HTML5 and Real-time Communications
|発行||Redmill Communications Ltd||商品コード||227997|
“HTML5 has captured the attention of a sizeable proportion of the development community.”
There is an emerging consensus of opinion that HTML5 is the next generation web platform that will be embraced by a wide range stakeholders across the internet, media and telecoms industries, including Apple, Adobe, Microsoft and IBM.
HTML5 has also captured the attention of a sizeable proportion of the development community, and it is now also being considered as a potentially powerful revenue--generating tool by some of the world's most innovative Service Providers.
In fact, as it allows developers and publishers to circumnavigate the 30 percent commission charged by Apple and Google et al for selling apps and subscription through their app stores, it opens the door to other players who want to enter the game asking for smaller size of revenues, but promising a broader range of distribution and support programmes and policies. Moreover, it allows developers distribute application solutions directly to end users via the open Internet.
Significantly, HTML5 applications will also be able to cache data, allowing offline access. This means that data usage is not likely to increase and the average revenue per user (ARPU) would not be negatively affected.
The switch from native apps to HTML5 apps will not happen overnight. For example, at present, HTML5 apps have some problems that native apps do not, such as being slower than native ones, which is a particularly important issue for games. They may also pose a greater security risk that could result in the restriction of access to underlying hardware by handset manufacturers to reduce its possible impact.
Taking all this into account, we recognize that HTML5 is not perfect today, but will mature in the next few years, and will in turn have an impact on revenue growth for established application stores and significant implications for emerging strategy and revenues for Service Providers.
This report analyses the current status of HTML5 deployment and adoption by Service Providers and gives support and recommendations on how to achieve success in the field.