世界と中国のアニメーション産業レポート

中国のアニメーション産業は近年急速な成長を遂げており、2013年には882億人民元だった生産高が、 2018年には1747億人民元にまで拡大しており、更に2019年には2000億人民元、2025年には3750億人民元にまで達する見通しです。下流工程 (派生市場) の発展がアニメーション市場の成長に大きく貢献しており、日本の事例 (派生市場の方が放送市場より8～10倍規模が大きい) を踏まえると、中国のアニメーション派生市場は巨大な成長機会を有しています。

当レポートでは、世界と中国のアニメーション産業について調査分析し、産業の概要、発展動向、制作・流通市場、派生産業について検証するほか、主要企業プロファイルなどについて、体系的な情報を提供しています。

第1章 アニメーション産業の概要

• 定義
• 関連産業
• ビジネスモデル
• 経済的特徴
• 発展動向

第2章 世界のアニメーション産業の発展

• 概要
  • 支援政策
  • 市場パターン
• 米国
  • 概要
  • 沿革
  • 産業連関構造の分析
• 日本
  • 概要
  • 沿革
  • 産業連関構造の分析
  • 制作コスト
• 韓国

第3章 中国のアニメーション産業の動向

• 発展環境
  • 政策環境
  • 産業環境
• 市場規模
  • 生産高
  • ユーザー規模
• 企業分析
  • 主な市場参入企業
  • 生産物の種類
  • メディアの種類
  • メディアミックスの種類
• 競争パターン
  • 外資系企業の中国各地への進出状況
  • 投資家の関心事項
• アニメーション業界の拠点

第4章 中国のアニメーション関連産業：構造と分析

• 産業連関構造：上流・中流・下流工程
• 上流工程：制作会社
  • コンテンツ制作
  • アニメーション制作
• 中流工程：サービスプロバイダー
  • アニメーション公開・放映
  • アニメーション配信産業
• 下流工程：ユーザー

第5章 中国のアニメーション制作・流通市場

• TVアニメーション
  • 市場規模
  • 市場構造
• アニメーション映画
• テレビゲーム
• コミック
• 新型メディア市場
  • 概要
  • 特徴
  • 収益モデル
  • 業界の対象分野
  • 市場需要
  • 市場規模
  • 動向

第6章 中国のアニメーション派生産業

• 概要
• アニメーション玩具
  • 市場規模
  • 競争パターン
• アニメーション・アパレル
  • 市場規模
  • 競争パターン
  • 企業
• テーマパーク
  • 概要
  • 主要企業
• ブランド承認
  • 市場規模
  • 市場の特徴と現在の問題
  • 市場動向

第7章 世界のアニメーション産業の主要企業

• Disney
  • プロファイル
  • 主力事業
  • 沿革
  • 経営状況
  • ビジネスモデル
  • 競争上の優位性
• バンダイナムコグループ
• Hasbro
• 東映アニメーション
• その他
  • DreamWorks
  • Pixar Animation
  • 創通
  • スタジオジブリ

第8章 中国のアニメーション産業の主要企業

• Guangdong Alpha Animation And Culture Co., Ltd.
  • プロファイル
  • 沿革
  • 経営状況
  • 研究開発 (R&D) 費用
  • 競争上の優位性
• Meisheng Cultural & Creative Corp., Ltd.
• Huawei Technology Co., Ltd.
• Fantawild Holdings Inc.
• Taomee Holdings Limited
• Zhejiang Zhongnan Animation Co. Ltd
• JY Animation
• その他
  • Toonmax Media Co., Ltd.
  • Tencent Animation
  • CCTV Animation.Com
  • Uyoung Media

