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市場調査レポート

中国のアウトドアギア産業レポート:2016〜2021年

China Outdoor Gear Industry Report, 2016-2021

発行 ResearchInChina 商品コード 201243
出版日 ページ情報 英文 102 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=113.38円で換算しております。
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中国のアウトドアギア産業レポート:2016〜2021年 China Outdoor Gear Industry Report, 2016-2021
出版日: 2017年02月27日 ページ情報: 英文 102 Pages
概要

2015年の中国におけるアウトドアギア市場は、前年比12.5%増の454億人民元にまで拡大しました。その中核市場は180億人民元となり、市場全体の39.6%を占めました。2016年にはそれぞれ480人民元と189億9,100万人民元に達する見込みです。中国ではアウトドアギア市場が成長段階に入りましたが、成熟からはまだ遠く、成長の可能性が大いにあります。国民の生活水準の向上とアウトドア活動参加者数の増加だけでなく、関連の奨励政策によっても市場の成長が促進され、中国のアウトドアギア産業は将来的に急速に成長し続け、2021年までに、市場全体で1,180億人民元、中核市場が325億8,000万人民元に達する見通しです。

当レポートでは、中国におけるアウトドアギア市場の現状や競合環境、発展動向を調査しており、主な外資系企業と中国企業のプロファイル、市場の将来予測などを提供しています。

第1章 アウトドアギアの概要

  • 定義
  • 分類

第2章 海外のアウトドアギア産業の発展

  • 背景事情
  • 欧州市場
  • 米国市場
  • 経験の概要

第3章 中国のアウトドアギア産業の発展

  • 発展の経緯
  • ビジネスモデル
  • 現状
    • ユーザー分析
    • 市場規模
    • 販売チャネル数
    • 出荷制限
    • ブランド数
  • 経営環境
    • 経済環境
    • 管理システム
    • 政策環境
  • 競合環境
  • 動向
    • アウトドア、スポーツおよび旅行分野がお互いに進出し合う
    • 中国市場で次々と事業所を構える海外のアウトドアブランド
    • 徐々に開放されつつある子供向けアウトドアの潜在市場
    • スキー産業の隆盛によって促進されるアウトドアギア市場の急速な発展
  • 発展および予測

第4章 主な外資系企業

  • Columbia Sportswear
  • VF Corporation
  • Lafuma
  • Black Diamond
  • Newell Brands

第5章 主な国内系企業

  • Toread
  • Sanfo
  • Mobi Garden
  • Kolumb
  • Challenge
  • Jihua Group
  • Beaume
  • その他

図表

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目次
Product Code: ZLC045

In 2015, China's overall outdoor gear market was scaled up to RMB45.4 billion, up 12.5% from a year earlier, of which, the core outdoor gear market accounted for 39.6% with RMB18 billion. It is estimated that in 2016 China's overall outdoor gear market and core outdoor gear market will be worth about RMB48 billion and RMB18.91 billion respectively.

The Chinese outdoor gear market has just entered growth stage, far from maturity and holding huge potential for development. Driven by related policies such as National Fitness Plan (2016-2020) and China's 13th Five-Year Plan for Developing Sports Industry, as well as people's living improvement and a growing number of outdoor activity participants, China's outdoor gear industry will continue rapid development in the future. By 2021, the overall outdoor gear market scale is expected to exceed RMB100 billion, hitting RMB118 billion; the core outdoor gear market scale will reach RMB32.58 billion.

In recent years, due to intensified competition in the industry, combined with rising operating costs, gross retail sales of outdoor gear market in China have been slowing down despite an uptrend. In 2016, gross retail sales of Chinese outdoor gear rose 4.9% year on year, to RMB23.28 billion, of which, retail sales of e-commerce channel grew faster to RMB8.48 billion, up 20.3% from a year earlier, accounting for 36.4%, while outdoor stores were on a declining curve and shopping mall stores just kept a small increase. In the future, under the influence of change of consumption habits, cost and other factors, e-commerce will become the main sales channel, with retail sales making up approximately 50% in 2020.

