表紙
市場調査レポート

中国のアウトドアギア産業レポート

China Outdoor Gear Industry Report, 2015-2018

発行 ResearchInChina 商品コード 201243
出版日 ページ情報 英文 102 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=104.18円で換算しております。
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中国のアウトドアギア産業レポート China Outdoor Gear Industry Report, 2015-2018
出版日: 2014年08月28日 ページ情報: 英文 102 Pages
概要

近年、中国ではアウトドアギア産業が急速に成長しています。2014年の同国におけるアウトドアギアの小売売上は、前年比11.2%増の200億8000万人民元に達しました。

当レポートでは、中国におけるアウトドアギア市場の現状や競合環境、発展動向を調査しており、主な外資系企業と中国企業のプロファイル、市場の将来予測などを提供しています。

第1章 アウトドアギアの概要

  • 定義
  • 分類

第2章 海外のアウトドアギア産業の発展

  • 背景事情
  • 市場規模

第3章 中国のアウトドアギア産業の発展

  • 現状
    • 中核市場
    • 総小売売上
    • ブランド
    • 販売チャネル
    • 出荷量
  • 競合環境
  • 経営環境
    • 経済環境
    • 管理システム
    • 政策
  • 発展動向
    • スポーツ用品企業の市場参入
    • 業界規範による発展促進
    • 有利な政策が産業の急発展を促進
    • 国内ブランドの市場シェア拡大

第4章 主な外資系企業

  • Columbia Sportswear
  • VF Corp
  • Jarden Corporation
  • Lafuma
  • Black Diamond

第5章 主な国内系企業

  • Beijing Toread Outdoor Products Co., Ltd.
  • Beijing Sanfo Outdoor Products Co., Ltd.
  • Mobi Garden
  • Shanghai Challenge Textile Company Limited
  • Jihua Group Corporation Limited
  • その他

第6章 発展と見通し

  • 産業の発展予測
  • 主要企業の業績比較
    • 収益
    • 純収益
    • 粗利益

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目次
Product Code: ZLC023

In recent years, the fact that outdoor activity is becoming increasingly prevalent has promoted the rapid development of Chinese outdoor gear industry. The total retail sales of China's outdoor gear industry reached RMB20.08 billion in 2014, jumping by 11.2% year on year. Sales channels of China outdoor gear industry cover professional outdoor stores, department stores, e-commerce and others, among which department store channel witnesses swift development. In 2014, the number of outdoor gear shops in department stores expanded quickly to 7,872 which was 3.7 times that of professional outdoor stores, and outdoor gear sales in those department stores amounted to RMB11.65 billion, occupying 58% of the total retail sales. By contrast, under the impact of e-commerce and department store channels, professional outdoor stores see a decreasing proportion of the total retail sales, such as 18.6% in 2014.

At present, most foreign brands have entered China and occupied about 70% share of the Chinese outdoor gear market, but the homegrown brands have sprung up. In 2014, the number of domestic Chinese brands rose by 46 to 504, including 354 core brands such as Toread, MobiGarden, Sanfo Outdoors, Camel and Kolumb.

Toread is the only Chinese outdoor gear giant that can compete with foreign counterparts, boasting three brands, namely Toread, ACANU and Discovery Expedition, which are absorbed in different areas. In 2014, Toread seized the market share of 8.5%. Currently, the company is building an ecosystem involving outdoor travel, sport and the Internet. In June 2015, the company issued a non-public offering plan to raise RMB2.105 billion for the construction of Toread Cloud Project, camping, skiing and outdoor multifunctional experience projects, Lvye outdoor travel O2O projects.

MobiGarden is specialized in R & D, design, production and marketing of camping tents, outdoor clothing and other outdoor gear, enjoying 2.3% share in the Chinese outdoor gear market in 2014. In January 2015, MobiGarden applied for IPO and intended to raise a total of RMB384 million for a "one-stop" marketing channel construction project, O2O management system and information technology projects, storage centers and showrooms.

The leading outdoor gear retailer Sanfo Outdoors grasped 1.5% share in the Chinese outdoor gear market in 2014. While acting as an agent of foreign brands, Sanfo Outdoors has established two own brands "Sanfo" and "Anemaqen", which generated the revenue of RMB4.895 million (accounting for 1.6% of the total) in 2014.

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The report highlights the followings:

  • Status quo (including development background and market capacity) of foreign outdoor gear industry;
  • Status quo, competitive landscape, operating environments and development trends of China outdoor gear industry;
  • Operation, outdoor gear business, prediction and prospects of 5 global and 9 Chinese outdoor gear companies.