Selected Charts

• Industrial Chain of Animation Industry
• Business Model of Animation Industry
• Characteristics of "Industrial Culturalization" and " Cultural Industrialization"
• Themes included in Classic Cartoon Images in America and Japan
• Broadcast of Classic Cartoon Images
• Correlation Effects of Animation Industry
• Support Policy and Influence of Animation Industry in Developed Nations
• Support Measures of Overseas Animation Industry
• Three Tiers of Global Animation Industry
• Major Countries' Animation Development
• Development History of American Animation Industry
• Number of Animated Films Released in the United States, 2000-2018
• Animation Industrial Chain in United States
• Production Costs of Major U.S. Animation Studios
• Authorization Scale of Major Global Animation Companies, 2018
• Japan's Animation Market Size, 2010-2018
• Overseas Revenue of Japan's Animation Industry and Proportion, 2010-2018
• Japan's Animation Market Structure in A Broad Sense, 2010-2018
• Japan's Animation Market Structure in A Narrow Sense, 2010-2018
• Production Duration of Kid/Family Animation and Late-night TV Animation in Japan, 2010-2017
• Box Office Earnings of Theatrical Animation in Japan, 2010-2017
• Number of Theatrical Animation Works and Their Production Minutes in Japan, 2010-2017
• Japan's Revenue from Animation Videogram, 2010-2017
• Japan's Revenue from Animation Distribution via the Internet, 2010-2017
• Distribution of Japanese Animation Studios
• Development History of Japanese Animation Industry
• Japanese Animation Industry Chain
• Investment Chain of Animation Industry in Japan
• Mid-term Production Price of Japanese Animation Companies (by Process), 2018
• Scale of South Korea's Main Animation and Derivatives Exports, 2013-2018
• Policies on China Animation Industry
• Structure of Chinese Residents' Consumption Expenditure in China, 2018
• Investments in China's Culture and Entertainment Industry, 2013-2018
• Total Value of Animation Industry and Growth Rate in China, 2015-2025E
• ACG User Scale in China, 2013-2018
• Distribution of Chinese Animation Enterprises, 2018
• Major Participants in Animation Industry
• Representative Companies in China Animation Industrial Chain
• Major Animation Images and Producers in China, 2013-2018
• Government Subsidies in China Animation Industry
• China's Animation Production Costs, 2015-2018
• Six Animation Satellite TV Channels in China
• Major Listed Companies in Animation Derivative Industry
• Revenue and Net Income of Major Chinese Animation Derivatives Enterprises, 2014-2018
• Growth in Revenue and Net Income of Major Chinese Animation Derivatives Enterprises, 2014-2018
• Structure of Animation Content Consumer Market in China, 2018
• Number of Chinese Animation Companies Securing Financing, 2010-2018
• Financing of China Animation Industry, 2016-2018
• Types of Animation Industry Bases in China
• Animation Industrial Base List in China
• Operation Mode of China Animation Industry Base
• China's Animation Industry Chain
• Chinese Original Animation Companies and Their Representative Works
• Chinese Original Animation Production Companies and Their Contract Products
• Distribution Channels of Chinese Animation Products
• Main Business Models of Chinese Original Animation Companies
• Scale of Users Interested in Weibo Animation, 2016-2018
• Gender Ratio of Weibo Animation Users, 2017-2018
• Educational Background of Weibo Animation Users
• Age of Weibo Animation Users, 2017-2018
• Geographical Distribution of Weibo Animation Users
• Primary Interest Distribution of Weibo Animation Users
• Secondary Interest Distribution of Weibo Animation Users
• Women's Favorite Top 10 Weibo Animation Genres
