives is generally 8-10 times that of the broadcast market, indicating great growth potentiality of Chinese animation derivative market.
Users' habit of paying for animation content is still being cultivated. In 2018, paid works accounted for 22% of the top 50 animation works on air by view. Joint broadcast and exclusive broadcast of premium content shared the paid head content, 71% of which was covered by iQIYI that performed well in the animation payment field. In the future, animation will be integrated into the paid content along with dramas and movies.
With the better living standards of adolescents and the widespread ACG (anime, comics and games) culture in China, there is an enormous number of pan-ACG users in China, hitting nearly 350 million in 2018 (including more than 200 million online animation users). The huge user base triggers huge demand for animations.
The animation industry has always been a hot spot for investment, but it is primarily dominated by strategic investors including platform giants (such as Tencent, iQiyi, NetEase and Bilibili) as well as film and television companies (mainly Enlight Media and Wanda Media). Among them, Bilibili and Tencent have become important players in the animation investment, and they have invested in a number of companies with IP capacity or animation production capabilities.
Definition, industry chain, business model, development characteristics, etc. of animation industry;
Animation industry policy, industry status, scale, etc. of global and segmented markets (USA, Japan, South Korea);
Development environment, market size, competition pattern, industrial base, etc. of China's animation industry;
China's animation industry chain, upstream, midstream and downstream enterprises, and user preference survey data;
Scale, structure, trends, etc. of China's animation production and distribution markets (TV animation, animated film, anime games, new media animation);
Scale, pattern, etc. of China's derivatives market (animation toys, animation clothing, theme park, brand licensing);
Operation, development strategy, etc. of 8 foreign and 10 Chinese animation related enterprises.