Table of Contents

1 Overview of Outdoor Gear

  • 1.1 Definition
  • 1.2 Classification

2 Development of Foreign Outdoor Gear Industry

  • 2.1 Background
  • 2.2 Market Capacity

3 Development of China Outdoor Gear Industry

  • 3.1 Status Quo
    • 3.1.1 Core Markets
    • 3.1.2 Total Retail Sales
    • 3.1.3 Brand
    • 3.1.4 Channel
    • 3.1.5 Shipment
  • 3.2 Competitive Landscape
    • 3.3 Operating Environment
    • 3.3.1 Economic Environment
    • 3.3.2 Management System
    • 3.3.3 Policies
  • 3.4 Development Trends
    • 3.4.1 Sports Goods Companies Enter Outdoor Gear Industry
    • 3.4.2 Industry Norms Push the Development of the Industry
    • 3.4.3 Favorable Policies Promote the Industry to Develop Rapidly
    • 3.4.4 Local Brands Gain More Market Share

4 Major Foreign Companies

  • 4.1 Columbia Sportswear
    • 4.1.1 Profile
    • 4.1.2 Operation
    • 4.1.3 Revenue Structure
    • 4.1.4 Gross Margin
    • 4.1.5 Development in China
  • 4.2 VF Corp
    • 4.2.1 Profile
    • 4.2.2 Operation
    • 4.2.3 Revenue Structure
    • 4.2.4 Gross Margin
    • 4.2.5 Development in China
  • 4.3 Jarden Corporation
    • 4.3.1 Profile
    • 4.3.2 Operation
    • 4.3.3 Revenue Structure
    • 4.3.4 Gross Margin
    • 4.3.5 Development in China
  • 4.4 Lafuma
    • 4.4.1 Profile
    • 4.4.2 Operation
    • 4.4.3 Revenue Structure
    • 4.4.4 Gross Margin
    • 4.4.5 Development in China
  • 4.5 Black Diamond
    • 4.5.1 Profile
    • 4.5.2 Operation
    • 4.5.3 Revenue Structure
    • 4.5.4 Gross Margin
    • 4.5.5 Development in China

5 Major Chinese Companies

  • 5.1 Beijing Toread Outdoor Products Co., Ltd.
    • 5.1.1 Profile
    • 5.1.2 Operation
    • 5.1.3 Revenue Structure
    • 5.1.4 Gross Margin
    • 5.1.5 R&D and Investment
    • 5.1.6 Supply and Marketing
    • 5.1.7 Forecast and Development
  • 5.2 Beijing Sanfo Outdoor Products Co., Ltd.
    • 5.2.1 Profile
    • 5.2.2 Operation
    • 5.2.3 Revenue Structure
    • 5.2.4 Gross Margin
    • 5.2.5 R&D and Investment
    • 5.2.6 Supply and Marketing
    • 5.2.7 Forecast and Development
  • 5.3 Mobi Garden
    • 5.3.1 Profile
    • 5.3.2 Operation
    • 5.3.3 Revenue Structure
    • 5.3.4 Gross Margin
    • 5.3.5 R&D and Investment
    • 5.3.6 Supply and Marketing
    • 5.3.7 Forecast and Development
  • 5.4 Shanghai Challenge Textile Company Limited
    • 5.4.1 Profile
    • 5.4.2 Operation
    • 5.4.3 Revenue Structure
    • 5.4.4 Gross Margin
    • 5.4.5 R&D and Investment
    • 5.4.6 Supply and Marketing
    • 5.4.7 Outdoor Gear Business
    • 5.4.8 Forecast and Outlook
  • 5.5 Jihua Group Corporation Limited
    • 5.5.1 Profile
    • 5.5.2 Operation
    • 5.5.3 Revenue Structure
    • 5.5.4 Gross Margin
    • 5.5.5 R&D and Investment
    • 5.5.6 Outdoor Gear Business
    • 5.5.7 Forecast and Outlook
  • 5.6 Others
    • 5.6.1 Guangzhou Shehe Outdoor Co., Ltd.
    • 5.6.2 Kolumb Outdoor Equipment Co., Ltd.
    • 5.6.3 Guangzhou Camel Apparel Co., Ltd.