• Men's Favorite Top 10 Weibo Animation Genres
• Monthly Average Consumption of Weibo Animation Users
• Years That Weibo Animation Users Spent on Animation
• Weekly Average Time That Weibo Animation Users Spent on Animation
• Monthly Average Consumption of Weibo Animation Users
• City Distribution of Male Animation Users Born after 1995
• Number of China-made Cartoons, 2013-2018
• Duration of China-made Cartoons, 2015-2025E
• Quantity Structure of Chinese TV Animation (by Theme), 2018
• Duration Structure of Chinese TV Animation (by Theme), 2018
• Broadcast Time of TV Animation in China, 2011-2018
• China's TV Animation Imports and Exports, 2017
• Animated Film Production in China, 2015-2025E
• Animated Film Screenings in China, 2012-2019
• Animated Film Viewers in China, 2012-2019
• Animated Film Releases in China, 2010-2019
• Box Office Earnings of China Animated Film Market, 2010-2019
• Box Office Earnings from China-made Animated Films as a Percentage of Total from Animated Films, 2010-2025E
• Number of China-made Animated Films with the Box Office of over RMB50 million, 2010-2018
• Regional Structure of Animated Films in China, 2018
• Online Games Market Size in China, 2011-2025E
• Structure of Online Games Market Size in China, 2013-2019
• Number of Comic Readers in China, 2015-2025E
• Top 10 Chinese Comic Works on ac.qq.com
• New Media Distribution Channel of Animation
• Payment Models of Comic Content in China
• Introduction of Mainstream Independent Animation Websites in China
• China's Smartphone Ownership by Age
• Network Animation Coverage (by Age), 2018
• China's Internet Comics User Scale, 2015-2025E
• China's Animation Derivatives Market Size, 2015-2025E
• China's Animation Derivatives Market Share by Segment, 2016/2018
• China's Animation Toy Market Size and YoY, 2015-2025E
• Competition Pattern of China's Animation Toy Market, 2018
• China's Animation Apparel Market Size, 2015-2025E
• Supply Structure of Animation Apparel in China, 2018
• China's Exported Animation Apparel as a Percentage of Export Destination Consumption Amount, 2018
• Domestic Animation Apparel Enterprises in China
• Distribution of Disneyland Parks in the World
• Passenger Flow of Shanghai Disney Resort
• Shenzhen Huaqiang's Theme Parks
• China's Animation Brand Licensing Market Size, 2015-2025E
• China's Brand Licensing Market Structure, 2018
• Profile of Disney
• Main Business Units of Disney
• Global Business Distribution of Disney
• Development History of Disney
• Selected Financials of Disney, FY2012-FY2018
• Revenue and Operating Income of Disney by Business, FY2014-2018
• Revenue Structure of Disney by Region, FY2014-2018
• Animation Business Architecture of Disney
• Value Chain of Disney Brand
• Industry Structure of Disney Brand
• Business Model of Disney
• Business Units of Bandai Namco Group
• Business Model of Bandai Namco Group
• Development History of Bandai Namco Group
• Milestones of Bandai Namco Group
• Selected Financials of Bandai Namco Group, FY2011-FY2018
• Revenue and Operating Income of Bandai Namco Group (by Business), FY2015-FY2018
• Development Plan of Bandai Namco Group, FY2019
• Revenue Structure of Bandai Namco Group by Region, FY2019
• Medium Term Development Planning of Bandai Namco Group
• Development Goals of Bandai Namco Group
• Introduction of Hasbro
• Business Industrial Chain of Hasbro
• Development History of Bandai Namco Group
• Development Phases of Hasbro Brands
• Brands of Hasbro
• Selected Financials of Hasbro, 2013-2018
• Revenue Breakdown of Hasbro by Product, 2014-2018
• Revenue Breakdown of Hasbro by Business, 2014-2018
• Branding Plan of Hasbro
• Key Promotion Brands of Hasbro, 2015
• Operations of Toei Animation