There were a total of 975 brands in the Chinese outdoor gear market in 2016, but only 22 ones i.e. 2.3% of total brands with annual value of shipment exceeding RMB100 million; their shipment value of RMB7.68 billion accounted for 57% of total. This implies a relatively high concentration of the industry and main brands have significant pioneering advantages.

At present, foreign brands represented by Columbia and The North Face occupy the middle- and high-end outdoor gear market in China and post nearly 70% of market share; local brands e.g. Toread, Camel, MobiGarden, Sanfo, Kolumb with weaker competitive strength and relatively low market share focus on the low-end market. In this case, local brands are strengthening competitive capability through intensifying research and development and gradually occupying more market share by raising cost-performance ratio.

In 2016, Columbia and The North Face took the top two positions in Chinese outdoor gear market by capturing 16.6% and 14% share, respectively. Toread eyed 8.7% share and ranked third. Camel, MobiGarden, Sanfo and Kolumb registered a combined 5.7% share.

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The report covers the followings:

  • Development of outdoor gear industry abroad, including European and American outdoor gear markets;
  • Development of outdoor gear industry in China, including development history, business model, current situation, operating environment analysis, competitive landscape, trends, etc.;
  • Introduction to 5 foreign companies and 9 domestic companies, including operation, production and sales, outdoor gear business, forecast and development analysis, etc.

Table of Contents

1 Overview of Outdoor Gear

  • 1.1 Definition
  • 1.2 Classification

2 Development of Foreign Outdoor Gear Industry

  • 2.1 Background
  • 2.2 European Market
  • 2.3 American Market
    • 2.3.1 Development History
    • 2.3.2 Current Situation
  • 2.4 Summary of Experience

3 Development of China Outdoor Gear Industry

  • 3.1 Development History
  • 3.2 Business Model
  • 3.3 Current Situation
    • 3.3.1 User Analysis
    • 3.3.2 Market Size
    • 3.3.3 Number of Channels
    • 3.3.4 Gross Retail Sales
    • 3.3.5 Shipment Limit
    • 3.3.6 Number of Brands
  • 3.4 Operating Environmental Analysis
    • 3.4.1 Economic Environment
    • 3.4.2 Management System
    • 3.4.3 Policy Environment
  • 3.5 Competitive Landscape
  • 3.6 Trends
    • 3.6.1 Outdoor, Sports and Travel Penetrate Closer to Each Other
    • 3.6.2 Overseas Outdoor Brands Make Successive Layouts in the Chinese Market
    • 3.6.3 Potential Market for Children Outdoors is Gradually Opening up
    • 3.6.4 The Rise of Ski Industry Promotes Rapid Development of Outdoor Gear Market
  • 3.7 Development and Forecast

4 Major Foreign Companies

  • 4.1 Columbia Sportswear
    • 4.1.1 Profile
    • 4.1.2 Operation
    • 4.1.3 Revenue Structure
    • 4.1.4 Gross Margin
    • 4.1.5 Developments
    • 4.1.6 Development in China
  • 4.2 VF Corporation
    • 4.2.1 Profile
    • 4.2.2 Operation
    • 4.2.3 Revenue Structure
    • 4.2.4 Gross Margin
    • 4.2.5 Development in China
  • 4.3 Lafuma
    • 4.3.1 Profile
    • 4.3.2 Operation
    • 4.3.3 Revenue Structure
    • 4.3.4 Gross Margin
    • 4.3.5 Development in China
  • 4.4 Black Diamond
    • 4.4.1 Profile
    • 4.4.2 Operation
    • 4.4.3 Revenue Structure
    • 4.4.4 Gross Margin
    • 4.4.5 Development in China
  • 4.5 Newell Brands
    • 4.5.1 Profile
    • 4.5.2 Development in China