6 Development and Prospect

  • 6.1 Industry Development Forecast
  • 6.2 Operation Comparison of Companies
    • 6.2.1 Revenue
    • 6.2.2 Net Income
    • 6.2.3 Gross Margin

Selected Charts

  • Classification of Outdoor Gear
  • Number of Participants and Participation Rate in Outdoor Sports in the U.S., 2006-2014
  • Total Number of Participation in Outdoor Activities in the U.S., 2006-2014
  • Participation Rate in Outdoor Sports of Various Age Groups in the U.S., 2013
  • Youth's Most Popular and Frequent Outdoor Sports in the U.S., 2014
  • Outdoor Gear Market Capacity in the World's Major Countries, 2012
  • Global Outdoor Gear Market Structure (by Country), 2014
  • Chinese Outdoor Consumer Structure (by Age), 2013-2014
  • Most Favored Outdoor Sports of Chinese Outdoor Consumers, 2013-2014
  • Core Market Size and YoY Growth Rate in China Outdoor Gear Industry, 2005-2014
  • Number of Core Outdoor Gear Brands in China, 2010-2014
  • Total Retail Sales and Growth Rate of China Outdoor Gear Industry, 2005-2014
  • Retail Sales of China Outdoor Gear Industry by Channel, 2007-2014
  • Channel Sales Proportion in China Outdoor Gear Industry, 2007-2014
  • Number of Outdoor Gear Brands in China, 2012-2014
  • Outdoor Brand Penetration in Chinese Cities, 2014
  • Number of Stores in China Outdoor Gear Industry by Channel, 2007-2014
  • Number of Outdoor Gear Stores in Shopping Malls in Typical Cities in China, 2010-2013
  • Number of Professional Outdoor Stores in Typical Cities in China Outdoor Gear Industry, 2010-2013
  • Shipment of China Outdoor Gear Industry, 2010-2014
  • Shipment Proportion of Domestic and Foreign Brands in China Outdoor Gear Industry, 2010-2014
  • Number of Brands in Chinese Outdoor Gear Market (by Shipment Grade), 2010-2014
  • Shipment of Chinese Outdoor Gear Market (by Shipment Grade), 2010-2014
  • Shipment Proportion of Chinese Outdoor Gear Market (by Shipment Grade), 2010-2014
  • Market Share in China Outdoor Gear Industry, 2014
  • China's GDP and YoY Growth Rate, 2009-2015
  • Households' Annual Income in China (by Type), 2009-2014
  • Revenue from Inbound and Outbound Tourism in China, 2009-2014
  • Tourism Expenditure per Capita and Number of Tourists in China, 2009-2014
  • Laws, Regulations and Policies Concerning Outdoor Gear Industry in China
  • Columbia's Revenue and Net Income, 2011-2015
  • Columbia's Revenue (by Product), 2011-2015
  • Columbia's Revenue Structure (by Product), 2011-2015
  • Columbia's Revenue (by Region), 2011-2015
  • Columbia's Revenue Structure (by Region), 2011-2015
  • Columbia's Gross Margin, 2011-2015
  • VF's Revenue and Net Income, 2010-2015
  • VF's Revenue (by Product), 2010-2015
  • VF's Revenue Structure (by Product), 2010-2015
  • VF's Revenue (by Region), 2010-2014
  • VF's Revenue Structure (by Region), 2010-2014
  • VF's Gross Margin, 2010-2015
  • Jarden's Revenue and Net Income, 2010-2015
  • Jarden's Revenue (by Product), 2011-2015
  • Jarden's Revenue Structure (by Product), 2011-2015
  • Jarden's Revenue (by Region), 2011-2014
  • Jarden's Revenue Structure (by Region), 2011-2014
  • Jarden's Gross Margin, 2011-2015
  • Lafuma's Revenue, 2010-2014
  • Lafuma's Revenue (by Region), 2011-2014
  • Lafuma's Revenue Structure (by Region), 2011-2014
  • Lafuma's Gross Margin, 2010-2014
  • Revenue and Net Income of Black Diamond, 2011-2015
  • Revenue of Black Diamond (by Region), 2011-2015
  • Revenue Structure of Black Diamond (by Region), 2011-2015
  • Gross Margin of Black Diamond, 2011-2015
  • Toread's Revenue and Net Income, 2010-2015
  • Toread's Revenue (by Product), 2010-2015
  • Toread's Revenue Structure (by Product), 2010-2015
  • Toread's Revenue (by Region), 2010-2015
  • Toread's Revenue Structure (by Region), 2010-2015
  • Toread's Gross Margin, 2010-2015
  • Toread's Gross Margin (by Product), 2010-2014
  • Toread's Gross Margin (by Region), 2012-2014
  • Toread's R&D Costs and % of Total Revenue, 2009-2014