• Global Presence of Toei Animation
• Development History of Toei Animation
• Production Process of Cartoon Images of Toei Animation
• Revenue of Toei Animation by Business, FY2011-FY2018
• Revenue of Toei Animation by Market Segment, FY2011-FY2018
• Revenue of Toei Animation (by Region), FY2011-FY2018
• Box Office Results of Dreamworks Movies, 1998-2018
• Development History of Pixar Animation Studios
• Box Office of Animated Films of Pixar Animation
• Pixar Movies to Be Released, 2017-2025E
• Basic Information of Sotsu
• Business Introduction of Sotsu
• Development History of Sotsu
• Revenue and Net Income of Sotsu, FY2012-FY2018
• Box Office of Animated Films of Studio Ghibli
• Development History of Guangdong Alpha Animation and Culture, 2011-2019
• Revenue and Net Income of Guangdong Alpha Animation and Culture, 2009-2018
• Revenue Structure of Guangdong Alpha Animation and Culture (by Business), 2010-2018
• Animation Toy Output and Sales Volume of Guangdong Alpha Animation and Culture, 2014-2018
• Revenue Structure of Guangdong Alpha Animation and Culture (by Region), 2006-2018
• Gross Margin of Guangdong Alpha Animation and Culture (by Business), 2010-2018
• R&D Costs and % of Total Revenue of Guangdong Alpha Animation and Culture, 2011-2018
• Development History of Business Industrial Chain of Guangdong Alpha Animation and Culture
• Capital Distribution of Guangdong Alpha Animation and Culture, 2010-2019
• Revenue and Net Income of Guangdong Alpha Animation and Culture, 2016-2020E
• Development History of Meisheng Cultural & Creative
• Meisheng Cultural & Creative's Apparel Products
• Revenue and Net Income of Meisheng Cultural & Creative, 2013-2018
• Revenue Structure of Meisheng Cultural & Creative (by Business), 2017-2018
• Revenue Structure of Meisheng Cultural & Creative (by Region), 2013-2018
• Operational Data of Major Subsidiaries of Meisheng Cultural & Creative, 2018
• Revenue and Net Income of Meisheng Cultural & Creative, 2016-2020E
• Development History of Huawei Technology
• Revenue and Net Income of Huawei Culture, 2013-2019
• Revenue Structure of Huawei Culture (by Business), 2014-2018
• Revenue Structure of Huawei Culture (by Region), 2013-2018
• Operational Data of Major Subsidiaries of Huawei Culture, 2018H1
• R&D Costs and % of Total Revenue of Huawei Culture, 2013-2019
• Revenue and Net Income of Huawei Culture, 2016-2020E
• Industrial Bases of Fantawild
• Revenue and Net Income of Fantawild, 2014-2019
• Revenue Structure of Fantawild (by Business), 2014-2019
• Top 5 Clients of Fantawild, 2018
• Top 5 Suppliers of Fantawild, 2018
• Theme Park Distribution of Fantawild in China
• Culture Content Products and Service of Fantawild
• Development Plan of Fantawild
• Development History of Taomee
• Business Introduction of Taomee
• Partners of Zoland Animation
• Revenue and Net Income of Zhejiang Zoland Animation, 2013-2019
• Revenue and Gross Margin of Zhejiang Zoland Animation (by Business), 2013-2019
• Zhejiang Zoland Animation's Revenue from Top 5 Customers and % of Total Revenue, 2018
• Top 5 Suppliers of Zhejiang Zoland Animation, 2018
• R&D Costs and % of Total Revenue of Zhejiang Zoland Animation, 2013-2019
• Revenue and Net Income of JY Animation, 2013-2019
• Revenue and Gross Margin of JY Animation (by Business), 2013-2019
• JY Animation's Revenue from Top 5 Customers and % of Total Revenue, 2018
• Top 5 Suppliers of JY Animation, 2018
• R&D Costs and % of Total Revenue of JY Animation, 2013-2019
• Business Structure of Toonmax Media
• Partners of Toonmax Media
• Development Overview of CCTV Animation Co., Ltd
• Development History of Uyoung Media
• Main Businesses of Uyoung Media
• Major IP Works of Uyoung Media

