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中国の玩具市場 (ゲーム・パズル・人形) ・予測

China Toys Market (Game, Puzzle, Dolls) and Forecast

発行 Renub Research 商品コード 335385
出版日 ページ情報 英文 71 Pages; 46 Figures; 1 Table
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=114.71円で換算しております。
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中国の玩具市場 (ゲーム・パズル・人形) ・予測 China Toys Market (Game, Puzzle, Dolls) and Forecast
出版日: 2015年07月17日 ページ情報: 英文 71 Pages; 46 Figures; 1 Table
概要

中国国内の玩具市場は2014年に160億米ドルを上回り、前年比で拡大しています。2013年において中国国内には14歳以下の子供が約2億5,000万人おり、中国国内市場における玩具消費の巨大な可能性を示しています。流通チャネルでは、オンライン販売が最も高い市場シェアを構成し、次にスーパーマーケット/ハイパーマーケットが続いています。オンライン販売チャネルは2019年までに市場シェアの50%以上を獲得すると予測されています。

当レポートでは、現在および今後5年間の中国における玩具市場について包括的に分析し、市場シェア分析、玩具セグメント別・販売チャネル別の分析、輸入・貿易条例、および成長促進因子・課題などについて、詳細にまとめています。

第1章 エグゼクティブサマリー

第2章 中国の玩具市場

第3章 中国の玩具市場シェア分析

  • 中国の玩具市場シェア:玩具セグメント別
  • 中国の玩具売上シェア:販売チャネル別
  • 中国の玩具ブランドシェア

第4章 中国の玩具市場:セグメント別

  • 人形市場
  • ベビー・乳児用眼部市場
  • ビロード玩具市場
  • 建設・建築用玩具市場
  • 教育用/DIY玩具市場
  • ゲーム・パズル玩具市場
  • スポーツ・アウトドア用眼部市場
  • アクション・玩具フィギュア/ミニドール市場
  • 電気/リモコン玩具市場
  • その他の玩具市場

第5章 中国の玩具市場:売上チャネル別

  • デパート
  • スーパー/ハイパーマーケット
  • オンライン
  • ベビー用品/玩具店の売上
  • ホールセールの玩具市場
  • チェーン店の玩具市場

第6章 中国における輸入・貿易規制

第7章 中国の玩具市場:成長促進因子

  • 中国におけるインターネットユーザーの増加および玩具ショッピングの動向
  • 中国における選択的第2子政策
  • 中国における都市・地方世帯の国民1人あたりの所得・消費支出の増加

第8章 中国の玩具市場:課題

  • 中国からブラジル・インドへ移動を始めた玩具企業
  • 先進諸国における技術障壁が玩具貿易の発展を抑制

図表リスト

目次

China domestic market for toys was more than US 16 Billion in 2014 and its growing year on year. Its growth can be judged from the fact that by 2019 China toys market will double from its toys market in 2010. There were around 250 Million children under the age of 14 on the Chinese mainland in 2013, so, there is huge potential of toys consumption in Chinese domestic market.

These three segments Construction & Building toy, Baby & Infant toy and Dolls together is expected to contribute more than 50% market share in 2019. Analyzing from toy sales channel Online sales holds the highest market share followed by Super/Hyper market sales channel. Online sales channel is expected to capture more than 50% market share by 2019. There are over 1300 large-scale toy manufacturers in China which are responsible for producing nearly three quarters of total toys in the world.

Renub Research report titled "China Toys Market (Game, Puzzle, Dolls) and Forecast" provides a comprehensive analysis of the current state of China toys market and future over the next 5 years. This 71 page report with 46 Figures and 1 Table studies the China Toys market from following view points:

  • China Toys Market (2010 - 2019)
  • China Toys Market Share Analysis (2010 - 2019))
  • By Toys Segment - China Toys Market (2010 - 2019)
  • By Sales Channel - China Toys Market (2010 - 2019)
  • Import and Trade Regulations in China
  • Growth Drivers - China Toys Market
  • Challenges - China Toys Market

Toy Segments Studied in the Report

  • Dolls Market
  • Baby & Infant Toys Market
  • Plush Toys Market
  • Construction & Building Toys Market
  • Educational / DIY (Do It Yourself) Toys Market
  • Game & Puzzles Toys Market
  • Sports & Outdoor Play Toys Market
  • Action & Toy Figures / Mini Dolls Market
  • Electronic / Remote Control Toys Market
  • Other Toys Market

Sales Channel Studied in the Report

  • Department Stores Toys Market
  • Super / Hyper Toys Market
  • Online Toys Market
  • Baby Products/Toys Shop Sales
  • Wholesale Toys Market
  • Chain Stores Toys Market

DATA SOURCES

This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by Renub Research team of industry experts.