  • Toread's Non-public Offering Project and Total Investment, 2015
  • Toread's Procurement from Top 5 Suppliers and % of Total Procurement, 2012-2015
  • Toread's Revenue from Top 5 Clients and % of Total Revenue, 2012-2015
  • Toread's Sales Volume and Inventory (by Product), 2013-2014
  • Toread's Revenue and Net Income, 2014-2018E
  • Revenue and Net Income of Sanfo Outdoors, 2011-2015
  • Revenue of Sanfo Outdoors (by Product), 2011-2014
  • Revenue Structure of Sanfo Outdoors (by Product), 2011-2014
  • Revenue of Sanfo Outdoors (by Region), 2011-2014
  • Revenue Structure of Sanfo Outdoors (by Region), 2011-2014
  • Gross Margin of Sanfo Outdoors, 2011-2014
  • Gross Margin of Sanfo Outdoors (by Product), 2011-2014
  • Gross Margin of Sanfo Outdoors (by Region), 2011-2014
  • Proposed IPO Project and Investment of Sanfo Outdoors
  • Store Distribution of Sanfo Outdoors, 2012-2014
  • Major Brands of Sanfo Outdoors (by Type)
  • Top 5 Suppliers and Procurement of Sanfo Outdoors, 2012-2014
  • Top 5 Clients and Revenue of Sanfo Outdoors, 2012-2014
  • Revenue and Net Income of Sanfo Outdoors, 2014-2018E
  • MobiGarden's Revenue and Net Income, 2011-2014
  • MobiGarden's Revenue (by Product), 2011-2014
  • MobiGarden's Revenue Structure (by Product), 2011-2014
  • MobiGarden's Revenue (by Region), 2011-2014
  • MobiGarden's Revenue Structure (by Region), 2011-2014
  • MobiGarden's Gross Margin, 2011-2014
  • MobiGarden's Gross Margin (by Product), 2011-2014
  • MobiGarden's R&D Costs and % of Total Revenue, 2011-2014
  • MobiGarden's Proposed IPO Project and Investment
  • MobiGarden's Revenue by Channel, 2013-2014
  • Number of MobiGarden's Franchised Stores and Regular Chains, 2011-2014
  • MobiGarden's Major OEM / ODM Customers
  • MobiGarden's OEM/ODM Revenue and % of Total Revenue, 2011-2014
  • MobiGarden's Revenue from Top 5 Clients and % of Total Revenue, 2011-2014
  • MobiGarden's Procurement from Top 5 Suppliers and % of Total Procurement, 2011-2014
  • MobiGarden's Tent Capacity, Output and Sales Volume, 2011-2014
  • MobiGarden's Revenue and Net Income, 2014-2018E
  • Challenge's Revenue and Net Income, 2010-2015
  • Challenge's Revenue (by Product), 2011-2014
  • Challenge's Revenue Structure (by Product), 2011-2014
  • Challenge's Revenue (by Region), 2010-2014
  • Challenge's Revenue Structure (by Region), 2010-2014
  • Challenge's Gross Margin, 2010-2015
  • Challenge's Gross Margin (by Product), 2011-2014
  • Challenge's Gross Margin (by Region), 2010-2014
  • Challenge's R&D Costs and % of Total Revenue, 2010-2014
  • Challenge's Procurement from Top 5 Suppliers and % of Total Procurement, 2012-2014
  • Challenge's Revenue from Top 5 Clients and % of Total Revenue, 2012-2014
  • Challenge's Output, Sales Volume and Inventory, 2013-2014
  • Challenge's Revenue and Net Income, 2014-2018E
  • Jihua's Revenue and Net Income, 2010-2015
  • Jihua's Revenue (by Product), 2010-2015
  • Jihua's Revenue Structure (by Product), 2010-2015
  • Jihua's Revenue (by Region), 2011-2015
  • Jihua's Revenue Structure (by Region), 2011-2015
  • Jihua's Gross Margin, 2010-2015
  • Jihua's Gross Margin (by Product), 2010-2015
  • Jihua's R&D Costs and % of Total Revenue, 2011-2014
  • Jihua's Proposed Non-public Offering Project, 2015
  • Jihua's Revenue and Net Income, 2014-2018E
  • Total Assets, Total Liabilities, Revenue and Net Income of Shanghai Kolumb, 2013-2014
  • Total Retail Sales and YoY Growth Rate of China Outdoor Gear Industry, 2014-2018E
  • Core Market Size and YoY Growth Rate in China Outdoor Gear Industry, 2014-2018E
  • Revenue of Major Companies in China Outdoor Gear Industry, 2011-2015
  • Net Income of Major Companies in China Outdoor Gear Industry, 2011-2015
  • Net Profit Margin of Major Companies in China Outdoor Gear Industry, 2011-2015
  • Gross Margin of Major Companies in China Outdoor Gear Industry, 2011-2014
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