Up to date, the global animation market is still firmly dominated by the United States and Japan, followed by South Korea that springs up. The global animation output value approximates USD250 billion, and records as much as USD500 billion or so if peripheral products are taken into account. The Japanese animation market was worth over JPY2 trillion for the first time in 2017, thanks to the foreign animation boom and business diversification. South Korea's animation sales in 2017 was estimated to be KRW1 trillion (about RMB6 billion), of which KRW724 billion (about RMB4.3 billion) might come from online animation whose market size is expected to report KRW1 trillion by 2020.

China's animation industry has been progressing apace over the recent years, with its output value surging from RMB88.2 billion in 2013 to RMB174.7 billion in 2018 and expectedly outnumbering RMB200 billion in 2019 and standing at RMB375 billion by 2025.

The output value of animation is largely contributed by the upstream content market and the downstream derivative market, of which the market of derivatives hit about RMB76.4 billion in 2017, doubling that of the former. In Japan, the market size of derivatives is generally 8-10 times that of the broadcast market, indicating great growth potentiality of Chinese animation derivative market.

Users' habit of paying for animation content is still being cultivated. In 2018, paid works accounted for 22% of the top 50 animation works on air by view. Joint broadcast and exclusive broadcast of premium content shared the paid head content, 71% of which was covered by iQIYI that performed well in the animation payment field. In the future, animation will be integrated into the paid content along with dramas and movies.

With the better living standards of adolescents and the widespread ACG (anime, comics and games) culture in China, there is an enormous number of pan-ACG users in China, hitting nearly 350 million in 2018 (including more than 200 million online animation users). The huge user base triggers huge demand for animations.

The animation industry has always been a hot spot for investment, but it is primarily dominated by strategic investors including platform giants (such as Tencent, iQiyi, NetEase and Bilibili) as well as film and television companies (mainly Enlight Media and Wanda Media). Among them, Bilibili and Tencent have become important players in the animation investment, and they have invested in a number of companies with IP capacity or animation production capabilities.

The report highlights the following:

Definition, industry chain, business model, development characteristics, etc. of animation industry;

Animation industry policy, industry status, scale, etc. of global and segmented markets (USA, Japan, South Korea);

Development environment, market size, competition pattern, industrial base, etc. of China's animation industry;

China's animation industry chain, upstream, midstream and downstream enterprises, and user preference survey data;

Scale, structure, trends, etc. of China's animation production and distribution markets (TV animation, animated film, anime games, new media animation);

Scale, pattern, etc. of China's derivatives market (animation toys, animation clothing, theme park, brand licensing);

Operation, development strategy, etc. of 8 foreign and 10 Chinese animation related enterprises.

Table of Contents

1. Overview of Animation Industry

• 1.1 Definition
• 1.2 Industrial Chain
• 1.3 Business Model
• 1.4 Economic Characteristics
• 1.5 Development Features

2. Global Animation Industry Development

• 2.1 Overview
  • 2.1.1 Support Policy
  • 2.1.2 Market Pattern
• 2.2 United States
  • 2.2.1 Overview
  • 2.2.2 Development History
  • 2.2.3 Industrial Chain Analysis
• 2.3 Japan
  • 2.3.1 Overview
  • 2.3.2 Development History
  • 2.3.3 Industrial Chain Analysis
  • 2.3.4 Production Costs
• 2.4 South Korea

3. China Animation Industry Development

• 3.1 Development Environment
  • 3.1.1 Policy Environment
  • 3.1.2 Industry Environment
• 3.2 Market Size
  • 3.2.1 Output Value
  • 3.2.2 User Scale
• 3.3 Enterprises Analysis
  • 3.3.1 Major Participants
  • 3.3.2 Production Type
  • 3.3.3 Media Type
  • 3.3.4 Integrated Type
• 3.4 Competition Pattern
  • 3.4.1 Foreign Enterprises' Layout in China
  • 3.4.2 Capital Interest
• 3.5 Animation Industry Base

4. Structure of and Analysis on China's Animation Industry Chain

• 4.1 Industry Chain: Upstream, Midstream, Downstream
• 4.2 Upstream Producers
  • 4.2.1 Content Production
  • 4.2.2 Animation Production
• 4.3 Midstream Service Providers
  • 4.3.1 Anime Release and Broadcast
  • 4.3.2 Animation Derivative Industry
• 4.4 Downstream Users