5 Major Domestic Companies

  • 5.1 Toread
    • 5.1.1 Profile
    • 5.1.2 Operation
    • 5.1.3 Revenue Structure
    • 5.1.4 Gross Margin
    • 5.1.5 Sales
    • 5.1.6 R&D
    • 5.1.7 Investment
    • 5.1.8 Forecast and Development
  • 5.2 Sanfo
    • 5.2.1 Profile
    • 5.2.2 Operation
    • 5.2.3 Revenue Structure
    • 5.2.4 Gross Margin
    • 5.2.5 Sales
    • 5.2.6 Investment
    • 5.2.7 Forecast and Development
  • 5.3 MobiGarden
    • 5.3.1 Profile
    • 5.3.2 Operation
    • 5.3.3 Revenue Structure
    • 5.3.4 Gross Margin
    • 5.3.5 Sales Channel
    • 5.3.6 Production and Sales
    • 5.3.7 OEM/ODM Business
    • 5.3.8 Self-owned Brand
    • 5.3.9 R&D and Investment
    • 5.3.10 Forecast and Development
  • 5.4 Kolumb
    • 5.4.1 Profile
    • 5.4.2 Operation
    • 5.4.3 Revenue Structure
    • 5.4.4 Gross Margin
    • 5.4.5 Investment
  • 5.5 Challenge
    • 5.5.1 Profile
    • 5.5.2 Operation
    • 5.5.3 Revenue Structure
    • 5.5.4 Gross Margin
    • 5.5.5 Outdoor Gear Business
    • 5.5.6 Forecast and Outlook
  • 5.6 Jihua Group
    • 5.6.1 Profile
    • 5.6.2 Operation
    • 5.6.3 Revenue Structure
    • 5.6.4 Gross Margin
    • 5.6.5 Outdoor Gear Business
  • 5.7 Beaume
    • 5.7.1 Profile
    • 5.7.2 Operation
    • 5.7.3 Revenue Structure
    • 5.7.4 Forecast and Outlook
  • 5.8 Others
    • 5.8.1 Arctos
    • 5.8.2 Camel