Primary sources include industry surveys and telephone interviews with industry experts.

Secondary sources information and data has been collected from various printable and non-printable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 100 paid databases.

Table of Contents

1. Executive Summary

2. China Toys Market (2010 - 2019)

3. China Toys Market Share Analysis (2010 - 2019)

  • 3.1 China Toys Market Share by Toys Segments (2010 - 2019)
  • 3.2 China Toys Sales Share by Sales Channel (2010 - 2019)
  • 3.3 China Toys Brands Share (2009 - 2012)

4. China Toys Market by Segment (2010 - 2019)

  • 4.1 China Dolls Market (2010 - 2019)
  • 4.2 China Baby & Infant Toys Market (2010 - 2019)
  • 4.3 China Plush Toys Market (2010 - 2019)
  • 4.4 China Construction & Building Toys Market (2010 - 2019)
  • 4.5 China Educational / DIY (Do It Yourself) Toys Market (2010 - 2019)
  • 4.6 China Game & Puzzles Toys Market (2010 - 2019)
  • 4.7 China Sports & Outdoor Play Toys Market (2010 - 2019)
  • 4.8 China Action & Toy Figures / Mini Dolls Market (2010 - 2019)
  • 4.9 China Electronic / Remote Control Toys Market (2010 - 2019)
  • 4.10 China Other Toys Market (2010 - 2019)

5. China Toys Market by Sales Channel (2010 - 2019)

  • 5.1 China Department Stores Toys Market (2010 - 2019)
  • 5.2 China Super / Hyper Toys Market (2010 - 2019)
  • 5.3 China Online Toys Market (2010 - 2019)
  • 5.4 China Baby Products/Toys Shop Sales (2010 - 2019)
  • 5.5 China Wholesale Toys Market (2010 - 2019)
  • 5.6 China Chain Stores Toys Market (2010 - 2019)

6. Import and Trade Regulations in China

7. China Toys Market: Growth Drivers

  • 7.1 Increasing Internet Users and Toys Shopping Trends in China
  • 7.2 Selective Two Child Policy in China
  • 7.3 Increasing Per Capita Income & Consumption Expenditures of Urban and Rural Household in China

8. China Toys Market - Challenges

  • 8.1 Toys Companies have Started Moving from China to Brazil and India
    • 8.1.1 China - Still Attractive but No Longer the Only Choice
    • 8.1.2 Brazil and India as Alternative Toy Manufacturing Hubs
  • 8.2 Technical Barriers of Developed Countries Limiting the Development of the Toy Trade