5. Animation Production and Distribution Markets in China

• 5.1 TV Animation
  • 5.1.1 Scale
  • 5.1.2 Structure
• 5.2 Animated Film
  • 5.2.1 Scale
  • 5.2.2 Pattern
• 5.3 Cartoon Game
• 5.4 Comic
• 5.5 New Media Market
  • 5.5.1 Overview
  • 5.5.2 Characteristics
  • 5.5.3 Profit Model
  • 5.5.4 Industrial Subject
  • 5.5.5 Market Demand
  • 5.5.6 Market Size
  • 5.5.7 Trends

6. China Animation Derivative Industry

• 6.1 Overview
• 6.2 Animation Toy
  • 6.2.1 Scale
  • 6.2.2 Pattern
• 6.3 Animation Apparel
  • 6.3.1 Scale
  • 6.3.2 Pattern
  • 5.3.3 Enterprise
• 6.4 Theme Park
  • 6.4.1 Overview
  • 6.4.2 Major Enterprises
• 6.5 Brand Authorizing
  • 6.5.1 Market Scale
  • 6.5.2 Characteristics and Existing Problems
  • 6.5.3 Trends

7. Typical Enterprises in Global Animation Industry

• 7.1 Disney
  • 7.1.1 Profile
  • 7.1.2 Main Business
  • 7.1.3 Development Course
  • 7.1.4 Operation
  • 7.1.5 Business Model
  • 7.1.6 Competitive Advantages
• 7.2 Bandai Namco Group
  • 7.2.1 Profile
  • 7.2.2 Development Course
  • 7.2.3 Operation
  • 7.2.4 Development Strategy
• 7.3 Hasbro
  • 7.3.1 Profile
  • 7.3.2 Development Course
  • 7.3.3 Brand Introduction
  • 7.3.4 Operation
  • 7.3.5 Development Plan
• 7.4 Toei Animation
  • 7.4.1 Profile
  • 7.4.2 Development Course
  • 7.4.3 Operation
• 7.5 Others
  • 7.5.1 DreamWorks
  • 7.5.2 Pixar Animation
  • 7.5.3 Sotsu
  • 7.5.4 Studio Ghibli

8. Typical Enterprises in China's Animation Industry

• 8.1 Guangdong Alpha Animation And Culture Co., Ltd.
  • 8.1.1 Profile
  • 8.1.2 Development Course
  • 8.1.3 Operation
  • 8.1.4 R & D Expense
  • 8.1.5 Competitive Advantages
  • 8.1.6 Strategic Layout
  • 8.1.7 Performance Forecast
• 8.2 Meisheng Cultural & Creative Corp., Ltd.
  • 8.2.1 Profile
  • 8.2.2 Development Course
  • 8.2.3 Products
  • 8.2.4 Operation
  • 8.2.5 Development Strategy
  • 8.2.6 Performance Forecast
• 8.3 Huawei Technology Co., Ltd.
  • 8.3.1 Profile
  • 8.3.2 Development History
  • 8.3.3 Operation
  • 8.3.4 R & D Expense
  • 8.3.5 Development Strategy
  • 8.3.6 Performance Forecast
• 8.4 Fantawild Holdings Inc.
  • 8.4.1 Profile
  • 8.4.2 Operation
  • 8.4.3 Business
  • 8.4.4 Strategy
• 8.5 Taomee Holdings Limited
  • 8.5.1 Profile
  • 8.5.2 Development Course
  • 8.5.3 Business
• 8.6 Zhejiang Zhongnan Animation Co. Ltd
  • 8.6.1 Profile
  • 8.6.2 Operation
  • 8.6.3 Major Customers & Suppliers
  • 8.6.4 R & D Investment
  • 8.6.5 Development Strategy
• 8.7 JY Animation
  • 8.7.1 Profile
  • 8.7.2 Operation
  • 8.7.3 Major Customers & Suppliers
  • 8.7.4 R & D Investment
  • 8.7.5 Development Strategy
• 8.8 Others
  • 8.8.1 Toonmax Media Co., Ltd.
  • 8.8.2 Tencent Animation
  • 8.8.3 CCTV Animation.Com
  • 8.8.4 Uyoung Media