Selected Charts

  • Classification of Outdoor Gear
  • Outdoor Gear Turnover in Europe, 2012-2016
  • Distribution of European Outdoor Markets by Country, 2015
  • Number of Participants and Participation Rate in Outdoor Sports in the U.S., 2006-2015
  • Participation Rate in Outdoor Sports of Various Age Groups in the U.S., 2006-2015
  • Participation Rate in Outdoor Sports of Male Teenagers in the U.S., 2006-2015
  • Participation Rate in Outdoor Sports of Female Teenagers in the U.S., 2006-2015
  • Most Popular and Frequent Outdoor Sports Participated by Teenagers aged 6 to 17 in the U.S., 2015
  • Most Popular and Frequent Outdoor Sports Participated by Teenagers aged 18 to 24 in the U.S., 2015
  • Stages of Development of Outdoor Sports in China
  • Procedures of Vertically Integrated Business Model in China Outdoor Gear Industry
  • Procedures of Single-manufacturer Business Model in China Outdoor Gear Industry
  • Procedures of Manufacturing-Wholesale Business Model in China Outdoor Gear Industry
  • Procedures of Distributor Business Model in China Outdoor Gear Industry
  • Participants in Outdoor Sports in China by Age Group, 2015-2016
  • Male-Female Ratio of Participants in Outdoor Sports in China, 2015-2016
  • Participants in Outdoor Sports in China by Region, 2016
  • Structure of Outdoor Travels in China by Destination, 2016
  • Percentage of the Most Popular Outdoor Sports in China, 2016
  • Structure of Outdoor Travels in China by Average Number of Days, 2016
  • Unit Price Range of Long-haul-travel Products Bought by Outdoor Gear Users in China, 2016
  • Consumption Structure of Chinese Outdoor Gear Users by Type of Product, 2016
  • Structure of Purchasing by Chinese Outdoor Gear Users by Channel, 2016
  • Overall Outdoor Market Size in China by Type, 2015
  • Structure of Overall Outdoor Market in China by Type, 2015
  • Core Outdoor Market Size in China, 2005-2016
  • Number of Outdoor Gear Channel Merchants in China, 2007-2015
  • Gross Retail Sales of Outdoor Gear in China, 2005-2016
  • Gross Retail Sales of Outdoor Gear in China by Channel,2007-2016
  • Structure of Retail Sales of Outdoor Gear in China by Channel, 2007-2016
  • Outdoor Gear Shipments in China, 2010-2016
  • Percentage of Domestic and Foreign Outdoor Gear Brands by Shipments, 2010-2016
  • Number of Brands in Chinese Outdoor Gear Market by Level of Shipments, 2012-2016
  • Total Shipments of the Brands with Annual Shipments of over RMB100 mln in China, 2012-2016
  • Number of Outdoor Gear Brands in China by Region, 2012-2015
  • China's GDP and YoY Growth, 2009-2016
  • Households' Annual Income in China (by Type), 2009-2015
  • Tourist Spending per Capita and Number of Tourists in China, 2009-2015
  • Laws, Regulations and Policies on Outdoor Gear Industry in China
  • Market Share of Chinese Outdoor Gear Enterprises, 2016
  • Skiing Person-times and Growth Rate in China, 2010-2016
  • Overall Outdoor Market Size in China, 2015-2021E
  • Core Outdoor Market Size in China, 2015-2021E
  • Gross Retail Sales of Chinese Outdoor Gear Market, 2015-2021E
  • Revenue and Net Income of Columbia, 2011-2016
  • Revenue Breakdown of Columbia by Region, 2011-2016
  • Revenue Structure of Columbia by Region, 2011-2016
  • Revenue Breakdown of Columbia by Product, 2011-2016
  • Revenue Structure of Columbia by Product, 2011-2016
  • Revenue of Columbia by Brand, 2013-2016
  • Gross Margin of Columbia, 2011-2016
  • Revenue and Net Income of VF Corporation, 2010-2016
  • Revenue Breakdown of VF Corporation by Product, 2010-2016
  • Revenue Structure of VF Corporation by Product, 2010-2016
  • Gross Margin of VF Corporation, 2010-2016
  • Revenue of Lafuma, 2010-2015
  • Revenue Breakdown of Lafuma by Region, 2011-2015
  • Revenue Structure of Lafuma by Region, 2011-2015
  • Gross Margin of Lafuma, 2010-2015
  • Revenue and Net Income of Black Diamond, 2013-2016
  • Revenue Breakdown of Black Diamond by Region, 2013-2016
  • Revenue Structure of Black Diamond by Region, 2013-2016
  • Gross Margin of Black Diamond, 2013-2015