LIST OF FIGURES

  • Figure 1-1: China - Toys Market (Million US$), 2010 - 2014
  • Figure 1-2: China - Forecast for Toys Market (Million US$), 2015 - 2019
  • Figure 2-1: China - Toys Market Share by Segment (Percent), 2010 - 2014
  • Figure 2-2: China - Forecast for Toys Market Share by Segment (Percent), 2015 - 2019
  • Figure 2-3: China - Toys Sales Share by Sales Channel (Percent), 2010 - 2014
  • Figure 2-4: China - Forecast for Toys Sales Share by Sales Channel (Percent), 2015 - 2019
  • Figure 3-1: China - Dolls Market (Million US$), 2010 - 2014
  • Figure 3-2: China - Forecast for Dolls Market (Million US$), 2015 - 2019
  • Figure 3-3: China - Baby & Infant Toys Market (Million US$), 2010 - 2014
  • Figure 3-4: China - Forecast for Baby & Infant Toys Market (Million US$), 2015 - 2019
  • Figure 3-5: China - Plush Toys Market (Million US$), 2010 - 2014
  • Figure 3-6: China - Forecast for Plush Toys Market (Million US$), 2015 - 2019
  • Figure 3-7: China - Construction & Building Toys Market (Million US$), 2010 - 2014
  • Figure 3-8: China - Forecast for Construction & Building Toys Market (Million US$), 2015 - 2019
  • Figure 3-9: China - Educational / DIY Toys Market (Million US$), 2010 - 2014
  • Figure 3-10: China - Forecast for Educational / DIY Toys Market (Million US$), 2015 - 2019
  • Figure 3-11: China - Game & Puzzles Toys Market (Million US$), 2010 - 2014
  • Figure 3-12: China - Forecast for Game & Puzzles Toys Market (Million US$), 2015 - 2019
  • Figure 3-13: China - Sports & Outdoor Play Toys Market (Million US$), 2010 - 2014
  • Figure 3-14: China - Forecast for Sports & Outdoor Play Toys Market (Million US$), 2015 - 2019
  • Figure 3-15: China - Action & Toy Figures / Mini Dolls Market (Million US$), 2010 - 2014
  • Figure 3-16: China - Forecast for Action & Toy Figures / Mini Dolls Market (Million US$), 2015 - 2019
  • Figure 3-17: China - Electronic / Remote Control Toys Market (Million US$), 2010 - 2014
  • Figure 3-18: China - Forecast for Electronic / Remote Control Toys Market (Million US$), 2015 - 2019
  • Figure 3-19: China - Other Toys Market (Million US$), 2010 - 2014
  • Figure 3-20: China - Forecast for Other Toys Market (Million US$), 2015 - 2019
  • Figure 4-1: China - Department Stores Toys Sales (Million US$), 2010 - 2014
  • Figure 4-2: China - Forecast for Department Stores Toys Sales (Million US$), 2015 - 2019
  • Figure 4-3: China - Super/Hyper Toys Sales (Million US$), 2010 - 2014
  • Figure 4-4: China - Forecast for Super/Hyper Toys Sales (Million US$), 2015 - 2019
  • Figure 4-5: China - Internet Toys Sales (Million US$), 2010 - 2014
  • Figure 4-6: China - Forecast for Internet Toys Sales (Million US$), 2015 - 2019
  • Figure 4-7: China - Baby Products/Toy Shops Sales (Million US$), 2010 - 2014
  • Figure 4-8: China - Forecast for Baby Products/Toy Shops Sales (Million US$), 2015 - 2019
  • Figure 4-9: China - Wholesale Toys Sales (Million US$), 2010 - 2014
  • Figure 4-10: China - Forecast for Wholesale Toys Sales (Million US$), 2015 - 2019
  • Figure 4-11: China - Chain Stores Toys Sales (Million US$), 2010 - 2014
  • Figure 4-12: China - Forecast for Chain Stores Toys Sales (Million US$), 2015 - 2019
  • Figure 6-1: China - Internet Users (Ten Thousand), 2010 - June 2014
  • Figure 6-2: China - Popular Keywords Used in Online Toys Shopping (Percent), 2014
  • Figure 6-3: China - Online Toys Shopping (Percent), 2010 & 2014
  • Figure 6-4: China - Reasons for Buying Toys Online (Percent), 2014
  • Figure 6-5: China - Timeline of Selective Two Child Policy, 2013 - 2014
  • Figure 6-6: China - Per Capita Income of Urban and Rural Household (US$), 2006 - 2013
  • Figure 6-7: China - Per Capita Consumption Expenditures of Urban and Rural Household (US$), 2010 - 2013
  • Figure 7-1: China - Average Wage of Employed Persons in Urban Units Manufacturing Sector (US$), 2007 - 2013

LIST OF TABLES

  • Table 2-1: China - Toys & Games Brands Share (Percent), 2009 - 2012

KEY WORDS

Toys, China Toys, China Toys Market, China domestic market, Game, Puzzle, Dolls, Plush Toys, Construction & Building Toys, Educational / DIY (Do It Yourself) Toys market, Sports & Outdoor Play Toys Market, Electronic / Remote Control Toys Market, Department Stores Toys Market, Super / Hyper Toys Market, Online Toys Market, Baby Products/Toys Shop Sales, Wholesale Toys Market, Chain Stores Toys Market

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