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市場調査レポート

HTML5およびリアルタイム通信市場

HTML5 and Real-time Communications

発行 Redmill Communications Ltd 商品コード 227997
出版日 ページ情報 英文
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HTML5およびリアルタイム通信市場 HTML5 and Real-time Communications
出版日: 2012年02月29日 ページ情報: 英文
概要

当レポートでは、HTML5の現在の導入状況およびサービスプロバイダー別の採用状況について調査し、HTML5の潜在的アプリケーション、リアルタイム通信、エコシステム、流通モデル、ビジネスモデル、およびオペレーターの戦略などについて分析し、同分野で成功する方法を提案しており、概略下記の構成でお届けいたします。

エグゼクティブサマリー

イントロダクション

HTML5の背景

  • 新しい機能
  • ブラウザベースのアプリケーションキャッシュ
  • 音声・ビデオタグ
  • プラグインの将来

HTML5の説明・原理

  • RTCウェブ−ウェブRTC
    • 音声
    • ビデオ
    • ネットワーク

HTML5およびSIP

潜在的アプリケーション

HTML5市場のレビューおよび導入

HTML5およびリアルタイム通信

メッセージング、チャットおよびビデオ

HTML5およびアプリケーションのエコシステム

開発ツールおよびリソース 広範な市場:多機能携帯電話・その他

HTML5はディスラプティブか?

  • HTML5とその他のイニシアチブ
  • HTML5、RCSおよびOTT通信
  • HTML5の流通モデル
  • Yahoo!の例

オペレーターの機会・脅威

  • サービスプロバイダーが提供しなければいけないもの
  • APIおよび新しいビジネスモデルの価値
  • GSMA OneAPI
  • ビジネスモデル
  • AT&T
  • OrangeおよびTizen Association
  • Bluevia
  • Vodafone 360
  • IBM

オペレーターのHTML戦略

結論

用語

目次

Abstract

“HTML5 has captured the attention of a sizeable proportion of the development community.”

Executive Summary

There is an emerging consensus of opinion that HTML5 is the next generation web platform that will be embraced by a wide range stakeholders across the internet, media and telecoms industries, including Apple, Adobe, Microsoft and IBM.

HTML5 has also captured the attention of a sizeable proportion of the development community, and it is now also being considered as a potentially powerful revenue--generating tool by some of the world's most innovative Service Providers.

In fact, as it allows developers and publishers to circumnavigate the 30 percent commission charged by Apple and Google et al for selling apps and subscription through their app stores, it opens the door to other players who want to enter the game asking for smaller size of revenues, but promising a broader range of distribution and support programmes and policies. Moreover, it allows developers distribute application solutions directly to end users via the open Internet.

Significantly, HTML5 applications will also be able to cache data, allowing offline access. This means that data usage is not likely to increase and the average revenue per user (ARPU) would not be negatively affected.

The switch from native apps to HTML5 apps will not happen overnight. For example, at present, HTML5 apps have some problems that native apps do not, such as being slower than native ones, which is a particularly important issue for games. They may also pose a greater security risk that could result in the restriction of access to underlying hardware by handset manufacturers to reduce its possible impact.

Taking all this into account, we recognize that HTML5 is not perfect today, but will mature in the next few years, and will in turn have an impact on revenue growth for established application stores and significant implications for emerging strategy and revenues for Service Providers.

This report analyses the current status of HTML5 deployment and adoption by Service Providers and gives support and recommendations on how to achieve success in the field.

Table of Contents

Executive Summary

Introduction

Background to HTML5

  • New Features
  • Browser--based Application Caches
  • Audio and Video Tags
  • The Future of Plug--ins

HTML5 Description and Principles

  • RTCWeb -- WebRTC
    • Audio
    • Video
    • Network

HTML5 and SIP

Potential Applications

HTML5 Market Review and Adoption

HTML5 and Real--time Communications

  • Messaging, Chat and Video

HTML5 and the Application Ecosystem

  • Development Tools and Resources
  • The Broader Market: Featurephones & Beyond

Is HTML5 Disruptive?

  • HTML5 and Other Initiatives
  • HTML5, RCS and OTT Communications
  • HTML5 Distribution Models
  • The Example of Yahoo

Opportunities & Threats for Operators

  • What Service Providers Have to Offer
  • The Value of APIs and New Business Models
  • GSMA OneAPI
  • Business Models
  • AT&T
  • Orange and the Tizen Association
  • Bluevia
  • Vodafone 360
  • IBM

HTML Strategies for Operators

Conclusion

Glossary

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