  • Main Outdoor Leisure Brands of Newell Brands
  • Main Outdoor Products of Toread
  • Revenue and Net Income of Toread, 2010-2016
  • Revenue Breakdown of Toread by Product, 2010-2016
  • Revenue Structure of Toread by Product, 2010-2016
  • Gross Margin of Toread, 2010-2016
  • Gross Margin of Toread by Product, 2010-2016
  • Sales and Inventory of Toread, 2013-2015
  • Toread'sSales from Top5 Customers, 2015-2016
  • R&D Investment of Toread, 2009-2016
  • Development History of www.lvye.cn
  • Toread's Projects with Funds Raised via Private Placement and Total Investment, 2015
  • Financial Indicators of Beijing ExpWise Corp., 2014-2015
  • Ecosystem of Toread
  • Revenue and Net Income of Toread, 2015-2021E
  • Main Products of Sanfo
  • Operation Model of Sanfo
  • Brands Agented by Sanfo
  • Chain Stores of Sanfo, 2012-2017E
  • Revenue and Net Income of Sanfo,2011-2016
  • Revenue Breakdown of Sanfo by Product, 2011-2016
  • RevenueStructure of Sanfo by Product, 2011-2016
  • Revenue Breakdown of Sanfo by Region, 2011-2016
  • RevenueStructure of Sanfo by Region, 2011-2016
  • Gross Margin of Sanfo, 2011-2016
  • Gross Margin of Sanfo by Product, 2011-2016
  • Sales and Inventory of Sanfo by Product, 2014-2015
  • Sanfo's Sales from Top5 Customers, 2012-2015
  • Planned Projects with Funds Raised via IPO of Sanfo
  • Projects with Funds Raised via Private Placement of Sanfo, 2016
  • Revenue and Net Income of Sanfo, 2015-2021E
  • Equity Structure of MobiGarden
  • Revenue and Net Income of MobiGarden, 2013-2016
  • Revenue Breakdown of MobiGarden by Product,2013-2016
  • Gross Margin of MobiGarden, 2013-2016
  • Gross Margin of MobiGarden by Product, 2013-2016
  • Gross Margin of MobiGarden's OEM/ODM Business by Product, 2013-2016
  • Percentage of MobiGarden's Self-owned Brands in Sales Channel by Type, 2013-2016
  • Number of Dealer Channels and Direct-sales Channels of MobiGarden, 2013-2016
  • Tent Capacity and Output & Sales of MobiGarden, 2013-2016
  • Sales of MobiGarden's OEM/ODM Business, 2013-2016
  • Customers of MobiGarden's OEM/ODM Business
  • Top5 Customers of MobiGarden's OEM/ODM Business, 2013-2016
  • MobiGarden's Revenue from Self-owned Brands, 2013-2016
  • Top5 Customers of MobiGarden's Self-owned Brand Business, 2013-2016
  • R&D Expenditure of MobiGarden,2013-2016
  • MobiGarden's Projects with Funds Raised via IPO
  • Revenue and Net Income of MobiGarden, 2015-2021E
  • Revenue and Net Income of Kolumb, 2013-2016
  • Revenue Breakdown of Kolumb by Product,2013-2015
  • Revenue Structure of Kolumb by Product, 2013-2015
  • Gross Margin of Kolumb, 2013-2016
  • Revenue and Net Income of Kolumb,2015-2021E
  • Revenue and Net Income of Shanghai Challenge Textile, 2010-2016
  • Revenue Breakdown of Shanghai Challenge Textile by Product,2011-2016
  • Revenue Structure of Shanghai Challenge Textile by Product, 2011-2016
  • Revenue Breakdown of Shanghai Challenge Textile by Region, 2011-2016
  • Revenue Structure of Shanghai Challenge Textile by Region, 2011-2016
  • Gross Margin of Shanghai Challenge Textile, 2011-2016
  • Gross Margin of Shanghai Challenge Textile by Product, 2011-2016
  • Gross Margin of Shanghai Challenge Textile by Region, 2011-2016
  • Revenue and Net Income of Shanghai Challenge Textile, 2015-2021E
  • Revenue and Net Income of Jihua Group, 2011-2016
  • Revenue Breakdown of Jihua Group by Product, 2011-2016
  • Revenue Structure of Jihua Group by Product, 2011-2016
  • Revenue Breakdown of Jihua Group by Region, 2011-2016
  • Revenue Structure of Jihua Group by Region, 2011-2016
  • Gross Margin of Jihua Group, 2011-2016
  • Gross Margin of Jihua Group by Product, 2011-2016
  • Development History of Beaume
  • Revenue and Net Income of Beaume, 2013-2016
  • Revenue Breakdown of Beaume by Product,2013-2016
  • Revenue Structure of Beaume by Product,2013-2016
  • Revenue and Net Income of Beaume, 2015-2021E
  • Equity Structure of Arctos
  • Equity Structure of Camel
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